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Thoughts on Duplicate Content

I have a membership over at Niche Profit Classroom. They have an excellent program for developing various niche topics and monetizing these niches by either your own custom program or another way is through affiliate sales. Anyway, you can grab a membership for a couple of months and learn just about everything you need to learn about niche marketing…..some of the best teaching on niche marketing I’ve seen to date.

I was browsing through the NPC forum and noticed one of the members was wondering if they should list categories on their blog….anyway, I gave him my 2 cents :)

Duplicate content issues do come up when using categories or archives, however, there are pluins that can help eliminate the dup content issue.

As internet marketers I think we can get too tied up with the issues of duplicate content and we have to first ask ourselves who our customers or visitors are.

Chances are, the people who visit your website have no idea what internet marketing is or what duplicate content is…..they just want a solution to their problem.

They landed on your site.

They are looking for answers.

If you have a site with muliple categories, in my opinion, you really should list them. Have you ever landed on a wordpress blog and had no idea how to get to the next article or find out what else is on the blog?

Having categores listed tends to keep visitors on your site for a longer period of time.

Imagine you had a site on tomatoes, with 4 categories.

-how to grow early producing tomatoes
-starting your plants early
-the best cherry tomatoes
-identifying and killing pests

If the visitor search for “early producing tomatoes” and landed on one of your articles, he would be finished if he didn’t know what was on your site.

However, if you had the categories listed in the sidebar, you have 3 other tomatoe problems he could be interested in. In other words, “Categories” is an additional method of navigation, since most web surfers don’t know the difference, or care whether a site is static or a blog….they just want answers to their questions and categories or bread crumbs is an excellent way to give that visitor an idea of what is one your site.

If you only have 5 or 10 articles, all dealing with the same subject….then it wouldn’t be necessary to include categories.

I’m not sure if they promoted multiple categories with the NPC model, however, adding more content to your site attracts traffic and I would at least try it out on one of your sites.

If you do categories with the NPC theme, somehow it limits the category to pull up 5 articles. It would be nice to know how to remedy this.

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