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Suddenly Brick and Mortar Business Owners Wonder If They Need a Mobile Website

Suddenly Brick and Mortar
Business Owners Wonder If
They Need a Mobile Website

image of mobile website for mobile marketingTimes are tough and business owners are now wondering if they not only need a website but a mobile website also.

There are a few things to consider when contemplating whether they should deploy a mobile website.

What is your target market and do you understand what they need. Even businesses that serve the same market are different from each other and almost all businesses serve people in a wide age range, if you think that only the young people are using smartphones and connected to the web on a mobile platform, you are making a big mistake. Older generations not using cell phone technology just doesn’t apply anymore. Although some older business owners are in the stone age it is becoming increasingly difficult to ignore modern technology and dismiss the effectiveness of websites, both standard websites and mobile websites as they are finding out more and more of their customers find them and buy from them through a mobile website version of their website.

Mobile Websites Increase Pofits

If your work or business involves dealing with other business owners, then it is imperative that you invest in an effective mobile website. You and your business might deal more with consumers so you might dismiss a mobile website, don’t make that mistake because a mobile website can be used for directions, special offers, coupons, contact info or even something like item of the day. Today it isn’t unusual for people to purchase just about anything online and that mindset is carrying over to mobile devices as well, all you need is traffic to your site and you’ll see results. Amazon is a good example of this, they have a mobile version of their website which is simple, easy to navigate and purchasing is similar to their main website the only difference is the size of the space because of the mobile device, people buy from their mobile site.

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Mobile Web Pro Templates and Mobile Device Script
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Another thing to realize about Amazon is that they know which aspects of their main website are important and they’ve reduced and made those functions available on the mobile site, things like a recommendations list and the secure shopping cart. Amazon makes a ton of cash from the main website, people have gotten used to purchasing online and aren’t afraid to leave their personal information at the site, this degree of comfort needs to be carried over to the mobile version of the website to make it successful. One way that Amazon has conveyed a degree of comfort for their mobile website is by setting up a thorough FAQ section which answers questions or problems regarding the mobile version of the website.

Increase In Smartphones Means Mobile Websites

Hopefully this article answered some of your questions about mobile websites and given you the push needed to get one set up. You might think you’d obtain next to nothing from getting one, however, the fact that 71% of Mobile phone consumers will likely search for more information on their personal Smartphones when they look at a Television, press or an e-commerce advertising; it makes you wonder if you’re leaving money on the table by not including a smartphone website into your online marketing plan. Nonetheless, cell phone consumption is increasing and ninety percent of the world exists in a place from where they are able to receive wireless access.

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Mobile Web Pro Templates and Mobile Device Script
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You might not want to spend the cash for a mobile website today, but sooner or latter you will have a mobile website or your competition, the one with the mobile website will quickly overtake you. Why don’t you try to run a poll on your website to see what your customers think about mobile sites. Before you do your polling it would be wise to share some of the benefits a mobile website would bring to your customers since they may think you are just trying to get more money out of them, tell them of special discounts, easy buying, special offers and the fact that all their data will still be safe and protected.

There’s No Doubt That a Business Mobile Website Draws Clients and Customers, So Why Don’t You Have A Mobile Website

Even if your business is successful, business owners are wondering if they are losing money because they don’t have a mobile version of their website. Obviously you need to think it through when considering whether you would benefit from having a mobile version of your website. Some of the links in this article point to a special package that will allow you to build your own mobile websites, in fact, there are plenty of local businesses that need mobile websites and you can easily charge $500 a site. Consider some of the thoughts about mobile websites below, if you need someone to build a mobile website for you please leave a comment and I’ll get right back to you!

mobile websites

Who buys your goods or services and what would make that buying process easier for them. I’ve got some news for you, it doesn’t matter what you sell or service, everyone is connected to the web and everyone is on the move. Even my 82 year old mother uses a cell phone to find local business numbers….. do you think she can read a desktop version of your website……no, but a mobile version with a phone number or tap here to call …..that she will use. It’s not true that granny doesn’t use a smartphone for finding a store, restaurant or other needed business. Most owners of business use some sort of smartphone and keep in contact with their customers and their business by means of a web connected phone, it may be a difficult process to learn and start but once you get a handle on using a smartphone you’ll wonder how you got along without it…..so, naturally you need a mobile website version, something that loads quick and displays important information up front.

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Mobile Web Pro Templates and Mobile Device Script
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Are you in sales, then you are working with other business owners and I can almost guarantee that your sales will increase with the proper mobile website. Don’t think that a mobile website would not be important to you because you deal strictly with consumers, your mobile website can be configured with information that focuses on getting your customers excited and motivated to come into the store and pick up the mobile only deals! Assuming your website gets traffic, qualified traffic, that is people looking to buy something it really doesn’t make much of a difference if they are on a tablet, their desktop, laptop or a mobile device as long as the webpage is displayed in a way that encourages the visitor to make a sale. One of the best examples of a working, successful mobile website is Amazon.com, they have a mobile version of their website that is easy to navigate, easy to find what you’re looking for and easy to purchase a product.

Amazon.com is a great model to follow in a conceptual sense, they’ve taken the most popular aspects of the main website and put them into the mobile version of their website and you probably guessed it but the mobile version includes things like the recommendations list and the shopping cart! Today people are still hesitant to leave their information at a website especially, name, email and credit card, however, Amazon seems to have transferred this comfort from the main site to their mobile site. Often times it is just a matter of common sense when solving website problems and dealing with fear and the mobile version of a website is no different, Amazon.com solved their mobile website problems, questions and fear by setting up an FAQ section, you could do the same!

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Mobile Web Pro Templates and Mobile Device Script
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Since you’ve entertained the thought of a mobile website, I hope some of this information in this article has helped you to make up your mind about the importance of your business having a mobile site. It’s normal to think that a mobile website wouldn’t affect your business, however, considering the fact that over 70% of smartphone owners will do a quick search for more info when they see a TV ad, billboard or newspaper ad; you might start to contemplate whether or not a mobile website would be profitable for you and your business! In today’s economy you have to wonder if a mobile website is absolutely necessary and will it at least pay for itself, that’s only natural but you can’t ignore the fact that over 70% of smartphone users will pull out their device and do a smartphone search when they see a billboard, newspaper ad or see a TV ad and if you do any other advertising and these smartphone users can’t find you it’s just the fact that you’ve left cash on table! Ninety percent of the world has mobile access, if this is true, you don’t have to like it but you better decide to use it!

You might not want to spend the cash for a mobile website today, but sooner or latter you will have a mobile website or your competition, the one with the mobile website will quickly overtake you. You could run a poll or just ask your customers whether a mobile site might be useful to the, or even set up a simple 1 page mock up of a mobile version. If you decide to poll your customers make sure they have a full understanding of the benefits of a mobile website and make sure they understand that your mobile website is fully secure, you might want to set up a mock up of a mobile site so they could get the feel of it, throw in some coupons or special offers and I know you’ll get a response!

If you build websites or blogs for local businesses then you really need to check out this package. Kevin is releasing it dirt cheap and its one of the best I’ve run across. His support is superb and the product is constantly being revised and updated. I urge you to add these mobile website services to you list of services for offline marketing….. you owe it to your clients!

Mobile Websites for Local Business

Mobile Websites for Local Business

mobile websiteThere was a time that mobile websites were an option, today with the popularity of web based smart phones a mobile website for your business is a must! Now that mobile websites are popular….or should I say a must, you need to find out who builds them and how can you get one. It’s important to remember some basic mobile website design tips so that when someone visits your mobile website it is a pleasant and informative experience….. easier said than done!

If you have spent some money designing your main website, you should make an effort to carry the theme and colors to your mobile website, all the way to using a smaller version of your header graphic. Your mobile website needs to be intuitive, by that, I mean easy to navigate and find important information while the site should load quickly which means you need to keep it small in size. Don’t get lulled into thinking you can load your mobile website up with lots of pretty graphics because they will slow the site down and your visitors will leave before your website loads on the phone, graphics need to be maximally optimized.

Keep Your Mobile Website Simple

Remember the purpose of a mobile website is to get information about your company or business quickly so it is obvious that navigating your mobile site must be easy and quick, so put your primary information out front with simple tabs or icons related to finding that information. When someone navigates to your mobile site, make sure they can see the information that is considered important and that’s the info that will be tabbed or identified with icons. Categories is another way to link to the internal pages of your mobile website, so use them judicially and point them to the appropriate mobile pages. The above facts will enhance your mobile users experience and just might bring a few more customers in your store!

Add A Contact Page to Your Mobile Website

One of the first links I put on a mobile site is a “Contact Us” or “Contact Me” link with a phone number email address and other contact information, next you should link to your main website and probably to some of the social sites like Facebook. The size of a mobile website is important, do not fill your pages up with lots of content because it will just take too much time to load and the main point of the page will get lost in all the content. Make a post it note and write on it “Keep it Simple”, stick it on your screen while creating your mobile site.

Build A List With Your Mobile Website

Building a list is important so offer a discount for anyone willing to leave their name and email in an optin form. You can place an optin form on your mobile site and people will surely sign up for their discount and you’ll add another name to your marketing list!

All Smartphones Are Not The Same

It’s nearly impossible to create a universal mobile website that can be read on any mobile platform. Mobile browsers don’t support the same properties and HTML elements, and your markup may appear very different depending on the mobile browser or platform. Also, smartphones may have differently sized screens, and some of them (such as the iPhone) switch between horizontal and vertical. This switching makes browsing easy for users, but it means you can’t used a fixed width-go with a percentage instead.

Hire Professional Mobile Website Designer

Having a mobile version of your website can pay off big in increased traffic and sales, but you need to make that mobile site professional, attractive, and easy to navigate. If you’re not well acquainted with mobile development, consider using the services of a web designer which specializes in mobile platforms.

Remember, fast and quick, keeping this in mind when designing a mobile website will put you ahead of all the other designers. The coding or technical side of mobile websites is slightly different than designing a standard static HTML website. A good website designer can easily put one together for you, however, there’s a growing list of mobile website designers that specialize in mobile website design and coding. You could always do a little studying and give it a shot yourself!

Why Use Mobile Coupons in Your Business?

In business, the one thing that most people get hooked on is a discount or “freebie.” Therefore, you should definitely be using these types of promotions in your business. Traditionally, coupons are printed in papers and attached to magazines and newspapers. But the traditional paper coupons are quite costly since it involves paper and printing materials.

On the other hand, mobile marketing coupons offer the same benefits as paper coupons, but with less overhead costs and expenses. In addition, coupons via SMS have a high rate of redemption compared to traditional coupons.

Most Americans own cellular phones and many of them, or perhaps most of them, always carry their mobile devices with them. Therefore, your SMS coupons are likely to be read by consumers just minutes after your send them out.

To understand mobile marketing coupons, refer to the name itself. It is one effective way of breaking the ice and penetrating to your target market by way of using their favorite gadget – the coupon. Your campaign will be easily received without having to scan on papers and wait for magazine issues. Unlike the traditional paper coupons, mobile coupons are not easy to lose and maintain dignity in redemption.

By far, redemption rates for SMS is higher than paper coupons because they are easier to claim as most people always have their mobile phones with them. This convenience alone is a contributing factor to the success rate of mobile coupon redemption.

Another thing is that, SMS text coupons are more convincing thus increasing the rate of your sales. As reports show, coupons sent via text appeals to more customers compared to the paper ones. Mobile coupons are more talked about and shared by many people.  If someone gets an awesome mobile coupon offer, they are quick to forward it to their friends and family members so they can get in on the deal too. Now, you have easily added even more people to your mobile list without doing any extra work.

Using mobile marketing coupons for your business is exactly the thing that you need to capitalize on your local mobile market. It is one way to let people know that your business exists in your local community. Mobile coupons are great for branding and keeping your business in the face of your target market. Not only that, but they also help you increase profits by marketing to a list that WANTS your promotions and are happy to redeem them.

Mobile coupons are the perfect way to keep your list engaged and happy to be a part of your SMS text message marketing list.

SMS Text Message Marketing Etiquette Tips

5 SMS Text Message Marketing Etiquette Tips

Millions of people use mobile phones for communication ever day. In fact, more people are using text messaging than phone calls via their mobile devices.

Mobile phones are one of the most essential gadgets and a necessity to most people – especially in line of business. Because of that, marketing strategies involving mobile promotion have been utilized by many businesses to reach out to potential customers – including SMS text message marketing.

However, in order for SMS text marketing to be effective, you have to be careful about how you use it. Similar to other marketing strategies, mobile marketing also needs to be thoroughly planned out in order to get the best return on your investment. The way you use SMS text marketing in your business greatly impacts the outcome of your goals.

Your etiquette and creativity in mobile promotion of your business affects the amount of attention you will get from people. The response you get from people depends on how well you present your products and services to them.

The following are a few SMS Text Message Marketing etiquette tips that will help:

1.Be straightforward

-Beating around the bush of what you are trying to say will confuse people, which means they won’t comprehend your message. Be clear about your message. If you want them to take some type of action, tell them exactly what you want them to do and there’s a better chance of them actually doing it.

2.Use proper language

-Language is one most important aspects of effective communication. Do not use offensive and foul words in relaying SMS promotion. Choose your words carefully.

3.Be honest

-Don’t use exaggerated claims or out-right “untruths” when using SMS text message marketing. The last thing you want is a bad reputation for your business so keep your text messages 100% honest.

4.Be polite and courteous

-One way of getting customers is through courtesy and politeness. When people are pleased with the way you interact with them via text messaging, they will stay on your list a lot longer. If they sense one bit of rudeness, they won’t hesitate to opt-out of your list.

5.Provide free information

-Don’t constantly send text messages about promotional offers. Every now and then, send your list some free tips that they would find useful. You’d be surprised at the level of customer-loyalty that is created just by giving out free information regarding your industry.

Consider the power of SMS text message marketing and use it wisely, if you abuse the privilege it will come back to bite you…. use it properly and your rewards will be multiplied!

Benefits of SMS Text Message Marketing

Technology has been a life-changing experience for all of us – especially in recent years. New inventions are created every single day that are meant to make our lives easier. As new technologies continue to develop, businesses are forced to keep up if they want to sustain in today’s tough economic conditions.

Today, the latest and by far the most widely used communication device are is the mobile phone. Just like technology, mobile communications continue to improve with more features and functionalities. Some smart phones are more equipped than desktop computers!

Due to these reasons, businesses have to start “mobilizing” if they want to really stay in front of their target market.

The Benefits of SMS Text Message Marketing

One of the most popular forms of mobile marketing is SMS Text Message Marketing.

SMS text message marketing allows you to communicate directly to your target market by sending a simple, quick text message. This permission-based program is perfect because your recipients have opted-in to receive your messages. It’s effective because they WANT to receive your promotions.

Another great thing about SMS text message marketing is the deliverability of the message. Almost all text messages are read within minutes of receiving them. In fact, recent studies show that 97% of text messages are read within minutes of receiving them. So this is the perfect way to get your promotions across to your target market.

SMS text message marketing is also more time-efficient compared to traditional advertising methods. Text messages have to be short due to character limitations, so putting together your marketing message takes just a few minutes instead of days and weeks to prepare.

SMS text message marketing is also highly trackable. You have the advantage of monitoring and finding out what happens with each message you send out. In other words, you can track down your campaigns to evaluate many metrics such as how many people viewed your message.

Can you do that with any newspaper, TV, or radio ad? Nope.

SMS text message marketing is also a great way to retain your customers at a very low cost. It’s the perfect recipe for customer retention because you can reach out to them very easily. These are customers who have already spent money with you, so chances are, they will come back to spend more and more money with you as long as you keep in touch with them.

Business owners have many different marketing strategies available to them today. However, not all of them are as effective and profitable as a SMS text message marketing campaign. As long as everything is set-up well and you are taking good care of your list, your business can bring in a lot more money with the use of this amazingly effective technology.

5 SMS Text Message Marketing Mistakes

Mobile Marketing is by far the newest addition to interactive advertising. From the term “Mobile” itself, it obviously refers to the utilization mobile devices as a way to reach to people in marketing communications. This marketing strategy benefits many businesses by allowing them to capitalize on the different ways billions of people are using cell phones today.

However, many businesses are not using mobile marketing to its full capabilities to really increase profits and ROI.

If you are looking to build a massive list of customers who will buy from you over and over again, here are a few SMS Text Message Marketing mistakes you should avoid:

Mistake # 1:

No Call to Action

-No matter how great your business is, you are still missing out on opportunities to get new customers if your mobile promotions do not include a call to action. Make people aware of your mobile presence on all of your marketing materials. Most importantly, tell people to join your mobile list to receive cool free gifts and future promotional offers. If you don’t tell them to join, most won’t.

Mistake # 2:

No Customer Reward for Registering

-Another effective marketing strategy is to offer sign-up bonuses. Customers will be encouraged to join your mobile list if they receive an immediate reward. For instance, if you are fast food chain, you may offer “FREE MEAL worth $ 5” as a sign-up bonus. The customer would have to present your text message offer on their next visit in order to redeem it.

Mistake # 3:

Sending Out Too Many Offers

-Though sending offers frequently can be exciting and may get your customers’ attention, it is annoying which may lead to some customers unsubscribing from your list. Also, sending offers frequently can have a negative impact as it does not give customers thrills on what they miss. Text offers sent weekly or twice a month is more effective because customers are given time to see the advantages of the offers and will look forward to future ones.

Mistake # 4:

No Customer-Retention Incentives

-Customers are likely stay on a mobile list if they are given “freebies” and nice discounts every once in a while. Don’t make all of your messages an attempt to sell something. Instead, make your list some nice offers that will make them happy as well as keep a steady flow of income coming into your business. Some examples of effective customer rewards programs would be “FREE STUFF,” “50% OFF,” and “BUY ONE, GET ONE FREE.”

Mistake # 5

No Referral System in Place

-Of course, people tend to share and talk with their friends and family members about any nice offers they’ve received. When your customers are satisfied by your products or services, they will likely recommend it to a friend or family member. So, you can make this process very easy for them by implementing a mobile “Refer a friend” program. Give your “referring” customers a nice reward for referring others and watch your list and ROI quickly grow.

Treat your list like gold because it could very well be your own sms text message marketing goldmine!

7 Reasons You Need to Mobilize Your Business Today

There are a lot of new and exciting marketing strategies formulated every day in an attempt to penetrate into the public’s interests. One of the most effective, cutting-edge marketing methods being used today is mobile marketing. Thanks to the overwhelmingly popular cell phone, businesses can no longer ignore the importance of a mobile-friendly presence if they really want to reach their target audiences.

Mobile marketing encompasses many different types of marketing techniques and strategies that help businesses increase profits and ROI. The most popular forms of mobile marketing today are: mobile-friendly websites, SMS text message marketing, and QR (Quick Response) codes.

You may be wondering why everyone is hopping on the mobile marketing bandwagon…

This should help clear it up:

1.Consumers are using their mobile devices to access the Internet more than ever before – and it’s expected to grow at astonishing rates over the next few years. If your business is not using mobile methods to attract customers, you are simply missing out on business.

2.There are approximately 4 BILLION mobile subscribers across the world. This means that you can target pretty much anyone using mobile methods.

3.Most mobile device users keep their phones within arm’s reach over 90 percent of the time. So if you use SMS Text Message Marketing, most of your messages will be opened and read by your recipients. This leads to higher promotional redemption rates, which leads to more sales, which leads to more profits.

4.Americans today are spending an average of three hours per day on the Internet from their mobile devices. Your business should have the proper mobile presence if you want to get a piece of this action.

5. In 2009, approximately half a BILLION people went online using their mobile device. This number is expected to double within the next 5 years. It’s not too late to implement mobile marketing techniques in your business. This technology is still in its infancy and if you jump onboard now, your chance of success will be much greater.

6.By 2014, mobile Internet usage is expected to exceed desktop Internet usage. This means that reaching your audience via mobile methods will be even more crucial if you want to beat your competition.

7.According to Facebook official statistics from January 2011, more than 200 million users (out of over 600 million Facebook users) access Facebook using their mobile devices; also, mobile Facebook users are twice as active as non-mobile users. Facebook has over 600 million active users, so that means that 1/3 of them are using their mobile devices to access Facebook!

These facts indicate the serious impact that mobilizing your business will have on your sales, profits, and ROI over the coming months and years.

Just think, you could be the Ray Kroc of mobile marketing :) (Ray Kroc started McDonalds)

5 Powerful Ways to use QR codes

Having a business is not easy especially if you are in a place where there a lot of competition and you have low budget for advertising.Typically, businesses do not succeed much without customers and customers will not be aware that your business exists without promotion and advertising.

In the field of business management, you will obviously hear the term “QR codes” in many strategic planning for service and product promotion. If you are new in the field, you might be wondering what is a “QR Code” and what good can it do for your business.

QR codes (Quick Response codes) are two-dimensional codes that can be read by QR barcode readers on mobile devices. QR codes appear as black modules put into a specific order in a square – like model in a white background. QR codes contain information about your business in text or URL link.

The code is initially made to decode contents and provide INSTANT information about a certain product or service. Mobile phone users can scan QR codes and immediately be directed to your website, your coupon, your online video, or to a personal message from you – and many other options.

Quickly becoming popular in Japan a few years ago, QR codes were used to track parts of automobiles during manufacturing. However, due to the possibilities of the Internet, QR codes are now used to introduce new marketing strategies that provide additional customers and higher ROI to business owners.

Listed below are five examples of how to use QR codes effectively to help your business:

1.Social Platforms

-Due to the popularity of social media, your QR codes can be attached to your web pages or social media profiles such as Facebook. That way, users can scan through the code and be directed to the information you want to get across.

2.Business Cards

-You can have QR code added to your business card to direct customers to your business website or promotional offer. If you want them to simply be directed to your website, you can set-up the QR code to do so. If you want them to simply be provided with a promotional offer, you can set-up the QR code to do that as well.

3.Packaging Products

-If your business involves sending packages to your customers, you can use QR codes to take customers to online guides and presentations about using your product. Or you can send them to a customer manual that will give them tips on using the product.

4.Press Releases

-Online press releases are one of the best ways to gain online visibility for your business. However, this visibility is intensified with inclusion of QR codes in your press releases. After being intrigued to learn more about your business after reading your press release, the viewer can simply scan your QR code with their mobile device to be taken to your website for more information.

5.Include on All Printed Advertisements

-QR codes are great for branding your business and creating awareness. You’ve probably noticed that more and more businesses are using QR codes on their flyers, postcards, billboards, t-shirts, coffee mugs… pretty much all of their marketing materials. The powerful idea behind this is that once the user scans the QR code, they can instantly gain access to whatever information you want them to have.

The possibilities with QR codes are endless!

Mobile Marketing… Things Your SMS Text Messages MUST Have

3 Things Your SMS Text Messages MUST Have

Mobile marketing has been increasing profits and income for many businesses. Using mobile phones has been one of the most effective strategies in product promotion as well as product and services introduction.

However, just like other marketing strategies, text message marketing also needs to be properly planned and place basic things so that possible consumers can easily grasp what you are trying to sell.

From the word “Short” in short message service or SMS, it means that message should be concise and straightforward. Ideally, it only needs 160 characters as this is the limit for most text messages.

The trick is to get all of the important components of a profitable text message into this small space.

Here are a few things all of your text messages should include:

1. The Name of Your Business

Obviously, displaying the name of your business lets people know who you are as a company. People like to know who they are receiving text messages from, so be sure to give them that information every single time. This will put them at ease as they know exactly why they are receiving the message.

There are two ways to do this:

a. Put your company’s name as the sender. However, the drawback of this type is that customers are given an option to reply with questions since there’s no phone number present.

b. Provide your business number as the sender. However, don’t forget to put the name of your business in the body of the message.

2. Give Them the Option to Opt-Out

- The good thing about SMS Text Message marketing is that people opt-in to your list, which means they WANT to receive your promotional offers and messages. However, there should be an easy way to opt-out of the list if someone wants to do so. Knowing that they have an easy option to opt-out makes a lot of people feel more at ease when it comes to opting-in to your list. At the end of each text message, make sure there is an option available for members of your list to opt-out if they choose to do so.

3. Incorporate a Call-to-Action

- In your SMS, be sure to tell people what you want them to do. If you don’t tell them to do it, most won’t. For instance, if you want them to bring the coupon into your business to redeem it, tell them that in the text message so there’s no misunderstanding about how they can redeem it.

SMS text messaging is just one more way to capitalize on modern techology to get customers in the door of your local business, so consider learning more about local marketing techniques using mobile devices.