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Autoresponder Challenges: Unexpected Differences Left Rookie Marketer With Egg On Her Face

My autoresponders seemed to work exactly alike. Sure, if I had tested and used the diagnostics, I would have noticed sooner that something was amiss, but I was too busy just keeping up with the newsletters… My first autoresponder was Aweber. It’s extremely user friendly and I quickly learned how to work it. My list grew too, albeit at a glacial pace. To speed things up, I decided to acquire some additional leads by way of co-registration, which meant that basically the service advertised my newsletter and people signed up. Then it sent me their information, and I was supposed to import them into my autoresponder. But there was the rub. Aweber won’t allow that. So I needed a second autoresponder. As it happened, I figured I would need a shoppingcart system anyway, at least eventually, so I signed up for a shopping cart system that came with an autoresponder and that did allow importing my new subscribers. All was well, or so I thought. I fed in the names, I wrote newsletters, but the response I got was zero. I attributed that to the source of the list and stopped advertising my newsletter. Until recently… when I decided to give it another shot, especially since my newsletter had gotten a lot better lately. I also decided I should sign up for my own newsletter (a bit belatedly), and was puzzled when I got bunches of my messages all at once, and then… nothing. What the heck? When one of my mentors mentioned that he sent out “birthday” greetings (with a special offer) to his list members on day 365 since they joined his list, I thought, hmm, won’t that take quite a bit of math to tally up all those numbers? And then it hit me: Aweber and my shopping cart require different labeling systems: Aweber wants me to tell it how many days after the LAST message the new message should be mailed. So I typically added a “3” or a “4.” And it worked beautifully. I did the same with my shopping cart autoresponder. Alas, that’s why I got them all at once. The shopping cart sent me all messages labeled with a “3” on the third day, the ones labeled “4” on the fourth, and the ones labeled “5” on the fifth. That clearly was not what I had intended. As it turns out, the shopping cart autoresponder wants its emails labeled by the number of days since day zero, i.e., the welcome message! I also discovered that if I added a message with a number that was lower than the number of days a person had already been a member of that list, he or she would not get that mailing at all. Which means, hardly any of the follow-up messages actually reached their intended audience since I had added them with considerable delay. Not a problem for Aweber, but a big problem for my shopping cart. So I sent a very apologetic broadcast to my list and went about fixing things. I renumbered all the messages and then manually reset the affected list members to the approximate date where they had stopped getting messages to get them caught up with the back messages. Hopefully, they will forgive me and remain on my list. Those that do will probably be a whole lot happier with my newsletter now that it will actually arrive when it is supposed to.

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Get more of Elisabeth’s tips and recommendations at her web stuff blog.
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How To Write Your Own Ebook

One of the easiest ways to gain status, leads, credibility and trust from your customers is to write your own ebook.

Many people are intimidated by the thought of creating their own ebooks but the truth is, the process is very straight-forward and it can be enormously profitable. If you are already involved in activities such as blogging, article marketing and creating relationships with newsletters, an ebook is just one step beyond in the whole process but can really give your credibility rating an extra boost.

Here are three steps in how to write your own e-book.

1. Choose a topic for your target audience. Don’t make this into a huge product. Pick something relatively narrow within a major topic. So, for example, if the main topic is “internet marketing”, choose something that fits within that category like “article marketing”, or you could go even further and narrow it down to “keyword research for article marketing”.

Keep in mind that for an ebook to work the way you want it to, it must truly address the problems, concerns, or desires of your target market. The content must be top-of-the-line.

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Detailed Instructions on How To Write Your Own Ebook
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2. Brainstorm. Write down every idea you have, walk away and come back and write more. Put down anything and everything for now.

3. Organize your ideas into an outline. Divide your ideas into headers, subheaders, chapters and write descriptions of each point you include. Make sure to keep track of your references and write those down too.

4. Research. Hopefully you’ve picked a topic that you are familiar with already but whether you have or haven’t you’ll need to do research to make your content as valuable as possible. Take notes, mark references and use quotes as you write your own ebook.

5. Put all of your organized ideas and research into a very long article of at least 30 pages – this is your ebook!

6. Get a second opinion. Chances are you’ll spend quite a bit of time on this endeavor. Make sure that you step back every once in a while to give yourself a break. And when you’re near the end, ask someone else to read it for a more objective opinion. Whether it’s your friend, spouse or a fellow marketer, make sure you get a good, honest critique and, if possible, edit of your work.

Once you’re finished, you can either sell your ebook from your blog or website or you can offer it free of charge for people who sign up – the goal of this is to build your list.

If you decide on the first option, you’ll have to set up a shopping cart system. You don’t have to charge a lot for your ebook to make money and because it doesn’t cost you anything to create the book (if you don’t count the time you spend on it) so anything you sell will be a profit.

Learn to use the internet in a smart way and know that you can make money online through study and effort. So now are you ready to write your own ebook?