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How To Customize WordPress For Your Small Business

Learning how to customize wordpress for small business applications is essential for anyone working with wordpress. WordPress marketing has become one of the most popular blogging tools available on the internet today. What a lot of people do not realize though is that it is also a powerful Content Management System that is able to be used for more than just blogging.  When you use wordpress you have the ability to either a blog or use it as a static website, you can easily choose which type of wordpress design would be more effective for your application.

WordPress was originally designed as a blogging tool but you no longer have to use it just for blogging anymore. The fact that it is open source and you can modify it beyond your wildest dreams with wordpress plugins and changing themes not  to mention anyone knowing a little php and html can jump right into the code and start hacking away, gives wordpress so many options that I don’t think any blogging or cms platform will ever catch up. Learning how to customize wordpress for your small business will open a whole new world for you. With just a few updates here and there you can also use it for your website and you can either in conjunction with a blog or no blog at all. Just the fact that WordPress was once originally designed for a blogging platform gives WordPress some compelling advantages. It is designed for easy publishing and changing your content whenever it is needed.  There are also other advantages that are great for small business owners as well.

Using WordPress For Your Small Business

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1. First of all WordPress is SEO optimized. There are a few adjustments that you will need to make but overall there are several SEO benefits that WordPress provides to you for free.  This saves you considerable amount of time and effort that is usually needed for providing a properly SEO organized wordpress blog. Search Engine Optimization scares away some of the most experienced marketers, however, seo plugins for wordpress make it easy even for the newbie!

2. Another great advantage of  WordPress for small business owners is that the content is easily updated and you will not even have to know any HTML to get it done either.  You can easily create new pages or edit your existing pages using a simple rich text editor. This is another great way for you to save money when you are first creating your site. WordPress is the favorite platform for those doing offline marketing.  As the website developer, you can easily set up a wordpress blog for any business and then give the owner simple permissions to add blog posts only.

3. There are also thousands of people in the internet world that create extensions of the WordPress program.  Understanding how to customize wordpress can be learned in Rockstar WordPress Designer…..and even the novice web designer can pick up a couple of tricks that will allow you to customize wordpress themes! Just think how many free themes and ratings, among hundreds of other options, are available to you for free.  For those working with a tight budget, you will not have to pay the hefty price you would normally have to for a web designer because these extensions will allow you to do it for yourself. I found 2 sources for very professional looking wordpress business themes at Gabfire Themes and StudioPress, they both have amazing flexibility and I would probably say they aren’t for the novice wordpress user.

4. If you happen to run into a problem or wish to add on custom features, it is very easy for you to find support as there are thousands of  WordPress developers available on the net. All you need to do is type in WordPress support in your favorite search engine and you will be amazed at the results that you will get.  Although if you’re like me, you really want to understand how to customize wordpress themes so you don’t have to pay someone else!

5. The final benefit for small business owners is that WordPress is easy to install. There are many companies that also offer help with your quick install to get your site up and running in no time. They will install needed plugins and help you on your way to getting your first blog post online.

As you can see there are several different reasons why WordPress would benefit your small business. Gabfire themes has a variety of themes for any local business or local business directory, while Brian Gardner’s StudioPress offers some amazing business themes that can make any one man operation look like a major corporation and make a major corporation  look like a million bucks! The key fact all revolves around either you knowing how to customize wordpress or hiring a designer who confidently knows  how to customize wordpress themes.