Here’s a followup on the new site Xsitepro/xsitepro-templates-xsitepro/new-xsitepro-local-business-directory-template/" target="_blank">The Best of Mchenry I set up on July 18th, 2009.

I’m working on an Xsitepro Business Directory Template and set up an example on a new domain at www.BestofMchenry.com, unfortunatly I had one of my attacks and ended up in the hospital on the 19th, 20th and 21st so today July 22, 2009 is the first time I had a chance to check out the whether or not the site was indexed.

As you can see from the screen shot Google indexed 10 of the new sites pages in 3 days. I wish I could have checked on the second day because I’ve been able to get new sites indexed in google within 24 hours and I suspect this has been indexed under 24 hours according to my web logs. That’s pretty exciting!

I constantly read about people not getting any traffic or not being able to index their sites….Xsitepro owners included. Xsitepro has some pretty awesome tools that allow you to get your sites in the search engines quickly and I’ll give you a quick run down of what I did.

First I created the site from the Xsitepro Business Directory Template and added a couple of business listings by creating some pages. Then I created an XML file for the site from within Xsitepro, this is bestofmchenry rss feed. Next I created a Google Sitemap from within Xsitepro.

I submitted the google sitemap to Google and I submitted the RSS feed to some rss directories.

The only other thing I did was to link back to www.BestofMchenry.com from this site and from new blogger blog. That’s all I did and at least 10 pages have been indexed….pretty cool huh!

Now, the next thing to do is to start submitting some articles and press releases for keywords I want my clients pages to rank for. I’ll try to document my progress, I’m limited because of health reasons but hopefully I’ll get a few more clients and get this local business directory ramped up!

Here’s the screen shot of the pages indexed by Google.

Tags: offline consulting, offline market, offline marketer, offline portal template, sitepro business portal, xsitepro business directory, offline template, offline marketing, offline directory template

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New Xsitepro Local Business Template looks very promising. Simple design allows any ambitious internet marketer enter the offline marketing niche. Although not available yet, the Xsitepro Local Business Directory Template will soon be launched. Get on the notification list by signing up at the bottom of this post.

Offline marketing can be very profitable and there are many different types of business models to follow. Basically offline marketing is the concept of helping a brick and mortar type business by using your internet marketing skills to give the business an online presence.

From that definition you can see how it would be possible to come up with a variety of different marketing schemes. It could be as simple as creating a Blogger Blog with an opt-in form for building a list or even a Squidoo page with an otp-in form for list building. You could make it as complex as desired offering many different options for driving foot traffic to the offline or brick and mortar business.

I’ve been working on a Xsitepro Offline Directory Template that is a little more complex than the standard Xsitepro Template and is designed for the offline marketer. The template can be used for a simple offline directory or offline portal to a very complex directory or portal. The below image is a sample Local Offline Directory in Mchenry, Illinois.

This template is designed to be used by the offline marketer to go from city to city or town to town with the intent of advertising and marketing local business operations….driving traffic to their websites, advertising their business through appropriate keywords and marketing their businesses by offering list building through optin forms.

The Xsitepro Offline Directory Template is designed to provide a multitude of monetization models. Across the top are 3 ads with images. These appear on each page and can be sold for $100 plus per month. The ads can be stationary or rotating.

Below the 3 ads across the top is a Xsitepro’s dynamic menu. I’m working out a few kinks but it should serve perfectly as an easy method of navigation.

The main panel is configured with a premium advertising space. The premium ad could start at $200 plus a month, of course it depends on the traffic you’re getting. The space would feature an image along with an advertising message which would contain a link back to the advertiser’s site.

I haven’t really developed the left navigation colum yet. I’m not sure I like the scrap paper look….but we’ll have to see how it works out. The Nav Column could feature more ads or banner space to advertise along with providing some standard nav links. A rotating banner space could work out well….something like special of the day or week. Again, this feature would be sold as an add on.

I think one of the most interesting features is the premium advertising page here’s an example for Forever Floors in Mchenry. Many small businesses don’t have a web presence, they do not have any type of web page and the thought of getting online scares the crap out of them. The Premium Advertising Page is basically a single one page website they can have. It includes their basic information along with an advertising message and a few images. Most importantly this page can be used to get them on Google Local. I have a few things to do on this page yet, but take a look and see how you might use this page.

There’s more but this will give you an idea of what Xsitepro Offline Marketing Template will offer. All pages will come with basic templates that you simply copy and paste. Of course Xsitepro’s full compliment of features will be able to be used on the entire site. This will give you, the offline marketer, tremendous flexibility and power.

I have to say the income potential with this type of template is unlimited. You are limited only to your imagination and ambition. You won’t get rich over night sending out a few emails….but if you approach this as a real business, get on the phone, knock on doors and figure out how to set up a local business directory in your own neighborhood, town or city…..you can then take this worldwide.

Keep an eye on Best of Mchenry Local Business Directory and watch for my lauch of the template very soon! Leave your name and email address in the form below and you’ll get the template at a very special and reduced price when I release it…..only if you sign up to the list though!

Tags: offline marketing, xsitepro business directory, offline marketer, offline template, offline consulting, offline portal template, xsitepro business portal, offline directory template, offline market

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Today offline marketing has an entirely new meaning to the internet marketer, however, the end result is always the same…that is to sell more and make more!

I ran across a list of 100 ideas to promote a local offline brick and mortar business. Almost all the ideas can be effective and certainly all could be tried. I’ve used some of these ideas when I had a large offline business before the age of the internet (boy that sounds like a long time ago!).

As I looked over these ideas again I began to get excited because I realized they could become extremely effective for the offline consultant or offline marketer to help promote just about any type of business. So I’ve been taking about 10 ideas per post and added my comments. These comments are meant to help anyone effectively utilize these ideas in offline marketing, that is promoting a business by means of the internet and all the tools available to the internet marketer.

#12. Donate a Product to your local area Radio Station, they have numerous contests and they are always looking for sponsors!

Your donation can be written off as a tax deduction plus you will get FREE Advertising & Business Exposure for your donation!

For instance if you were promoting a handyman business you could offer one gutter cleaning, you could go as far as to specify 1 story building only and even limit the footage to 200 feet of gutter. Whatever you are promoting it is important to put limits on the product or service. Maybe you’re promoting a wine store, of course you could offer a free bottle of wine or even a free case  of wine to anyone who fills out an entry form at your website….which of course is your aweber autoresponder. Negotiate with the radio station for as much time as possible…..heck, go for a month’s worth of promotion with your big ticket items.

#13. Donate a Product to your local area Bingo Halls! They are always looking for sponsors of their Bingo Prizes! Bingo is BIG in alot of areas!

You could use a smaller product or service for this. Don’t waste a lot of time with this method, but always try to get them to register at your website…..Remember…Build that list!

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Grab a copy of a FREE Ebook teaching Offline Marketing by some guys
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#14. Call your Chamber of Commerce and find out about Local Area Job Fairs. Get a booth and set up info about the fabulous business opportunity!

Job fairs can bring in big numbers! The perfect scenario would be to have your laptop open to your website and let anyone who’s interested in winning the prize fill in their name and email address in your optin form.

#15. Call your Local Area Colleges and find out when their next job/employment fair is. Alot of times you can get a booth or table for less than $35 and you will get alot of GREAT new recruit leads by participating in events like these.

In today’s economic climate this could bring in some decent results. Once again, promote your free product or service.

#16. Contact local area car dealerships. I have 2 in my local area that hand out a small packet that I made up for FREE to their customers who come in to take a free test drive!

One of the most profitable methods of promoting your service or products is to work with the other merchants in town. In this case, if you still have an auto dealer left in your town, you know they are hurting for business and would be open to any professional offer you made. Of course a win-win situation is even better. If you promised to drop off their business card on each lead you visited, that give them even more incentive.

#17. Target your local area gyms! You can get a table space for $20 or less in most cases! Make sure you have 3-5 products on display, plenty of catalogs, business cards and fliers.

===========================================================
“Offline Marketing Guide For Selling Online Services To Offline Businesses”
will explain exactly how to sell your services to offline businesses.
Access this manual at: http://www.smallreport.com/onlinetooffline
unveils secret tips needed to land your client.
===========================================================

#18. Network with others in your community who are in home business. Find out what events and activities that they participate in. They are usually “in the know” and can help you get started in networking in your community.

Like minds always attract each other. You’d be surprised at the results you can get by networking with other businesses in your area. Done correctly this alone could bring you more business than you can handle.

#19. Contact Companies in your area to see if you can come in and set up a table in the employee lounge or cafeteria for a employee shopping break! These days alot of companies will allow you to do this if you ask them!

You’d obviously would want to visit businesses of decent size….otherwise I’m afraid this would be a waste of time. However, it depends on your business. If you are promoting a remodeling company and get 1 lead for a $150,000 room addition, then, it would be worth your time to either pay someone to sit there all week or do it yourself!

#20. Does your local area tv cable company have a local information channel? Inquire about advertising! These ads will reach thousands of potential buyers for you! I recommend you only use your website address for these types of advertising and not your personal at home address.

In highly populated areas this will result in a lot of eyes on your promotion.

======================================================
Revealed Marketing to Local Business in the FREE guide
called“The Offline Consultant’s Quick Start Guide” reveals the steps
needed to began in the lucrative Offline Consulting field,
download here: http://smallreport.com/land/offline-consultant.htm.
======================================================

#21. Contact local small companies and shops to see if you can offer an exclusive discounts or freebie gift to their employees. Companies are always looking for a way to “treat” their employees to specials from the local surrounding community.

This one is a no brainer. Let’s assume as an offline consultant you’re promoting a Chiropractor. You could offer something in addition to your normal free examination. Perhaps a free muscle stim session….or a free or discounted massage. Use your imagination on this one and look for situations where you have or develop a repeat customer.

Tags: online-offline, offline consultant, offline consulting, offline market, offline marketing

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When marketing a brick and mortar business with the intent of taking it offline, you’ll find many of the same strategies and  procedures are applied, however, in a different way. If you’ve ever had a real word, old fashioned building where you sell something then you have probably stumbled across some of these ideas. As offline marketers and offline consultants we want to merge the two worlds for a positive result.

I guess I’m trying to say that as an offline consultant, we want to utilize the best of two worlds in an effort to get our customer more business and help him make more money!!! I tell you there is not a more gratifying feeling when helping your fellow buisness man/woman to increase their bottom line through the use of new offline-online strategies. I’m going to go through some of these ideas and see if we can add a flair of our own to the technique.

=================================================
Grab a copy of a FREE Ebook teaching Offline Marketing by some guys
that are actually out there selling and working with brick and mortal businesses
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#1. Take a small zip close baggie (snack sizes work well) and include the following in it:

Your Business Card, Business Oppty Mini Flyer, a Piece of Candy such as hard candy or a lollipop, mini flyer of current host specials, discount coupon (optional) etc.

Hand these out to the bank tellers, retail cashiers, at your kids sport events, every where you go!

Simplest thing is to make sure your url, that is www.mystore.com is on everything you put out. Include an email address along with the standard phone number. Try to use your hadouts to direct the client to your autoresonder for an automatic squence of emails and offers about your store, your products, and your promotions.

#2. When I stay at hotels & motels I leave a mini catalog, my business card & discount coupon and the mini coin canister for the maid! I put her tip inside the mini coin canister! I have gotten 3 orders by doing this!

Be creative when you leave tips for Hotel Maids, Waitresses, Waiters, Hair Dressers, etc. Don’t just hand them your business card, make it memorable!

You can also buy cute little beaded change purses at your local dollar discount store!

I like the change purse, leave a monetary tip, but also on the back of your business card tell them to go to your url www.mystore.com and tell them to add their name and email for an automatic free prize by email…could be anything that would be appropiate. What happens when you start working with other stores, you can use the products of store A to give to Store B……in this care maybe the bonus or prize for filling out their email and name would be a free sandwhich at Store A……am I making sense?

#3. Print out flyers with your contact info (not your personal address), your website address & email address along with any current specials you are offering.

Then contact local area mobile home park offices, apartment complex rental offices, housing developements etc and ask them if you can leave fliers in their office or hang on their tennants doors. Give the office employees a free gift or discount on their personal orders.

#4. Contact local area bridal supply stores, bridal gown stores, caterers, tux rental centers, wedding dj’s etc. Ask them if you can leave your business cards & fliers about the great (Company Name) Bridal Gift Registry for them to give to their customers.

Offer store owners a free gift or a personal discount for helping you spread the word about your business.

Good way to network with like stores…..but always focus on something that will create and develop a lasting relationship with the other business. That almost always requires getting their name and email into an autoresponder form.

#5. Daycare Centers! They are excellent to contact and leave business cards and/or fliers at!

I print out a flyer of just a few items from our Tupperware Childrens line and I attach my business card & a discount coupon. I get alot of orders by doing this!

So whatever company you represent, find some items that cater to children or to moms and make up a flier!

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Get Offline Gold for Online Marketers it reveals how profitable
Offline Marketing can be. Free Download: http://www.smallreport.com/offlineforumthread/ .
Read actual discussions by marketers who have their own
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#6. Alot of churches hold a Spring and Fall Fest! Contact them about getting a table or a booth. Alot of times this will cost you under $15.00 for a space!

Make sure you take products with you along with business oppty fliers, plenty of catalogs, business cards etc.

Churches present all types of opportunities. Try this one. Create a quick website…something like www.firstchurchfundraising.com and on that site make sure you show them what an autoresponder is and how it is used. Add a couple of pages for the site that reflect the main times of year fundraisers are in operation. Create a quick screen capture video of the site and explain how it works, the autoresponders, the paypal buttons (donations) and anything else that would be unique to that specific church. Now, you could operate the site or sell it to them and/or you could rent the site to them……you’d be surprised at their reactions. Most churches don’t have the budgets to hire a webmaster and most don’t have talented internet marketers in their congregation…..so, you’d be doing them a big favor. When charging churches be fair, however, you might want to treat them as a loss leader. If the church has a nice size congregation you could end up picking up a couple of good clients!

Do a contest drawing at these types of events. Make up entry blanks that gather the customers info so that you can initiate contact with them again!

#7. Join your local area chamber of commerce! They are always holding local business events that you can participate in.

Show them the Local Business Portal website you’ve developed and ask if they would like some free space.

#8. College Campuses! Dorms & Housing Students are always looking to spend money! Alot of college students are also looking for an extra income so target them with the Business Oppty too!

Drop off fliers and business cards to the College Student Center! They usually have bulletin boards, tables and other things where you can leave your information at for FREE!

======================================================
Revealed Marketing to Local Business in the FREE guide
called“The Offline Consultant’s Quick Start Guide” reveals the steps
needed to began in the lucrative Offline Consulting field,
download here: http://smallreport.com/land/offline-consultant.htm.
======================================================

#9. Contact your local area Welcome Wagon or Welcome to the Neighborhood Group! Ask them about you leaving mini catalogs, fliers, business cards, discount coupons, freebie mini gifts, etc with them.

They are always looking for additional items to place in their Welcome Bags!

Always find a way to direct them  back to your website for a free gift so you can use your autoresponder to collect names and email addresses.

#10. Contact your local area hospitals and ask for Human Resources Dept. The Majority of hospitals hand out New Mommy Diaper Bags filled with products, samples and other stuff for New Moms who just had a baby!

It’s FREE for you to add in your information! I have gotten party hosts, new customers and new recruits by participating in these types of programs.

#11. Contact your local medical offices, particularly Gynecology and OB Offices and Pediatric Offices and inquire about you leaving information with them.

This is a way for you to target Parents of Children with both the home party oppty, the business oppty and new customer sales.

If you are representing a local baby or childrens shop, it would be easy to provide a free box of diapers for signing up to your marketing list via autoresoponder. Remember, once on your list you will have a customer for life, so the cost of a box of diapers is an act of good will on your part and the recipients will feel obligated to visit your store and or buy something from you. Of course, through the autoresponder, they will be visiting your shop weekly or monthly and they have no idea what happend. But you will end up with traffic through that store that will buy things until their kids grow up!

===========================================================
“Offline Marketing Guide For Selling Online Services To Offline Businesses”
will explain exactly how to sell your services to offline businesses.
Access this manual at: http://www.smallreport.com/onlinetooffline
unveils secret tips needed to land your client.
===========================================================

Tags: offline marketing, online-offline, offline consulting, offline consultant, offline market

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Internet Marketers Profit With Offline Marketing

There are many benefits to taking your internet marketing skills “offline” and charging local, “brick and mortar” businesses for your knowledge and services. Local businesses have no idea where they might get started moving their businesses offline, however your local business merchants are in for a surprise once they find out that you are truly an offline marketing expert and you are willing to be their offline consultant for a fair fee. Things that us internet marketers do on a daily basis, like keyword research, article writing, SEO, press release writing, setting up a PPC campaign, etc. and are so far beyond the comprehension of the offline business owner that they will pay big bucks…..you loose almost all competition.

Something like 85% of most markets will search online instead of going to the Yellow Pages or the phone directory whenever they need just about anything. One the offline marketer realizes these facts, do you know how anxious he will be to get his business online? Sometimes you’ll find a local business will have a basic site and need the works, everything that an offline marketing consultant can provide….things like articles, seo, optimization, social networking and even press releases. While some offline businesses just do not have the energy to get on the web! Either way, that is where YOU come in.

Internet Marketers Profit With Offline Marketing

For example, on the internet you can get a website built for under $500 easily. Some freelancers even offer prices as low as $67 websites and the design is absolutely brilliant! Offline Marketers are in a different game though, they can charge $1,000 or more for a simple website built around the local business owner. And you can even have an online freelancer build it for you for $67 and make an enormous profit! Please understand you are making a fair profit for your work and this is just the start of what is possible by practicing offline consulting of offline marketing.

The same can be done with SEO (Search Engine Optimization) , you might start your business by doing all phases yourself or it can be outsourced to a freelancer or SEO company that will do it for less money than you are charging your offline client.

Let’s Take a Look at the Pluses:

Okay, so to summarize the benefits of doing business offline — You can charge a lot more money to offline businesses for internet marketing services than you can to clients online. You can gain leverage by outsourcing the tasks and build yourself a substantial income by getting a stream of clients. By selling the correct services and features you will be able to collect money each month which translates into a recurring income. Once you get a couple of local businesses sites up and running you will be known as the local authority when it comes to anything internet, customers will be chasing you down wanting to give you money!

The list of benefits could go on and on, but hopefully you see how going offline can help you expand your income and build your business. I wish you all the success in the world both online and offline!

Offline Gold on Steroids is a popular ebook that discusses the options about being an offline marketer. The potential is really exciting and Offline Gold on Steroids will help you start making money with your internet marketing skills just as fast as you can take action!

If you are interested in becoming an Offline Consultant then you should consider this package of information, handouts which consists of the following:

• Consultant’s Quick Start Guide
• The “5 Mistakes” Report (PLR)
• A series of 3 Follow-Up Messages
• Offline Consultant Series Report – “Prospecting 101″ (PDF)
• Offline Consultant Series Report – “Prospect Research Using Search Engine Tools” (PDF)
• eCover Flat .psd file,
• Get ongoing support,

Check out the Offline Marketer’s Pack, it will help you stay organized in your thinking and approach, at the very least it will be a business model that you can use to lauch your Offline Consulting Business.

If you haven’t been able to tell…..offline marketing is a passion of mine. Review the 2 resources you see, these are 2 terrific sources of information that will help you get started with an offline consulting business. Once you start reading you’ll find a variety of business models packed with information that will help you start or build your offline marketing business.

I’d like to hear back from anyone who get’s these manuals and starts working in the offline arena….

I’m excited for your future, jump in with both feet into Offline Marketing and success will find you!

Tags: offline gold, offline on steroids, offline marketing, offline consultant, offline consulting

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