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17 Powerful Ways to Use a Professional-grade Email Autoresponder to Build Your Business

Email autoresponders are extremely powerful indispensable marketing tools for any business on the Internet whether that business is an “online business” or an offline business with an Internet presence. There is no better marketing tool currently available for consistent controlled communications to your customers, potential customers, and even employees, partners, and suppliers. This article reveals 17 powerful ways to use your autoresponder; the primary focus is for business applications, but autoresponders can also be used for non-business applications as well.

Before we cover the various applications of email autoresponders, let’s cover what an autoresponder is … An autoresponder is a webserver-based software application that sends a pre-written sequence of emails (text or HTML) according to a pre-defined schedule when someone joins (or is added to) your email list.

Application #1 – Sales Messages:
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The most obvious business use for your autoresponder is to provide a sequence of sales messages when a potential customer completes a form on your web page or clicks a link to join via email. The best way to get prospects to join your sales stream is to offer them something of value for signing up (e.g., a free report, newsletter, ebooks, or simply a link to a website).

Application #2 – Training:
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A slightly less obvious application for your autoresponder is to provide a mini-course, or even a massive training course. For example, you can sign up to receive a free mini-course about how to use Pay-Per-Click (PPC) advertising and even get your PPC ads for 80% to 90% lower cost at www.Autopilot101.com/ads_PPC.htm. Or you can sign up for a free course with 101 lessons on marketing and how to get your web host to pay you.

Application #3 – Steps To Use or Implement:
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The next form of training is a formal procedure on how to use a product or service purchased by your customer. If you sell a course on money-saving techniques, like the MONEY SECRETS Home Study Course for example (www.LifestylePublishing.com/money_secrets.htm), you could use your autoresponder to send them a fast-track course on specific steps to do each day for two weeks. If you sell above-ground swimming pools, you can have them join your autoresponder to get all the installation instructions.

Application #4 – Duplication & Team Communications:
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If you are involved in Multi-Level-Marketing, Network Marketing, or referral marketing, you can “publish” your autoresponder campaigns so your “downline” can easily import your campaign for their recruiting and/or sales efforts.

Application #5 – Banner Advertising:
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Some autoresponder services include free banner advertising services. You can upload your banners (or use the ones they provide), and they will display your banner ads.

Application #6 – Free For All (FFA) Advertising:
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FFA pages allow people to advertise their products and services with one-line ads that are displayed on your FFA page until it scrolls off the bottom of the list due to other ad submissions. The power of an FFA page is you get to send a single email advertisement of your own in exchange for letting your prospect post their ad. This can be a nice free form of advertising for you.

Application #7 – Generating Traffic:
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Some professional autoresponder offer a quality guaranteed traffic service to further market your business. This is usually offered for an extra charge, but you earn a commission on your own ads (which means you are actually getting discount prices). Furthermore, you can advertise your guaranteed traffic website and earn a commission when someone places an order on your website.

Application #8 – Capturing Leads:
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You can also use a sign-up form for your autoresponder on a “squeeze page” to capture leads (i.e., to build your list). This is generally done by presenting a compelling offer if the prospect enters their name and email address. Then upon submitting their information, your form immediately takes the prospect to a web page and sends the first email in your campaign.

Application #9 – Tracking Ads:
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On the Internet, there are lots of services that offer ad-tracking links where you enter the web address for the website you are advertising, and the service gives you an alternate web address. Then by advertising the alternate address (i.e., your ad-tracking address), it will register a “hit” every time someone clicks your ad-tracking link. Then the link automatically and immediately forwards your prospect to the target address. This is a great way to determine which advertising resources deliver and which don’t … thus saving you money when you cancel the ones that don’t produce. But why pay for this service if your autoresponder offers it for free?

Application #10 – Product Delivery:
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You set up your autoresponder to deliver information products … whether offered free or purchased. All you have to do is publish the product on the web, and pass the web address (and the UserID and password if applicable) to your customeryou’re your autoresponder.

Application #11 – Broadcasting:
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Broadcasting is the ability to send an email to everyone on your autoresponder list simultaneously anytime you wish;  in other words, the email has not been pre-written or added to your campaign. It’s just an impromptu email sent to your entire list. The next seven techniques all fall under the category of “broadcasting”.

*** ALERTS:
If you want to alert your customers to something unexpected, broadcast it.

*** NEWS:
Notify your customers about a change in your business … for example, new address, new email address, special holiday hours, etc.

*** SPECIAL OFFERS:
If you have a large email list of people who remember and like you and your products, you can announce a special price, a new product, or limited-quantity promotion, and generate a nice influx of cash. Make sure you make a limited-time offer.

*** REMINDERS:
Use your autoresponder broadcaster to remind your subscribers of an upcoming event, sales expiration, or whatever you want them to remember.

*** Keep You In Mind:
On average, most people must see you and your product seven times before they will buy, so use your autoresponder to keep you in the forefront of their mind. Be original; make them look forward to hearing from you again.

*** Publish a Newsletter:
Writing your own newsletter has many benefits. It establishes you as an expert in your niche; it reminds your prospect you exist; it educates your customer; you can add your ads to your newsletter for free, and you can even sell advertising in your newsletter.

*** Conduct Surveys:
Send out surveys to your email list. Find out what your customers want, what they liked and disliked about your products or services, what they wish they could get (leads to new product ideas), reveals where they frequent on the Internet, … The only limit is your creativity. Want to know something from your customers? Use your autoresponder broadcast feature to ask them.

Not all autoresponders offer all of these applications: you need a professional-grade autoresponder to get most of these applications, and there is only one autoresponder I have found that actually offers all of these applications and more.

This particular autoresponder also has the most important characteristic of a small fixed monthly fee … no matter how big your subscriber list gets. In fact, you can have unlimited email campaigns (i.e., email sequences), unlimited emails per campaign, and unlimited subscribers per campaign, and the price stays fixed at $17.95. Plus you can get a 30-day free trial, and with just a little effort, you can even get your autoresponder service free for life within about 60 days (see the article list below). You can learn more about this autoresponder and request a free report at this web address:  http://www.trafficwave.net/members/rbstoker/report.html 

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Written By:  Dr. Bryan Stoker,  webmaster@LifestylePublishing.com
www.Autopilot101.com         www.LifestylePublishing.com

WANT TO KNOW MORE?
*  How To Determine The Best AutoResponder For Your Business
*  The Most Important Features For Selecting Your AutoResponder
*  How To Generate A 5-Figure Monthly Income Using Your AutoResponder

All these articles and more are available at www.LifestylePublishing.com/articles-autoresponder/
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Recommended “Best AutoResponder” For Most Businesses:
http://www.trafficwave.net/members/rbstoker

Other Good AutoResponders:
GetResponse:  http://www.GetResponse.com/index/rbstoker
Aweber:  http://www.aweber.com/?291423
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Dr. Stoker has written & published several books, ebooks, reports, & articles in the area of personal finance & investing. Get loads of free reports & ebooks at www.Autopilot101.com/ads_freebiz.htm
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Web 2.0 Online Marketing Ethics And Social Network Marketing

As a business website owner, you must contain integrity.  Many of the social networking websites are utilized for unethical behavior exhibited by business website owners and this seriously backfires when trying to market your products and services.  There are many ways, which you as a responsible website owner and web 2.0 online marketer, can control the behavior performed on your business website.

Respect online users privacy

You must keep in mind that while using social networking marketing as your marketing tool for your products and services that you are joining an actual community of internet users.  With any community, your business has its particular place in the scheme of things but this is not room for you to invade people’s privacy within the online community.  Do not spam market your friends on your friends list.

There are many social networking websites to choose from for your social networking strategies.

Many social network marketers utilize online websites such as MySpace and FaceBook with the hopes of driving internet traffic to their business websites.  This is very much ethical however; spamming internet users with images or links in order to lure them to your business website is unethical and will eventually get you dropped by Google or other search engines. Web 2.0 online marketing requires ethics, common sense and courtesy!

Do not spam people with marketing ads for your business website!

Social networking websites are currently more knowledgeable of spamming practices, which have proved unethical while eliminating people who habitually perform such tactics within their marketing strategies. Jack Humphrey is perhaps the king and one of the first pioneers of web 2.0 online marketing, he consistently encourages proper use of social marketing by developing relationships with members. Jack practices what he teaches and you can learn from the best regarding blogging and social marketing by checking out Blogging Success. You can also download his free ebook on social marketing and blogging called Authority Blackbook.

Be professional and honest with the online communities

To successfully utilize social networking websites as tools with integrity you need to honestly participate within the online communities as a member.  Becoming a member of the online community means you will have to register with that particular community.  Become involved within the online groups, which are related to your area of expertise or products and services, which your business offers.  You want to make friends within this online community while proving yourself an expert within the particular field, which you are offering products and services.

Publish quality content on the social networking website

You will need to publish quality content upon these particular social networking websites.  Avoid shoving your products and services down the throats of the online community.  Never mislead or give incorrect information referencing your products and services.  In fact, Jack Humphrey has a new educational product on web 2.0 online marketing for twitter called The Twitter Method, a very unique and proper way to use twitter to market your products and services.

Examples of unethical social networking practices

ttm-dvdpluscase250A great example of such unethical practices is leaving a blog or post within the online community while pretending to be a customer recommending your products and services.  You need to be honest with the online community, which you belong to explaining your products and services.  Leave the decision up to the online community to view your products and services as compared to spamming them with your company information.

Do not criticize your competitors.  Do not point out shortcomings of your competitors.  You can however, specify what makes your products and services different from the competition. Proper use of web 2.0 online marketing strategies will result in profits, using web 2.0 online marketing correctly can make those profits long term instead of short term!

There are no set guidelines on ethical practices with online social network marketing however; you will need to educate yourself with media law while knowing the potential dangers of defamation as well as invading people’s privacy.  Conduct yourself professionally as well as intellectually.  If you follow these guidelines of what not to perform, you should fare well in your goal of becoming a success.

WordPress Membership Site Plugins Criteria For Marketing

The WordPress platform has become one of the most powerful marketing tools on the internet today. When you create a membership site for marketing purposes, you are opening the door to tons of revenue in the end and this can easily be done if you are using WordPress. This is due to the fact that Membership sites are very lucrative and easy to use if you structure them properly.

Most internet marketers have a mistaken belief that WordPress is just for blogs or maybe a website. However, this belief is totally false and if they use WordPress correctly and to its maximum flexibility, they will discover it is a great all around marketing tool. One of the newest marketing aspects of WordPress has been the use as wordpress membership sites.  There are a number of internet businesses that are using membership site plugins but not every one of them are made the same.  There are a few basic criteria which any membership plugins should have to create a great membership site for your marketing site. One of the newest and most comprehensive membership plugins for wordpress is called Wishlist Member.

WordPress Membership Site Plugins Criteria For Marketing

1. Membership levels and types:
When you have the ability to create multiple levels of membership you will have the flexibility to allow special promotions or even higher membership levels in which you will give members access to more in-depth information if they pay more for it. Also it is important to have levels that are free, subscription based, and also a onetime payment.

2. RSS Feed Encryptions:
You will want to make sure that any information that you want members only to have access to do not get broadcast through your RSS feed.  If your RSS feed is not encrypted then anyone who would visit or join your site would see the information you are limiting to visitors without even paying for it. Failing to encrypt your RSS feeds can result in losing thousands of dollars in revenue.

3. Content Teasers
This will allow you to have a small portion of certain content for visitors to your site.  In order for them to read on they will have to click on a link which will tell them they will have to subscribe to read the rest of the article.

4. Sequential Delivery
If you have a membership that you are training people or are just wanting to make sure that visitors gain access to certain content that you are offering on a monthly basis you will need to be sure that you have sequential delivery.  If you do not have this then someone can gain access to all of your content from the very first day.

5. Payment Gateways
Some plugins only work with PayPal which gives you major limitations. You will want the ability to work with any merchant processor you wish.

6. Training and Support

You need to have a strong customer satisfaction which is important for any business. If you do not have access to the owner of the plugin then do not use it because it would not work with your marketing business.

These are all necessary parts of your membership site for your marketing site. If your plugin does not have any of these then you will need to search for another plugin that does. You can discover a number of free methods of creating a wordpress membership site and of course there are some paid wordpress membership plugins that are much better…..only you can decide what is necessary with your wordpress marketing site.

Internet Marketing – 4 Quick Tips On Rewriting Private Lable Rights Content

What is the worst part of using PLR content as a marketing tool? I do not think I need to tell you, the REWRITE of course. It is the single most despised step to using private label rights content . Most people know it is faster than mustering up new, original content, but they wish there was an easier way. Unfortunately, there is no automated alternative that will really make the process any quicker AND generate acceptable quality.

Bottom line? If you want to use private label rights content as a way of improving your relationship with the search engines, you must edit it. The search engines,Google in particular, is not benevolent enough to reward marketers for learning how to copy and paste. If you want to get real benefit from your PLR materials, you will need to rewrite them, period.

It is possible to get your rewriting done more quickly than you might think, however. Lets take a moment to discuss the proper approach to rewriting and editing your PLR content.

First, start with quality PLR content. It is easier to ingest, understand and rewrite material that was well-written to begin with. Working with low-quality options is a chore. Working with the good stuff is a joy.

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Second, focus more on idea restatement and less about word substitution. Reaching for the thesaurus (real or online) when rewriting your material is certainly not efficient and it is not really necessary. If you come to grips with a concept and rewrite it in your own words, you will have a great chance of getting the job done more quickly AND with much better quality. Somehow, many people seem to think that the best way to alter the content of a PLR article is to pull out a well-worn copy of their thesaurus and start substituting words. If the source material says *tired* you can replace it with *sleepy*.

Frequent word substitution may occasionally pull the wool over Googles eyes, but it will not register very effectively with readers. Believe me? Look at this word-replacement based version of this paragraph.

Regular symbol training may sporadically yank the cashmere on top of Googles watchers, however it wont process very efficaciously with word loves. No faith? Admire this symbol trading-based variation of this sentence collection.

This is, of course, somewhat of an exaggeration, but, I have seen articles like that on some auto spun websites. This, naturally, is not the best way to rewrite. Alternatively, read the PLR content and absorb its messages and primary points. Use those as a jumping off place as you restate the key points of the material in your own words. This most often ends up being the fastest solution and it ultimately produces better results than overusing your thesaurus.

Third, do not strive for percentages. Different people will tell you different stories about the proper level of rewriting to perform if you want the content to appear unique to the search engines. All of them, however, will agree that completely original content is the best thing you can have. That means that you should do what it takes to make your edited versions of PLR materials the closest thing there is to absolute uniqueness. Dont just tweak them, rewrite them if you are going to use them as web content.

Last but not least, work with one idea at a time, not one sentence. Dont fall into the habit of trying to rewrite individual sentences. Instead, try to think in terms of paragraphs and concepts. This makes for more quicker rewrites that work better than line-by- line efforts.

If you are going to use PLR content, these are a few important rules to learn. If you can avoid word replacement thinking and replace it with a willingness to create something truly meaningful and valuable from private label rights content, you will be on the right track.

PLR is great because it can cut your workload. Unfortunately, the quest for more money and less work leads many people to make some rather significant mistakes. Rather than seeing PLR as a way to reduce the level of effort required to produce original content, they try the cheap trick of publishing the material as-is.

They rarely get a return visitors.

If you put these tips to use, you will begin to feel better about rewriting your private label rights content. It will be an easier job that you will be able to handle quicker and with much better quality.

Over the past 10 plus years, George has developed a series of sites: Solutions For…centered around the Internet Marketing Niche. Come visit any time: Solutions and please bring your comments and questions.

Article Source: ArticleSpan

Boost Your Profits With Forum Marketing

Forum marketing is a way of using forums to gain traffic to your website. Also when you use a forum to market your site, it will result in more sales of either your product or service. This however will depend on the type of website that you are trying to promote.

When you use forums to market your product, it should be done quietly without raising eyes. More and more forum owners in today’s internet world are keeping an eye out for spammers and if you are caught spamming you will be banned. You need to use just your signature line to promote your product and use the content to answer questions or offer ideas. If you follow this idea, you will have a less chance of your post being deleted or worse like getting banned from that particular forum.

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You need to be aware though some forums will require that you make a certain amount of posts before you create a signature line. This will allow you the chance to build your reputation before you start to promote your product. If you are just beginning though you need to avoid these forums because you need to get your name out quickly. But be aware though even if you do have a forum that allows you to create a signature line right away you will still need to build up your reputation before pushing your product. If you carefully execute your forum marketing, it can be an effective marketing tool for you.

Forum marketing
is effective because for one reason they usually contain a high volume of users that are interested in the same topic. If your site is related to the topic of the forum, it opens up the doors for you to a network of potential customers. Another reason why they are so effective is that you are able to get information on problems that the community might be having. When you have collected this information, you can use it to create new products to introduce to the forum community.

You need to execute your forum marketing campaign with extreme care. You should post at a minimum of 50 times before you even attempt to promote your product. This is even true if you belong to a forum that allows you to create a signature line with less than 50 posts. You need to establish your reputation as an expert on the subject first otherwise you will have a great chance of failing. Also, you need to make sure all of your posts are of the highest quality. Do not make your posts either too short or too long. Your aim in your posts should also be toward helping other fellow forum users with a certain problem or issue. You should begin your posts with just simple answers to people’s ideas or problems. After you feel comfortable, you can issue your own set of ideas and issues.

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When you are creating your signature line it should be interesting and appeal to the reader instead of just being a sales pitch. Try and arouse the reader’s curiosity by stating that there is a secret that can only be revealed on your website. You can also offer a free-book that relates to your business if the visitor clicks on the link. These are great ways to get visitors to your site and when they do they will most likely sign up as a visitor as well.

You have the chance to have great website traffic when you advertise through forums if they are done correctly. It can add to more sales, newsletters, and sign ups among others which is something that you cannot get from any other site without spending a lot in advertising dollars.