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Internet Marketing Resources for Offline and Online Marketing

Tips for Search Engine Optimization

tips for search engine optimizationTips for Search Engine Optimization are widely sought after as this is a crucial aspect to generating traffic and income from your website. SEO experts will focus on different tips that have helped themselves or their clients to be profitable. Here are some that they all agree on.

1. Don’t put any time or effort into a website without first taking a look at your search engine optimization strategy. Your efforts will be wasted if you do so.

2. On the other hand, you can do all of the SEO that you want but if it is not based in good content, then this is also a waste of time. Make sure that the content you are offering on your website is original, valuable and problem-solving. This will bring in the best kind of links — the organic ones. People will link to you naturally because you have something of value that they want to provide to your readers. Updating your content will increase your rankings. Try to add fresh, useful content to your pages on a regular basis. The search engines favor this. The “look and feel” of your website is also important, but not as important as the content. However, photos, graphs, pictures, or images and an easy-to-navigate site will help you in terms of sEO.

3. Make sure that you include an original title tag on every page of your site, and make sure that it includes your keyword. Many people make the mistake of putting the name of their company in these titles but in general your company name will not get too many searches while your keywords will.

4. Don’t forget internal linking. When you use anchor text within your site, make sure that the linked text is a keyword or keyword phrase, and not something like “click here”.

5. This is one of the more overlooked tips for search engine optimization. Most people think of link-building in terms of quantity. But the reality is that the quality of the incoming links are much important than the quantity. One simple link from a high-quality site can offer you much greater results than lots of poor quality links, which can actually hurt your ranking.

6. Broaden your way of communicating to include video, powerpoints, podcasts, news, press releases, social content and so forth. The more different ways you can communicate what you have to offer, the better you will look in the eyes of the search engine. If you were to choose just one other form of communication, let it be video. Video is extremely hot and growing in popularity every day.

7. Make it easy for your visitors to increase your site’s ranking. Add what can be termed “viral components” to your web site or blog such as bookmarking, reviews, ratings, visitor comments, and sharing tools.

8. And the last of these tips for search engine optimization, do not underestimate or discount the power of social marketing. This is a great contributor to SEO.

Powerhouse Tips from Dreamweaver Training

If you’ve been using Dreamweaver for a long time, you may think you know it all. Odds are however, that you could still benefit from learning a few tips & tricks to make Dreamweaver more powerful & versatile. Even experts can benefit from Dreamweaver training. Here are a few things you might not know.

Prepare pages for CSS

If you have an existing site, stripping all the style information out can be a daunting task. A Dreamweaver training coursework can tell you about the tag replacement feature. Open a page & select Edit/Replace. Select Tag from the “Find What” list, then select a style tag such as Font from the tag list. Click the minus button to remove any attributes, select “Strip Tag” from the action list, & then click “Replace All.” All the Font tags will be removed in a flash & the page is two step closer to being ready for CSS.

CSS (Cascading Style Sheets) permit page designers to separate information about a page’s appearance from information about its content. Among other benefits, it makes it easy to modify the style of a whole web-site. The designer has to modify only two file, the CSS definition, than each page.

Microsoft Word can export its documents as web pages. However, Word puts out bad HTML. Before posting such a page it should be cleaned up, a task that could take hours. As you will learn in


Dreamweaver CS4

Dreamweaver training, this task can be fast & painless. Select “File/Import Word HTML” from the menu. two times the document lots, select the options in the “Clean Up Word HTML” dialog, & click OK. In moments you’ll have a tidy document that is ready for the web.

neat up Word pages

two common mistake in designing web pages is to forget that not everyone runs in the same screen resolution. A web page must be as usable to anyone using 640×480 as another using 1600×1200. Dreamweaver training shows you a dropdown menu that lets you modify the size of the displayed document so you can see how it will appear on smaller monitors.

Check web pages at various resolutions

If you modify a page’s name or location, you run the risk of breaking all links that refer to it. You might think you have to modify all the links physically, but Dreamweaver training shows you an less hard way. Use Dreamweaver’s “File” menu to rename or move a page & Dreamweaver will offer to update any links on your site to the new page location.

Changing a page name

Dreamweaver training makes sense

This is a hint of the kind of information you can get from Dreamweaver training. Even if you know these tips, there are certain to be more that you don’t. A class is an effective way to hone your skills & improve your productivity. Take the time to enroll in a class today. You’ll be glad you did!

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A Fun, Fast And Simple Macromedia Dreamweaver Tutorial That Shows You How To Build Your Website, Step by Step From Start To Finish. Visit www.macromediadreamweavertutorial.com

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3 Common PPC Marketing Mistakes

PPC, Pay per Click, marketing is one of the most powerful marketing tools that are available on the internet today.  But just like any other advertising campaign it needs to be done with careful planning and consideration in order to avoid certain pitfalls that may occur while you are creating your marketing campaign.  If you begin your PPC marketing plan without careful planning first you have set yourself up to lose thousands of dollars and tons of wasted hours.  There are books available that you can read that will help you put a great plan into place for your PPC Marketing plan.

Putting a successful PPC marketing plan is easy though without books if you avoid a few of the more common mistakes that most people make. Note though even if you have discovered that you have made one of the following errors that can be easily fixed quickly and get your campaign back on track.

3 Common PPC Marketing Mistakes

1.The most common mistake people find themselves doing in creating their PPC marketing plan is using their homepage as the landing strip.  While to most business owners it may seem logical to have your visitors brought to your homepage there are reasons why this should not be done.

People who will click on your advertisement are most generally looking for a specific item. Instead of bringing them to the home page, create a landing strip for your ad to bring them too.  This will allow you to bring your customers exactly the right spot that they are searching for. This will make them happy because you saved them time and as a result they are more than likely to visit again.  Each of your landing page should be keyword specific relating to your add. It should also not contain any other links or distractions.

2.If your landing page is confusing to your reader you will lose sales as a result.  If you create a PPC that is targeted to the visitors key word it will result in sales almost every time as long as it easy for them to read and understand.  Your landing page should also be part of the keyword that they are searching for.  Make sure that it easy for the reader to find. You should also have several different landing pages if you have several different keywords or topics.

3.Every search engine that is available on the internet today will use its own methods as to where to place your ad.  One of the biggest mistakes that people who are new to PPC marketing make is that they do not tightly target their keywords well enough to get considered for optimum placement on the search engines.  Over 85% of all search engine results are based on the top three ads.  If you are not able to focus your keywords well enough you will not make the top three and have the potential to lose a lot of money as a result.

As you can see the more common mistakes made by new users to the PPC Marketing world are fairly easy for anyone to make. Knowing how to fix them is the key to a great PPC marketing campaign.