Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing
You are here: Home / Archives for Other Search Engines

Yahoo Adwords

November 28, 2009 by 2 Comments

Click on Image to Watch Videos

Quite a few people are searching for the term “yahoo adwords” online. But don’t be disappointed when you don’t find it. Although Yahoo doesn’t actually have a program by this name (like Google Adwords). . .Yahoo does offer you the chance to use PPC or pay per click ads. In fact, it’s called Yahoo Search.

Yahoo PPC works under the same principles of any pay per click on any search engine. You do some keyword research. You create some ads to target that those keywords and you advertise your business.

Here are some great reasons to use the Yahoo Search Pay Per Click Program.

- It offers you a great free keyword research tool. Do not start advertising unless you make full use of this.
– It offers you a free conversion tracker to see how your traffic converts into sales
– It offer you extensive reporting tools
– You can make sure to never pay more than the daily budget you allot.
– You only pay when your ad gets clicked on
– You can get very targeted traffic if you pick your keywords correctly

Here are some reasons that “Yahoo adwords” might work better for you than Google adwords. First of all, while it is true that Google gets the most traffic compared to Yahoo, MSN or many of the other search engines, it is more difficult for beginners to take advantage of that traffic because they can’t afford to compete with the higher bidders. Some keywords can even cost $10.00 or more per click just to get you somewhere on the first page.

Where a keyword on google may cost you $1.50 per click, that same keyword on Yahoo, can cost only about 30 cents per click. Will you be getting as much traffic to your ad on Yahoo? No. But you will be able to afford the traffic you are getting and, once you start profiting from that traffic, you can invest some of your profits into more Yahoo PPC or move some of it over to Google.

Click Image to Read Book

Remember the key to being successful with any PPC campaign, whether it be on Google, Yahoo, MSN or any of the other hundreds of search engines, is to start out targeting non-competitive keywords. Yahoo offers you all the tools to be able to see what keywords people are typing in that are relevant to your business and to evaluate which ones are too competitive and which ones aren’t. Although you will get very few clicks in the beginning, once you start adding more and more advertisements, the clicks will all start to add up as well.

So, although you will never be able to find Yahoo Adwords in any search you do online, the basics of pay per click still remain and the Yahoo Search Pay Per Click program offers an excellent platform with informative tutorials and training on using their tools and system.

Filed Under: Pay Per Click Tagged With: , , , , , , , , , , , , , , , , , , , , ,

What Are The Top PPC Sites Today

November 11, 2009 by 1 Comment

When most people hear PPC, they think Google Adwords. And for good reason. . .In the US, Google leads the top PPC sites and now controls 74% of all searches in the US. Yahoo holds 11% of the market share and MSN 9% of the pie. The remaining 6% goes to all the other search engines combined. While Google is probably the best place to start with your PPC campaigns, there are reasons to consider some of the other search engines, if not now, then later on. Why start with google?

First of all, it’s extremely easy to get started with Google and the initial one-time fee is minimal. Another benefit of using google is that it’s very easy to track which keywords are converting and which ads are getting the best click-through rates. Also, the sheer amount of traffic you’ll get with google is the main reason you want to start there. If you can’t get the results you want with Google Adwords, you most likely won’t be able to do it with any of the other search engines either.

When should you consider other PPC Sites and which ones should you choose?

Once you make some money with Google AdWords, move your most profitable keywords and best ads over to the other PPC sites. MSN is definitely on the rise and currently matches or betters the search results that Google does today.

MSN is also spending about 20 times more than Google on advertising so it’s likely that it will win more market share from Google over the next year and continue to do so. As with Google Adwords, the initial start-up fee with MSN is minimal, making it easy to get started.

Yahoo! Search Marketing is generally considered to be a little more expensive but offers fantastic tutorials and support and provides detailed reporting tools to help you track your ads’ performances. If you want fast results and you’re willing to pay top dollar for a well-known site with a worldwide reputation, Yahoo! Search Marketing is the place to advertise.

7Search is another up and coming PPC Site with traffic reaching up to 1.5 billion searches a month. The company also claims better Return On Investment than either Google or Yahoo! because of their high quality traffic sources. The initial start-up fee is $25.00.

Why move to other top PPC sites?

=============================================
Perry Marshall is the Foremost Authority on PPC or Pay Per Click
and Google Adwords, Study His Google Adwords Techniques
=============================================

The advantages of using Google Adwords are clearly ease and popularity among information seekers all over the world. If you are new to PPC, you’ll definitely have to start advertising with the very low searched keywords on Google Adwords because the competition will be extremely high for those terms that most widely sought online. It’s getting harder and harder to make a low bid on Google Adwords and still come up in the top rankings. Google is also frowned upon often by its advertisers for its changing of rules without much (any) notice. This is what companies who own 75% of the market share have the luxury of doing.

These top PPC Sites should eventually all be included in your marketing plans for the most thorough coverage and results.

Filed Under: Google Adwords, Pay Per Click Tagged With: , , , , , , , , , , , , , , , , , , ,

Web 2.0 Online Marketing Ethics And Social Network Marketing

September 18, 2009 by 2 Comments

As a business website owner, you must contain integrity.  Many of the social networking websites are utilized for unethical behavior exhibited by business website owners and this seriously backfires when trying to market your products and services.  There are many ways, which you as a responsible website owner and web 2.0 online marketer, can control the behavior performed on your business website.

Respect online users privacy

You must keep in mind that while using social networking marketing as your marketing tool for your products and services that you are joining an actual community of internet users.  With any community, your business has its particular place in the scheme of things but this is not room for you to invade people’s privacy within the online community.  Do not spam market your friends on your friends list.

There are many social networking websites to choose from for your social networking strategies.

Many social network marketers utilize online websites such as MySpace and FaceBook with the hopes of driving internet traffic to their business websites.  This is very much ethical however; spamming internet users with images or links in order to lure them to your business website is unethical and will eventually get you dropped by Google or other search engines. Web 2.0 online marketing requires ethics, common sense and courtesy!

Do not spam people with marketing ads for your business website!

Social networking websites are currently more knowledgeable of spamming practices, which have proved unethical while eliminating people who habitually perform such tactics within their marketing strategies. Jack Humphrey is perhaps the king and one of the first pioneers of web 2.0 online marketing, he consistently encourages proper use of social marketing by developing relationships with members. Jack practices what he teaches and you can learn from the best regarding blogging and social marketing by checking out Blogging Success. You can also download his free ebook on social marketing and blogging called Authority Blackbook.

Be professional and honest with the online communities

To successfully utilize social networking websites as tools with integrity you need to honestly participate within the online communities as a member.  Becoming a member of the online community means you will have to register with that particular community.  Become involved within the online groups, which are related to your area of expertise or products and services, which your business offers.  You want to make friends within this online community while proving yourself an expert within the particular field, which you are offering products and services.

Publish quality content on the social networking website

You will need to publish quality content upon these particular social networking websites.  Avoid shoving your products and services down the throats of the online community.  Never mislead or give incorrect information referencing your products and services.  In fact, Jack Humphrey has a new educational product on web 2.0 online marketing for twitter called The Twitter Method, a very unique and proper way to use twitter to market your products and services.

Examples of unethical social networking practices

ttm-dvdpluscase250A great example of such unethical practices is leaving a blog or post within the online community while pretending to be a customer recommending your products and services.  You need to be honest with the online community, which you belong to explaining your products and services.  Leave the decision up to the online community to view your products and services as compared to spamming them with your company information.

Do not criticize your competitors.  Do not point out shortcomings of your competitors.  You can however, specify what makes your products and services different from the competition. Proper use of web 2.0 online marketing strategies will result in profits, using web 2.0 online marketing correctly can make those profits long term instead of short term!

There are no set guidelines on ethical practices with online social network marketing however; you will need to educate yourself with media law while knowing the potential dangers of defamation as well as invading people’s privacy.  Conduct yourself professionally as well as intellectually.  If you follow these guidelines of what not to perform, you should fare well in your goal of becoming a success.

Filed Under: Social Marketing Tagged With: , , , , , , , , , , , , , , , , , , ,

What Is PPC Marketing

August 12, 2009 by 2 Comments

Pay per click marketing is one of the most widely used forms of paying for advertising there is on the internet today.  The method of charging you, the advertiser, has been most generally credited to Bill Gross.  This method was first introduced into the internet world in 1998.  It is also one of the most popular on the internet today. It does have several drawbacks but also several advantages. Understanding PPC can help you avoid falling into the drawbacks of PPC advertising, a good idea to ask “What is PPC Marketing?”.

The main basic idea of PPC is that people like you purchase links on search engines or on sites that employ search engines ad, such as blogs for one example. You only pay for your ad when a visitor clicks on your link. The fees that you will pay for this type of marketing usually vary considerably.  When considering the cost the search engine terms that are used more frequently tend to cost more than the keywords that are less frequently used.

What Is PPC Marketing

You may be more familiar with the more common pay for click advertising that appears with Google.  What you are probably not aware of is that a lot of other search engines have a program similar to this for their commercial clients.  There are generally two different ways that you can have your advertising ad appear on the search engines.  The first one is known as the sponsored matched PPC advertising.  In this program ads appear in the organic search engine pages.  When a potential visitor searches for a certain keyword and your ad is related to that topic, then it most generally will pop up off to the side of the search engine, typically a designated advertising space.

The other form of PPC marketing is called content match.  When certain people create sites that contain private content they have the ability to choose to participate in programs that will allow them to run ads on their personal pages.  Most generally they are also reimbursed for advertising the pay per click site as well. This is most generally though just a small percentage of what the original advertising site owner makes. This profit can be anywhere from a few cents to a few dollars depending on the contract terms.  This is a great way for a private site owner to gain traffic to their site because visitors will most generally click on their link to check out the advertising.  Discovering what ppc marketing is can be an involved task for anyone just getting online, but stick with it because the subject of ppc will come up often!

If you have decided that PPC might work great for you will be able to find a variety of different companies on the search engines.  You must take considerable time to research which company will best suit your PPC marketing needs.

Filed Under: Google Adwords Tagged With: , , , , , , , , , , , , , , , , , , ,