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SEO Helps Your Business Grow

SEO Helps Your Business Grow

If you really want to succeed in today’s competitive online marketing world, you need to make sure that your SEO helps your business grow so you stand out from the rest and stay ultra-competitive.

Sounds like a tall order, right? Well, it is but it is not a difficult thing to achieve.

First of all, you could take the time to learn what you need to learn to maximize your online presence or you could hire an SEO company to do it for you. Either way you need to make sure that your SEO helps your business grow and remains on the cutting edge of the strategies and technologies out there to get the traffic and customers you need to be a success.

Just having a website is not enough. You will not be successful if this is all you do have because the search engines will not even recognize you. You need so much more these days just to get noticed by the search engines.

As an entrepreneur, online or off, you need to make good use of all the tools available to you to stay as close to the top as you can.

You can do this by gaining some brand recognition. And you can gain brand recognition by doing a lot of back linking and social media marketing. With most everyone living their lives online these days, every business has to have a strong online presence.

wordpress seo blueprint picture

Search Engine Optimization is crucial for ensuring that potential customers can find your business. The best way to make this happen is to do everything you can to make the search engine like your site so they rank you higher in the results pages.

More and more those potential customers are using the search engines to locate the products or services they need to make their lives simpler. You, as the business owner need to be optimized to accommodate them.

So, how do you do this?

There are several methods you can use and they are:

1. Use effective keywords – Finding effective keywords is the beginning of your search engine optimization journey to the top of the results pages. When they do their searches, your potential customers will usually only look at the top 5 results on the results page. If you are there, great, if not, you will not make a sale.

2. Use social media – The search engines are looking more and more at how popular companies are on the social media sites. They like this and if you are popular you will also improve your rankings.

3. Use back linking – The more back links you have, the more visible you are and the more relevant you seem to the search engines. They like this also and will increase your rankings appropriately.

These three things drive the most traffic to your site and when you are getting more traffic to your site, naturally it is expected you make more sales. The more sales you make, the bigger your company gets and this means that SEO helps your business grow.

Improving Your WordPress SEO

Search Engine Optimization applies to all webpages but you can do some special SEO work with WordPress CMS and blogs. Take advantage of the great seo benefits of proper wordpress seo!

Improving Your WordPress SEO

image for improve your wordpress seoWordPress has several built-in features that help it rank well with the search engines. The default settings aren’t fully optimized, however. Let’s look at a few strategies for improving your WordPress SEO.

The first thing you should do after installing WordPress is to change the permalink settings. This is the structure that WordPress uses when creating the URLs to all your content. By default, your permalinks will be something along the lines of www.yourdomain.com/?p=123 where the 123 is the post ID. You will improve your WordPress SEO properties by simply allowing keywords and keyword phrases in your urls…. these are then spidered by the search engines which will then use these keywords to determine the content and value of your blog……don’t miss this step!

Permalinks Will Boost
Your WordPress SEO

There are two things wrong with this type of permalink. First, even though the search engines have gotten much better at dealing with these types of links, they still don’t get indexed as quickly sometimes. And second, these type of links don’t include any keywords in the URL to help improve your SEO. Keywords and keyword phrases in your urls have been found to get your pages indexed, ranked and placed faster and higher in the SERPS.

A better choice is to include the title of your post as part of the permalink. This change can be made on the Permalinks page in the Settings area of the admin dashboard. Use something like this instead:

/%post_id%/%postname%

That will use the post ID so you are sure you won’t run into duplicate post names (which is more likely than you think as time passes and you add more and more posts) and the postname which will make the URL more visitor friendly as well as get your keywords into it.

The next thing you should do is install an SEO plugin such as All In One SEO or install a theme that includes this functionality by default. These plugins improve the source code by optimizing your title tag, meta keywords and description tags, etc. This data can either be generated automatically from the content of the posts or you can manually enter them for each post you make.

Improved WordPress SEO Is Affected
By Duplicate Content…..Be Careful!

Lastly, be careful that you don’t create duplicate content issues within your own site. For example, let’s say you add a widget to your sidebar that shows the monthly archives. If those archive pages show the full content of each post, you could wind up with two different URLs that each have the same content. So, just to be clear, avoid full content being duplicated on another location in your WordPress theme.

Always display snippets on those types of pages, leaving the full content for only the main post page. That way you’ll avoid any duplicate content problems. Improving your WordPress SEO isn’t that difficult, spend some time, read some books, watch a few videos and engage in learning exactly how you can take your WordPress SEO one step higher and you will be on your way to being a wordpress master!!

SEO For Small Business

SEO For Small Business-A Chance To Rank Higher With Big Business

SEO for Small Business
by Maria Reyes-McDavis under CC BY  with wpseopix.com
SEO is the great online equalizer….compete with the Big Boys!

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With SEO for small business you can play with the big boys… I mean your business can compete at a level of the major players. How would you like to compete directly with Amazon.com …..well, you can if you are using seo for small business!

The internet has changed the way people do business, and if you will pardon the cliche, it is a game changer. People not only go online for entertainment purposes, but they also go online for information and to buy things. SEO (short for search engine optimization) refers to a wide variety of methods that are used to help a site rank higher in the results when someone does a search. SEO for small business evens the playing field and gives the smallest business a chance to rank higher than a big business.

Step #1 – Research

Before you do anything else, you need to know who your market is, and what it is that they are using the search engines to look for. The more you know about your target market, the better. Having a detailed image of who they are and what problems they need solved will help you craft your marketing message and also help you when doing SEO. You also need to know what keywords they are entering into the search engines, and then use those keywords accordingly. There are several tools (free and paid) that can give you a good idea of how many searches a particular keyword is getting.

Step #2 – Implementation

Once you have done your research you can start doing your SEO. This is where the proverbial rubber meets the road. Entire books have been dedicated to effective SEO, but here are a few things you can do to improve your site’s position in the search engine results.

* Write keyword-rich content, but always write for people first and search engines second.

As webmasters and marketers it is easy to forget this fact and practice all the seo strategies we know in an effort to get our sites on top of the search engines….. but we need to remember a human, real live, oxygen breathing person is reading our content, so….. the content must be written to keep him/her engaged!

* Use both on-site and off-site linking. On-site linking refers to the links on your site that point to other parts of your site. Off-site linking covers any links back to your site that are placed on a different site, which may be owned by you or somebody else.
* Make use of SEO on every part of your site. For example, use alt tags on images, and fill in the meta tags when creating your site.

Step #3 – Maintenance

SEO for small business is not a one-time thing, you need to be constantly working on it. Every time you add something to your website, you should have SEO in mind. If you are using a backlink strategy, then you need to keep adding links on a regular basis. Search engines change their results algorithms frequently, so you need to pay attention to where your site is ranked, and change your overall SEO strategy if needed.

If you own a small business you can always do the SEO yourself. Following the advice in this article is a good start, but it only covers some of the basics. SEO for small business is an ongoing process that requires continuing education and regular maintenance. If you don’t have the time to do this, or would prefer to have someone do it that already understands SEO, then you can always hire a firm to do your SEO work for you. Either way, search engine optimization is necessary in today’s marketplace and seo for small business is here to stay!

Tips For SEO Success

Tips For SEO Success Get
The Most For Your Efforts

SEO Article Marketing TipsSEO (search engine optimization) is a term given to a variety of methods that are used to improve the placement of your website in the search engines. A large percentage of people find new websites through search engines, and they heavily favor the sites that appear at the top of the first page of results. The following tips for SEO success will help you get the most from your efforts.

1. Three words: Keywords! Keywords! Keywords are the biggest tips for seo success! People use keywords when using the search engines, and the keywords you choose will make or break your site in the search engine results. Invest time selecting the best keywords and optimizing your site around them. You need to look at how many searches each keyword gets and see what kind of competition each has as well. There is no magic number or how many searches a keyword should get, so there will always be an element of guesswork involved, which brings us to the next of the tips for SEO success

2. Test and track your SEO. The search engines use proprietary algorithms to determine where a site is positioned in the search engine results, and they protect these algorithms carefully. The best way to get around this is to test and track your SEO efforts to get an idea of what works and what doesn’t. It can take some time for changes to be reflected in the rankings, so be sure to give it some time before drawing conclusions. You also need to keep in mind that the results are dynamic because most of your competition will be doing SEO, too.

3. Linking the right way. There are a lot of myths about the best way to use links for SEO purposes. Massive link swaps are one example of a link building strategy that is no longer effective. However, you can get a boost by getting links from well-respected pages that are relevant to your website. If at all possible, be sure that the links to your site include the keywords you are trying to rank for. There is also on-site linking which covers all of the links on your site that link to other parts of your site. Generally speaking, you should have all of your pages interconnected and you should use keywords for those links.

4. Stagnation and SEO don’t mix. This is one of the most overlooked tips for SEO success. A lot of website owners think of SEO as something you do once when setting up your site, and then it somehow keeps working its magic. The reality is that you need to keep doing SEO on a regular basis for two reasons: one, the search engines are always changing their algorithms so you need to respond in kind; two, you have to assume that your competition will always be doing SEO and you don’t want to drop down in the results as they move up.

Probably the biggest tip for seo success is to keep studying and learning the basic concepts of seo and then get into some of the more advanced seo strategies. Don’t forget to invest in ebooks, software and other programs that will help you in your seo efforts. Above all the biggest tip for seo success is to never give up….. not everything works, some things will inevitably be wrong… some could even destroy your site,  but remember, seo is like the wild, wild west of the United States. Compile your own list of tips for seo success and sooner or latter you will become an seo guru :)

Common SEO Mistakes and How Not to Make SEO Mistakes

Common SEO Mistakes Tips To Help
You Not Make These SEO Mistakes

SEO (short for search engine optimization) is a collection of methods that are used to move a website higher in the results when someone uses a search engine. Unfortunately, there is a lot of misinformation floating around about what works and what doesn’t. Along with the popularity of SEO there has grown many so called seo experts, all I can say is buyer beware because chances are your seo expert is simply someone who has read a few articles on seo and thinks he has now become an SEO guru. Here are a few of the most common SEO mistakes and what you can do to avoid them.

Using the Wrong Keywords and
Meta Tags Ranks In the Top SEO Mistakes

1. Using the wrong keywords. This is such an easy seo mistake to make. One of the biggest problems is that people tend to go after the search terms that get the most searches, but that isn’t always the smartest way to go. The keywords that get the most searches almost always have the most competition and can put you at a disadvantage when starting out. It’s okay to use keywords with fewer searches if they fit in with your overall SEO plan.

2. Tag confusion. A few years ago you could get away with stuffing your meta tags, common seo mistake, with all of your keywords, and that would be enough to move you higher up in the search engines. Today, a lot of the bigger search engines virtually ignore your meta tags when determining where you will place in the results. However, that doesn’t mean that other tags don’t matter. You can still use meta tags, but you don’t have to stuff them with keywords, instead, use them to write a good description of your site and fill in other useful meta information.

Heading tags, alt tags and tags used for emphasis can give your keywords and images extra weight, so use them wisely to avoid seo mistakes.

3. Having a site that uses Flash only. Flash is a wonderful tool when used properly, but the spiders sent by the search engines can’t read it. Not everybody likes a Flash-only website, but if you have good reasons for using Flash, be sure to include an HTML version of your website so the search engines have something to rank your site with. In my opinion Flash bases sites are wrong for so many reasons and the only reason you see flash sites is because a flash developer is pushing his favorite type of site or your client likes the way a flash site looks. Simply put…. flash sites almost always capture the attention of the web visitor but for the wrong reason. The visitor is looking at the pretty animations, flashes, changing screens and all these become a distraction to the business at hand. You want your website visitor to either leave their name and email address or buy something….period the end, and flash takes away from that process… So if some guy tells you he can fix your SEO mistakes by changing your site to a new Flash based website……run fast :)

Flash and Javascript Will Destroy Your SEO Efforts and Is One SEO Mistake to Run From

4. Java Script. Similar to Flash, Java Script can’t be read by the search engines….this is so important to understand and will help you avoid one of the biggest seo mistakes a web developer could make. It’s easy to use various Java Script applications on your website, but be careful with where and how you use them. One of the more common SEO mistakes is to use Java for menus on a website. That’s one of the worst ways to use Java Script because you will lose all of the SEO benefits that come with internally linking your pages. In other words, if you must use Java Script, don’t use it for your menus. Simply put, you’ll lose all your internal linking!

5. Relying black hat SEO techniques. Yes, black hat SEO can and does work, but only for a while; eventually the big search engines figure out the black hat methods and then they change their algorithms to make those methods ineffective. When this happens, your page can move down in the results instantly. In the long run, black hat SEO takes more work, so do your best to play by the rules. White hat rules if you want to build an authority site and have something that will last your lifetime and quite possibly make you a lot of money. Black Hat is the process that tricks the law for as long as it can, the penalty for getting caught is having your site disappear into the ether, possibly never to be seen again.

Avoiding these common SEO mistakes will help you place higher in the search engine results.

SEO Friendly Website Increases Traffic on Your Website

SEO Friendly Website
Many Ways To Increase
Traffic On Your Website

Seo techniques for seo friendly websites

Getting website visitors to your website through the search engines requires that you have a seo friendly website. Simply put, you need to know the basics of search engine optimization and use them. Many books, many websites and many webinars have been produced to explain and teach proper seo techniques. Below are a couple of ideas you need to know when it comes to making your website an seo friendly website.

Search engine optimization, also known as SEO, is becoming increasingly important for website owners. People can come to your site in a number of ways, and using search engines is one of the most common. However, people rarely go past the first page or two of results. Having an SEO-friendly website is what will help move your site higher in the results, but only if you know what you’re doing.

There are several SEO techniques, and they can be broadly categorized into “white hat” and “black hat” methods. White hat methods are those that follow all of the rules of third-party services (websites, tools, resources), and are not intended to be deceptive. Black hat methods are those that bend the rules, or break them completely. People using black hat SEO tend to believe that the ends justify the means and they are often frowned upon by white hat SEO people that don’t completely understand black hat methods.

The upside of black hat SEO is that it can help you move higher in the search engine results. The downside is that the major search engines frown on black hat SEO and are constantly changing their algorithms to level the playing field. This continuing battle between the black hatters and the search engines is the best reason why you should focus on white hat techniques when building an SEO-friendly website.

Choosing the right keywords is the foundation of any good SEO plan. You need to do two things:

Your SEO Plan Should Reveal
What Are People Searching For?

1. Find out what terms people are searching for. What may surprise you is that you don’t have to go after the keywords that get the most searches; instead, you need to go after the keywords that will get you the best results for your efforts. This is the reason why “long tail” keywords are worth hunting for. These are keyword phrases that are several words long, but may not get as many searches. However, the advantages are that there is usually less competition for these terms, and the people who do search for them.

SEO Friendly Website Depends on
Discovering Proper Search ‘Terms

2. Find out what terms your competition is using. A good start is finding what keywords your competition is using and ranking with. There are several tools available that can help you to do this. Once you know what terms they are ranking for, you can get an idea of how you compare. However, you should also look for good keywords that they may not be using. If you can use some good keywords that nobody else is using, then that may be enough to give you an edge in the SEO game.

One author recommends the following for an seo friendly website:

Begin with the underlying SEO basics. The code of your site, such as the meta tags, title, and image tags are just as important as the visible body content. Perhaps of greater importance these days is the quality and similarity of content of the sites you can convince to link back to your site.

While some webmasters dismiss seo basics like meta tags, you should use them since they are like clothes fashions and while they might be out of fashion now…. sooner or latter their importance to an seo friendly website comes back in fashion at some point in time.

Another main concept for your SEO-friendly website is relevance. When people come to your site they have expectations, and the search engines will reward you for being relevant. While you are concerned about getting people to your website, the search engines are concerned with delivering search results that people are looking for; it is your level of relevance that plays the biggest factor in how high your SEO-friendly website ranks.

Four SEO Tricks

SEO – Four Tricks To Success
Its Not As Difficult As It Sounds

SEO link building strategies for website contentUtilizing successful SEO (short for search engine optimization) methods on a webpage is often more difficult than it sounds. To be honest, it’s usually quite frustrating. There are website owners that start doing SEO, only to find that it becomes an obsession for them. They try every SEO trick that they can think of, and spend more time doing it than they should. That’s not to say that SEO isn’t important, because it is, but there is also something to be said for doing it the smart way. Here are a few proven “tricks” you can use to improve the results of your SEO efforts.

People First….SEO Second

1. Make people your priority. Yes, you need to pay attention to SEO on your websites, but not at the expense of your visitors. To put it another way, your SEO should be unnoticed by a casual visitor, but well-received by search engine spiders. Go ahead and use good keywords, internal linking, anchor text, headings, and other SEO methods, but not to the point that it makes for a poor visitor experience. You are making your websites for people, so make them your top priority. If you build a site that only focuses on SEO, then it will seem unnatural to your human visitors and they will leave your site as quickly as they came.

Clean Up Sloppy Code Helps SEO

2. Get rid of sloppy code. It’s easy to focus on things like keywords and headings when doing SEO, but you also need to make sure your coding doesn’t get messed up. It may not be noticeable to a human viewer, but you don’t want to do anything that has the potential of confusing the search engine spiders when they crawl your site. The cleaner your code, the easier the spider’s job will be.

3. Keep things under control. Once you start seeing results from your SEO efforts, you may start getting obsessed with doing more…and more…and more. If you’re not careful you can spend more time doing SEO instead of doing other things involved with running your online business. There is no doubt that SEO is an important aspect of marketing, but there are other things that are also worthy of your time. Do SEO, but remember to keep it in balance with everything else.

No Tricks ….SEO Whitehat Only

4. Wear a white hat. When it comes to SEO there are two main ways of doing things: black hat and white hat. Black hat SEO uses any techniques possible and will break terms of service or uses other questionable means to get a site ranked higher. Those who use black hat techniques will often have justifications for doing so, and it is somewhat misunderstood; however, search engines frown on these practices and make frequent changes to their ranking formula to make current black hat techniques useless. White hat SEO relies on proven principles that continue to work, and doesn’t rely on the cheap and temporary gimmicks so often used in black hat SEO. To put it simply, white hat SEO is the way to go.

Review of Digi Traffic Accelerator

Review of Digi Traffic AcceleratorI grabbed Andy Fletcher‘s newest traffic hoarding product called Digi Traffic Accelerator as soon as I was able to! I thought I’d set it up and do a review of digi traffic accelerator.

One of the reasons was because I have an old site…. probably 9 years old, all kinds of content related to website design, internet marketing, making money online, wordpress, rants, product reviews…. you name it and I stuffed this site with my content. There’s some plr material…. not much. Most of it is unique content. I might have tried a wp plugin for automated content but only used it for a couple of days. I did use a plugin called wpunique for a while on plr articles but not more than 5 to 10% of the blog is done this way.

You can imagine how shocked I was when Google slapped me a couple weeks ago! This was an authority site ….or at least I thought so.

I would get 400 to 500 unique visits a day….. today I’m down to 20 to 40 uniques a day.

Now 500 uniques a day isn’t that great, but I virtually did not do any backlinking! If there are any backlinks to my blog, they were put out voluntarily by other blog owners. I take that back, I’m using Andy Fletcher’s WPSyndicator usually once a day for about 10 sites or 10 backlinks.

Review of Digi Traffic AcceleratorThe sales copy says easy as 1,2,3 and Andy is always good for his word so we’ll see how this baby works out! I got to get this blog up and I thought it about time to start focusing some energy on building backlinks. So I’m going to give his new desktop product called Digi Traffic Accelerator a shot. It looks good, looks easy and quick to use. So, I’ll keep any readers I have left posted on what happens in the next 30, 60,90 days. Just do a search on my blog for Digi Traffic Accelerator

Here’s an email on Andy sent me on Digi Traffic Accelerator if you want to know more about it. There’s a 7 day trial for a $1 and I plan on getting my money’s worth :) You can do your own review of Digi Traffic Accelerator just click the link and get started for 1 buck!

here’s the email
Hi Scott,

Here at DigiResults, we’ve been working on something BIG…

Something that will build you 500 high-quality backlinks at the push of a button…

If you’ve been following my Traffic Acceleration videos, you’ve probably guessed what I’m talking about…

But just in case you haven’t had the chance to catch up, let me tell you a bit about the brand new backlink-building behemoth:

Digi Traffic Accelerator is a brand new desktop application that not only builds you over 500 backlinks… it builds you 500 of the best type of backlink, the ones that deliver organic, direct AND viral traffic.

Digi Traffic Accelerator will –

- Create over 500 backlinks at the push of a button, ALL on sites tailored to give you organic, direct and viral traffic
– Create and confirm accounts on over 500 posting sites on complete autopilot (this is a real timesaver!)
– Automatically build both your low-PR engine and high-PR power links for maximum acceleration
– Integrate with 3 different Captcha-breaking services so you can blast through captchas on autopilot
– Use advanced multithreaded processing so the app works super-efficiently, so you don’t need a super-powerful computer to get the benefit

This is the most powerful tool we’ve ever produced… and you can try it out for $1.

That’s right… just $1.

But places are strictly limited… we’re capping active users at 3000 to make sure the supported sites aren’t overloaded, and though that might sound a lot, we had over 50,000 people check out the video course…

So grab it while you can!

Check this out now -Digi Traffic Accelerator
Cheers,

Andy

 

Search Engines And Important Key Words

Most people who own a blog or internet website want to receive higher rankings within the internet search engines. Search engine rankings are very important to any website or blog owner. Internet users in finding information about services and products utilize search engines. You need to understand how search engines work in order to achieve higher rankings for your blog or website.

You will need to utilize important keywords for your blog or website. Inputting keywords into your blog or website will allow internet users to find your products and services, which you are offering. Do not merely stock your blogs or website full of hundreds of keywords, this is frowned upon by search engines such as Google and will actually lower your rankings or even cause your site to be de-indexed and sent into internet oblivion.

Input good information often into your internet blogs. Search engines recognize fresh content supplied by your blog or website. This will drastically improve your rankings within the major search engines. Other website owners will more than likely want to link to your blog or website if they find that you are bringing in fresh and new content, which does attract new visitors. New visitors should always be considered possible customers.

Adding relevant web pages to your website is a great step in increasing your rankings within the major search engines. You want to achieve this because more internet users will be able to find you in such a way. You must be consistent with adding pages of good information to your website. This will eventually lead to more visitors, which will turn into more potential sales.

You will want to add an auto responder to your website. Mailing good content to people who subscribe to your website will increase the number of visitors to your website. Upon more people, visiting your website the ranking of your website will increase within the major search engines.

You can give offers of discounted or free products. People generally enjoy receiving incentives as well as discounts and free stuff. This will also aid in linking your mailing list to your website while attracting more people to your website. This is a wonderful marketing strategy, which can be utilized in increasing your rankings within the major search engines.

Submit your content to article directories. One such article directory is EzineArticles.com this is a wonderful, as well as a popular article directory which you can submit relevant information to in the form of articles. This will aid in increasing your website rankings within the search engines while allowing visitors to understand that you are an expert on the products and services, which you offer.

If you apply the tips, which I have outlined above, you will find your website rankings will improve over a short period. You must continually add to fresh new relevant content to your blog or website, which entices your visitors to want to learn more about your services or products. More visitors to your website equal more potential sales and this is the very reason why you are in business.

Video Squeeze Page

Video Squeeze Page

Make Money Online with Video Squeeze PageOne of the challenges of building a business online isn’t necessarily unique to the internet; building trust with potential customers. This can be a challenge offline as well. One of the best ways, online, to overcome this challenge is to build an email list and provide your readers with good information. Although list building is one of the main tennants of internet marketing and a subject you can study for a long time you should know that getting them to sign up for that list can be done easily with a video squeeze page.

If you are not familiar with the term “squeeze page” it is simply a page that has only one purpose: getting someone to sign up for your email list or newsletter, simply put, you now have a list of names and email addresses that you can send various types of information to….. of course what you send will depend on what your website or blog is all about, you might want to teach about a subject or you simply might want to sell your list members something related to your website….. of course, a combination of the two is what you should strive for.

Here’s some important video squeeze page facts:

This page has no ads, no links to other pages on your site or other website, nothing but a form to sign up which is called an optin form. Don’t distract from the main purpose of the video squeeze page!

Your visitors will have two options: optin or leave. That’s it. Squeeze pages are also called capture pages since they will capture the contact information from your visitor.

But, you may be wondering, why should I go through all that hassle? The reason is simple: on average someone will need to have around 7 unique contacts with you before they learn to trust you enough to actually buy from you. The previous sentence is one of the most important internet marketing lessons you can learn…… memorize and practice this axiom!

If they only visit your website once, which is what almost always happens, how can they get to know you? They can’t. But, if they sign up for a newsletter or email list and if you provide them with a lot of interesting and helpful information over time they can learn to trust and like you. So make sure you offer them something of value when they come to your video squeeze page. Your first message after they download your gift could be an email with something like “Hey Joe, did you read the second paragraph on page 5 where I tell you how to get a $500 piece of software FREE….. others have to pay full price! I can almost guarantee if they read your email that they will open up the book you sent from your video squeeze page and go straight to page 5!

And that is where a well made video squeeze page comes into play. Most squeeze pages have the same basic elements:

1. A curiosity inducing headline. You want to grab their attention right away. Usually something that makes your free offer seem irresistible to them will make a good headline.

2. An irresistible free offer of some sort. Most of the time people will give away a free ebook or report on some subject related to the niche market they are in. So, if you are in the bird watching niche, you may want to compile a free report on the best equipment to use when bird watching.

3. Bullet points underscoring the great information that is included in your free report. Make them really want to have it. Tease them with the thought of what they will be missing out on if they don’t sign up.

For step 3 many marketers will use videos. Making a short video can get your message across much more quickly and in a more entertaining method than just plain text. More and more people click on the video link before even reading a word on the page. That’s why its important to make your video squeeze page short, to the point, and something that creates interest to know more.

You can use the video to briefly explain the benefits of your freebie than place the bullet points underneath. Even if you use video you will still want to include a compelling title to draw their attention.

More and more of your website visitors will be “skimmers” who don’t really like to read very much. For them, adding a video squeeze page can be the best way to get them to sign up for your email list. Getting your message in front of your audience in the best format to engage them and you will get many more sign ups for your list. And don’t forget, a video squeeze page will work for any niche and it works for both online and offline marketing. Video Squeeze Pages pull in even better results when working with offline or local businesses!