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Using Pay Per Click Advertising For Your Business

Pay per click advertising is a very popular advertising method that many businesses use to build their business and increase their profits.  If you set up your pay per click advertisement carefully you can make significant profits from your online or offline business.

Pay per click or PPC advertising has been a very lucrative way for many people to generate traffic to their website and make money online.  Yahoo Search Marketing was the first PPC advertising to emerge and now others have joined the party.  PPC advertising makes it much easier for small businesses to compete with big businesses on a worldwide level.  However, many people have used pay per click advertising and lost a lot of money because they haven’t taken the time to create ads and monitor their performance.

Google Adwords is now the biggest pay per click advertising company but that doesn’t mean that you shouldn’t use the others.  Let’s take a look at the top three pay per click advertising companies.

1. Google Adwords is the biggest in the field and can have your ads up and running in minutes.  With Google Adwords you do not need to wait for days for your ad to be approved before it is shown, it is usually up and running as soon as you finish creating your ad.  Google will review your ad and if it doesn’t meet their standards it will then be removed.  Google has more functionality than the other search engines PPC ads and you can test your headlines, keywords and ads overall to see which ads convert the best.

2. Yahoo Search Marketing, although it was the first PPC advertising company, is not as big as Google Adwords.  It is still a very good option for advertising and your ads still receive a lot of traffic.  There is no reason why you need to choose just one search engine for your pay per click ads as the more you use the more traffic your ads will receive.  Yahoo search marketing gives great options and can be very successful for promoting your business.

3. Bing (previously MSN) is probably on equal par with Yahoo.  The Bing PPC advertising is very similar to Google Adwords but doesn’t quite offer as much functionality as Google.  Bing PPC is still very effective for business promotion and as a way to earn money online.

These three pay per click advertising companies draw more than 97% of search engine traffic and you can grab a piece of that traffic with pay per click ads for your business.  Only spend as much as you can afford and monitor your ads to see which ones are performing well.  Those ads that aren’t performing as well as you like should be tweaked until you start seeing the results you are after.  Pay per click advertising is a great business tool for any online business.

Affordable Pay Per Click Advertising

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Many people are asking about which search engines offer affordable pay per click advertising. The truth of the matter is. . .it is not up to the search engine to make your advertising affordable. It is up to you to create your ads so that they don’t cost you an arm and a leg. Many newcomers fall into the trap of spending way too much money on their first Pay Per Click campaigns. . .and they could get the same results by spending much less.

So, how can you make sure you are using the methods to obtain effective and affordable pay per click advertising?

It all comes down to the research that you perform. The research will be centered on the keywords that you are going to use in your advertisements. Luckily, all of the search engines make it very easy to do this research. They offer you the free tools that you can use. All you need to do is put a little time and effort into it.

First, think of a general term to describe what your business offers. If you sell sports clothes, go into the free keyword research tool that your search engine offers and type in that term. The tool will then provide you with that and all other related terms that people are typing in each and every month within the search engine. Your first impulse may be to choose the words that are getting the most traffic. Ignore that impulse. That keyword will be too competitive (meaning, too many are already using it in their ads and the bid that you’ll need to appear on the first page will be too high). Instead, choose a keyword that is not getting as many searches per month. . .but also has much less competition. Some PPC trainers recommend choosing keywords that have fewer than a thousand searches per month. I actually recommend choosing those that have less than 300 (especially on google which is highly competitive).

Once you’ve chosen an uncompetitive keyword, make sure that you write an advertisement about this word that is compelling and offers what the “searcher” is looking for. So, if your keyword happens to be ski masks, don’t just write an informational ad, make it compelling enough so that whoever is searching for ski masks will notice your ad above all the others. This way, even if your bid is lower than other advertisers, and therefore your ad will appear further down on the page, it will get more clicks than the other less compelling advertisements.

pay per click video instruction

pay per click video tutorial

Study the other advertisements that you see in your niche. Look at the ones that make you want to click and those that don’t interest you at all. Use these examples to write your ad.

Affordable pay per click advertising is no secret – with a little bit of patience and practice, you too can be spending less on PPC than you are earning from it! Don’t forget, Google Adwords isn’t the only game in town, try Yahoo Adwords

! Once you get the hang of it, you can start re-investing your profits into more competitive terms.

The Basics of Pay Per Click

Pay Per Click Advertising or PPC might be foreign terms and concepts to you if you are just getting started with internet marketing.  But this type of advertising is one of the most powerful and effective ways to promote your products, build your lead list and make sales. In this article you will began to learn some of the basics involved in developing and using a pay per click advertising campaign.

Exactly What is Pay Per Click?

Pay Per Click ads (commonly referred to as PPC ads) are text ads that you place on a search engine like Google, Yahoo or MSN. You construct the ad according to the criteria and guidelines of whatever search engine you are using and you bid the amount you are willing to pay each time a person clicks on your ad. The more you bid, the higher your ad will appear in the search engine results.

What’s the best way to create a pay per click ad?

Although they are similar, each search engine has its own platform and set of instructions to help you develop your ads. But one thing that is common and crucial to your understanding of Pay Per Click information is the concept of keywords. You want to base your ad on what people are actually typing in when they do a search on the internet. How do you know what they are typing in? The search engine will be able to offer this information to you when you create your ad. So, if you want to advertise coffee mugs for example, you will be able to type these words into your PPC keyword tool and see what related words people are actually searching for and how often they are searching for them. You will use these words in your advertisement.

Keywords and understanding what types of keywords you should be looking for and why is one component of the foundation for any internet business and particularly true for pay per click marketing. Keyword Research Pro is a keyword research tool that allows you to harvest and analyze keywords….better yet is the teaching that comes along with this keyword research tool, Fabian Lim reveals the basics of keyword research and shouldn’t be missed. Get this down right and marketing anything online will began to make sense and increase you possibility of success.

The goal in PPC is to get your ad at the top of the page, understanding the keyword dynamics will help you get there. Once your ad is finished, anytime someone types in the words “coffee mugs” or whatever related terms you have specified in your ads, your advertisement will appear on the search engine page. Where it appears depends on how much you have bid for the keyword in comparison with how much your competitors have bid. Google Adwords, Yahoo Adwords and MSN Adwords all offer you the chance to see where your ad will be placed depending on the bid you make. Remember that you can alter your bid in order to position your ranking up or down.

When just starting out, it’s a good idea to focus on low-search volume keywords so that you won’t have too much competition and your bids can still be low to get your ad ranked relatively high on the page. It will take you longer to get some traffic to whatever it is that you are promoting but you will need to go this route until you start making enough money to be able to compete with the higher-search volume keywords. One of the biggest mistakes people make when starting with PPC is to go with the most frequently searched and most competitive keywords. This is a surefire way to spend a lot of money and quite possibly not get the results that you are aiming for. Try doing it this way and I can almost guarantee you will give up on ppc marketing and internet marketing all together…..but get ppc right and it can be like some opened the bank vault!

Hopefully this pay per click information has been helpful – PPC is an extremely effective form of advertising if you know how to do it the right way. Keep reading and keep studing since PPC has advanced to a good degree you have much to learn if you want to be successful with it. Always invest in your tools, read books, join memberships and find yourself a mentor…..this will same you money in the long run.

Importance Of Finding An Internet Marketing Search Engine Specialist

Many people ask what an internet marketing search engine specialist is and how can one affect their business?  Search engine marketing is the promotion of your website through search engines which results in obtaining more web traffic to your website.  The obvious result is that this in turn generates more leads for potential sales within your business.  Search engine optimization done by an internet marketing search engine specialist will result in website traffic from the organic search engines….this is free traffic and is often the long term traffic strategy for business websites. However, a very important part of any search engine marketing campaign can be pay per click advertising.

Finding An Internet Marketing Search Engine Specialist

Pay per click advertising, such as Google Adwords, brings in internet traffic to your website once your pay per click campaign is active. The big benefit for any ppc campaign is that you can immediately test website copy, offers or any aspect of the website because you can actually start receiving targeted visitors to your site within minutes, provided of course you have set up your PPC campaign correctly.  SEO on the other hand is more of a process and could possibly take take hours to see results but more than likely, days or weeks and in some case three to six months before you will see results. Put remember these results are often long lasting and the traffic is free….that’s why an internet marketing search engine specialist is worth their weight in gold if they are proficient at their job.

Make sure your business website is registered with the major search engines!

Sometimes business owners develop their company website with their ego in mind. By that I mean they might pay 1000’s of dollars to a website developer to create a website with flash and fancy graphics….the site might be beautiful and is an edifice to the business or business ower. He can call his friends and clients to show them his beautiful website. Here’s the problem…..it isn’t functional. The fancy site doesn’t convert visitors. Website visitors don’t by or take the desired action because the website was built with form in mind and not function. A good internet marketing search engine specialist will help you with the development of the website from an internet marketing standpoint as well as develop a proper search engine optimization strategy. Remember, within today’s world, unbelievably more people spend more time on the internet as compared to those who do not use the internet. The younger generation (ages 18 to 35) spends more time upon the internet as compared to other market groups…and they buy stuff.  No matter the market group, which you are targeting, you must ensure your business website can be found within the major search engines upon the internet.  Internet surfers utilize the search engines in searching for products, services and information.  If you do not have your business listed within the major search engines, you will be losing business or even worse go out of business.

OK…What can effective search engine optimization do for my business website?

The most effective method of search engine marketing is by the employment of proper search engine optimization technique.  A search engine optimization specialist will develop a plan for increasing the SEO of your website and various web pages and this will improve the quality as well as increasing the quantity of traffic to your business website through the major search engines.  Think of it this way… Someone sits at home and types in your keywords in the Google Search Bar….your site better show up on the first page of google otherwise you will not get any traffic from Google…the same applies to any of the other internet search engines. The more often your business shows up within the major search engines, the more visitors you will receive to your internet business site, which will in return generate more leads as well as sales for your business. A simple concept for anyone famililar with internet marketing such as an internet marketing search engine specialist, but often times very foreign to the local business owner who is too busy running his business to pay attention to the workings of search engine optimization. In fact just the word, search engine optimization probably scares the pants off the local business owner!

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Any ppc search engine internet marketing campaign depends on
finding proper keywords. Fabian Lim and Keyword Research Pro
will teach you how to dig up money keywords for your PPC Campaigns!

Click here to get Keyword Research Pro
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I’ve got my local business website up and running…why do I have to worry about rankings, seo and search engines?

My son has a tree trimming business he runs while in college that makes some nice extra cash. If he tried to rank for the keyword “tree service” or “tree removal” it would be next to impossible because the keyword is so general and on so many websites. But, if he tried to rank for the keyword “tree service in Mchenry” he could get on page one of Google and as a result he could pick up a few small jobs. The same concept applies for your small local business. You want your local business to rank well within the search engine rankings.  Use a good keyword tool such as Keyword Research Pro to dig up keywords with search counts of under a 1000 a month and under a 1000 webpages…..these are easy to rank for and will bring instant traffic if done right! Upon achieving good rankings, you will find that your business website will bring people in who are looking for particular services or products.  This is all part of the seo process and it involves picking out the proper keywords for your local business and the products or service you provide. Developing a proper keyword list is literally the key to your success with seo, however, once you have the proper keywords you need the knowledge to know what to do with them…this is where an internet marketing search engine specialist comes in!

Make SEO part of your long term marketing campaign!

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Successful search engine marketing and optimization requires a lot of time and effort if you are going to see results. The entire process of search engine optimization is a process rather than a one time effort.  SEO in order to be effective must be updated continually; as well as often.  If you are not confident with your own SEO skills, I would recommend you hire a professional SEO to aid you with your SEO needs.  This will allow you to focus on other matters pertaining to your business.

Is search engine marketing worth the expense and effort?

Successful search engine marketing and optimization is very important for your business and with the current paradigm shift of buying habits in our culture seo should be a permanently instituted part of your marketing plan for your local business.  If you utilize effective search engine marketing, you will discover that your local business will experience the success you have worked so hard to achieve and it’s pretty awesome to ask you customer “Where do you hear of us?”…they answer….I did a Google Search!

Drawbacks of PPC Search Engine Marketing Placement

Pay per click advertising, or ppc for short, is a great way for a person to gain visitors to their site when they need traffic quickly.  PPC search engine marketing placement can be also risky if you use poor management. Using poor management when you are using PPC can cost you a fortune, yes it will generate a lot of visitors to your site but you will have nothing to show for their visit.  When you are working with PPC advertising there are a few things that you need to know before creating a successful PPC marketing campaign.

First of all before you should even begin a PPC search engine marketing placement campaign you need to be aware of what PPC actually is. Without understanding this your campaign will not take off. PPC is actually pretty simple to understand. What PPC basically is, are search engines and services providing listings of sites on a per-bid basis. PPC is an addition to their regular search engine but are still powered on keywords that are found on your site as well as your link popularity. If you placed the highest bid on a set of keywords then you will rank as number one in those paid listings. Check out the video tutorial videos for Google Adwords on this page….that will help you gain an understanding of ppc search engine marketing placement and help you make the most of your investment.

PPC can cost a fortune though.  This is because it is easy for you to get caught up in a bidding war over a set of keywords that you are set on using.  In most cases you end up spending a lot more than your potential return.  Some PPC engines will offer you auto bidding features which will automatically increase your bid amount each time you are outbidded.  This may sound good to you at first but in the end you will discover that it is not. That’s why it is very important to choose the proper keywords, a tool such as Keyword Research Pro is perfect for digging up keywords that will get quality but cheap clicks.

Another drawback of PPC is that it can be hard to measure.  Some search engines do provide conversion measurement tools. These allow you to track whether or not your PPC is generating the desired results or not.  These tools though are generally not 100% accurate.

Also another thing of PPC that you need to be aware of is the junk traffic. Most of these PPC sites often will distribute a portion of their results to various search engines.   These are the less known search engines and while the traffic results may look good the income that will not be generated is not.

The final drawback of PPC is that it does not scale.  If the traffic to your site would happen to increase the cost relating to the increased would also increase.  Your average cost per click would remain the same mind you but your overall cost will be higher. As a result you will find yourself at times paying more for the service than you are actually bringing in.

============================================
Any ppc search engine internet marketing campaign depends on
finding proper keywords. Fabian Lim and Keyword Research Pro
will teach you how to dig up money keywords for your PPC Campaigns!

Click here to get Keyword Research Pro
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As you can see there are some drawbacks to using a PPC program. You need to be aware of these drawbacks before you decide if PPC is a good way for you to go with your ppc search engine marketing placement campaign. There’s not substitute for continual and ongoing education. Spending a few dollars for an ebook or video series on ppc search engine marketing placement should be considered an investment. Remember not each book or video series will bring in great amounts of knowledge, however,  just one idea could save your or cause you to bring in 100’s or 1000’s of dollars, so…. do be penny wise and dollar foolish….or whatever the saying is :)