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Tips for Search Engine Optimization

tips for search engine optimizationTips for Search Engine Optimization are widely sought after as this is a crucial aspect to generating traffic and income from your website. SEO experts will focus on different tips that have helped themselves or their clients to be profitable. Here are some that they all agree on.

1. Don’t put any time or effort into a website without first taking a look at your search engine optimization strategy. Your efforts will be wasted if you do so.

2. On the other hand, you can do all of the SEO that you want but if it is not based in good content, then this is also a waste of time. Make sure that the content you are offering on your website is original, valuable and problem-solving. This will bring in the best kind of links — the organic ones. People will link to you naturally because you have something of value that they want to provide to your readers. Updating your content will increase your rankings. Try to add fresh, useful content to your pages on a regular basis. The search engines favor this. The “look and feel” of your website is also important, but not as important as the content. However, photos, graphs, pictures, or images and an easy-to-navigate site will help you in terms of sEO.

3. Make sure that you include an original title tag on every page of your site, and make sure that it includes your keyword. Many people make the mistake of putting the name of their company in these titles but in general your company name will not get too many searches while your keywords will.

4. Don’t forget internal linking. When you use anchor text within your site, make sure that the linked text is a keyword or keyword phrase, and not something like “click here”.

5. This is one of the more overlooked tips for search engine optimization. Most people think of link-building in terms of quantity. But the reality is that the quality of the incoming links are much important than the quantity. One simple link from a high-quality site can offer you much greater results than lots of poor quality links, which can actually hurt your ranking.

6. Broaden your way of communicating to include video, powerpoints, podcasts, news, press releases, social content and so forth. The more different ways you can communicate what you have to offer, the better you will look in the eyes of the search engine. If you were to choose just one other form of communication, let it be video. Video is extremely hot and growing in popularity every day.

7. Make it easy for your visitors to increase your site’s ranking. Add what can be termed “viral components” to your web site or blog such as bookmarking, reviews, ratings, visitor comments, and sharing tools.

8. And the last of these tips for search engine optimization, do not underestimate or discount the power of social marketing. This is a great contributor to SEO.

Truth About An Effective Search Engine Optimization Strategy

Since the advent of the dot com boom many people have dreamed of setting up a website that would cure all their financial woes.  “The Internet” was going to be the goose that laid the golden egg! These same folks also believe they can become successful without putting in hard work. Well, I hope you’re not one of those people because there really is no such thing as a get rich quick scheme on the internet. In fact, if you don’t already know it, there is a term for those who study marketing on the internet and it’s called “Internet Marketing” and in the beginning internet marketers were considered to be carpetbaggers and scalawags…..but now, internet marketing has come to be a legitimate discipline of marketing that involves selling products or services on the internet. And it just so happens that internet marketing can boost the sales of just about any brick and mortar business while at the same time many internet marketers have their entire business in the virtual world……that is, they consist of websites only. Regardless of which business model an internet marketer follows, they share a common asset. That common asset is that they do business through a website. One simple fact determines the success of any website based business ……that is, the website needs website traffic or visitors. In order to get that needed website traffic you must implement an effective search engine optimization strategy!

Truth About An Effective Search Engine Optimization Strategy

So, as more and more website owners study and learn the ways of internet marketing, they began to appreciate the results one can get from a search engine optimization technique. When website owners first start to investigate search engine optimization, they are easily convinced that a good search engine optimization technique applied to their website can quickly be the cureall for their financial woes along with being a quick way to instant riches. There is no substitute for work and getting your website properly optimized isn’t something that will happen overnight.   Successful websites are not always successful in the beginning and the process of starting an internet website can prove to very difficult and time consuming.

Google Search Engine Marketing:

click on image to learn more on SEO

click on image to learn more on SEO

Everyone with the exception of a rank newbie understands that Google is the top dog of all search engines. What most people don’t understand, is how important it is that Google recognize your website and actually evaluate it. So, it stands to reason that Google is a search engine your website must get listed or ranked with.  Most new internet marketers have a hard time understanding exactly how large the internet is and how many websites are actually on the word wide web. It’s hard to say exactly how many web pages Google keeps track of, but it’s someplace between 50 and 75 Billion webpages and increasing every hour!  The question of the day is, “Why should Google deliver your website to somebody searching for the keyword phrases on your web pages?   The answer, honestly, Google will not direct anyone to your website unless you have employed a well thought out, comprehensive and effective search engine optimization strategy.

Your website is completed now what?

The day has come, your website is finished and uploaded to the web! You can hardly contain yourself because now the sales are going to come pouring into account. Unfortunately that’s probably more wishful thinking than any kind of reality. More than likely when your website is completed, it will join a huge population of other websites that sit unnoticed to the rest of the world and basically just sit on your server like a dormant bear during the winter.  There are, of course, ways to list your business but a word of warning, this sometimes can prove complex and is very easy to make a mess of especially if you don’t know what you’re doing. There are also a handful of ways to get traffic to your web pages by investing your hard earned cash. In my opinion, paying for traffic might be an acceptable alternative in the very beginning, however, a long term strategy involving a search engine optimization technique will create web pages that will attract free traffic….. is the best and cheapest long term option.

Search Engine Optimization:

Developing an effective search engine optimization strategy is one of the best ways to get long term free website traffic delivered to your web pages. After getting your website up and running, you should explore a process known as SEO (Search Engine Optimization) and develop your own effective search engine optimization strategy for your site that will deliver relevant website traffic on a long term basis.   Remember though, SEO is not a single, one-step process.  SEO is something, which must be performed and maintained often in order to retain your search engine rankings.

Your goal should be to bring customers to your website:

I stated the obvious above, “you need web site traffic!” Any business has to be marketed, the saying, “Build it and they will come.” only applies to the movies and has no real world value when considering your internet business or any brick and mortar business. Marketing and Selling might be considered necessary evils by some, but if you don’t do something to attract customers to your business, products and/or services it stands to reason you’ll never sell a thing!  Millions upon millions of people search daily for products and services on the internet, as a website owner it should be a priority to do whatever it takes to get your website in the search results when your keywords are typed into the search engines. Consequently understanding keyword research is a primary component of any search engine optimization strategy.

Waiting and The Google Sandbox

Google sticks new websites into what is called “The Sandbox” for undisclosed periods of time. Most business website owners complain of this long waiting period while they wait to appear on the Google Search engine.  The truth is that more than likely you are going to wait quite a while before internet traffic will find your business within the Google Search engine.  Here’s a fact, if you hire a search engine optimization expert to optimize your website, you’ll find yourself in the search results much quicker than if you attempt to do it yourself. Although, of course, learning how to build effective search engine optimized web pages is not beyond the reach of anyone willing the put the effort in studying and purchasing some seo resources. I’m a big fan of natural search engine traffic but you should keep in mind that SEO is not the cure all for your marketing strategies and frankly, you would make a mistake if you solely depend on it for your marketing strategy.

Alternatives to Search Engine Marketing

Internet Marketing is as complex as the most intricate spider’s web. If you’re reading this and still think that internet marketing is some kind of scam or some temporary fad you really need to do some research on the current state of affairs for the marketing revenues from tv advertising, radio advertising, magazine advertising, yellow page advertising or any traditional method of marketing and promotion. The fact is, all these traditional mediums are dying on the vine! Most will admittedly blame the internet for their loss of revenues. The reason is because the internet is just so much more effective! A new generation of consumers search on the internet before purchasing just about anything. If they want a pizza in their town they might search for pizza deals. In fact if you pay attention to radio or television ads, you’ll almost always see a website address. Radio advertisers direct you to go to XYZ website and use the promo code XXX for a discount. This is simply an affiliate link or method of tracking advertising dollars. The way we market and sell is changing and if you recognize this and accept it, you can place yourself in a position to capitalize on this change.

We’re in a new age of selling and buying. Internet marketing is positioned to make the losers winners and the traditional winners losers. Here’s a few ideas that will compliment any search engine marketing, you should consider alternatives such as email marketing, article marketing, bloging, newletters and AdWords and others.  These are traditional methods within the internet advertising arena’s and are some of the basics for traffic generation because they are cost effective as well as efficient from a perspective of time.

If you can’t answer yes to this question, “Is search engine marketing truly crucial for your marketing needs?” then you really need to do more research and study on the subject of search engine marketing and get a firm understanding of what is involved in an effective search engine optimization plan for your website. There should be NO question in your mind and you would do well to begin implementing this strategy today!

Keep in mind naysayers abound, and some marketing experts will inform you that your business should not rely on Google or the other search engines for success. In part, they are correct because diversification in all aspects of business is a wise approach and as a businessman you shouldn’t depend entirely on any single search engine optimization technique, but search engines and proper SEO should definitely be a part of any well rounded marketing campaign for your website and your business!