Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

How to Get Improved Search Engine Rankings

get improved search engine optimizationImproved search engine rankings can be obtained in hundreds of different ways. Most of them involve “SEOing” your site more efficiently. SEO (search engine optimization) is basically a way to get the search engines to like you, and therefore favor you in their rankings. One aspect of SEO involves making sure your site is keyword optimized.

Are you using the keywords that people are searching for when they go online? And are these keywords relevant to your site? Are you using the keywords in the best places, and the appropriate amount of time?

But the most important part of SEO is establishing backlinks. Backlinks are links that come from another site to your site. And the reason that they are important is because they are what the search engines use to determine how worthwhile your site it. If you have a lot of good quality backlinks into your site, then the search engines count this as a vote in your favor, and they will reward you with improved search engine rankings. It’s also important to note here that, although it is true that the more backlinks you have to your site the better, these links should also be high-quality. This means that the keywords being linked from are relevant to your site, and it also means that the quality of the site that the backlinks originate from should be high. So, your goal is to get links from higher ranked sites than yours if possible.

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But the most important part of SEO is establishing backlinks.
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Before starting on your backlink-building journey, you need to put your site in the right condition. Make sure that the information that you offer is valuable and presented in an appealing way. You can bring in lot of visitors to your site, but if you have nothing to offer them, then you are wasting your time and theirs. So, make sure you provide content that is valuable to whatever market you are targeting.

One of the many ways to get more backlinks to your site is to comment in forums and blogs that are relevant to your market. Don’t just randomly pick these out. Search for the blogs and forums that have a high Google ranking. You can use free tools to do this such as the SEO rank checker or others to see what rank each site has. Then post comments or respond to other comments and your link will either be included in your signature or in the text of your comment (each blog/forum has different rules on this). You should also make sure that the links are do-follow links (and you can also check to see if they are do-follow with certain free tools). Do-follow links simply mean that the link will then go to your website. If they are not do-follow, you will not get many real benefits from using them. This is one relatively quick and easy way to establish credibility and obtain improved search engine rankings.

get improved search  engine optimizationImproved search engine rankings can be obtained in hundreds of different ways. Most of them involve “SEOing” your site more efficiently. SEO (search engine optimization) is basically a way to get the search engines to like you, and therefore favor you in their rankings. One aspect of SEO involves making sure your site is keyword optimized.

Are you using the keywords that people are searching for when they go online? And are these keywords relevant to your site? Are you using the keywords in the best places, and the appropriate amount of time?

But the most important part of SEO is establishing backlinks.

Tips for Search Engine Optimization

tips for search engine optimizationTips for Search Engine Optimization are widely sought after as this is a crucial aspect to generating traffic and income from your website. SEO experts will focus on different tips that have helped themselves or their clients to be profitable. Here are some that they all agree on.

1. Don’t put any time or effort into a website without first taking a look at your search engine optimization strategy. Your efforts will be wasted if you do so.

2. On the other hand, you can do all of the SEO that you want but if it is not based in good content, then this is also a waste of time. Make sure that the content you are offering on your website is original, valuable and problem-solving. This will bring in the best kind of links — the organic ones. People will link to you naturally because you have something of value that they want to provide to your readers. Updating your content will increase your rankings. Try to add fresh, useful content to your pages on a regular basis. The search engines favor this. The “look and feel” of your website is also important, but not as important as the content. However, photos, graphs, pictures, or images and an easy-to-navigate site will help you in terms of sEO.

3. Make sure that you include an original title tag on every page of your site, and make sure that it includes your keyword. Many people make the mistake of putting the name of their company in these titles but in general your company name will not get too many searches while your keywords will.

4. Don’t forget internal linking. When you use anchor text within your site, make sure that the linked text is a keyword or keyword phrase, and not something like “click here”.

5. This is one of the more overlooked tips for search engine optimization. Most people think of link-building in terms of quantity. But the reality is that the quality of the incoming links are much important than the quantity. One simple link from a high-quality site can offer you much greater results than lots of poor quality links, which can actually hurt your ranking.

6. Broaden your way of communicating to include video, powerpoints, podcasts, news, press releases, social content and so forth. The more different ways you can communicate what you have to offer, the better you will look in the eyes of the search engine. If you were to choose just one other form of communication, let it be video. Video is extremely hot and growing in popularity every day.

7. Make it easy for your visitors to increase your site’s ranking. Add what can be termed “viral components” to your web site or blog such as bookmarking, reviews, ratings, visitor comments, and sharing tools.

8. And the last of these tips for search engine optimization, do not underestimate or discount the power of social marketing. This is a great contributor to SEO.

Successful Search Engine Marketing and Optimization For Online Promotion For Your Business Website

Search engine marketing and optimization defines the process of using the internet for the promotion and advertising of your website and web pages. When done properly search engine marketing will guide traffic from the search engines to your website.  Basically if you practice successful search engine marketing and optimization, you have tapped a source of free relevant website traffic, that is, you have tapped into the natural search engine results of the internet.

How is marketing defined?

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Marketing in and of itself is simple yet complex and is defined in Wikipedia as: Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.  In the early 1960’s out of the many factors that determine whether a person purchases a product called a “marketing mix” was reduced to the 4 P’s: Product, Price, Placement (distribution) and Promotion. Research into any market will always take these features into account.

Website Visitors Needed for a Successful Website

If you want to become successful in the field of Internet Marketing it is imperative that you learn how to get website visitors to your website. Many beautiful websites are built without giving any thought to developing successful search engine marketing and optimization strategies and when this happens the website traffic valve is left in the off position….result is no traffic equals no sales!

Can Search Engines Market Your Website?

Sooner or latter you will realize how important it is that your website is indexed by the search engines….which means something similar to the fact that your website is in the yellow pages, with some ads being more visible than others. One aspect of search engine marketing refers to the fact that your website becomes visible with paid per click search engine marketing. A variety of tactics are used when marketing your with PPC marketing but the ultimate purpose of any ppc campaign is to steer website visitors to your site and then convert those visitors into leads or buyers!

Defining SEO?

SEO is the process by which you create a website and the content which relates to a specific subject or content matter that can be found by the search engines.  When you perform search engine optimization on your web pages you will included certain keyword and or meta-tags with your keyword listings.  Although you can’t control what website surfers will search for, you can create pages and optimize you site for keywords and keyword phrases that have a history of being used on a monthly basis. Proper use of tracking software will allow you to began to understand what keywords are being using to find your website and specific website pages.

Hiring a SEO Expert!

Successful search engine marketing and optimization most often should be done by a qualified specialist, this can be a service that is employed to develop a SEO strategy for your blog or website.  A Search engine optimization specialist is a relatively new occupation and as with all occupations, you have to be careful who you hire since there are no exacting standards as of yet. Of times unscrupulous SEO consultants will fill your website content with spam, a blackhat method of seo and although you might find a sudden increase of page rank and find your site on page one of Google, this is only temporary and you will end up getting your business website penalized by the major search engines.  The only way to ensure hiring a qualified search engine marketing and optimization expert is by thoroughly interviewing the prospect and asking for referrals.

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Pay-per-click advertising

PPC is a subject all to it’s own. There are many facets to ppc and many ways to make money and just as many to lose your money. Pay-per-click advertising is when you receive advertising space upon a website. You only pay for your advertising when someone clicks on a particular link.  This brings traffic to your website and it’s important that the traffic goes to a page that requires a specific action by the website visitor, such as optin for a free offer….also you should make sure you investigate different manners of preventing click fraud so you don’t get ripped off.

Using PPC Adwords for Traffic Generation

“Google Adwords” is one of the easiest ways to just start traffic to your website, although, take caution because the clicks can cost anywhere from $.10 to $10 and more, so it’s advisable to invest in some training first….it will save you in the long run!   Google Adwords will give your website offer a broad audience with much control, people searching for items related to your website will often times see your Google adwords ad on the right side of the search results page….if your ad is enticing enough, they will click on it!

Benefits Of A Search Engine Optimization Specialists for Your Local Business Website

Gauging the success of any local business website is simple…is it making money? However, there are 2 simple ways that will give you an idea of how successful any local business website might be. You can check the page ranking within the internet search engines as well as the search engine result page.  If you are a business website owner, you should consider using a search engine optimization specialist to get your website ranked and listed with the search engines…primarily with Google.

The primary concern of any business website owner is that you have to make sure that people searching on the internet for your type of business will find your local business website instead of your competition! The inexperienced website owner often overlooks this simple question, “How will internet users know your website even exist if they can’t find it?” Finding a search engine optimization specialist has become a necessity these days because, if you don’t take the necessary steps to ensure your business website is ranked accordingly within the major search engines; how can your customers find you?

Do You Really Need A Search Engine Optimization Specialists for Your Local Business Website?

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Search engine optimization is kind of like yellow page advertising. If you want people to call you from the yellow pages you have to purchase a big ad, add color if you can, make the type bold and make sure your ad sticks out like a sore thumb! A search engine optimization specialist will make your website stick out like a sore thumb for anyone interested in your local business.

Search engine optimization definitely can bring you more targeted business.  Sometimes to understand things better I try to put myself in my customers shoes…you know, look at things from their prospective. What happens when you search for something on Google? Don’t you look click on the first couple of ads that are on page 1 of Google? Well, that’s where your site needs to be…right on page one of Google and proper SEO can place your business website within the top ten results on the search results page.  An internet marketing search engine optimization specialist will perform the necessary changes on and off your web pages that will result in more quality traffic and website visitors that will ultimately end up in more sales of leads for your local business operation. SEO can also aid with your visibility while improving your overall perception amongst the community and increase your business relations with your current customers.

As a local business owner the first mistake you could make is to disregard how important the internet search engines can be to your business website.  There is a paradigm shift occurring in the marketing and advertising world regarding the different methods of getting business and more and more local business operations are beginning to understand how the internet search engines drive the majority of internet traffic to websites which ultimately results in sales.  Internet users click on links found within the search engine result pages after a quick review of the relevant listings.  So, if you can get a decent ranking with your local small business site within the major search engines, you will stand a great chance for successfully bringing many qualified buyers to your website and then to your local business. One of the responsibilities of a search engine optimization specialist is to find keyword phrases that will used in the copy of your website and also used in articles to be submitted to other websites and directories. These keywords are specific for your business and your location, over time they will bring a steady flow of business to your web pages!

You must ensure that your business website is appealing to internet visitors.  There is no need to draw any visitors into your business website, if you do not have relevant content or a website which internet users find appealing.  This fact may surprise you, but your website only has about 3 seconds to make a positive impression on any website visitors, if they can’t find the information they need or if the site doesn’t look appealing, they’ll be gone in less than 3 seconds! All your energy and focus must be to grab their attention when they stumble upon or find your business website through the search engine.

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Most business owners are not SEO experts and chances are that you are not an SEO expert either, so you might want to consider hiring one.  Search Engine Optimization Specialists can improve the traffic to your commercial website, while aiding your business to be competitive with other online businesses.  SEO specialists offer many services which your business could greatly benefit from.  Website reporting, search engine submissions, link popularity building, as well as monthly maintenance are a few of the things, which SEO’s can offer your business website.

The power of search engines allows companies no matter the size to advertise their products and services through the search engines and with the power of the internet.  If you are uncomfortable, hiring an individual SEO specialist, then a large search engine optimization company might be right up your alley, however be aware, a good seo expert is worth his weight in gold!

SEO companies or individual SEO experts will be of great help maintaining a proper seo condition of your website, as well as your page rankings. Choosing the right company and implementing the right search engine optimization strategy for your local business site will eventually see a steady increase internet traffic and visitors to your website which will result in an increase of sales and hopefully profits.

Truth About An Effective Search Engine Optimization Strategy

Since the advent of the dot com boom many people have dreamed of setting up a website that would cure all their financial woes.  “The Internet” was going to be the goose that laid the golden egg! These same folks also believe they can become successful without putting in hard work. Well, I hope you’re not one of those people because there really is no such thing as a get rich quick scheme on the internet. In fact, if you don’t already know it, there is a term for those who study marketing on the internet and it’s called “Internet Marketing” and in the beginning internet marketers were considered to be carpetbaggers and scalawags…..but now, internet marketing has come to be a legitimate discipline of marketing that involves selling products or services on the internet. And it just so happens that internet marketing can boost the sales of just about any brick and mortar business while at the same time many internet marketers have their entire business in the virtual world……that is, they consist of websites only. Regardless of which business model an internet marketer follows, they share a common asset. That common asset is that they do business through a website. One simple fact determines the success of any website based business ……that is, the website needs website traffic or visitors. In order to get that needed website traffic you must implement an effective search engine optimization strategy!

Truth About An Effective Search Engine Optimization Strategy

So, as more and more website owners study and learn the ways of internet marketing, they began to appreciate the results one can get from a search engine optimization technique. When website owners first start to investigate search engine optimization, they are easily convinced that a good search engine optimization technique applied to their website can quickly be the cureall for their financial woes along with being a quick way to instant riches. There is no substitute for work and getting your website properly optimized isn’t something that will happen overnight.   Successful websites are not always successful in the beginning and the process of starting an internet website can prove to very difficult and time consuming.

Google Search Engine Marketing:

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Everyone with the exception of a rank newbie understands that Google is the top dog of all search engines. What most people don’t understand, is how important it is that Google recognize your website and actually evaluate it. So, it stands to reason that Google is a search engine your website must get listed or ranked with.  Most new internet marketers have a hard time understanding exactly how large the internet is and how many websites are actually on the word wide web. It’s hard to say exactly how many web pages Google keeps track of, but it’s someplace between 50 and 75 Billion webpages and increasing every hour!  The question of the day is, “Why should Google deliver your website to somebody searching for the keyword phrases on your web pages?   The answer, honestly, Google will not direct anyone to your website unless you have employed a well thought out, comprehensive and effective search engine optimization strategy.

Your website is completed now what?

The day has come, your website is finished and uploaded to the web! You can hardly contain yourself because now the sales are going to come pouring into account. Unfortunately that’s probably more wishful thinking than any kind of reality. More than likely when your website is completed, it will join a huge population of other websites that sit unnoticed to the rest of the world and basically just sit on your server like a dormant bear during the winter.  There are, of course, ways to list your business but a word of warning, this sometimes can prove complex and is very easy to make a mess of especially if you don’t know what you’re doing. There are also a handful of ways to get traffic to your web pages by investing your hard earned cash. In my opinion, paying for traffic might be an acceptable alternative in the very beginning, however, a long term strategy involving a search engine optimization technique will create web pages that will attract free traffic….. is the best and cheapest long term option.

Search Engine Optimization:

Developing an effective search engine optimization strategy is one of the best ways to get long term free website traffic delivered to your web pages. After getting your website up and running, you should explore a process known as SEO (Search Engine Optimization) and develop your own effective search engine optimization strategy for your site that will deliver relevant website traffic on a long term basis.   Remember though, SEO is not a single, one-step process.  SEO is something, which must be performed and maintained often in order to retain your search engine rankings.

Your goal should be to bring customers to your website:

I stated the obvious above, “you need web site traffic!” Any business has to be marketed, the saying, “Build it and they will come.” only applies to the movies and has no real world value when considering your internet business or any brick and mortar business. Marketing and Selling might be considered necessary evils by some, but if you don’t do something to attract customers to your business, products and/or services it stands to reason you’ll never sell a thing!  Millions upon millions of people search daily for products and services on the internet, as a website owner it should be a priority to do whatever it takes to get your website in the search results when your keywords are typed into the search engines. Consequently understanding keyword research is a primary component of any search engine optimization strategy.

Waiting and The Google Sandbox

Google sticks new websites into what is called “The Sandbox” for undisclosed periods of time. Most business website owners complain of this long waiting period while they wait to appear on the Google Search engine.  The truth is that more than likely you are going to wait quite a while before internet traffic will find your business within the Google Search engine.  Here’s a fact, if you hire a search engine optimization expert to optimize your website, you’ll find yourself in the search results much quicker than if you attempt to do it yourself. Although, of course, learning how to build effective search engine optimized web pages is not beyond the reach of anyone willing the put the effort in studying and purchasing some seo resources. I’m a big fan of natural search engine traffic but you should keep in mind that SEO is not the cure all for your marketing strategies and frankly, you would make a mistake if you solely depend on it for your marketing strategy.

Alternatives to Search Engine Marketing

Internet Marketing is as complex as the most intricate spider’s web. If you’re reading this and still think that internet marketing is some kind of scam or some temporary fad you really need to do some research on the current state of affairs for the marketing revenues from tv advertising, radio advertising, magazine advertising, yellow page advertising or any traditional method of marketing and promotion. The fact is, all these traditional mediums are dying on the vine! Most will admittedly blame the internet for their loss of revenues. The reason is because the internet is just so much more effective! A new generation of consumers search on the internet before purchasing just about anything. If they want a pizza in their town they might search for pizza deals. In fact if you pay attention to radio or television ads, you’ll almost always see a website address. Radio advertisers direct you to go to XYZ website and use the promo code XXX for a discount. This is simply an affiliate link or method of tracking advertising dollars. The way we market and sell is changing and if you recognize this and accept it, you can place yourself in a position to capitalize on this change.

We’re in a new age of selling and buying. Internet marketing is positioned to make the losers winners and the traditional winners losers. Here’s a few ideas that will compliment any search engine marketing, you should consider alternatives such as email marketing, article marketing, bloging, newletters and AdWords and others.  These are traditional methods within the internet advertising arena’s and are some of the basics for traffic generation because they are cost effective as well as efficient from a perspective of time.

If you can’t answer yes to this question, “Is search engine marketing truly crucial for your marketing needs?” then you really need to do more research and study on the subject of search engine marketing and get a firm understanding of what is involved in an effective search engine optimization plan for your website. There should be NO question in your mind and you would do well to begin implementing this strategy today!

Keep in mind naysayers abound, and some marketing experts will inform you that your business should not rely on Google or the other search engines for success. In part, they are correct because diversification in all aspects of business is a wise approach and as a businessman you shouldn’t depend entirely on any single search engine optimization technique, but search engines and proper SEO should definitely be a part of any well rounded marketing campaign for your website and your business!

Success For Your Business With An Effective Search Engine Optimization Plan

One source states that a billion web pages are added to the internet per day!  That makes the internet a very competitive place to conduct business.  How does one stand out from the billions of web pages. How can I, as a business owner, get my pages on page 1 of Google, in front of all those eyeballs! It sounds like an impossible task….that is unless you know a few seo secrets. Let’s start  by developing an effective search engine optimization plan for your business……this simple act will give you  a greater chance in finding your business website at the top of the search engines…..I’m talking about having your web pages on page one of Google. That means traffic my friend and traffic to a business site means money!

How important is An Effective Search Engine Optimization Plan?

To be effective, any website must be a work in progress….especially when it comes to Search Engine Optimization.  You will forever be testing and tweaking….adding pages or blog posts….always trying to find the right combination of keywords, content and other factors. However, this is true, “An Effective Search Engine Optimization Plan” will allow internet users to view your business website ahead of the obvious competition.  Understanding search engines and the basics of search engines is imperative because they are very much a part of making your business website successful. Although it isn’t necessary for you to understand the intricacies of how search engine marketing works, it is important that you

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Click on Image to See SEO Book

know that it really does work and you need to know what makes an an effective search engine optimization plan since most owners contract this service to a search engine optimization specialist. Trust me on this, knowing the basics will help you from getting ripped off by some internet marketing scammer claiming they are an offline local business expert! Some that go by “offline local business expert” are very good at what they do, however, some are very new and can’t possibly know what a seasoned search engine optimization specialist knows. So, as life generally goes…things become complicated and you are now put into a position to find out who can deliver the goods!!!

Understanding Google and It’s Effect on SEO

Today Google is the top search engine around and getting listed on Google WILL bring traffic!  Google has numerous factors which they consider to determine how websites are ranked.  Since Google is top dog of the search engines, every website owner looking to develop traffic  with an effective search engine optimization plan, must just face the facts and understand they need to deal with Google.  Google looks at a variety of conditions on your website, things that are on your website are know as onsite search engine optimization and factors that effect your ratings from Google that come from outside your website are known as Offline Ranking Factors. You need to be familiar with the factors, which Google utilizes in ranking your business website, if you cast this fact aside; you are going to have serious problems promoting your business upon the internet. However if you’re hiring a search engine optimization specialist, it is in your best interest to understand what these factors are so you can discuss your search engine optimization strategy in an educated way. This will help to keep you from getting ripped off and give you a better idea how and when you pages might get ranked in the search engines.

A few of these factors are the number of back links to your site from other sites. A strategy for developing these backlinks is included in any effective search engine optimization plan and if it’s not, you need to ask your seo specialist why? Understanding backlinks and how to get them is a strategy unto itself….but the fact is, you need them.  A backlink is simply a link from my website to your website, preferably using your actual keyword as the link….otherwise known as “anchor text”. You also will find that proper use of keywords will play a role in the ranking of your site. Proper optimization and number of pages on your site, are also a factor in determining your overall ranking within the search engines.

Will pictures or videos help with my website rankings?

Adding relevant pictures and images can help your site. Especially when they are tagged with the proper keywords. There’s a little controversy when it comes to whether or not you should add images to your website. I’m a graphics guy and think that images make a big positive difference. Your images should be high quality, relevant images. You can even make your images banners for some related affiliate product or service. The subject is too complicated to discuss here, however, think of a newspaper without images……would you like to read such a paper? Ask yourself this, do the images in a newspaper, magazine or book cause you to read on? …..I don’t know about you, but I like to see relevant illustrations or images in a book or newspaper….that being said, images in a webpage give an added advantage because anyone who has been online for more than a couple of months has learned to click on the images! ….. Make good use of that fact! Back to the facts, try and use your keywords for image names along with those keywords being used in the “alt” tag of the image. As far as videos go, the general consensus is that a good relevant video will help your site get ranked much higher in the search engines. Once again proper keyword tagging and a keyword title will be key to getting your site ranked. These are tips you should be using if you submit your video to a site like Youtube, there’s a description box that allows you to place a link back to your site along with properly using your keywords in the description…..and the tagging feature of Youtube lets you plug a handful of your keywords. This is where good SEO and search engine optimization technique comes into play.

When should I begin thinking about an effective search engine optimization plan?

If you want your website to be an effective sales machine for your business, search engine optimization should be in your thoughts before you do one thing with your business site. You should begin thinking about SEO before and during your website being developed. Developing search engine optimization strategies can certainly be done after the site is up and launched, however, it’s to the website owner’s benefit to plan the seo strategies from the start and of course additional and updated SEO optimization can be done after your site is fully developed and launched.  Your website developer should be able to speak to you about good SEO strategies, if your website developer can’t or will not discuss this with you; you need to find one that will. Often times website designers are clueless when it comes to understanding search engine optimization, in fact, it’s very rare to find a designer that knows SEO. Be very wary of the website designer that says he understands SEO or says he’s an SEO expert…..make them prove that point and talk to his references to find out if the website’s they’ve done are on page 1 of Google…..this is a tough field, relatively new and very important to the success of your website….so, do you due diligence. That’s why it’s really important for you, the website owner, to learn a little about an effective search engine optimization plan. Because you will probably find yourself in the position of having a website designer you want to hire, but they really can’t do any seo work. That’s OK! You can still use your designer, but it’s imperative to find a search engine optimization specialist that will work with both you and the website designer. Just always remember this…

“Without proper SEO to your site you will have a major problem getting ranked within the search engines. That means you won’t be on the first page of Google. And finally, not being on page 1 of Google means you’ll be left starving for website traffic!”

Keywords and your website

Understanding the proper use of keywords and finding them can take a lifetime of learning….why, because the rules change. Keywords are important because they will determine what kind of traffic will come to your website.  Keywords also must be picked based on what will be possible to get your website ranked for. In other words, keywords can be very general and very specific. Consider “oak floors” or “oak floors Mchenry”. The first keyword is very general and will get results from around the world, but the second keyword is for oak floors in Mchenry, which is a town in Illinois. It’s easy to get on the first page of google for  “oak floors Mchenry” and very difficult to get on page one of google for “oak floors”! I hope that’s clear because it applies to every business owner with a website….try targeting local markets first! Ok….You need to use keywords that will get your page ranked and bring you traffic and that most often refers to keywords known as longtail keywords. The best way to find these special keywords is with a tool for doing keyword research such as Keyword Research Pro. There’s not enough time or space to explain this further, but Keyword Research Pro is one of the easiest, simplest and best keyword tools I’ve come across and it comes with a full set of keyword research video tutorials by Fabian Lim, renowned search engine optimization specialist. Once again, trust me on this, if you want to learn about keyword research, you can get the basics of it by getting this keyword research tool and probably start developing your own effective search engine optimization plan. At the very least you’ll be able to keep your search engine optimization specialist honest by researching the keywords he suggests using. So, to reiterate, the next thing, which you must do in utilizing search engine marketing, is to find keywords, which will be suitable to place within the text content of your website, which you are promoting.  Whatever you decide to do, understand that you must not merely flood your website content with keywords, Google along with many search engines frown upon this and nobody will ever find your website.  Developing the written content for your new website is critical and your keywords must be delicately and properly interwoven into your pages, then and only they will you find yourself with really great and relevant web content.

What if I am not confident with performing SEO?

As I mentioned, search engine optimization can be learned but as you begin your efforts at building websites it would be a good idea to hire a search engine optimization specialist. A good SEO consultant can aid you in utilizing particular formula’s, which govern how many keywords should be placed in your website content.  SEO consultants can also aid you with understanding the rules and regulations involved in developing and forming an effective search engine optimization plan.


What’s My Next Step If I Want a Properly SEO’d Page

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Click on Image to See SEO Book

I’ve been speaking mainly to business owners and business websites, but the rules involved in putting together an effective search engine optimization plan show no distinction between a business website and a website for your local city. Certain keywords and seo strategies will work better for a local business and some work better for a worldwide business. I hope by now you’ve come to understand how important it is to hire someone with good seo experience, a professional search engine optimization specialist.  I’ve owned many businesses in my life and found out early that it pays to delegate the responsibilities to people inside and outside of your organization. Most business owners simply do not have the time to learn how to be a search engine optimization specialist, nor have they the desire. It’s not impossible to learn seo, just time consuming. I can promise you one thing and that is if you find the right seo group and develop an effective SEO plan, your website will bring the desired effect, whether that be leads or sales. I’ve worked with more companies that have reduced or eliminated all advertising costs except for the continued development of their business website.  Try and make this idea stick…..”You will need to give your business website an edge within the major search engines.”  And please avoid making the mistake that so many website owners make……Some website owners make the huge mistake of constructing very extravagant and very expensive websites, with all the little trinkets, only to find that their website performs badly within the major search engines.  They wanted a pretty, flashy website with gizmos…..these owners built an edifice to themselves, however, their mistake is that there is no seo….and no seo means no traffic….no traffic means no sales!

Finally, by now I hope you agree that you need to find a good SEO consultant that can aid you in developing an effective search engine optimization plan, while helping you with learning effective SEO techniques.  I would recommend hiring a search engine optimization specialist who specializes in SEO consulting which of course will require payment for their services. Just remember, the wisdom, expertise, and knowledge brought into play by these professionals will not only save you, but make you money, in the long term. Consider the developement of an effective search engine optimization plan and investment in the future, because once your site is properly seo optimized you will bear the fruits of those efforts for years to come!