Today offline marketing has an entirely new meaning to the internet marketer, however, the end result is always the same…that is to sell more and make more!

I ran across a list of 100 ideas to promote a local offline brick and mortar business. Almost all the ideas can be effective and certainly all could be tried. I’ve used some of these ideas when I had a large offline business before the age of the internet (boy that sounds like a long time ago!).

As I looked over these ideas again I began to get excited because I realized they could become extremely effective for the offline consultant or offline marketer to help promote just about any type of business. So I’ve been taking about 10 ideas per post and added my comments. These comments are meant to help anyone effectively utilize these ideas in offline marketing, that is promoting a business by means of the internet and all the tools available to the internet marketer.

#12. Donate a Product to your local area Radio Station, they have numerous contests and they are always looking for sponsors!

Your donation can be written off as a tax deduction plus you will get FREE Advertising & Business Exposure for your donation!

For instance if you were promoting a handyman business you could offer one gutter cleaning, you could go as far as to specify 1 story building only and even limit the footage to 200 feet of gutter. Whatever you are promoting it is important to put limits on the product or service. Maybe you’re promoting a wine store, of course you could offer a free bottle of wine or even a free case  of wine to anyone who fills out an entry form at your website….which of course is your aweber autoresponder. Negotiate with the radio station for as much time as possible…..heck, go for a month’s worth of promotion with your big ticket items.

#13. Donate a Product to your local area Bingo Halls! They are always looking for sponsors of their Bingo Prizes! Bingo is BIG in alot of areas!

You could use a smaller product or service for this. Don’t waste a lot of time with this method, but always try to get them to register at your website…..Remember…Build that list!

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Grab a copy of a FREE Ebook teaching Offline Marketing by some guys
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#14. Call your Chamber of Commerce and find out about Local Area Job Fairs. Get a booth and set up info about the fabulous business opportunity!

Job fairs can bring in big numbers! The perfect scenario would be to have your laptop open to your website and let anyone who’s interested in winning the prize fill in their name and email address in your optin form.

#15. Call your Local Area Colleges and find out when their next job/employment fair is. Alot of times you can get a booth or table for less than $35 and you will get alot of GREAT new recruit leads by participating in events like these.

In today’s economic climate this could bring in some decent results. Once again, promote your free product or service.

#16. Contact local area car dealerships. I have 2 in my local area that hand out a small packet that I made up for FREE to their customers who come in to take a free test drive!

One of the most profitable methods of promoting your service or products is to work with the other merchants in town. In this case, if you still have an auto dealer left in your town, you know they are hurting for business and would be open to any professional offer you made. Of course a win-win situation is even better. If you promised to drop off their business card on each lead you visited, that give them even more incentive.

#17. Target your local area gyms! You can get a table space for $20 or less in most cases! Make sure you have 3-5 products on display, plenty of catalogs, business cards and fliers.

===========================================================
“Offline Marketing Guide For Selling Online Services To Offline Businesses”
will explain exactly how to sell your services to offline businesses.
Access this manual at: http://www.smallreport.com/onlinetooffline
unveils secret tips needed to land your client.
===========================================================

#18. Network with others in your community who are in home business. Find out what events and activities that they participate in. They are usually “in the know” and can help you get started in networking in your community.

Like minds always attract each other. You’d be surprised at the results you can get by networking with other businesses in your area. Done correctly this alone could bring you more business than you can handle.

#19. Contact Companies in your area to see if you can come in and set up a table in the employee lounge or cafeteria for a employee shopping break! These days alot of companies will allow you to do this if you ask them!

You’d obviously would want to visit businesses of decent size….otherwise I’m afraid this would be a waste of time. However, it depends on your business. If you are promoting a remodeling company and get 1 lead for a $150,000 room addition, then, it would be worth your time to either pay someone to sit there all week or do it yourself!

#20. Does your local area tv cable company have a local information channel? Inquire about advertising! These ads will reach thousands of potential buyers for you! I recommend you only use your website address for these types of advertising and not your personal at home address.

In highly populated areas this will result in a lot of eyes on your promotion.

======================================================
Revealed Marketing to Local Business in the FREE guide
called“The Offline Consultant’s Quick Start Guide” reveals the steps
needed to began in the lucrative Offline Consulting field,
download here: http://smallreport.com/land/offline-consultant.htm.
======================================================

#21. Contact local small companies and shops to see if you can offer an exclusive discounts or freebie gift to their employees. Companies are always looking for a way to “treat” their employees to specials from the local surrounding community.

This one is a no brainer. Let’s assume as an offline consultant you’re promoting a Chiropractor. You could offer something in addition to your normal free examination. Perhaps a free muscle stim session….or a free or discounted massage. Use your imagination on this one and look for situations where you have or develop a repeat customer.

Tags: offline consulting, offline marketing, offline market, offline consultant, online-offline

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When marketing a brick and mortar business with the intent of taking it offline, you’ll find many of the same strategies and  procedures are applied, however, in a different way. If you’ve ever had a real word, old fashioned building where you sell something then you have probably stumbled across some of these ideas. As offline marketers and offline consultants we want to merge the two worlds for a positive result.

I guess I’m trying to say that as an offline consultant, we want to utilize the best of two worlds in an effort to get our customer more business and help him make more money!!! I tell you there is not a more gratifying feeling when helping your fellow buisness man/woman to increase their bottom line through the use of new offline-online strategies. I’m going to go through some of these ideas and see if we can add a flair of our own to the technique.

=================================================
Grab a copy of a FREE Ebook teaching Offline Marketing by some guys
that are actually out there selling and working with brick and mortal businesses
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#1. Take a small zip close baggie (snack sizes work well) and include the following in it:

Your Business Card, Business Oppty Mini Flyer, a Piece of Candy such as hard candy or a lollipop, mini flyer of current host specials, discount coupon (optional) etc.

Hand these out to the bank tellers, retail cashiers, at your kids sport events, every where you go!

Simplest thing is to make sure your url, that is www.mystore.com is on everything you put out. Include an email address along with the standard phone number. Try to use your hadouts to direct the client to your autoresonder for an automatic squence of emails and offers about your store, your products, and your promotions.

#2. When I stay at hotels & motels I leave a mini catalog, my business card & discount coupon and the mini coin canister for the maid! I put her tip inside the mini coin canister! I have gotten 3 orders by doing this!

Be creative when you leave tips for Hotel Maids, Waitresses, Waiters, Hair Dressers, etc. Don’t just hand them your business card, make it memorable!

You can also buy cute little beaded change purses at your local dollar discount store!

I like the change purse, leave a monetary tip, but also on the back of your business card tell them to go to your url www.mystore.com and tell them to add their name and email for an automatic free prize by email…could be anything that would be appropiate. What happens when you start working with other stores, you can use the products of store A to give to Store B……in this care maybe the bonus or prize for filling out their email and name would be a free sandwhich at Store A……am I making sense?

#3. Print out flyers with your contact info (not your personal address), your website address & email address along with any current specials you are offering.

Then contact local area mobile home park offices, apartment complex rental offices, housing developements etc and ask them if you can leave fliers in their office or hang on their tennants doors. Give the office employees a free gift or discount on their personal orders.

#4. Contact local area bridal supply stores, bridal gown stores, caterers, tux rental centers, wedding dj’s etc. Ask them if you can leave your business cards & fliers about the great (Company Name) Bridal Gift Registry for them to give to their customers.

Offer store owners a free gift or a personal discount for helping you spread the word about your business.

Good way to network with like stores…..but always focus on something that will create and develop a lasting relationship with the other business. That almost always requires getting their name and email into an autoresponder form.

#5. Daycare Centers! They are excellent to contact and leave business cards and/or fliers at!

I print out a flyer of just a few items from our Tupperware Childrens line and I attach my business card & a discount coupon. I get alot of orders by doing this!

So whatever company you represent, find some items that cater to children or to moms and make up a flier!

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Offline Marketing can be. Free Download: http://www.smallreport.com/offlineforumthread/ .
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#6. Alot of churches hold a Spring and Fall Fest! Contact them about getting a table or a booth. Alot of times this will cost you under $15.00 for a space!

Make sure you take products with you along with business oppty fliers, plenty of catalogs, business cards etc.

Churches present all types of opportunities. Try this one. Create a quick website…something like www.firstchurchfundraising.com and on that site make sure you show them what an autoresponder is and how it is used. Add a couple of pages for the site that reflect the main times of year fundraisers are in operation. Create a quick screen capture video of the site and explain how it works, the autoresponders, the paypal buttons (donations) and anything else that would be unique to that specific church. Now, you could operate the site or sell it to them and/or you could rent the site to them……you’d be surprised at their reactions. Most churches don’t have the budgets to hire a webmaster and most don’t have talented internet marketers in their congregation…..so, you’d be doing them a big favor. When charging churches be fair, however, you might want to treat them as a loss leader. If the church has a nice size congregation you could end up picking up a couple of good clients!

Do a contest drawing at these types of events. Make up entry blanks that gather the customers info so that you can initiate contact with them again!

#7. Join your local area chamber of commerce! They are always holding local business events that you can participate in.

Show them the Local Business Portal website you’ve developed and ask if they would like some free space.

#8. College Campuses! Dorms & Housing Students are always looking to spend money! Alot of college students are also looking for an extra income so target them with the Business Oppty too!

Drop off fliers and business cards to the College Student Center! They usually have bulletin boards, tables and other things where you can leave your information at for FREE!

======================================================
Revealed Marketing to Local Business in the FREE guide
called“The Offline Consultant’s Quick Start Guide” reveals the steps
needed to began in the lucrative Offline Consulting field,
download here: http://smallreport.com/land/offline-consultant.htm.
======================================================

#9. Contact your local area Welcome Wagon or Welcome to the Neighborhood Group! Ask them about you leaving mini catalogs, fliers, business cards, discount coupons, freebie mini gifts, etc with them.

They are always looking for additional items to place in their Welcome Bags!

Always find a way to direct them  back to your website for a free gift so you can use your autoresponder to collect names and email addresses.

#10. Contact your local area hospitals and ask for Human Resources Dept. The Majority of hospitals hand out New Mommy Diaper Bags filled with products, samples and other stuff for New Moms who just had a baby!

It’s FREE for you to add in your information! I have gotten party hosts, new customers and new recruits by participating in these types of programs.

#11. Contact your local medical offices, particularly Gynecology and OB Offices and Pediatric Offices and inquire about you leaving information with them.

This is a way for you to target Parents of Children with both the home party oppty, the business oppty and new customer sales.

If you are representing a local baby or childrens shop, it would be easy to provide a free box of diapers for signing up to your marketing list via autoresoponder. Remember, once on your list you will have a customer for life, so the cost of a box of diapers is an act of good will on your part and the recipients will feel obligated to visit your store and or buy something from you. Of course, through the autoresponder, they will be visiting your shop weekly or monthly and they have no idea what happend. But you will end up with traffic through that store that will buy things until their kids grow up!

===========================================================
“Offline Marketing Guide For Selling Online Services To Offline Businesses”
will explain exactly how to sell your services to offline businesses.
Access this manual at: http://www.smallreport.com/onlinetooffline
unveils secret tips needed to land your client.
===========================================================

Tags: offline consultant, offline marketing, offline market, offline consulting, online-offline

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Amazingly people have given up using the yellow pages to find your business, instead people use a variety of search engines when looking for a product or service but did you realize that 85% of any given market will first check out the internet? If you have a small business you better pay attention because this is a huge segment of your market. If you run a small or large business, then having exposure on the internet is really important due to the existing statistics as well as the increasing popularity of the internet. There’s more people who use the internet today than ever and they access the web through their phones, computers, cameras etc so, if your site doesn’t show up when they search, you just lost a customer.

In today’s world internet access is a given with people accessing the world wide web from just above any electronic device which means when someone types in your keywords, your site pops up first. Most importantly is consideration of the fact that most people use Google to search and if you aren’t one of the top three results, your traffic will suffer. To state the obvious, you want your web site to show up in one of the first 3 results on Google.

Runnning your business takes all of your effort, not leaving you time to learn how to build websites, set up autoresponders, optimize webpages, set up pay per click advertising, set up your social networking sites or try to understand and learn internet marketing. However, there’s no question on whether you should have these things done, it’s an absolute must! You simply must get online and do it in a way that conforms with current internet marketing standards.

Considering the facts that so many people currently access the internet and the high degree of difficulty involved in getting your website to rank, it becomes very obvious that you should consider finding an internet marketing company that specializes in offline marketing or offline consulting. Optimize your website properly and watch your profits take off along with knowing you’ve taken a giant step into the future for your business!

Here’s where most small business owners get confused. You hire a standard web design firm to build your company website and figure at this point you’re ready for a rush of internet business. Unfortunately, most web design firms are clueless when it comes to search engine strategies and other offline marketing strategies, so they fall short of getting you listed on Google.

Your only alternative is to find an offline consultant. This is someone who knows all about website design, search engine optimization, setting up autoresponders, driving traffic and internet marketing. They will consider your business as unique and find out what is needed to get your business to come up in a favorable position when somebody searches for your keywords. The offline marketing approach will consider many variables of your business and it’s only through these efforts will you find a small business getting the results they desire.

Tags: offline consulting, offline marketing, offline consultant, offline gold on steroids, offline gold, offline marketer

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It can all be so confusing. Am I an online marketer or an offline marketer? Does it really matter what I call myself?

Probably not the most profound questions, but worthy of a quick look.

I remember reading a series of books that portrayed an ancient Roman Merchant in the prosperous days of Rome and the stories were build around the secrets of being a merchant, basically buying and selling of goods. The Roman Merchant told stories which revealed his secrets of buying and selling to a new found friend, he never shared them before and he was getting up in age and wanted to pass his legacy down. After all he was the richest man in Babylon.

The sales and marketing lessons were all surprisingly applicable to any of us today! All of us try to satisfy basic human needs which left uncontrolled all end up in greed anyway. But the fact remains, someone has to display, market and sell everyday goods, making them appear as the best to the would be buyer.

That’s what we do….don’t we. Our internet stores are our display racks. The shelf’s and cases and isles are our web pages. The products are really just electrons, but we dress them up with virtual covers with pretty colors. The purchaser clicks a button to order, we get the cash or I should say a bank gets the cash and we then delivery the goods, could be an electronic book, maybe we have to send a real book!

There’s been big changes since the days of the Romans, changes in how people and products get distributed. In Rome’s day, people walked..they might have a donkey, usually horses were just for fighting and carts were pulled by asses to deliver the goods.

Next came boats, people and products were moved by boats, we were able to touch the 4 corners of the earth for the finest of anything.

Next came cars, trucks and planes. We go anywhere for anything in our world today. We are only limited by our pocket book.

Then came Computers.

Somewhere along the line came this geeky guy by the name of Bill Gates. He worked to develop systems that could be used in computers to process information, these systems were to become available to everyone.

The world wide web was about to start. First used for educational and military means the structure was laid and computer users dreamt of common usuage and being able to communicate with other computers around the world or even in the next room.

It’s been said that the internet was started around 26 years ago.

A major paradigm shift in the way we do business was about to take place. More and more computers were hooked up to his new internet thing, but communicating between computers and finding information proved next to impossible and was truly for geeks!

Then…..about 10 years ago Google appears on the map.

Google was like asphalt was to the automobile. Suddenly we could find what we were looking for and each year it gets faster and more accurate.

Today we use our computers and the internet to communicate in so many different ways it is astounding. It would certainly look like magic to the richest man in Babylon. We can buy things from the other side of the world and have it delivered to our inbox in seconds!

We have just entered the breaking of traditional business as we knew it 20 years ago. Yellow pages are no longer needed. Newspaper classified ads can be replaced with free online classified ads. Your customers can be gathered, grouped and tracked. As your customer base is grouped together, you can communicate with your group of “buying” customers on a daily, weekly or monthly basis…..and on a personal level no less. The big change is the fact that you can now contact your customers regardless of where they are or time of day.

Yes the internet has changed the way we do business. Google Adwords allows you to test local marketing conditions or worldwide marketing conditions. You can test every component of your ad or product. You actually get to advertise and test your ads at the same time. This has never been done before.

So….my point is, marketing and selling is as old as the sun. The way we’ve done it over the years has changed but the concept has remained the same…Customer buys X and Merchant delivers X. High speed internet has only enhanced the buying and selling process and with the new modality the customer can find exactly what he wants and he can buy it from just about anybody around the world. The merchant, on the other hand, can determine the perfect combination of words, images and/or presentation that’s needed to sell the product.

Also, the merchant, as he employs the new technology to his business, will sell more and profit more, maybe he will stay local and maybe he’ll go world wide. These new options have opened the entire buying and selling process wide open.

Because of the internet we will lose some things simply because the market is dictated by value. Yellow pages will be completely online. Classified advertising is almost all online now. I recently heard one person talking about the demise of newspapers and how much of their fall was due to revenue….particularly classified ads. Television will merge with the internet and its outcome is yet to be seen.

The internet is all about giving people what they want. It’s all about servicing and providing the best solution to someone’s problem. That’s why newspapers are dying on the vine. Most are far left in their views or worse they simply project their leaning in all they write….nobody wants to read that. So…where to people go…..they go online!

The local merchant or offline business can use the tools of the internet to focus in tightly on their market. They can use email to develop a relationship with their buyers. A restaurant can set up a blog for their website and post the meal of the day and even a review of that meal….of course their entire menu will be online. That same restaurant can use Google Adwords to drive traffic for special meals or holidays for literally pennies per visitor. The restaurants webmaster can optimize the pages of their website so that all their traffic is organic search traffic….which is free! If that restaurant owner is smart and hires a qualified offline marketer, or internet marketer gone offline consultant, the restaurant will literally be able to control and guide the traffic that comes to their website. That traffic represents customers, so in essence, by using the internet the restaurant is now in control of their cash paying customers and thus their cash flow.

Offline Marketing and Online Marketing are slower merging together as time passes and one will serve the other in the end. But for now there are 4 basic dimensions of online and offline marketing as mentioned by the Rhodes Brothers.

1. You can use online tools to sell online
2. You can use online tools to sell offline
3. You can use offline tools to sell offline
4. You can use off-line tools to sell online

Keep those divisions in mind as you work and both the offline marketer and the online marketer will prosper!

If you want to further study Offline Marketing I suggest you check out Offline Cash Formula by the Rhodes Brothers. It will help the creative juices start flowing and you’ll really get a handle on brick and mortar stores, marketing and the internet.

Tags: offline consulting, offline marketer, offline marketing, offline consultant, offline gold, offline gold on steroids

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If you are considering working as an Offline Consultant you should have some kind of knowledge of basic internet marketing skills such as:

• -working with pay per click campaigns such as Google Adwords
• -setting up and autoresponder account like Aweber
• -writing a press release and submitting press releases
• -wrting and submitting articles
• -creating a website or blog and using a program like Xsitepro/" target="_blank">Xsitepro
• -optimizing a website for the search engines

At first glance, all the above skills might make it look like you aren’t qualified to do offline consulting, however, there is an easy solution. The offline niche can still be profitable being an offline marketer if you invest your time in outsourcing those responsibilities. This would require that you learn about outsourcing and freelancing while making any necessary adjustments in your project selling price for the added project costs.

How to Make An Income In The Offline Marketing Niche Selling Your Internet Marketing Skills to Local Businesses

===================================================== Free Ebook Offline Gold for Online Marketers it unveils the truths of Offline Marketing. Download now…now cost: http://www.smallreport.com/offlineforumthread/ . Find out today how easy it is to get started making money doing offline consulting! ===================================================== An Offline Consultant will only be of benefit if they can increase the exposure and sales for the local businessman by taking him online and providing services like:

• - Search Engine Optimization (SEO)
• - Researching Proper Keywords
• - PPC (Pay Per Click) Advertising
• - Writing & Submitting Articles
• - Creation of Press Releases
• - Using & Working with Autoresponders

Of course you aren’t limited to just the above services. Learning to do the above services is simple but will require you invest time and effort learning how and you can start by reading free resources on the internet, simply do a Google Search for the listed term. Another Google search you should consider is one that searches for prices other offline marketers are charging so you can be prepared when presenting your package!

Next you need to get out there and promote your offline consulting business to those who need it by using every marketing and promoting trick you can think of, such as posting ads on craigslist, printing up fliers, dropping off business cards, knocking on business doors, sending out mailers and putting ads in the paper to name a few. You will be surprised how easy it really is because there is a great need for local businesses to have an online presence and you, my friend, can be the answer.

You can also make some extra cash in the offline niche by using your understanding of the various offline marketing methods and creating a video series or writing an ebook or small report on those services you have expertise in. If you know a lot about setting up an Aweber Autoresponder you could explain all the steps involved in setting up an autoresponder for offline business clients and even further explain what options the local business owner has when setting up an autoresponder. You could easily take the information you are comfortable with and use it to write an ebook, small report or video series to sell to either the offline marketing consultant or even the local business owners who want to learn how to do these things themselves.

There’s not a more satisfying feeling than selling a product or service to someone in need and knowing what you have actually works! I hope your eyes have been opened to the possibilities in offline marketing.

===================================================== “Offline Marketing Guide For Selling Online Services To Offline Businesses” will explain exactly how to sell your services to offline businesses. Check out this manual at: http://www.smallreport.com/onlinetooffline reveals the needed process for closing the deal. =====================================================

Tags: offline marketer, offline consultant, offline marketing, offline gold on steroids, offline gold, offline consulting

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Internet Marketers Profit With Offline Marketing

There are many benefits to taking your internet marketing skills “offline” and charging local, “brick and mortar” businesses for your knowledge and services. Local businesses have no idea where they might get started moving their businesses offline, however your local business merchants are in for a surprise once they find out that you are truly an offline marketing expert and you are willing to be their offline consultant for a fair fee. Things that us internet marketers do on a daily basis, like keyword research, article writing, SEO, press release writing, setting up a PPC campaign, etc. and are so far beyond the comprehension of the offline business owner that they will pay big bucks…..you loose almost all competition.

Something like 85% of most markets will search online instead of going to the Yellow Pages or the phone directory whenever they need just about anything. One the offline marketer realizes these facts, do you know how anxious he will be to get his business online? Sometimes you’ll find a local business will have a basic site and need the works, everything that an offline marketing consultant can provide….things like articles, seo, optimization, social networking and even press releases. While some offline businesses just do not have the energy to get on the web! Either way, that is where YOU come in.

Internet Marketers Profit With Offline Marketing

For example, on the internet you can get a website built for under $500 easily. Some freelancers even offer prices as low as $67 websites and the design is absolutely brilliant! Offline Marketers are in a different game though, they can charge $1,000 or more for a simple website built around the local business owner. And you can even have an online freelancer build it for you for $67 and make an enormous profit! Please understand you are making a fair profit for your work and this is just the start of what is possible by practicing offline consulting of offline marketing.

The same can be done with SEO (Search Engine Optimization) , you might start your business by doing all phases yourself or it can be outsourced to a freelancer or SEO company that will do it for less money than you are charging your offline client.

Let’s Take a Look at the Pluses:

Okay, so to summarize the benefits of doing business offline — You can charge a lot more money to offline businesses for internet marketing services than you can to clients online. You can gain leverage by outsourcing the tasks and build yourself a substantial income by getting a stream of clients. By selling the correct services and features you will be able to collect money each month which translates into a recurring income. Once you get a couple of local businesses sites up and running you will be known as the local authority when it comes to anything internet, customers will be chasing you down wanting to give you money!

The list of benefits could go on and on, but hopefully you see how going offline can help you expand your income and build your business. I wish you all the success in the world both online and offline!

Offline Gold on Steroids is a popular ebook that discusses the options about being an offline marketer. The potential is really exciting and Offline Gold on Steroids will help you start making money with your internet marketing skills just as fast as you can take action!

If you are interested in becoming an Offline Consultant then you should consider this package of information, handouts which consists of the following:

• Consultant’s Quick Start Guide
• The “5 Mistakes” Report (PLR)
• A series of 3 Follow-Up Messages
• Offline Consultant Series Report – “Prospecting 101″ (PDF)
• Offline Consultant Series Report – “Prospect Research Using Search Engine Tools” (PDF)
• eCover Flat .psd file,
• Get ongoing support,

Check out the Offline Marketer’s Pack, it will help you stay organized in your thinking and approach, at the very least it will be a business model that you can use to lauch your Offline Consulting Business.

If you haven’t been able to tell…..offline marketing is a passion of mine. Review the 2 resources you see, these are 2 terrific sources of information that will help you get started with an offline consulting business. Once you start reading you’ll find a variety of business models packed with information that will help you start or build your offline marketing business.

I’d like to hear back from anyone who get’s these manuals and starts working in the offline arena….

I’m excited for your future, jump in with both feet into Offline Marketing and success will find you!

Tags: offline on steroids, offline gold, offline marketing, offline consulting, offline consultant

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