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Video Squeeze Page

Video Squeeze Page

Make Money Online with Video Squeeze PageOne of the challenges of building a business online isn’t necessarily unique to the internet; building trust with potential customers. This can be a challenge offline as well. One of the best ways, online, to overcome this challenge is to build an email list and provide your readers with good information. Although list building is one of the main tennants of internet marketing and a subject you can study for a long time you should know that getting them to sign up for that list can be done easily with a video squeeze page.

If you are not familiar with the term “squeeze page” it is simply a page that has only one purpose: getting someone to sign up for your email list or newsletter, simply put, you now have a list of names and email addresses that you can send various types of information to….. of course what you send will depend on what your website or blog is all about, you might want to teach about a subject or you simply might want to sell your list members something related to your website….. of course, a combination of the two is what you should strive for.

Here’s some important video squeeze page facts:

This page has no ads, no links to other pages on your site or other website, nothing but a form to sign up which is called an optin form. Don’t distract from the main purpose of the video squeeze page!

Your visitors will have two options: optin or leave. That’s it. Squeeze pages are also called capture pages since they will capture the contact information from your visitor.

But, you may be wondering, why should I go through all that hassle? The reason is simple: on average someone will need to have around 7 unique contacts with you before they learn to trust you enough to actually buy from you. The previous sentence is one of the most important internet marketing lessons you can learn…… memorize and practice this axiom!

If they only visit your website once, which is what almost always happens, how can they get to know you? They can’t. But, if they sign up for a newsletter or email list and if you provide them with a lot of interesting and helpful information over time they can learn to trust and like you. So make sure you offer them something of value when they come to your video squeeze page. Your first message after they download your gift could be an email with something like “Hey Joe, did you read the second paragraph on page 5 where I tell you how to get a $500 piece of software FREE….. others have to pay full price! I can almost guarantee if they read your email that they will open up the book you sent from your video squeeze page and go straight to page 5!

And that is where a well made video squeeze page comes into play. Most squeeze pages have the same basic elements:

1. A curiosity inducing headline. You want to grab their attention right away. Usually something that makes your free offer seem irresistible to them will make a good headline.

2. An irresistible free offer of some sort. Most of the time people will give away a free ebook or report on some subject related to the niche market they are in. So, if you are in the bird watching niche, you may want to compile a free report on the best equipment to use when bird watching.

3. Bullet points underscoring the great information that is included in your free report. Make them really want to have it. Tease them with the thought of what they will be missing out on if they don’t sign up.

For step 3 many marketers will use videos. Making a short video can get your message across much more quickly and in a more entertaining method than just plain text. More and more people click on the video link before even reading a word on the page. That’s why its important to make your video squeeze page short, to the point, and something that creates interest to know more.

You can use the video to briefly explain the benefits of your freebie than place the bullet points underneath. Even if you use video you will still want to include a compelling title to draw their attention.

More and more of your website visitors will be “skimmers” who don’t really like to read very much. For them, adding a video squeeze page can be the best way to get them to sign up for your email list. Getting your message in front of your audience in the best format to engage them and you will get many more sign ups for your list. And don’t forget, a video squeeze page will work for any niche and it works for both online and offline marketing. Video Squeeze Pages pull in even better results when working with offline or local businesses!

Build Relationships By List Building and Make Money Online

Build Relationships By List Building and Make Money Online

Aweber email marketing campaign

Click on Image for Autoresponders

As you probably know creating a relationship with your customers and clients is huge on the subject of building a successful company, off-line or online. A list is a potential goldmine for the local businessman and a list is the mother’s milk of building any online business. People purchase from people they understand, like, and trust. That’s why you want to give full attention to building excellent relationships with your prospective customers and your current customers. I think the simplest way to make it happen would be to build an opt in list of potential customers and customers. Not only will creating a list assist you to build relationships, but it will also allow you to drive traffic towards your websites. That’s why we are going to take a very close look at tips on how to build a relationship with your prospective customers and clients by using an opt-in e-mail list.

Use A Reliable Autoresponder Service Like Aweber to Build Your List

First, you may need an email autoresponder, such as Aweber if you’re going to be developing a list. However, you can either get a hosted solution or else you can host your own solution. I definitely suggest that you receive a hosted solution so you do not have the headaches of running an actual autoresponder account company. But, if you do not know what an autoresponder is it can be simple. An email autoresponder is a software application that will automatically dripped out content to your customers once they signed up for your list.  The biggest mistake most online marketers make when they start their business is trying to save money by setting up their own hosted autoresponder instead of paying a monthly fee to someone like Aweber Autoresonders. I made this mistake and it cost me 10’s of thousands of dollars….. it’s probably more like a 100,000 dollar mistake!

Train Your List to Buy Something of Value

Next, you would like to start building a relationship with your list by offering them unbelievable free content. You want to produce a follow-up e-mail sequence that has away fantastic content and highlight your products and services. You also want to use this time to start building the relationship with your prospective customers and clients.

Last, I want to point out that you would like to make sure that you’re selling your prospects each and every time that you e-mail to them. You want to give them value, but you would like to also let them know that there is something to buy. You do not want your prospects to think that you only give free information. You want them to know that the better information is paid for information.

List Building is a Deep Subject…..So Keep Studying so You can Make Money Online

So in the following paragraphs we talked about a few different activities to do to make a bigger impact with regards to building a relationship with your prospects and clients by building an opt in list. It would be silly to think that you can learn everything in a single article. So, make certain you continue to seek out education and get better and better at list building, and relationship building. But, also focus on building your list from the very beginning. Be sure to look at Aweber, there are plenty of free tutorials that will help you make a decision if this is the route you might like to go.

Mass Email Marketing – Tips On The Right Way

mass email marketingUsing the internet as a way to help you build your business, whether it’s an online or offline business, is an extremely cost effective technique. When it comes to mass email marketing you can literally reach hundreds of thousands of potential customers all with the click of a button and with very little overhead (just the price of your internet connection and website hosting costs).

The low cost of this type of advertisement had a downside, companies started sending out millions of messages to unsuspecting email recipients who then started complaining about spam –  unsolicited bulk commercial emails.

The rocketing number of spam emails that were being sent out created a back lash from the public which eventually led to new laws to prevent the abuse of the email message system, the CAN SPAM laws.   These laws basically state that you can’t send out a lot of emails to random email addresses.

In order to be in compliance with the law, and not be accused of spamming,  there are a few things you need to do:

1.  Your email message must have an accurate ‘from’ heading where you put in your name or the name of your company.

2. The subject line on your email must be accurate and relate to the actual content of your email.

3. As the sender you must provide an actual physical address for you or your company.

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After losing a 5,000 member list because I was trying to save some
money and used a cheap service, I switched to Aweber. Aweber is one
of the most reliable services for email deliverable and list building. They
have affordable plans and your most precious asset is safe with Aweber!
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4.  Make sure to clearly label your email if it contains adult content.

5.  You cannot have a false header on your email.

6. You must provide a clear, and free, link for the recipient to ‘un-scubscribe’ and if they click on that link they should immediately be removed from your email list and you should never send them another email.

7. Having an ‘opt-in’ list is probably your very best defense against being accused of spam.  This method will encourage your website visitor to sign up to receive your emails.  They are giving you permission to send them emails. In order to get them to sign up to your list you can offer them an incentive such as a free report or a multi part mini-course that they will receive over a period of a week or so.  Whatever you offer them to get them to sign up, make sure it has real value to your subscriber. Take a little time and develop a report that has some real value and substance to it.

These are the basics of the law. I’m not an expert or a lawyer so make sure you take a little time and learn all the ins and outs of the CAN SPAM law so that you can make sure your company is in compliance.  Don’t let the new laws scare you off from using mass email marketing since it can be a very effective marketing tool for your business.

If you take the time to find out what all the regulations are and then you follow them, you will be in compliance and you will be able to add a lot of customers to your business which will eventually lead to a lot more sales, and that’s what we all want.