A friend asked why his site was showing up on the first page of google when compared to the other pages. Nice problem to have……right?

Anyway, I tried to answer. First here is his question:

I have 2 questions to the following:

How can a page from a site i have with a Google page rank of 0 and Alexa of 952645 with a keyword “wood relief panel” and Results 1 – 10 of about 3,030,000 for wood relief panel.
appear on page 1 of the Google search .

Below are the screen shots and the relevant links :

Quote:

http://www.google.com/search?q=wood+relief+panel

Your site is ranked #8 in my SERP’s for the search results on “wood relief panel”

I checked the page rank of most of the pages on page one, none have any pagerank.

google internal pages indexed 1500
Yahoo…external links 455

seoquake shows:
external links 53
internal links 176

The site below is #7 and right above your listing.
the site:

https://shop.theanimalrescuesite.com/store/item.do?itemId=39282&siteId=310

is ranked #7

it doesn’t have any pages indexed by google
it doesn’t have any external links in yahoo
seoquake shows:
internal links 219
external links 16

This is result #3

Site: http://www.novica.com/itemdetail/index.cfm?pid=68582

Pages indexed by Google =0
External links…Google =0

yahoo external links =0

seoquake shows:
internal links = 43
external links = 66

Also your keyword density is 4.86 for “wood relief panel”…..higher than most of the other pages.

Almost always it your position depends on links. Of course there are other factors but if your linking pretty well explains why you are showing up on page 1

I bet if you were able to get some keyword anchor text for “wood relief panel” and included the keyword phrase as alt tags for some of your images on that page you’d find yourself even higher.

This is just a brief look at your page and the others. I’m sure someone else can do a more thorough job, but looks to me like you’re all without pagerank, not that it matters much, and most of the top pages have linking similar or less than yours. One thing in common is that a couple pages ranking higher than yours have “wood relief panel” in their alt tags of the images.

Hope that helps

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What is Manual Link Building and Who Uses It?

Manual Link Building is a the method of gaining incoming links by going to a search engine (search engines) and requesting various sites to link to yours.

Many people believe that the best way to get links is to hire a service that does all of the grunt work for you. After all, building links is patience-testing and tedious. But others believe that there is still a place for manual link building in the small business world.

Manual link-building is becoming less and less frequently used in business but it remains to be one of the the most inexpensive and effective ways for small businesses to rank well in the search engines. And it works especially well for local-specific businesses.

Most would agree that it wouldn’t be the smartest move for small shops and local businesses to spend months (or years) publishing articles and participating in social networking until they start to get enough of their content linked to in order to improve their search engine rankings. Even if they do offer great content, this does not mean they will be linked to. This is especially true for the types of businesses who don’t really need to do business over the Internet. They still need to be found on the Internet, however.

If you run a small business or you are doing SEO for a small business, keep in mind that it is okay to find some local directories and manually request some links. Of course, those few top paid directories like Yahoo, BOTW, and Business.com, are the ones that Google especially admires so it can’t hurt to request help from them as well. You can especially win out if you don’t have much competition. Just a well-optimized website and a few quality incoming links could easily get you on the first page of any of the major search engines.

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Another reason you might want to go with manual directory submission (even if you aren’t a small, local business) is because the most respected and reputable directories have their own custom application script which means you must submit to them manually. Automated tools simply cannot fill in those unique forms. So directory submission services that use automatic tools to submit usually end up submitting to lower quality directories that won’t really do anything to improve the ranking of your site. While automatic submission tools can fill in the forms on certain submit pages, they don’t always fill in the date properly so the submission may be incomplete. But it’s not uncommon in a situation like this that the report you receive says your submission went through when in reality it didn’t. If the category is not identified correctly, a service will fail to submit as well. These are just a few reasons you want to steer clear of submission services that use automated tools.

You can, however, opt for submission services that do the manual link building for you, without using automatic tools.

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How Can Link Building Services Help You?

There are many ways to be successful online and many strategies to get traffic to your website. But when it comes to ranking high in the major search engines so that your site actually comes up when people type in a search term that’s relevant to your business, link building is definitely something that you want to be putting some time and effort towards. Link building does take time, it can be frustrating, and you do need patience and creativity to reach your goals. That’s where link building services can really help you out.

If you go online searching for a link building service, you won’t have any problems finding one, or even one hundred. There aim is to get you, as their client, on page one of the major search engines. You’ll see that prices vary greatly from service to service and what they offer may not be so easy to figure out. How do you go about choosing the “right one”?

All link building services create a situation for you that you would have a hard time getting on your own if you are just starting out. They link to your site and they promote your site to others.

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Here are a few of the many services that you can benefit from:

Backlink Solutions offers different levels of membership. The more you pay, the more links you get from higher-quality sites. One feature of this services is that it also offers social bookmarking as a means of gaining popularity. Social bookmarking is a bit tricky to use in your own link building efforts so it might be worth a fee to have an expert take care of it.

Unique Article Wizard is another link building service that you can try. Their main feature is the enormous amount of links they can get you very quickly. There is a bit of a learning curve to use this site effectively and a 24-hour wait time before your articles go live. With this one, you may actually have to be careful of overlinking as well.

Search engines aren’t exactly thrilled about the use of special services that build your links “inorganically” but these services are here to stay. As long as incoming links remain an integral part of effective SEO, they will be in high demand. Many webmasters regard services that help them build their links as that start-up they needed to get their site going.

Pretty much all these types of services have a team of people or their own software that helps them submit links the proper way. You need to make sure this is the case because if it is done the wrong way, your site may get kicked out of search engine rankings completely.

Building up your incoming links with social bookmarking, directory submissions and other methods takes quite a bit of time. Link building services take care of the burden in exchange for a fee that many webmasters are happy to hand over.

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Many people know about how getting links to your website from other websites gives you a boost in terms of SEO (search engine optimization). But did you realize that you can actually get similar results with internal link building? The way that your blog or website is set up can have a significant impact on your search engine rankings, especially if you have a site with many different pages. There is a right and wrong way to go about internal linking.

The image of a chain is a great pictorial reference to the interent or world wide web and your web pages. It’s the links that are on websites and webpages that tie the internet pages together. If you don’t use links correctly, you will not be recognized for the content on your website. It would be as if there were an individual chain link sitting alongside a completed chain. The individual link would have absolutely no purpose.

External and Internal Links are a concept that will be totally foreign to the newbie marketer and website builder. However, as in all things….keep at it, read some resources and do some research and soon you’ll began to understand the importance of external and internal links. This article mainly speaks of internet links and is an easy place to began to learn about linking!

Keep in mind that there are three factors of internal linking that you need to address: site navigation, in-context linking and anchor text.

Site navigation is how your visitor will move through your site. This is the first step in getting your internal link building set up correctly. Basically, you will want to be linking to your best pages from the navigation menu. It doesn’t matter if those pages are main categories or just regular pages. In most cases, you’ll have two navigation menus. One will be for the whole site and the one purpose of this is to show your visitors the main sections of your website. The other navigation menu will be for informational pages such as those that have your contact information, a description of your site, etc.

One thing to keep in mind is the proper use  of keywords when contimplating an internal linking strategy. Using long tail keywords with low traffic almost guarantees traffic to your desired pages. Finding these keywords is a little tricky but you can find them using one of 2 keyword tools:

• MicroNicheFinder
• Keyword Research Pro

I use both these tools and it’s amazing to see what happens when you spend 10 minutes looking for some keywords to use in a daily blog post. It can happen immediately or sometimes 6 months down the road, but suddenly you’ll find a significant increase of traffic to those pages and keywords!

In-context linking is just what the name says. Links that are within the context of your website or blog’s text and not in a list or navigation bar. Search engines prefer in-context links to link lists so it’s important to make sure that your related posts or web pages are linked to each other through your in-context links. How often you do this depends on how expansive your site is. If you have a relatively small blog or website, you don’t want to be using a lot of inter-linking. Choose the most important keyword phrases and link them to your most important pages. If you do have a larger site, feel free to use this method a little more liberally. Interlinking on a large site has a much greater effect than it does on smaller sites.

Anchor text is also very important for search engine optimization. Many people make the mistake of turning “useless” words into links. For example, you can include the phrase “Click here” and link it to the page you want your readers to be taken to. Or you can use the phrase “Get marketing help here” and link just the words “marketing help” to the page. Marketing help is a much stronger anchor text word to use. Not many people are searching for the term “click here” on the internet. You need to tell the search engines what words are relevant.

If you can keep these three internal link building elements in mind, you can either get started on the right foot with a new blog or website or you can re-structure what you already have online fairly quickly and easily.

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If you are involved in internet marketing in any way, shape or form, you need to know Web SEO PPC and how they work together. SEO is the acronym for Search Engine Optimization which, in layman’s terms, means making sure that whatever it is you are advertising ranks high in the search engines (like google, yahoo and msn) so that potential customers can find your business. PPC is the acronym for Pay Per Click which is one form of advertising that you can do on the internet.

Let’s define Search Engine Optimization more clearly. When anyone does a search for information on the internet, they type in words to their preferred search engine like Google, Yahoo or Msn. The words that people are typing in are called keywords or keyword phrases. All of these keywords are tracked, so the search engines know how many times a keyword or keyword phrase is typed each month. And the search engines provide these numbers for you for free (or you can buy many keyword tools that offer more detailed and organized information). when you are doing your advertising on the internet, you’ll need to know what keywords people are typing in so that you can include them in your ads.

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If you are advertising by writing articles about your business, the keywords must be placed in specific locations and quantities in your article. If you want your website to come up in the search engines, you also must make sure that you are using these keywords correctly. The proper use of keywords is one part of excellent SEO. The other main part is having links to your site or articles. If you have another high-traffic, high-quality site that links to your site, then your ranking goes up in the search engines. If you are using your keywords correctly and obtaining enough quality links to your site, when someone does a search on the internet for something related to your business, you will be more likely to come up somewhere on the first page of results. This guarantees you more traffic for your business.

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The next vital component in Web SEO PPC is the PPC (Pay Per Click). Pay Per Click is a form of web advertising. With this form of promotion, you write a small advertisement that targets one or several specific keywords that are related to your business. You will make a bid on whatever keyword(s) you choose. When someone does a search for that keyword, your ad will come up on the right-hand side of the screen. Where your ad is positioned depends on how much you have bid for the keyword. If someone clicks on your ad, you will pay the amount that you bid. This is an extremely effective way of advertising because you only pay when you get results.

Understanding Web SEO PPC is a must if you plot to market your business online.

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Anyone who’s been working online experiences severe bouts of “put up a site and never touch it again” …..I’m kidding of course, however, sometimes it becomes difficult to get motivated and go back to update older sites.

I’ve got some really old sites that need to major remodeling and I’ve been procrastinating severely!

The reason is because they are static sites and I want to either convert them to wordpress sites or I want to turn it into a wordpress site. Those really are 2 different tasks. The first instance, I would have to take all exsiting pages and turn them into either wordpress pages or wordpress posts. In the second case, I would leave the existing static site intact and add a wordpress blog, any further additions to the site would be done through the worpdress blog.

One site I want to turn into a membership site and I’ve been researching solutions for turning a wordpress blog into a membership site. It’s amazing how many wordpress membership plugins have entered the scene in the last year….some expensive and all encompassing and some simple and cheap. It’s important to keep in mind the ultimate purpose of the membership. Simple membership sites known as Micro-Memberships are easy to set up and run with the right system and if you use wordpress with a membership plugin….setting up and maintaining these micro memberships becomes very easy. So….my goal is to turn a couple of my sites into these micro membership sites and see what happens.

I have another site with tons of ebooks, videos, smallreports and a variety of other eproducts. I wanted to turn it into a type of directory site that I’m sure you’ve seen, however, I wanted to take advantage of wordpress’s seo capabilities and easy managment, so, I’ve been looking for an ecommerce plugin that would work specifically with digital downloads. I think I found one at Tips and Tricks HQ….in fact you should visit the site because you’ll find a variety of good and free stuff, but they have a very nice eCommerce Plugin for Digital Products that I’m anxious to try out.

My other project is to turn an exsiting static hodgepodge site into a ecommerce site. This becomes a priority because it’s my wife’s site and someting I’ve been promising to do for a long time. Liz is an artist and paints glassware. So the site sells hand painted glasses of various types and other one off art pieces. There’s a shopping cart on the site now that uses paypal, however it is very archaic and shipping and handling charges are a real pain….besides all that the site was one of my first and now looks horrible!

So….I really need to spruce it up and work and getting some traffic to the site. Wordpress is my best option and there are a ton of Wordpress ecommerce themes or storefront type themes. In fact, the options that are available today for creating a storefront or ecommerce site with wordpress are absolutely staggering. I’ve been researching the best method of creating a storefront or just a site that I can sell a few products with for the last month and it seems as though wordpress is a given but the selection of a specific method of creating the ecommerce site is mind numbing.

So, as I go on with my research I’ve decided to compile a list of resources and recommend what I think to be the best solutions to:

• ecommerce with wordpress
• digital store plugin
• storefront with wordpress
• directory type site with wordpress
• membership site with wordpress

Right now I’m leaning toward a WP plugin from Tips and Tricks HQ called WP eStore Plugin for the digital store, it has everything I need. Integration with Aweber, built in shopping cart, instant delivery and security for eproducts, easy checkout, integration with eMember Plugin, integration with NextGen Gallery for digital images, and a whole lot more. I’ll keep track of my progress as I move forward with the selection of these plugins and let you know how they work…..so keep tuned!

As far as Liz’s site that sells physical products, I’m not sure yet. The Market Theme is an ecommerce storefront theme with shopping cart, everything is built in and looks very nice. They have some nice example sites. There’s another theme and shopping cart combination that I just found at Shopperpress.com, it offers even more, though I still need to investigate.

When remodeling any website I would caution you not to just jump into the first thing that looks good. Do your due diligence and make sure your research is good. Changing an existing ecommerce site or creating a new one is not a process you want to go through twice…..especially after pages get spidered and indexed.

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