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Internet Marketing Resources for Offline and Online Marketing

Autoresponder Challenges: Unexpected Differences Left Rookie Marketer With Egg On Her Face

My autoresponders seemed to work exactly alike. Sure, if I had tested and used the diagnostics, I would have noticed sooner that something was amiss, but I was too busy just keeping up with the newsletters… My first autoresponder was Aweber. It’s extremely user friendly and I quickly learned how to work it. My list grew too, albeit at a glacial pace. To speed things up, I decided to acquire some additional leads by way of co-registration, which meant that basically the service advertised my newsletter and people signed up. Then it sent me their information, and I was supposed to import them into my autoresponder. But there was the rub. Aweber won’t allow that. So I needed a second autoresponder. As it happened, I figured I would need a shoppingcart system anyway, at least eventually, so I signed up for a shopping cart system that came with an autoresponder and that did allow importing my new subscribers. All was well, or so I thought. I fed in the names, I wrote newsletters, but the response I got was zero. I attributed that to the source of the list and stopped advertising my newsletter. Until recently… when I decided to give it another shot, especially since my newsletter had gotten a lot better lately. I also decided I should sign up for my own newsletter (a bit belatedly), and was puzzled when I got bunches of my messages all at once, and then… nothing. What the heck? When one of my mentors mentioned that he sent out “birthday” greetings (with a special offer) to his list members on day 365 since they joined his list, I thought, hmm, won’t that take quite a bit of math to tally up all those numbers? And then it hit me: Aweber and my shopping cart require different labeling systems: Aweber wants me to tell it how many days after the LAST message the new message should be mailed. So I typically added a “3” or a “4.” And it worked beautifully. I did the same with my shopping cart autoresponder. Alas, that’s why I got them all at once. The shopping cart sent me all messages labeled with a “3” on the third day, the ones labeled “4” on the fourth, and the ones labeled “5” on the fifth. That clearly was not what I had intended. As it turns out, the shopping cart autoresponder wants its emails labeled by the number of days since day zero, i.e., the welcome message! I also discovered that if I added a message with a number that was lower than the number of days a person had already been a member of that list, he or she would not get that mailing at all. Which means, hardly any of the follow-up messages actually reached their intended audience since I had added them with considerable delay. Not a problem for Aweber, but a big problem for my shopping cart. So I sent a very apologetic broadcast to my list and went about fixing things. I renumbered all the messages and then manually reset the affected list members to the approximate date where they had stopped getting messages to get them caught up with the back messages. Hopefully, they will forgive me and remain on my list. Those that do will probably be a whole lot happier with my newsletter now that it will actually arrive when it is supposed to.

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Get more of Elisabeth’s tips and recommendations at her web stuff blog.
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How To Utilize Social Network Marketing With Social Networking Websites

Many people often ask the question “How effective is social network marketing”.  I am here to inform you that social network marketing while utilizing social networking websites.

If you are a business owner with a business website online, you should be conducting an amount of social networking as a lead generation for your business.  There are numerous ways to conduct business as well as generate leads but conducting social network marketing is a major key player in increasing your sales with your business.

Lead generation should be the ultimate goal of your business.  When you network online, it can produce many positive results for your online business as well as your products and services, which your business offers.

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Try Bookmark Generation for Social Bookmarking
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One of the great benefits which social network marketing offers are creating long-lasting relationships with your customers.  This can include professional friendships or personal friendships. Social network marketing can also provide more fast and convenient ways to connect with your target market as well as receiving referrals and gaining mentors.

You can establish yourself as an expert through social network marketing.  You can create blogs or publish articles, which answer questions or even give tips to your customers.  You can invite friends whether professional or personal to live events, which are commonly, titled webinars or teleclasses.

You can drive internet traffic to your business website while introducing special promotions as well as downloads while interacting with your customers or potential customers.

Social network websites provide storage of photo’s and video’s which will aid in gaining publicity and if you are on a budget, social networking websites is a cost-effective way in obtaining the publicity you are seeking for your products and services upon your business website.

It is very much worth the time and effort to join online forums within the social networking websites.  Within these online forums, you can answer and ask questions either directly or through forum blogging or articles.  You can post comments or events as well as tips.  Surveys and polls are also very popular in gaining the attention of not only your current customers but also potential customers.

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Learn Social Marketing from The Originator
of Social Marketing…..Jack Humphrey
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Videos are a great addition to your social networking website.  Remember to keep the videos professional.  Send requests to people within the online community.  Search for related groups while interacting with the online users within that particular group.

If you want to see if social network marketing is working for you and your business, you can sign up for detailed tracking of communications as well as internet traffic.  The opportunities for expansion are abundant with social network marketing and social networking websites.  Your success will depend on the amount of time and effort, which you place forward with this venture.