Today offline marketing has an entirely new meaning to the internet marketer, however, the end result is always the same…that is to sell more and make more!

I ran across a list of 100 ideas to promote a local offline brick and mortar business. Almost all the ideas can be effective and certainly all could be tried. I’ve used some of these ideas when I had a large offline business before the age of the internet (boy that sounds like a long time ago!).

As I looked over these ideas again I began to get excited because I realized they could become extremely effective for the offline consultant or offline marketer to help promote just about any type of business. So I’ve been taking about 10 ideas per post and added my comments. These comments are meant to help anyone effectively utilize these ideas in offline marketing, that is promoting a business by means of the internet and all the tools available to the internet marketer.

#12. Donate a Product to your local area Radio Station, they have numerous contests and they are always looking for sponsors!

Your donation can be written off as a tax deduction plus you will get FREE Advertising & Business Exposure for your donation!

For instance if you were promoting a handyman business you could offer one gutter cleaning, you could go as far as to specify 1 story building only and even limit the footage to 200 feet of gutter. Whatever you are promoting it is important to put limits on the product or service. Maybe you’re promoting a wine store, of course you could offer a free bottle of wine or even a free case  of wine to anyone who fills out an entry form at your website….which of course is your aweber autoresponder. Negotiate with the radio station for as much time as possible…..heck, go for a month’s worth of promotion with your big ticket items.

#13. Donate a Product to your local area Bingo Halls! They are always looking for sponsors of their Bingo Prizes! Bingo is BIG in alot of areas!

You could use a smaller product or service for this. Don’t waste a lot of time with this method, but always try to get them to register at your website…..Remember…Build that list!

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#14. Call your Chamber of Commerce and find out about Local Area Job Fairs. Get a booth and set up info about the fabulous business opportunity!

Job fairs can bring in big numbers! The perfect scenario would be to have your laptop open to your website and let anyone who’s interested in winning the prize fill in their name and email address in your optin form.

#15. Call your Local Area Colleges and find out when their next job/employment fair is. Alot of times you can get a booth or table for less than $35 and you will get alot of GREAT new recruit leads by participating in events like these.

In today’s economic climate this could bring in some decent results. Once again, promote your free product or service.

#16. Contact local area car dealerships. I have 2 in my local area that hand out a small packet that I made up for FREE to their customers who come in to take a free test drive!

One of the most profitable methods of promoting your service or products is to work with the other merchants in town. In this case, if you still have an auto dealer left in your town, you know they are hurting for business and would be open to any professional offer you made. Of course a win-win situation is even better. If you promised to drop off their business card on each lead you visited, that give them even more incentive.

#17. Target your local area gyms! You can get a table space for $20 or less in most cases! Make sure you have 3-5 products on display, plenty of catalogs, business cards and fliers.

===========================================================
“Offline Marketing Guide For Selling Online Services To Offline Businesses”
will explain exactly how to sell your services to offline businesses.
Access this manual at: http://www.smallreport.com/onlinetooffline
unveils secret tips needed to land your client.
===========================================================

#18. Network with others in your community who are in home business. Find out what events and activities that they participate in. They are usually “in the know” and can help you get started in networking in your community.

Like minds always attract each other. You’d be surprised at the results you can get by networking with other businesses in your area. Done correctly this alone could bring you more business than you can handle.

#19. Contact Companies in your area to see if you can come in and set up a table in the employee lounge or cafeteria for a employee shopping break! These days alot of companies will allow you to do this if you ask them!

You’d obviously would want to visit businesses of decent size….otherwise I’m afraid this would be a waste of time. However, it depends on your business. If you are promoting a remodeling company and get 1 lead for a $150,000 room addition, then, it would be worth your time to either pay someone to sit there all week or do it yourself!

#20. Does your local area tv cable company have a local information channel? Inquire about advertising! These ads will reach thousands of potential buyers for you! I recommend you only use your website address for these types of advertising and not your personal at home address.

In highly populated areas this will result in a lot of eyes on your promotion.

======================================================
Revealed Marketing to Local Business in the FREE guide
called“The Offline Consultant’s Quick Start Guide” reveals the steps
needed to began in the lucrative Offline Consulting field,
download here: http://smallreport.com/land/offline-consultant.htm.
======================================================

#21. Contact local small companies and shops to see if you can offer an exclusive discounts or freebie gift to their employees. Companies are always looking for a way to “treat” their employees to specials from the local surrounding community.

This one is a no brainer. Let’s assume as an offline consultant you’re promoting a Chiropractor. You could offer something in addition to your normal free examination. Perhaps a free muscle stim session….or a free or discounted massage. Use your imagination on this one and look for situations where you have or develop a repeat customer.

Tags: offline consulting, offline consultant, offline market, offline marketing, online-offline

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When marketing a brick and mortar business with the intent of taking it offline, you’ll find many of the same strategies and  procedures are applied, however, in a different way. If you’ve ever had a real word, old fashioned building where you sell something then you have probably stumbled across some of these ideas. As offline marketers and offline consultants we want to merge the two worlds for a positive result.

I guess I’m trying to say that as an offline consultant, we want to utilize the best of two worlds in an effort to get our customer more business and help him make more money!!! I tell you there is not a more gratifying feeling when helping your fellow buisness man/woman to increase their bottom line through the use of new offline-online strategies. I’m going to go through some of these ideas and see if we can add a flair of our own to the technique.

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Grab a copy of a FREE Ebook teaching Offline Marketing by some guys
that are actually out there selling and working with brick and mortal businesses
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#1. Take a small zip close baggie (snack sizes work well) and include the following in it:

Your Business Card, Business Oppty Mini Flyer, a Piece of Candy such as hard candy or a lollipop, mini flyer of current host specials, discount coupon (optional) etc.

Hand these out to the bank tellers, retail cashiers, at your kids sport events, every where you go!

Simplest thing is to make sure your url, that is www.mystore.com is on everything you put out. Include an email address along with the standard phone number. Try to use your hadouts to direct the client to your autoresonder for an automatic squence of emails and offers about your store, your products, and your promotions.

#2. When I stay at hotels & motels I leave a mini catalog, my business card & discount coupon and the mini coin canister for the maid! I put her tip inside the mini coin canister! I have gotten 3 orders by doing this!

Be creative when you leave tips for Hotel Maids, Waitresses, Waiters, Hair Dressers, etc. Don’t just hand them your business card, make it memorable!

You can also buy cute little beaded change purses at your local dollar discount store!

I like the change purse, leave a monetary tip, but also on the back of your business card tell them to go to your url www.mystore.com and tell them to add their name and email for an automatic free prize by email…could be anything that would be appropiate. What happens when you start working with other stores, you can use the products of store A to give to Store B……in this care maybe the bonus or prize for filling out their email and name would be a free sandwhich at Store A……am I making sense?

#3. Print out flyers with your contact info (not your personal address), your website address & email address along with any current specials you are offering.

Then contact local area mobile home park offices, apartment complex rental offices, housing developements etc and ask them if you can leave fliers in their office or hang on their tennants doors. Give the office employees a free gift or discount on their personal orders.

#4. Contact local area bridal supply stores, bridal gown stores, caterers, tux rental centers, wedding dj’s etc. Ask them if you can leave your business cards & fliers about the great (Company Name) Bridal Gift Registry for them to give to their customers.

Offer store owners a free gift or a personal discount for helping you spread the word about your business.

Good way to network with like stores…..but always focus on something that will create and develop a lasting relationship with the other business. That almost always requires getting their name and email into an autoresponder form.

#5. Daycare Centers! They are excellent to contact and leave business cards and/or fliers at!

I print out a flyer of just a few items from our Tupperware Childrens line and I attach my business card & a discount coupon. I get alot of orders by doing this!

So whatever company you represent, find some items that cater to children or to moms and make up a flier!

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#6. Alot of churches hold a Spring and Fall Fest! Contact them about getting a table or a booth. Alot of times this will cost you under $15.00 for a space!

Make sure you take products with you along with business oppty fliers, plenty of catalogs, business cards etc.

Churches present all types of opportunities. Try this one. Create a quick website…something like www.firstchurchfundraising.com and on that site make sure you show them what an autoresponder is and how it is used. Add a couple of pages for the site that reflect the main times of year fundraisers are in operation. Create a quick screen capture video of the site and explain how it works, the autoresponders, the paypal buttons (donations) and anything else that would be unique to that specific church. Now, you could operate the site or sell it to them and/or you could rent the site to them……you’d be surprised at their reactions. Most churches don’t have the budgets to hire a webmaster and most don’t have talented internet marketers in their congregation…..so, you’d be doing them a big favor. When charging churches be fair, however, you might want to treat them as a loss leader. If the church has a nice size congregation you could end up picking up a couple of good clients!

Do a contest drawing at these types of events. Make up entry blanks that gather the customers info so that you can initiate contact with them again!

#7. Join your local area chamber of commerce! They are always holding local business events that you can participate in.

Show them the Local Business Portal website you’ve developed and ask if they would like some free space.

#8. College Campuses! Dorms & Housing Students are always looking to spend money! Alot of college students are also looking for an extra income so target them with the Business Oppty too!

Drop off fliers and business cards to the College Student Center! They usually have bulletin boards, tables and other things where you can leave your information at for FREE!

======================================================
Revealed Marketing to Local Business in the FREE guide
called“The Offline Consultant’s Quick Start Guide” reveals the steps
needed to began in the lucrative Offline Consulting field,
download here: http://smallreport.com/land/offline-consultant.htm.
======================================================

#9. Contact your local area Welcome Wagon or Welcome to the Neighborhood Group! Ask them about you leaving mini catalogs, fliers, business cards, discount coupons, freebie mini gifts, etc with them.

They are always looking for additional items to place in their Welcome Bags!

Always find a way to direct them  back to your website for a free gift so you can use your autoresponder to collect names and email addresses.

#10. Contact your local area hospitals and ask for Human Resources Dept. The Majority of hospitals hand out New Mommy Diaper Bags filled with products, samples and other stuff for New Moms who just had a baby!

It’s FREE for you to add in your information! I have gotten party hosts, new customers and new recruits by participating in these types of programs.

#11. Contact your local medical offices, particularly Gynecology and OB Offices and Pediatric Offices and inquire about you leaving information with them.

This is a way for you to target Parents of Children with both the home party oppty, the business oppty and new customer sales.

If you are representing a local baby or childrens shop, it would be easy to provide a free box of diapers for signing up to your marketing list via autoresoponder. Remember, once on your list you will have a customer for life, so the cost of a box of diapers is an act of good will on your part and the recipients will feel obligated to visit your store and or buy something from you. Of course, through the autoresponder, they will be visiting your shop weekly or monthly and they have no idea what happend. But you will end up with traffic through that store that will buy things until their kids grow up!

===========================================================
“Offline Marketing Guide For Selling Online Services To Offline Businesses”
will explain exactly how to sell your services to offline businesses.
Access this manual at: http://www.smallreport.com/onlinetooffline
unveils secret tips needed to land your client.
===========================================================

Tags: online-offline, offline consultant, offline market, offline consulting, offline marketing

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