Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Affiliate Marketing Strategy – Important Aspects of Affiliate Marketing

traffic geyser for an affiliate marketing strategyYou probably won’t be surprised to learn that the winning affiliate marketing strategy involves getting as much traffic (and as much targeted traffic) to your affiliate products as possible. And getting enough traffic starts with choosing a product or service that is guaranteed to generate interest and then to convert into sales.

One part of an effective affiliate marketing strategy is making sure that you leverage off of the merchant’s time and effort that have been put into his or her product or service. An experienced and skilled merchant will know that the more his or her affiliates are selling, the more he or she will earn. And therefore, he or she will continue to test and tweak the product’s or service’s sales page to make it into a the most compelling offer possible that makes it hard for people to refuse once they land on the page.

Mark Ling from Affilorama runs a membership designed to teach new internet marketers how to find profitable products and run profitable campaigns…..and if you’ve been running your own affiliate marketing campaigns….Affilorama will teach you how to be more profitable, developing a more effective affiliate marketing strategy….an excellent membership and highly recommended.

Look for sales pages that are simple and clean, that offer a compelling headline, testimonials and, if possible, even a timer that shows people how long they can claim the product or possibly the bonus that comes with it.

Once you’ve chosen a product with a proven sales page and conversion rate, you need to get as much high-quality traffic to the offer as possible. You can do this directly by advertising your affiliate link with:

  • PPC (pay-per-click)
  • classified ads
  • banner ads… etc.

Or you can set up a content blog or website that provides useful information on the niche of the product or service you are selling.

If you are just starting out, a blog might be the easiest way to get started and a WordPress blog is often the most highly recommended because it comes with many free plug-ins that will allow you to be more visible to the search engines.

Keyword research is an important part of any kind of affiliate marketing plan of action. After you’ve chosen the product or service that you want to promote, then choose the keywords that you are going to use to get traffic to your link or to your website or blog. Again, if you are new, you want to choose less competitive keywords. Software applications that perform keyword research are important…however, more important is the ability of the keyword research software to dig out profitable keywords! Micro Niche Finder is one such application, MNF has become one of the most popular, easy to use and effective methods of digging up profitable keywords for getting traffic to your web pages or blogs.

Go to the Google Adwords Keyword Research Tool (which is free of charge) and type in the general term that describes your product’s niche. This tool will then provide you with all the related search terms that people are actually using when they go to their browser and do a search. The tool also provides you general statistics on how often each term is searched, how competitive each term is, what people are bidding on this term in PPC ads, etc.

Start with lower-searched terms and use these in your blog/website content, or in your direct link advertising methods. As you start to get more visitors, you can start using more competitive terms in your affiliate marketing strategy.

Keys To Successful PPC Search Engine Marketing

When trying to create a successful ppc search engine marketing campaign there are several aspects you need to keep in mind

  • Determining Your Niche
  • Finding Effective Keywords
  • Writing Your Ad
  • Testing Your Ad

Creating an effective ppc marketing campaign is a combination of art and science.  Quite frankly, anyone trying to jump into ppc marketing without much study is very foolish because of the great amount of competition. With that said, if you’re one of the smart ones and invest in educating your self on how to create effective ppc search engine marketing campaigns then your chances of success greatly increase. There are some ppc videos and I suggest a great ppc keyword tool because of the instruction that comes with it….. please consider purchasing these things….. also, if you really want to learn from the best check out Perry Marshall’s PPC Course and marterial on ppc marketing, he’s the guy the guru’s go to!

PPC search engine marketing is one of the fastest growing marketing campaigns on the internet today. It is a way for you as a small business owner to attract customers to your site quickly. PPC is basically a set of keywords that you have bid on with click agencies to use on your site. Each time a customer clicks on your link it will cost you so you need to be sure you have a site that will appeal to the customer so you do not lose out on possible revenue. There are also other factors that you will need to keep in mind when you are creating your PPC marketing campaign.

Niche

First of all and probably one of the most important pieces of knowledge is to know what your niche.  In order to know what your niche may be you will need to know what search term seekers are looking for when they search in the search engines. When you come up with as many keyword phrases that describe your site or product, this is one of the handiest tools or methods that you could understand. When you have your basic keyword phrases and words set you are then ready to use the internet to find even more keywords and phrases that will describe your site or product. The more keywords you are able to find for your site, the higher the chance of you appearing high on the search engines will be.  There is also free software available on the internet that will help you in creating your keywords for your site, however, a tool such as Keyword Research Pro will provide, not only the keywords, but the teaching you need to understand how to use and pick the proper keywords for your PPC Search Engine Marketing campaigns.

Keys To Successful PPC Search Engine Marketing

Keywords

When you are ready to bid on your keywords for your PPC Search Engine Marketing Marketing campaign the more popular keywords will cost more,  instead try using variations of low competition words for you to bid on. The low competition words cost less and are most generally just as effective if they are used correctly. The best tool that will help you with finding your variations of low competition keywords is a keyword analyzer. The keyword analyzer such as Keyword Research Pro because it is a great tool because they will not only give you a list of alternative keywords to use but it will also display the number of times that keyword combination was searched on average.  This will give you a good idea of what you should bid without going over your PPC marketing budget. It will also allow you to bid on keywords and phrases that have not been used.

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Your Ad

The next step to a successful PPC marketing campaign is your advertisement ad  Most of your PPC Search Engine Marketing advertisers only allow you a set amount of words which will  consist of only 125 words so that they do not appear to lengthy to the potential visitor.  You will need to take this into careful consideration when you are creating your ad….. so,  you do not have a lot of room to give a lot of information about your product, thus the key is to give the main points in an engaging way. You want to be able to catch your reader’s attention and make them click on your link. The more engaging your ad is the more apt your visitor will click on your link. PPC Search Engine Marketing teachers and mentors such as Perry Marshall teach everything you need to know about creating an effective PPC marketing campaign, they can literally teach you how to make thousands of dollars using PPC because they’ve been doing and teaching ppc it since the beginning of Google Adwords inception!

Test Ads

Once you have created your idea it is a good idea to test it. A good way to do this is to write two different ads and run them side by side and see which ad gets the most clicks or sales. Once you have found which ad will work better for you in general try and different ad and see if your results are even better. You should keep doing this till you find an ad that is getting the most results for you. One you have found the ad you are going to use you can begin your PPC marketing campaign.

These are just a few of the things that you can do to create a successful PPC marketing campaign. If you follow these steps in order you will have a successful campaign that will gain you lots of revenue.

Internet Marketing Success – Laying the Groundwork for Great Landing Pages

Laying a solid foundation is extremely important in so many areas of life. These foundations can be physical, for example in your home, but in most cases are more conceptual or metaphysical. Research, due diligence, testing and measurement are all examples of the steps involved in laying a great foundation for a myriad of business activities.

Website design, and its associated internet marketing aims, is no different to any other business activity – groundwork is critical. Before undertaking search engine marketing campaigns, viral marketing or link building, internet consulting experts will tell you to start at the start! The first steps towards creating a great landing page are defining a conversion scenario, and choosing your URL – we give you the step-by-steps.

Your definition of conversion will seem obvious to you once it is stated, but having it as a clear, stated part of the plan will help guide the website design and your online marketing agency’s actions with regards to the page.

If you own an e-commerce site, you might define conversion as adding items to a shopping cart and checking out. Receiving payment is a less immediate action (with processing times), so it is more useful to keep the action close to the time of the visit. If the purpose of your site is to generate leads, then you may define accepting a free offer by submitting a form as the conversion activity.

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If your internet marketing consultancy or viral marketing campaign manager has advised that stronger branding is needed for your site, then your conversion activity might be defined as spending longer than a set amount of time viewing the page, or interacting with the site. Supplementary research, in addition to web analytics results on time spent and page view counts, may include an intent to purchase or brand awareness study.

If you are trying to build customer relationships, then opting to receive communications from the publisher may be your conversion activity. Communications may be defined as email or print newsletters, an RSS feed or irregular updates. If you are trying to gain members to your site, then the conversion process will be complete once customers have filled out the necessary membership details, and clicked submit.

Online marketing agencies know this is sometimes easier than it sounds! If viral marketing or outreach is your conversion scenario, then you might choose to measure links emailed, use of social bookmarking tools on the page, or to track blog links.

This information seems trite and obvious, but keeping this definition in mind when creating the website design of your landing pages can help boost ROI and conversions. Landing pages that are watered down with several aims, or that seem disparate from the advertising or link that led a person to click on them do not convert well.

Similar guidelines need to guide your URL selection. Your website developer will be able to help you decide whether you need a separate URL to your regular domain, whether you should personalize URLs for each target, or whether many URLs will lead to the same landing page.

If you will be advertising the URL in print, for example, it should be easy to re-type, as people won’t be able to click on the link or to cut and paste. Internet marketing experts recommend making your URL easy to remember, as much traffic comes from people typing an address directly into their browser.

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Article Source: ArticleSpan