Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Search Engine Optimisation Is Easier Than You Think

search engine optimisationSome people think that in order to benefit from search engine optimisation that they need to go to drastic lengths and take a lot of time to learn how to do it. But, the reality is that you can benefit from just a few simple tips and you can use these tips for your articles as well as your blog posts.

The best way to go is to start by building a big keyword list of words and phrases that are closely related to your niche. Ideally, you will want to find keywords that get at least 1,500 searches a month and no more than 20,000 competitors. Once you have your keyword list built all you need to do is to pick one keyword per article and / or blog post and write a well written article around that keyword.  You should then include the keyword in the title of your article or blog post.

Please do not make the mistake of thinking that the more keywords you include the better. That is called keyword stuffing and it will do far more harm than good. The search engines have remarkably sophisticated algorithms that can pick up on this and your article will be penalized if you try.  Instead use the keyword once in your article or blog post title, once in the first paragraph, once in the last paragraph and once or twice throughout the rest of your article. You want the article to read naturally.

Remember, you aren’t just trying to attract the search engines, you want to make sure your article makes sense for human readers too, actually this should be your main focus. You don’t have to short change your readers just to keep the search engines happy, you can do both.  You want to strive for a keyword density of no more than 3%. Obviously the longer the article the more keywords you can include and still make that 3% goal.  I recommend you keep your article and blog posts at about 350 to 500 words in length.

That is the optimum length because it is long enough to allow you to include some useful information without being so long that it turns off any potential readers. If your article is too short it just looks like it is all for the purpose of keyword stuffing and many search engines and article directories don’t appreciate that. On the other hand, internet surfers are notoriously short on attention span, so to get the most out of your articles you can also include bullet points and keep your paragraphs short and to the point. Also, don’t make your articles too long, over 500 words, or too short, less than 350 words.

There is a lot more you can do with search engine optimization if you want to invest the time and effort. But, for most people just a little knowledge and keyword placement in your articles or blog posts can really help you get more traffic to your website.

Blogging Guide Made Simple

blogging guideBlogs aren’t just for telling your far flung family members about your recent trip anymore, they are used more and more as a way to drive highly targeted website visitors to your site with the intent of making a sale.  The reason blogs are becoming the mainstream for internet marketers is due in large part to the way search engines work, for that reason you need to have some basic understandings of the ins and outs of blogging, and that’s where this blogging guide can help.

I mentioned search engines and the way they work as the driving force behind the increasing popularity of blogs as a business website, here’s what I mean.  All search engines love to give their customers, anyone who uses that search engine to find things online, quality results.  Very often quality results and fresh content go hand in hand.  For this reason the search engines love fresh content. When you put up a ‘regular’ static website the content doesn’t change very often… if ever.  With a blog, on the other hand, the content changes often which keeps that site fresh which keeps the search engines happy and they will reward the blog owner by giving them a higher page rank.

When your blog gets a high page rank you will get a lot of free, targeted traffic and that is the name of the game. There is one thing that all online businesses have in common, they all need a constant supply of targeted visitors to their website.  Any tool or technique that can help a website owner get more traffic, especially for free, is a welcome addition.

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The next thing you’ll want to keep in mind when starting your blog is that if you want to build a business around it you need to be willing to invest a little money.  You don’t want to stick with  the free WordPress or Blogger platforms because you don’t actually own anything. If you buy your own domain name (for around $10) and you have that domain hosted (around $10/month) you will actually own that little piece of internet real estate.  You can do whatever you want with your domain, including sell it.

Blogging Jackpot outlines what it takes to create a money making blog!

You also want to think carefully about what the topic of your blog will be, this is really important if you plan on making money with your blog.  Careful choice of the niche market you’re going to build your business in is something that is too often overlooked.  If you take some time to pick a good niche market, the rest of your business building will be much easier.  Picking the right niche is about 90% of the battle.

Using the information in this blogging guide can really help you set off on your new blogging career on the right foot. Just be willing to invest some time to learn new concepts, than put into practice what you’ve learned, and you’ll be amazed at how much money you can make online, and how much fun you can have making it.  Good luck!

Internet Marketing Defined

If you are a total online newbie and have never heard of the term internet marketing, or marketing online than the below article might help you understand what an internet marketer is or does.

Internet marketing, commonly known as I-marketing, online marketing, eMarketing, or web marketing involves marketing products or services via the internet. The internet has brought a whole new world of marketing options to business owners of all types. One of the biggest advantages has been lower cost advertisement and greater ability to distribute information and product details to people all over the world.

The internet allows for interactive marketing by providing immediate responses, which is a unique advertising trait. Internet marketing has often been thought to have a wider range due to the fact that it refers to digital media forms such as email, internet, and wireless methods. However, there is also digital customer data management and electronic management of customer relationships available.

Internet marketing combines creative and technical aspects of the web, including advertising, design, sales, and development. It also utilizes search engine marketing, banner ads on websites, search engine optimization, Web 2.0 and email marketing strategies.

There are some distinct advantages to internet marketing. This method of marketing is fairly inexpensive when you compare it to the ratio of cost versus reaching your target market. There are many companies that have found that they can reach a very large audience for a significantly lower price than their traditional advertising methods.

The ability of internet marketing makes it possible for buyers to research and then purchase products and services when it works best for them. For this reason, businesses have the ability to appeal to this desire and can produce results faster than with other traditional methods. Business goals and cost versus volume profit analysis determine the overall effectiveness and methods of any marketing campaign.

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Statistics can be measured quickly and efficiently in internet marketing campaigns. Almost any part of an internet marketing campaign has the ability to be traced, tested, and measured. Advertisers have many different options available to them. They can use pay per impression, pay per play, pay per click, or pay per action. This lets marketers decide which offers or advertisements are most effective and have the greatest appeal to their target audience.

Campaign results are able to be monitored and measured in real time because users of online marketing utilize advertisement clicks, performing targeting actions, and visiting specific websites. You cannot get this monitoring through billboard advertisements. It is not possible to get accurate tracking and monitoring and there is no way to get instant statistics.

As of 2007, internet marketing was growing faster than any other type of media. Exposure, response, and efficiency are easier to track than with traditional advertising methods that are conducted offline. This gives internet marketing much more accountability to advertisers. Marketers and clients are equally aware of the necessity of measuring all marketing effects. This can help them to determine the effectiveness of online advertising on in-store sales. If their sales are increased through the use of online advertising, they will look for other nonconventional ways to market their products and services to the world and will further increase their traffic and profits.

Successful Search Engine Marketing and Optimization For Online Promotion For Your Business Website

Search engine marketing and optimization defines the process of using the internet for the promotion and advertising of your website and web pages. When done properly search engine marketing will guide traffic from the search engines to your website.  Basically if you practice successful search engine marketing and optimization, you have tapped a source of free relevant website traffic, that is, you have tapped into the natural search engine results of the internet.

How is marketing defined?

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Marketing in and of itself is simple yet complex and is defined in Wikipedia as: Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.  In the early 1960’s out of the many factors that determine whether a person purchases a product called a “marketing mix” was reduced to the 4 P’s: Product, Price, Placement (distribution) and Promotion. Research into any market will always take these features into account.

Website Visitors Needed for a Successful Website

If you want to become successful in the field of Internet Marketing it is imperative that you learn how to get website visitors to your website. Many beautiful websites are built without giving any thought to developing successful search engine marketing and optimization strategies and when this happens the website traffic valve is left in the off position….result is no traffic equals no sales!

Can Search Engines Market Your Website?

Sooner or latter you will realize how important it is that your website is indexed by the search engines….which means something similar to the fact that your website is in the yellow pages, with some ads being more visible than others. One aspect of search engine marketing refers to the fact that your website becomes visible with paid per click search engine marketing. A variety of tactics are used when marketing your with PPC marketing but the ultimate purpose of any ppc campaign is to steer website visitors to your site and then convert those visitors into leads or buyers!

Defining SEO?

SEO is the process by which you create a website and the content which relates to a specific subject or content matter that can be found by the search engines.  When you perform search engine optimization on your web pages you will included certain keyword and or meta-tags with your keyword listings.  Although you can’t control what website surfers will search for, you can create pages and optimize you site for keywords and keyword phrases that have a history of being used on a monthly basis. Proper use of tracking software will allow you to began to understand what keywords are being using to find your website and specific website pages.

Hiring a SEO Expert!

Successful search engine marketing and optimization most often should be done by a qualified specialist, this can be a service that is employed to develop a SEO strategy for your blog or website.  A Search engine optimization specialist is a relatively new occupation and as with all occupations, you have to be careful who you hire since there are no exacting standards as of yet. Of times unscrupulous SEO consultants will fill your website content with spam, a blackhat method of seo and although you might find a sudden increase of page rank and find your site on page one of Google, this is only temporary and you will end up getting your business website penalized by the major search engines.  The only way to ensure hiring a qualified search engine marketing and optimization expert is by thoroughly interviewing the prospect and asking for referrals.

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Pay-per-click advertising

PPC is a subject all to it’s own. There are many facets to ppc and many ways to make money and just as many to lose your money. Pay-per-click advertising is when you receive advertising space upon a website. You only pay for your advertising when someone clicks on a particular link.  This brings traffic to your website and it’s important that the traffic goes to a page that requires a specific action by the website visitor, such as optin for a free offer….also you should make sure you investigate different manners of preventing click fraud so you don’t get ripped off.

Using PPC Adwords for Traffic Generation

“Google Adwords” is one of the easiest ways to just start traffic to your website, although, take caution because the clicks can cost anywhere from $.10 to $10 and more, so it’s advisable to invest in some training first….it will save you in the long run!   Google Adwords will give your website offer a broad audience with much control, people searching for items related to your website will often times see your Google adwords ad on the right side of the search results page….if your ad is enticing enough, they will click on it!

Importance Of Finding An Internet Marketing Search Engine Specialist

Many people ask what an internet marketing search engine specialist is and how can one affect their business?  Search engine marketing is the promotion of your website through search engines which results in obtaining more web traffic to your website.  The obvious result is that this in turn generates more leads for potential sales within your business.  Search engine optimization done by an internet marketing search engine specialist will result in website traffic from the organic search engines….this is free traffic and is often the long term traffic strategy for business websites. However, a very important part of any search engine marketing campaign can be pay per click advertising.

Finding An Internet Marketing Search Engine Specialist

Pay per click advertising, such as Google Adwords, brings in internet traffic to your website once your pay per click campaign is active. The big benefit for any ppc campaign is that you can immediately test website copy, offers or any aspect of the website because you can actually start receiving targeted visitors to your site within minutes, provided of course you have set up your PPC campaign correctly.  SEO on the other hand is more of a process and could possibly take take hours to see results but more than likely, days or weeks and in some case three to six months before you will see results. Put remember these results are often long lasting and the traffic is free….that’s why an internet marketing search engine specialist is worth their weight in gold if they are proficient at their job.

Make sure your business website is registered with the major search engines!

Sometimes business owners develop their company website with their ego in mind. By that I mean they might pay 1000’s of dollars to a website developer to create a website with flash and fancy graphics….the site might be beautiful and is an edifice to the business or business ower. He can call his friends and clients to show them his beautiful website. Here’s the problem…..it isn’t functional. The fancy site doesn’t convert visitors. Website visitors don’t by or take the desired action because the website was built with form in mind and not function. A good internet marketing search engine specialist will help you with the development of the website from an internet marketing standpoint as well as develop a proper search engine optimization strategy. Remember, within today’s world, unbelievably more people spend more time on the internet as compared to those who do not use the internet. The younger generation (ages 18 to 35) spends more time upon the internet as compared to other market groups…and they buy stuff.  No matter the market group, which you are targeting, you must ensure your business website can be found within the major search engines upon the internet.  Internet surfers utilize the search engines in searching for products, services and information.  If you do not have your business listed within the major search engines, you will be losing business or even worse go out of business.

OK…What can effective search engine optimization do for my business website?

The most effective method of search engine marketing is by the employment of proper search engine optimization technique.  A search engine optimization specialist will develop a plan for increasing the SEO of your website and various web pages and this will improve the quality as well as increasing the quantity of traffic to your business website through the major search engines.  Think of it this way… Someone sits at home and types in your keywords in the Google Search Bar….your site better show up on the first page of google otherwise you will not get any traffic from Google…the same applies to any of the other internet search engines. The more often your business shows up within the major search engines, the more visitors you will receive to your internet business site, which will in return generate more leads as well as sales for your business. A simple concept for anyone famililar with internet marketing such as an internet marketing search engine specialist, but often times very foreign to the local business owner who is too busy running his business to pay attention to the workings of search engine optimization. In fact just the word, search engine optimization probably scares the pants off the local business owner!

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I’ve got my local business website up and running…why do I have to worry about rankings, seo and search engines?

My son has a tree trimming business he runs while in college that makes some nice extra cash. If he tried to rank for the keyword “tree service” or “tree removal” it would be next to impossible because the keyword is so general and on so many websites. But, if he tried to rank for the keyword “tree service in Mchenry” he could get on page one of Google and as a result he could pick up a few small jobs. The same concept applies for your small local business. You want your local business to rank well within the search engine rankings.  Use a good keyword tool such as Keyword Research Pro to dig up keywords with search counts of under a 1000 a month and under a 1000 webpages…..these are easy to rank for and will bring instant traffic if done right! Upon achieving good rankings, you will find that your business website will bring people in who are looking for particular services or products.  This is all part of the seo process and it involves picking out the proper keywords for your local business and the products or service you provide. Developing a proper keyword list is literally the key to your success with seo, however, once you have the proper keywords you need the knowledge to know what to do with them…this is where an internet marketing search engine specialist comes in!

Make SEO part of your long term marketing campaign!

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Successful search engine marketing and optimization requires a lot of time and effort if you are going to see results. The entire process of search engine optimization is a process rather than a one time effort.  SEO in order to be effective must be updated continually; as well as often.  If you are not confident with your own SEO skills, I would recommend you hire a professional SEO to aid you with your SEO needs.  This will allow you to focus on other matters pertaining to your business.

Is search engine marketing worth the expense and effort?

Successful search engine marketing and optimization is very important for your business and with the current paradigm shift of buying habits in our culture seo should be a permanently instituted part of your marketing plan for your local business.  If you utilize effective search engine marketing, you will discover that your local business will experience the success you have worked so hard to achieve and it’s pretty awesome to ask you customer “Where do you hear of us?”…they answer….I did a Google Search!

Search Engine Marketing Tips That Can Aid Your Online of Offline Business

Search Engine Marketing Tips That Can Aid Your Internet Business

Search engine marketing should results in getting as much web site traffic as possible to visit your website via the major search engines such as Google or through PPC campaigns using programs such as Google Adwords.  If you’re new to search engine marketing you need to keep this concept straight….. traffic comes from either the organic search or Google or the pay per click side of Google. Consequently proper SEO education and search engine marketing tips are very important for any internet business because traffic equals money. Exciting things have happened concerning search engine marketing in the last 5 years,  internet users and surfers (consumers) are consistently searching for a variety of different products as well as services. Unfortunately, if your website is not indexed and listed within the internet search engines you are losing business and your internet business is doomed to failure! Here’s a search engine marketing tip, 90% of online business owners believe in the website marketing model of, “Build it and they will come!” when in reality, without properly optimizing your web site and web pages for the search engines your pages will only get website visitors by mistake!

When Considering Different Search Engine Marketing Strategies Remember That Google, Yahoo and MSN are Your Business Partners

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You will want to register your website with major search engines such as Google and Yahoo or maybe even MSN.  This can sometimes entail a lot of work and if this becomes too time consuming for you, there is always the option of hiring a SEO (Search Engine Optimization) expert to aid with this project.  Here’s a search engine marketing tip, SEO experts typically work for a significant fee but considering their experience, time and expertise, which this this type of work requires, it is worth every penny to hire a qualified SEO professional.

Investigate Pay per click Advertising

Often times search engine marketing utilizes pay per click advertising as a method to get traffic to your website.  SEO aims at the organic search traffic to improves the flow of traffic to your website via the various search engines.  Pay per click advertising can get specific targeted traffic to your business website once your internet campaign is active, but each click can cost a lot of money.  Pay per click advertising is paid when someone clicks on your internet ads which direct the user to your website.  This will aid with your budget while driving visitors to your internet website.  Pay-per-click advertising is a wonderful marketing strategy which results in almost instant traffic to your website and offer, which is a very good strategy for driving traffic to any business website.

Even for Newbie Search Engine Marketers

If you are new to search engine marketing, do understand that you do not need to have additional budgeting allotted for such.  You can relocate your offline marketing budget while testing it on search engine marketing.  This is one of the most important search engine marketing tips, begin with a small budget while viewing the effectiveness before you jump in with both feet and start allocating large amounts of cash. Everyone is different when it comes to learning, absorbing and applying information, but there is no substitute for investing in learning materials, whether they be books, courses, audios or events. Here’s the search engine marketing tip of the day…. invest in yourself because the entire field of search engine marketing can be very rewarding, not only monetarily but personally. In any case, ensure that you feel confident with basic search engine marketing strategies before pursuing a more expensive means of performing search engine marketing.

Research And Search Engine Marketing Tips

Understanding search engine marketing is very important for any internet business, whether offline or online.  When search engine marketing is performed correctly, this will build up the reputation of your products, give you instant product or service awareness and most importantly will result in a steady increase of sales for your business.

Education and Research The Most Important Search Engine Marketing Tip

You can begin your search on search engine marketing on the internet.  There is loads of information readily available to research.  If you are still unsure after researching the internet then you might be a great candidate for hiring a search engine-marketing professional; to aid you with the marketing needs of your internet business.

If you are considering outsourcing or contracting your search engine optimization and marketing strategy work, you still need to understand what seo, search engines, indexing, etc are and how they work. This is important, if you don’t understand the basics of seo then anyone can pull the wool over your eyes, sell you anything and deliver nothing. So, do some research, read some books, find out where the seo freaks hang out and ask questions. Only then will you be able to ask intelligent questions. In any case, make sure that you hold adequate interviews for professional SEO’s, just don’t go with the first one you talk to and ask them what type of search engine optimization strategies they would recommend.  Finally, ask for resumes as well as references and take the time to contact the references and ask they how there experience was with Mr. SEO…ask them if they would use the service again!

These are just some random search engine marketing tips and hopefully will help keep you on the right track when you start your own search engine marketing campaign and plan.

Success For Your Business With An Effective Search Engine Optimization Plan

One source states that a billion web pages are added to the internet per day!  That makes the internet a very competitive place to conduct business.  How does one stand out from the billions of web pages. How can I, as a business owner, get my pages on page 1 of Google, in front of all those eyeballs! It sounds like an impossible task….that is unless you know a few seo secrets. Let’s start  by developing an effective search engine optimization plan for your business……this simple act will give you  a greater chance in finding your business website at the top of the search engines…..I’m talking about having your web pages on page one of Google. That means traffic my friend and traffic to a business site means money!

How important is An Effective Search Engine Optimization Plan?

To be effective, any website must be a work in progress….especially when it comes to Search Engine Optimization.  You will forever be testing and tweaking….adding pages or blog posts….always trying to find the right combination of keywords, content and other factors. However, this is true, “An Effective Search Engine Optimization Plan” will allow internet users to view your business website ahead of the obvious competition.  Understanding search engines and the basics of search engines is imperative because they are very much a part of making your business website successful. Although it isn’t necessary for you to understand the intricacies of how search engine marketing works, it is important that you

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know that it really does work and you need to know what makes an an effective search engine optimization plan since most owners contract this service to a search engine optimization specialist. Trust me on this, knowing the basics will help you from getting ripped off by some internet marketing scammer claiming they are an offline local business expert! Some that go by “offline local business expert” are very good at what they do, however, some are very new and can’t possibly know what a seasoned search engine optimization specialist knows. So, as life generally goes…things become complicated and you are now put into a position to find out who can deliver the goods!!!

Understanding Google and It’s Effect on SEO

Today Google is the top search engine around and getting listed on Google WILL bring traffic!  Google has numerous factors which they consider to determine how websites are ranked.  Since Google is top dog of the search engines, every website owner looking to develop traffic  with an effective search engine optimization plan, must just face the facts and understand they need to deal with Google.  Google looks at a variety of conditions on your website, things that are on your website are know as onsite search engine optimization and factors that effect your ratings from Google that come from outside your website are known as Offline Ranking Factors. You need to be familiar with the factors, which Google utilizes in ranking your business website, if you cast this fact aside; you are going to have serious problems promoting your business upon the internet. However if you’re hiring a search engine optimization specialist, it is in your best interest to understand what these factors are so you can discuss your search engine optimization strategy in an educated way. This will help to keep you from getting ripped off and give you a better idea how and when you pages might get ranked in the search engines.

A few of these factors are the number of back links to your site from other sites. A strategy for developing these backlinks is included in any effective search engine optimization plan and if it’s not, you need to ask your seo specialist why? Understanding backlinks and how to get them is a strategy unto itself….but the fact is, you need them.  A backlink is simply a link from my website to your website, preferably using your actual keyword as the link….otherwise known as “anchor text”. You also will find that proper use of keywords will play a role in the ranking of your site. Proper optimization and number of pages on your site, are also a factor in determining your overall ranking within the search engines.

Will pictures or videos help with my website rankings?

Adding relevant pictures and images can help your site. Especially when they are tagged with the proper keywords. There’s a little controversy when it comes to whether or not you should add images to your website. I’m a graphics guy and think that images make a big positive difference. Your images should be high quality, relevant images. You can even make your images banners for some related affiliate product or service. The subject is too complicated to discuss here, however, think of a newspaper without images……would you like to read such a paper? Ask yourself this, do the images in a newspaper, magazine or book cause you to read on? …..I don’t know about you, but I like to see relevant illustrations or images in a book or newspaper….that being said, images in a webpage give an added advantage because anyone who has been online for more than a couple of months has learned to click on the images! ….. Make good use of that fact! Back to the facts, try and use your keywords for image names along with those keywords being used in the “alt” tag of the image. As far as videos go, the general consensus is that a good relevant video will help your site get ranked much higher in the search engines. Once again proper keyword tagging and a keyword title will be key to getting your site ranked. These are tips you should be using if you submit your video to a site like Youtube, there’s a description box that allows you to place a link back to your site along with properly using your keywords in the description…..and the tagging feature of Youtube lets you plug a handful of your keywords. This is where good SEO and search engine optimization technique comes into play.

When should I begin thinking about an effective search engine optimization plan?

If you want your website to be an effective sales machine for your business, search engine optimization should be in your thoughts before you do one thing with your business site. You should begin thinking about SEO before and during your website being developed. Developing search engine optimization strategies can certainly be done after the site is up and launched, however, it’s to the website owner’s benefit to plan the seo strategies from the start and of course additional and updated SEO optimization can be done after your site is fully developed and launched.  Your website developer should be able to speak to you about good SEO strategies, if your website developer can’t or will not discuss this with you; you need to find one that will. Often times website designers are clueless when it comes to understanding search engine optimization, in fact, it’s very rare to find a designer that knows SEO. Be very wary of the website designer that says he understands SEO or says he’s an SEO expert…..make them prove that point and talk to his references to find out if the website’s they’ve done are on page 1 of Google…..this is a tough field, relatively new and very important to the success of your website….so, do you due diligence. That’s why it’s really important for you, the website owner, to learn a little about an effective search engine optimization plan. Because you will probably find yourself in the position of having a website designer you want to hire, but they really can’t do any seo work. That’s OK! You can still use your designer, but it’s imperative to find a search engine optimization specialist that will work with both you and the website designer. Just always remember this…

“Without proper SEO to your site you will have a major problem getting ranked within the search engines. That means you won’t be on the first page of Google. And finally, not being on page 1 of Google means you’ll be left starving for website traffic!”

Keywords and your website

Understanding the proper use of keywords and finding them can take a lifetime of learning….why, because the rules change. Keywords are important because they will determine what kind of traffic will come to your website.  Keywords also must be picked based on what will be possible to get your website ranked for. In other words, keywords can be very general and very specific. Consider “oak floors” or “oak floors Mchenry”. The first keyword is very general and will get results from around the world, but the second keyword is for oak floors in Mchenry, which is a town in Illinois. It’s easy to get on the first page of google for  “oak floors Mchenry” and very difficult to get on page one of google for “oak floors”! I hope that’s clear because it applies to every business owner with a website….try targeting local markets first! Ok….You need to use keywords that will get your page ranked and bring you traffic and that most often refers to keywords known as longtail keywords. The best way to find these special keywords is with a tool for doing keyword research such as Keyword Research Pro. There’s not enough time or space to explain this further, but Keyword Research Pro is one of the easiest, simplest and best keyword tools I’ve come across and it comes with a full set of keyword research video tutorials by Fabian Lim, renowned search engine optimization specialist. Once again, trust me on this, if you want to learn about keyword research, you can get the basics of it by getting this keyword research tool and probably start developing your own effective search engine optimization plan. At the very least you’ll be able to keep your search engine optimization specialist honest by researching the keywords he suggests using. So, to reiterate, the next thing, which you must do in utilizing search engine marketing, is to find keywords, which will be suitable to place within the text content of your website, which you are promoting.  Whatever you decide to do, understand that you must not merely flood your website content with keywords, Google along with many search engines frown upon this and nobody will ever find your website.  Developing the written content for your new website is critical and your keywords must be delicately and properly interwoven into your pages, then and only they will you find yourself with really great and relevant web content.

What if I am not confident with performing SEO?

As I mentioned, search engine optimization can be learned but as you begin your efforts at building websites it would be a good idea to hire a search engine optimization specialist. A good SEO consultant can aid you in utilizing particular formula’s, which govern how many keywords should be placed in your website content.  SEO consultants can also aid you with understanding the rules and regulations involved in developing and forming an effective search engine optimization plan.


What’s My Next Step If I Want a Properly SEO’d Page

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I’ve been speaking mainly to business owners and business websites, but the rules involved in putting together an effective search engine optimization plan show no distinction between a business website and a website for your local city. Certain keywords and seo strategies will work better for a local business and some work better for a worldwide business. I hope by now you’ve come to understand how important it is to hire someone with good seo experience, a professional search engine optimization specialist.  I’ve owned many businesses in my life and found out early that it pays to delegate the responsibilities to people inside and outside of your organization. Most business owners simply do not have the time to learn how to be a search engine optimization specialist, nor have they the desire. It’s not impossible to learn seo, just time consuming. I can promise you one thing and that is if you find the right seo group and develop an effective SEO plan, your website will bring the desired effect, whether that be leads or sales. I’ve worked with more companies that have reduced or eliminated all advertising costs except for the continued development of their business website.  Try and make this idea stick…..”You will need to give your business website an edge within the major search engines.”  And please avoid making the mistake that so many website owners make……Some website owners make the huge mistake of constructing very extravagant and very expensive websites, with all the little trinkets, only to find that their website performs badly within the major search engines.  They wanted a pretty, flashy website with gizmos…..these owners built an edifice to themselves, however, their mistake is that there is no seo….and no seo means no traffic….no traffic means no sales!

Finally, by now I hope you agree that you need to find a good SEO consultant that can aid you in developing an effective search engine optimization plan, while helping you with learning effective SEO techniques.  I would recommend hiring a search engine optimization specialist who specializes in SEO consulting which of course will require payment for their services. Just remember, the wisdom, expertise, and knowledge brought into play by these professionals will not only save you, but make you money, in the long term. Consider the developement of an effective search engine optimization plan and investment in the future, because once your site is properly seo optimized you will bear the fruits of those efforts for years to come!

Keys To Successful PPC Search Engine Marketing

When trying to create a successful ppc search engine marketing campaign there are several aspects you need to keep in mind

  • Determining Your Niche
  • Finding Effective Keywords
  • Writing Your Ad
  • Testing Your Ad

Creating an effective ppc marketing campaign is a combination of art and science.  Quite frankly, anyone trying to jump into ppc marketing without much study is very foolish because of the great amount of competition. With that said, if you’re one of the smart ones and invest in educating your self on how to create effective ppc search engine marketing campaigns then your chances of success greatly increase. There are some ppc videos and I suggest a great ppc keyword tool because of the instruction that comes with it….. please consider purchasing these things….. also, if you really want to learn from the best check out Perry Marshall’s PPC Course and marterial on ppc marketing, he’s the guy the guru’s go to!

PPC search engine marketing is one of the fastest growing marketing campaigns on the internet today. It is a way for you as a small business owner to attract customers to your site quickly. PPC is basically a set of keywords that you have bid on with click agencies to use on your site. Each time a customer clicks on your link it will cost you so you need to be sure you have a site that will appeal to the customer so you do not lose out on possible revenue. There are also other factors that you will need to keep in mind when you are creating your PPC marketing campaign.

Niche

First of all and probably one of the most important pieces of knowledge is to know what your niche.  In order to know what your niche may be you will need to know what search term seekers are looking for when they search in the search engines. When you come up with as many keyword phrases that describe your site or product, this is one of the handiest tools or methods that you could understand. When you have your basic keyword phrases and words set you are then ready to use the internet to find even more keywords and phrases that will describe your site or product. The more keywords you are able to find for your site, the higher the chance of you appearing high on the search engines will be.  There is also free software available on the internet that will help you in creating your keywords for your site, however, a tool such as Keyword Research Pro will provide, not only the keywords, but the teaching you need to understand how to use and pick the proper keywords for your PPC Search Engine Marketing campaigns.

Keys To Successful PPC Search Engine Marketing

Keywords

When you are ready to bid on your keywords for your PPC Search Engine Marketing Marketing campaign the more popular keywords will cost more,  instead try using variations of low competition words for you to bid on. The low competition words cost less and are most generally just as effective if they are used correctly. The best tool that will help you with finding your variations of low competition keywords is a keyword analyzer. The keyword analyzer such as Keyword Research Pro because it is a great tool because they will not only give you a list of alternative keywords to use but it will also display the number of times that keyword combination was searched on average.  This will give you a good idea of what you should bid without going over your PPC marketing budget. It will also allow you to bid on keywords and phrases that have not been used.

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Any ppc search engine internet marketing campaign depends on
finding proper keywords. Fabian Lim and Keyword Research Pro
will teach you how to dig up money keywords for your PPC Campaigns!

Click here to get Keyword Research Pro
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Your Ad

The next step to a successful PPC marketing campaign is your advertisement ad  Most of your PPC Search Engine Marketing advertisers only allow you a set amount of words which will  consist of only 125 words so that they do not appear to lengthy to the potential visitor.  You will need to take this into careful consideration when you are creating your ad….. so,  you do not have a lot of room to give a lot of information about your product, thus the key is to give the main points in an engaging way. You want to be able to catch your reader’s attention and make them click on your link. The more engaging your ad is the more apt your visitor will click on your link. PPC Search Engine Marketing teachers and mentors such as Perry Marshall teach everything you need to know about creating an effective PPC marketing campaign, they can literally teach you how to make thousands of dollars using PPC because they’ve been doing and teaching ppc it since the beginning of Google Adwords inception!

Test Ads

Once you have created your idea it is a good idea to test it. A good way to do this is to write two different ads and run them side by side and see which ad gets the most clicks or sales. Once you have found which ad will work better for you in general try and different ad and see if your results are even better. You should keep doing this till you find an ad that is getting the most results for you. One you have found the ad you are going to use you can begin your PPC marketing campaign.

These are just a few of the things that you can do to create a successful PPC marketing campaign. If you follow these steps in order you will have a successful campaign that will gain you lots of revenue.

Drawbacks of PPC Search Engine Marketing Placement

Pay per click advertising, or ppc for short, is a great way for a person to gain visitors to their site when they need traffic quickly.  PPC search engine marketing placement can be also risky if you use poor management. Using poor management when you are using PPC can cost you a fortune, yes it will generate a lot of visitors to your site but you will have nothing to show for their visit.  When you are working with PPC advertising there are a few things that you need to know before creating a successful PPC marketing campaign.

First of all before you should even begin a PPC search engine marketing placement campaign you need to be aware of what PPC actually is. Without understanding this your campaign will not take off. PPC is actually pretty simple to understand. What PPC basically is, are search engines and services providing listings of sites on a per-bid basis. PPC is an addition to their regular search engine but are still powered on keywords that are found on your site as well as your link popularity. If you placed the highest bid on a set of keywords then you will rank as number one in those paid listings. Check out the video tutorial videos for Google Adwords on this page….that will help you gain an understanding of ppc search engine marketing placement and help you make the most of your investment.

PPC can cost a fortune though.  This is because it is easy for you to get caught up in a bidding war over a set of keywords that you are set on using.  In most cases you end up spending a lot more than your potential return.  Some PPC engines will offer you auto bidding features which will automatically increase your bid amount each time you are outbidded.  This may sound good to you at first but in the end you will discover that it is not. That’s why it is very important to choose the proper keywords, a tool such as Keyword Research Pro is perfect for digging up keywords that will get quality but cheap clicks.

Another drawback of PPC is that it can be hard to measure.  Some search engines do provide conversion measurement tools. These allow you to track whether or not your PPC is generating the desired results or not.  These tools though are generally not 100% accurate.

Also another thing of PPC that you need to be aware of is the junk traffic. Most of these PPC sites often will distribute a portion of their results to various search engines.   These are the less known search engines and while the traffic results may look good the income that will not be generated is not.

The final drawback of PPC is that it does not scale.  If the traffic to your site would happen to increase the cost relating to the increased would also increase.  Your average cost per click would remain the same mind you but your overall cost will be higher. As a result you will find yourself at times paying more for the service than you are actually bringing in.

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Any ppc search engine internet marketing campaign depends on
finding proper keywords. Fabian Lim and Keyword Research Pro
will teach you how to dig up money keywords for your PPC Campaigns!

Click here to get Keyword Research Pro
============================================

As you can see there are some drawbacks to using a PPC program. You need to be aware of these drawbacks before you decide if PPC is a good way for you to go with your ppc search engine marketing placement campaign. There’s not substitute for continual and ongoing education. Spending a few dollars for an ebook or video series on ppc search engine marketing placement should be considered an investment. Remember not each book or video series will bring in great amounts of knowledge, however,  just one idea could save your or cause you to bring in 100’s or 1000’s of dollars, so…. do be penny wise and dollar foolish….or whatever the saying is :)

Internet Marketing Success – Laying the Groundwork for Great Landing Pages

Laying a solid foundation is extremely important in so many areas of life. These foundations can be physical, for example in your home, but in most cases are more conceptual or metaphysical. Research, due diligence, testing and measurement are all examples of the steps involved in laying a great foundation for a myriad of business activities.

Website design, and its associated internet marketing aims, is no different to any other business activity – groundwork is critical. Before undertaking search engine marketing campaigns, viral marketing or link building, internet consulting experts will tell you to start at the start! The first steps towards creating a great landing page are defining a conversion scenario, and choosing your URL – we give you the step-by-steps.

Your definition of conversion will seem obvious to you once it is stated, but having it as a clear, stated part of the plan will help guide the website design and your online marketing agency’s actions with regards to the page.

If you own an e-commerce site, you might define conversion as adding items to a shopping cart and checking out. Receiving payment is a less immediate action (with processing times), so it is more useful to keep the action close to the time of the visit. If the purpose of your site is to generate leads, then you may define accepting a free offer by submitting a form as the conversion activity.

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If your internet marketing consultancy or viral marketing campaign manager has advised that stronger branding is needed for your site, then your conversion activity might be defined as spending longer than a set amount of time viewing the page, or interacting with the site. Supplementary research, in addition to web analytics results on time spent and page view counts, may include an intent to purchase or brand awareness study.

If you are trying to build customer relationships, then opting to receive communications from the publisher may be your conversion activity. Communications may be defined as email or print newsletters, an RSS feed or irregular updates. If you are trying to gain members to your site, then the conversion process will be complete once customers have filled out the necessary membership details, and clicked submit.

Online marketing agencies know this is sometimes easier than it sounds! If viral marketing or outreach is your conversion scenario, then you might choose to measure links emailed, use of social bookmarking tools on the page, or to track blog links.

This information seems trite and obvious, but keeping this definition in mind when creating the website design of your landing pages can help boost ROI and conversions. Landing pages that are watered down with several aims, or that seem disparate from the advertising or link that led a person to click on them do not convert well.

Similar guidelines need to guide your URL selection. Your website developer will be able to help you decide whether you need a separate URL to your regular domain, whether you should personalize URLs for each target, or whether many URLs will lead to the same landing page.

If you will be advertising the URL in print, for example, it should be easy to re-type, as people won’t be able to click on the link or to cut and paste. Internet marketing experts recommend making your URL easy to remember, as much traffic comes from people typing an address directly into their browser.

InetAsia Solutions is a new breed of internet marketing consultancy.Check out our website to find out more about search engine optimization and much more.

Article Source: ArticleSpan