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Thoughts on Relationship Marketing Techniques

Symmetrical Composition #22I received an email from John Melanson and much to my surprise he didn’t try to stuff something down my throat. You know what I mean…..you’re on a couple of email lists and every email is some big promotion….something you can’t live without and if you buy it you’ll be successful beyond your wildest dreams. ………….I get so tired of that stuff.

Well…John is about to become a guest blogger and he doesn’t even know it :) I thought I’d paste his email here for you to read. I thought there were some great thoughts and if you simply apply them in your business…..I’m sure you’ll get more subscribers, more affiliate sales and….well, just more business.

Hi Scott,

Every day many of us sit down to our computers and we’re
bombarded with advertisements and sales pitches. The same
thing happens when we sit down to watch television in the
evening with our family. Just about everywhere we go we are
being sold to or pitched in some way. This tends to make us
what some refer to as “ad blind”, we just don’t hear the
pitch, we ignore it and move on.

The good news is that doesn’t apply when you’re using
relationship marketing techniques. We don’t want to hard sell.
Think about how you’d like to be sold to and use that
information in your marketing. Don’t do a hard sell. The
hard sell almost never works; and it just makes you look
obnoxious, too.

If your product is good, it will sell itself with a little
help from you. Simply tell the customer the benefits of your
service and why you’re better than a competitor, if possible,
and that should be all you need to do — again, if the price
is right, too.

Is your price high enough to establish its value, but low
enough to be reasonable? Sometimes, you’re not going to get
a sale no matter what you do if the price is too high for
what the product or service actually offers. That probably
makes sense, right? Conversely, though, you may also not get
a sale if the price is too low.

There’s something called “perceived market value” that clients
look for when they’re buying a product or service. And if the
price is too low, the client or customer isn’t going to think
the product or service is valuable enough to buy. So set your
price is right based upon the CLIENT’S point of view, too,
not just yours.

To Your Success,

John Melanson

You might find more info on relationship marketing at John’s site.