Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

How to Get Improved Search Engine Rankings

get improved search engine optimizationImproved search engine rankings can be obtained in hundreds of different ways. Most of them involve “SEOing” your site more efficiently. SEO (search engine optimization) is basically a way to get the search engines to like you, and therefore favor you in their rankings. One aspect of SEO involves making sure your site is keyword optimized.

Are you using the keywords that people are searching for when they go online? And are these keywords relevant to your site? Are you using the keywords in the best places, and the appropriate amount of time?

But the most important part of SEO is establishing backlinks. Backlinks are links that come from another site to your site. And the reason that they are important is because they are what the search engines use to determine how worthwhile your site it. If you have a lot of good quality backlinks into your site, then the search engines count this as a vote in your favor, and they will reward you with improved search engine rankings. It’s also important to note here that, although it is true that the more backlinks you have to your site the better, these links should also be high-quality. This means that the keywords being linked from are relevant to your site, and it also means that the quality of the site that the backlinks originate from should be high. So, your goal is to get links from higher ranked sites than yours if possible.

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But the most important part of SEO is establishing backlinks.
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Before starting on your backlink-building journey, you need to put your site in the right condition. Make sure that the information that you offer is valuable and presented in an appealing way. You can bring in lot of visitors to your site, but if you have nothing to offer them, then you are wasting your time and theirs. So, make sure you provide content that is valuable to whatever market you are targeting.

One of the many ways to get more backlinks to your site is to comment in forums and blogs that are relevant to your market. Don’t just randomly pick these out. Search for the blogs and forums that have a high Google ranking. You can use free tools to do this such as the SEO rank checker or others to see what rank each site has. Then post comments or respond to other comments and your link will either be included in your signature or in the text of your comment (each blog/forum has different rules on this). You should also make sure that the links are do-follow links (and you can also check to see if they are do-follow with certain free tools). Do-follow links simply mean that the link will then go to your website. If they are not do-follow, you will not get many real benefits from using them. This is one relatively quick and easy way to establish credibility and obtain improved search engine rankings.

get improved search  engine optimizationImproved search engine rankings can be obtained in hundreds of different ways. Most of them involve “SEOing” your site more efficiently. SEO (search engine optimization) is basically a way to get the search engines to like you, and therefore favor you in their rankings. One aspect of SEO involves making sure your site is keyword optimized.

Are you using the keywords that people are searching for when they go online? And are these keywords relevant to your site? Are you using the keywords in the best places, and the appropriate amount of time?

But the most important part of SEO is establishing backlinks.

Manual Link Building

What is Manual Link Building and Who Uses It?

linking campaignManual Link Building is a the method of gaining incoming links by going to a search engine (search engines) and requesting various sites to link to yours.

Many people believe that the best way to get links is to hire a service that does all of the grunt work for you. After all, building links is patience-testing and tedious. But others believe that there is still a place for manual link building in the small business world.

Manual link-building is becoming less and less frequently used in business but it remains to be one of the the most inexpensive and effective ways for small businesses to rank well in the search engines. And it works especially well for local-specific businesses.

Most would agree that it wouldn’t be the smartest move for small shops and local businesses to spend months (or years) publishing articles and participating in social networking until they start to get enough of their content linked to in order to improve their search engine rankings. Even if they do offer great content, this does not mean they will be linked to. This is especially true for the types of businesses who don’t really need to do business over the Internet. They still need to be found on the Internet, however.

If you run a small business or you are doing SEO for a small business, keep in mind that it is okay to find some local directories and manually request some links. Of course, those few top paid directories like Yahoo, BOTW, and Business.com, are the ones that Google especially admires so it can’t hurt to request help from them as well. You can especially win out if you don’t have much competition. Just a well-optimized website and a few quality incoming links could easily get you on the first page of any of the major search engines.

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Tired of Manually Building Links….. Try Automated Link Building!
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Another reason you might want to go with manual directory submission (even if you aren’t a small, local business) is because the most respected and reputable directories have their own custom application script which means you must submit to them manually. Automated tools simply cannot fill in those unique forms. So directory submission services that use automatic tools to submit usually end up submitting to lower quality directories that won’t really do anything to improve the ranking of your site. While automatic submission tools can fill in the forms on certain submit pages, they don’t always fill in the date properly so the submission may be incomplete. But it’s not uncommon in a situation like this that the report you receive says your submission went through when in reality it didn’t. If the category is not identified correctly, a service will fail to submit as well. These are just a few reasons you want to steer clear of submission services that use automated tools.

You can, however, opt for submission services that do the manual link building for you, without using automatic tools.

Pay Per Click Search Engine Submission

free traffic with traffic geyserMany people on the internet are searching for the term “pay per click search engine submission”. In reality, there is no such animal. . .but pay per click and search engine submission are two excellent means of getting traffic to whatever web content you you aim to promote.

The term pay per click (PPC) refers to a type of online advertising. Here’s how it works. First of all, you’ll need to understand the concept of keywords (or keyword phrases) and how important they are to the success of your PPC campaign. Keywords are the words that people are typing in to their search engines when they do a search for something. Everytime someone types in a keyword or keyword phrase into their search engine, it is recorded by the search engine. This allows your search engine to provide you with data on what keywords people are typing in and how often they are typing them in. In PPC, you will design your advertisements, promoting your website or other web content, to target these specific keywords. Then, you will bid on your keyword. When someone types in a search with the keyword you have targeted, your ad will come up on the right hand side of the page. How high up on the page it appears depends on how high your bid was. When someone clicks on your ad, you will pay your search engine the amount you bid for the keyword. This is an extremely effective way to advertise since you are only paying when you get concrete, measurable results.

Search engine submission refers to the process that you go through to submit your web site directly to a search engine, without waiting for the search engine to find your website first. once the search engine has recognized your site, you will come up in the search engine rankings when someone types in a keyword that is relevent to your business. Search engine submission to Google, Yahoo and MSN is really not necessary anymore since these engines are already able to discover new webpages on their own by crawling links from other sites.

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Every Successful Internet Marketing Campaign Depends on Traffic
Create Hordes of Traffic with Traffic Geyser
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However, search engine submission to the lesser known search engines that are used around the world can be extremely beneficial. Another option is to purchase search engine submission software that handles this process for you.

Search engine submission services can save you tons of time and get your website out there. Depending on the services, your website will be submitted to hundreds or thousands of search engines, directories and links. Most services understand the various rules of each search engine and follow them accordingly. The majority of the big search engines prefer manual submissions but other search engines and directories will accept automatic entries. With search engine submission services, you don’t need to worry about all of that because the service takes care of it all.

Hopefully this article has cleared up some of the “pay per click search engine submission” confusion.

Overview of RSS Feeds

OVERVIEW of RSS FEEDS

RSS, or Really Simple Syndication (sometimes referred to as Rich Site Summary) is a means by which blogs can broadcast their content to a number of services and individuals easily. Some have gone so far as to argue that RSS is one of the chief reasons why blogging holds so much potential. An RSS feed collects the content of your post (depending on your software, you can opt to syndicate the entire post, just a headline, or some other combination) and then sends it in readable, plain text, to any of the targets you might choose.

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Bloggers often submit their RSS feeds to popular blog directories, RSS directories and search engines. Users can then find the feeds in which they are interested and “subscribe to them,” reading them with an RSS feed reader. They may also simply read your feed and then hop on over to your site. RSS feeds are a great way of promoting your blog. There is also some evidence to suggest that RSS feeds can serve to boost the results of your blog in search engine rankings. They are also a wonderful way of getting noticed by at least one of the major search engines.

CREATING AN RSS FEED

Your blogging software will probably handle the process of creating an RSS feed for your blog automatically. For instance, those blogging at Blogger.com are automatically “given” an RSS feed (in Atom format) that they can burn and use. Other blogging services provide RSS feeds, as well.

If your blog service provider or software doesn’t automatically create an RSS feed for your blog, you can build one yourself. Those experienced with HTML may want to hand-code their RSS feed. Those of us who prefer a quicker solution can choose from a variety of software tools (many of which are freeware) to accomplish the goal.

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Learn More About RSS Marketing
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SUBMITTING YOUR RSS FEED

Having a feed will not do you much good if no one reads it! Thus, you must share your RSS feed with others. This can be done, in large measure, by using one of the multiple site ping services mentioned earlier. Pingoat, for instance, will request your RSS feed and will transmit it to a number of sites that aggregate these feeds.
You can also opt to submit your feed to any number of other RSS aggregators. A relatively long list of options, for instance, is currently available at http://www.rss-specifications.com/rss-submission.htm.

A great place to manage your RSS feed needs is at Feedburner, which can be found at http://www.feedburner.com. This free service provides you with a number of tools that can make sharing your RSS feed easier and more effective. It also offers free circulation traffic (just in case you want to know how many people are tracking your feed) and a lot of handy ways to help other subscribe to your feed.

You can skip manual submissions by using a service to submit your rss feeds to, I use an Automatic RSS Submission service that submits to over 200 rss directories.

RSS FEEDS AS A WAY INTO YAHOO

There is a now well-known technique that may enable your site to be discovered and indexed by the Yahoo search engine in record time. This technique makes use of your RSS feed and is a relatively simple thing to do.

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You must have a free Yahoo account in order to do this. Create an account if you do not already have one. The sign up procedure is fast and simple.
After logging into your Yahoo account, go to the “My Yahoo” page. There you will find an option to add content to your page. You can add content in the form of your blog’s RSS feed. It is a simple and intuitive process that will only require you to have the URL of your RSS feed (which is easily locatable via your blogging software or service).

One you add your RSS feed to your content page, Yahoo will track the RSS feed in order to keep your page updated with developments. As a result, you have instructed Yahoo to find and note changes made to your blog.

This strategy has successfully allowed many blogs to find their way into Yahoo results in record time. It has been referred to as the Yahoo backdoor and is now a practice commonly used when launching a new blog. With greater use by more people, its effectiveness may have diminished somewhat (especially in terms of search engine results), but it still is the fastest way to crack into any of the big three search engines.

BONUS TIPS
1. Don’t forget to update! Make sure you remember to either ping using a mass-ping service or to manually alert RSS aggregators about your feed every time you update. Otherwise, you are losing some of the potential value of the feed.

2. Make your feed a moneymaker! Some bloggers who are particularly interested in making their blog pay may want to consider using their RSS feed as a vehicle for advertising. Google’s Adsense program has operated a program to allow some Adsense publishers place ads in their feeds and other means of feed advertising are growing.

Turn Any WordPress Blog into a Split Tested Landing Page Instantly?

Think about this.  If you tried to learn WordPress landing pages on your own, to make all the correct tweaks and find the right plugins, it might easily take you weeks or even months. Many “all in one” landing page generators also run for $200 to $600.

In reality, anyone can read, study and learn how to create the theme you would need and figure out how to perform the actual split testing. But unless you are a wordpress theme designer, then it would be so much easier to have someone show you how. Otherwise you’ll was days up days trying to get a handle on this.

Or, You Could Use WordPress To Do It! Which Means:

You choose the perfect theme in just a few seconds…

You turn the blog into a squeeze page or article page in a few more seconds…

You quickly add an unlimited number of pages using the visual editor for more search engine rankings…

You add any WordPress plugin onto that landing page…

The coolest part about all this: you can setup your entire funnel within WordPress… your download pages, opt-in pages, confirmation pages, article pages, everything… if you know how.

Check it out here:
WPLeadGenerator

WordPress Marketing Explained

WordPress Marketing Explained

WordPress Marketing software is one of the powerful tools for web business owners today. It is considered an open-source tool. It began in 2003 and since then has become one of the most commonly used software in the blogging and internet world today.

Today WordPress marketing software has the ability to handle any content management for just about any site and has the ability to create anything from just a blog to a fully fledged website. The choices with WordPress Marketing software are endless.

There are skins and themes available or you can create your own customized pieces and add them in.  Due to the fact that WordPress is open end software there are literally millions of people that are creating their own themes and skins for use on their websites or blogs. There are also several thousands of coders that create ad-ons and plugins for the WordPress Marketing software that will allow it to create just about any type of web page that you can think of.

To get started you are going to need to find a web hosting company that is able to run PHP software that is version 4.3 or better. You can also use MYSQL 4.0 or higher. WordPress also recommends that the server that you choose also runs on Apache or Lightspeed servers hosting software.

If you use WordPress only as a blogging tool you have the ability of publishing your work to your website quickly. If you choose to alter the standard Permalinks structure,  you are able to configure these to give you permanent links which is based on your blog post title. This will allow you to link back easily to other entries as well as helping you if you are attempting to improve your search engine rankings.

Also with WordPress while you are blogging you can add tags which will allow the users easily search through your posts for certain topics, as well as feeding the search engines with this information.  You are able to configure WordPress to update your social networking site each and every time you happen to post a new blog.

When someone visits your WordPress blog they have the ability to subscribe to it through a variety of different services.  You have the ability to choose which services you want your visitors to subscribe to.  There are hundreds of these services to choose from.  When you have access to this much flexibility you are able to focus on who can subscribe based on the type of blogging you are creating.

WordPress Marketing software is fairly easy software to understand with a variety of different options available. Many internet marketers are now suggesting to use wordpress for every site you create, such as, landing pages, capture pages, 1 page sites, static pages, product delivery pages and any other page you can think of. You should try WordPress Marketing for your next site.