Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

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Link Building Basics

Why You Need To Know Link Building Basics

Internal Links

Internal Links

If you have any sort of business online, you need to understand link building basics. First of all, you must accept the fact that, yes, you are going to need to get incoming links to your web content (whether it’s a blog or website) in order for you to start getting pure web search traffic. Here are some ways to get links to your site.

Article submission is one very effective method. If you can create a quality article that’s approximately 500 words long and submit it to the many article directories, you will be getting lots of inbound links before long. The key word is “quality” – the better the article, the more valuable it is to your audience, the more this will work for you. Instead of sending the same article to 100’s of article directories use UAW to send a unique version to each article directory…..multiplies the effectiveness of article marketing by 1000 times or more!

Directory Submission is another one of the easier link building basics. There are more link directories online than you can possibly imagine. All you have to do is find the most popular ones and submit your site. Some are free and some will charge a fee. If you do pay a fee, make sure that the site has a high google ranking and gets a good deal of traffic.

Try social bookmarking. Using the social bookmarking sites StumbleUpon, Digg and Technorati (there are hundreds more to choose from) is a great way to get links to your site. Just register and submit your site or articles for people to bookmark. This gains you more popularity and more links. Smart use of social bookmarking will create some very nice and effective backlinks for your blog or website…..start now for immediate traffic.

Another method is to use offline advertising. With more and more people becoming “net saavy” and, more specifically, “net business saavy”, you can start to stand out by focusing on the world that’s offline. Go to conferences or conventions in your industry and hand out your business cards. Once you start building relationships with people in person, it’s much easier for you to get them to see what you’re up to on the Interntet. You can take this one step further and interview some people who are key in your industry. If you can manage to get a hold of someone who is an expert and who is not usually very public with his/her answers, you’ve hit the jackpot.

Giving away stuff is another way to get people to link to your site.  Hold a contest to get the interest of others or, even better, build an online tool collection of the sorts of instruments that people need. An example of this is a mortgage calculator. . .you get the idea. You can come up with your own ebook and offer it for free in exchange for feedback about your site. You can offer free samples of a product that you sell or promote. Again, there are lots of ways to shape this concept to fit your business and site.

Distribute Videos to video submission or video directory sites. There are many youtube type sites on the web, submitting your video along with an brief description ….including your website address can bring in a ton of unique traffic. Mention your website or blog in the video…in fact, offer a free ebook or piece of software in the actual video which forces the viewer to figure out how to get the book or software. Common sense prevails, the more valuable the book or software, the more desire and effort the video viewer will expend in an effort to get your freebie. You could locate some of the free video submission sites or you could use a service like Traffic Geyser for automatic submission of your video to 100’s of sites, along with audio and pdf submission…..WARNING…this tool is for serious internet marketers only! Here’s a little secret ……Google still gives extra weight to video’s so your backlinks will count more than a standard link!

Hopefully you’ll start to use some of these link building basics to gain more incoming links to your web content.

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A. Tagging is a way users can classify or organize and categorize data, and is common on many sites including social bookmarking sites and folksonomies. How it works is users attach tags to data items like web pages, their blog entries or even photographs they want classified and categorized. Tagging is not the same as the Semantic system, which allows users to categorize information using unique identifiers rather than common tags. Relationships in a Semantic environment are more specific than in a tagging environment. For example, when one tags a blog page, they may tag it with terms like, “internet marketing” or “summer picnic” whereas when one classifies information semantically, they will tag the information using a unique identifier. If someone classifies a web blog entry for example, they may identify it using the blog author’s name, the date of creation and the source of content used to create the blog entry.

Q. I still do not fully understand Web 2.0. Can you expand?

A. Web 2.0 is a client-sided application, meaning end-users, people sitting at their computer, can categorize, tag and store data on the Web and share it with others. For example, let’s say you bookmark 3 of your favorite sites. Usually, when you visit another computer, your bookmarks will not show up when you log in. When you use Web 2.0 technologies however, you bookmark your favorite sites to public forums, so you can access them from anywhere. At the same time, anyone else can access your favorites from any computer anywhere in the world. Some call this “intelligent” sharing of data. It is certainly a new way to classify and navigate information provided on the Web.

Q. How can I learn more about this exciting new technology?

A. The best way to learn more about Web 2.0 is to visit sites that use this technology. Keep in mind the technology itself isn’t “new” it has existed for some time. People are finding new and interesting ways however, to use this technology to their benefit. How can you take advantage of 2.0? Here are some places to check out:

* Squidoo.com* YouTube.com* MySpace.com* Del.icio.us* Technorati.com* Digg.com* Flickr.com* Blogger.com

You can also Google the term “Web 2.0″ and see what comes up to learn more and to access more sites using this technology.

Q. How do I use a weblog? Isn’t it dangerous?

A. To use a blog or web log, all you have to do is set up an account. Anyone can set up a blog these days. Most people uses blogs as online journals or commentaries. You can share photographs of family members; you can share personal insights about political subjects or subjects you feel passionate about. The danger comes when someone uses blogs in a slanderous or malicious way. You should note that their may be some repercussions to posting your opinions on the Web. In some countries, people have been arrested for information they placed on a private blog. You should also know that when you post information to the Web, you are placing your personal information for the entire world to see. So if you do not want something public, do not post it on a blog, or keep your blog private.

Many people, including media moguls now use blogs to deliver news information on the Web in a consistent and timely fashion. As more and more people turn to the Web for information and advice, it makes sense to put information on the Web for others to access. People can comment on your Blog entries if you set up your blog in a way that allows them to do so, but this isn’t always a necessity. Some people prefer others do not comment on their blog, because this may result in spamming.

Q. What is RSS?

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As a benefit, these sites may include more information than traditional strict “book” type or “knowledge based” learning centers. Most of these sites work on the premise that communities will band together to provide honest and positive information, rather than work in a malicious or malevolent way.

Wikis are less of a tool for self-promotion than some other common Web 2.0 interfaces like social bookmarking sites and blogs. There primary foundation is a content based site and community of people gathered together to learn and grow. Many are globally based.

To find information in a wiki, one can often rely on an internal search engine that will look for data using key search terms, much like one might look for information on Google or any other mainstream Web application.

Other Applications

Of course, there are many other types of Web applications that quality as Web 2.0 interfaces or platforms for users. Consider for example, YouTube, which allows users from all walks of life to create streamlined video clips to the world at large.

Once again, this site is one that commoners and celebutants alike have attached to. Users can post any type of video clip they like using a simple web cam. Many provide parodies of political figures and celebrities, while others do nothing more than film ordinary events. Not surprisingly however, YouTube and sites like it are among the fastest growing on the Web, because face it… people like to see other people in action.

What We Learned

There are many types of sites one can categorize as part of the growing Web 2.0 base. These sites are user-friendly sites that promote socialization, collaboration and community building. These sites are also frequently used as a platform for small businesses and entrepreneurs to introduce their products and services to the public without blatantly advertising them.

Many Web 2.0 sites, including social bookmarking sites, have existed for centuries. They are only now gaining popularity as people begin to realize the potential for boosting business and page ranks. These sties are also idea for individuals that just want an opportunity to communicate with a global community. Of critical importance in the future will be finding ways to help keep these sites “spam” free and user friendly. As with any technology, Web 2.0 has its criticisms, including the likelihood that the sites will become corrupted by malicious individuals whose sole purpose for posting is “spamming.”

Now that you have a better handle on what Web 2.0 is and how people use it, let’s review some frequently asked questions.

Web 2.0 Frequently Asked Questions

Now that you know a little more about Web 2.0 and how you can benefit, let’s explore some less commonly understood questions surrounding this incredible technology.

Q. What is the Semantic Web?

A. Semantic technologies often promote Web 2.0 sites. The Semantic Web enables users to create files explaining relationships between data sets. This technology allows for greater data integration and helps users classify and categorize information. Many also use the term “digital library” to identify these types of sites and this technology. It is the platform from which social bookmarking and other taxonomy type or categorical sites are created from.

Q. What is tagging?

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One of the reasons web logs are popular for marketing is they allow users to provide content that is updated frequently. You can post daily, weekly or monthly. The more frequently you post information to blogs, the more likely you are to maintain your page ranking.

Like social bookmarking sites, blogs are not anything new, but are now gaining more attention and popularity among individuals, communities and online entrepreneurs and marketers. People are using them in many ways, even politically, to announce their passions, beliefs, purpose or to pitch their products and services while providing visitors with valuable content and information.

Like social networking sites, blogs are targets for spammers, who frequently post spam and links to junk sites in the comments section of blogs, so most webmasters will have to monitor this to avoid clogging their blog with unnecessary spam.

Everyone these days, from celebrities again to political commentators use blogs to deliver information and news to people throughout the globe. There are private and public blogs, blogs focusing on entertainment, those focusing on politics, the media and people. Even corporations are starting their own blog campaigns to encourage people to investigate their company.

Of course, as with anything there are problems with blogs and potential concerns. For example, many people do not realize the consequences of posting potentially negative or defamatory information on their blogs. Yes, free speech is important. But bloggers beware, there are many instances where bloggers have been cited for liability or defamation. Make sure if you communicate you do so wisely and with good intent.

Folksonomies

An interesting name for an interesting concept. These are sites that allow users to categorize and classify information on the Web, including websites or pages, photographs and other information like links. Users can classify information using tags, or special labels containing brief information about each categorized piece of information.

An example of a popular “foksonomy” site is Flickr, where users can classify and organize and share photographs. Yet another is del.icio.us that allows users to tag and classify information ranging from web pages to links to blogs and more. As with anything, once information is tagged and categorized, it becomes more easily and readily available to the public. Think of tagging as a unique way of creating navigation bars, bars that reside throughout the Web or that are easily accessed through multiple portals on the Web, rather than through a single web page.

Tagged sites are more likely to be picked up by search engines, though some people will refer to popular folksonomy sites to find information they are looking for rather than rely on popular search engines including Google.

There are some disadvantages of using categorical sites as these. For one, the tagging “system” isn’t really well defined. Because there are no exact rules or regulations defining how tags should be implemented or inserted, many are inserted inconsistently. This can make navigating these sites a bit tricky.

However, if used wisely, folksonomy sites and tagged pages are an excellent way to provide information to the public in an easily navigable format. As with anything, entrepreneurs and other small business owners can use these sites to help promote their products, services or link to their web pages or affiliate marketing sites on the Web.

Wikis

Another example of Web 2.0 in full force is the wiki. These are websites that allow individuals to add, edit and even remove content. Many act like an encyclopedia, like Wikipedia.org, where users can add content creating a global online dictionary or encyclopedia of sorts.

The problem with such sites is the information provided in the sites may not always be accurate. Remember, anyone can log into the site and edit, remove or add information, so most “wikis” need some form of monitoring.

This usually comes in the form of community collaboration, where a group or wiki community work together to make sure any and all users are engaging in reasonable and acceptable practices when adding information.

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Web 2.0 sites differ in their mission and purpose from traditional web pages. Some provide users the opportunity to share personal biographies, pictures and journals. Examples include sites like MySpace.com. This fast and growing site is popular among the young and old. Even celebrities use the site to post pictures, update their fans and promote their latest shows or movies.

One of the advantages of Web 2.0 is users can use it to express their opinions or passions, but also passively promote their products or services in the process. Here are some other common sites characteristic of this new trend.

Social Bookmarking Sites

Social bookmarking sites are sites that allow Internet users to classify and share their Internet bookmarks or favorites with others. They are similar to social networking sites, where users share content, personal photographs and other information. Social networking and social bookmarking sites alike both work to promote a community-type look and feel.

While the intent of social networking sites is more to create communities of like-minded people, social bookmarking sites concentrate more on increasing the popularity of common Internet bookmarks or favorites. You can tell the whole world what your passions are, and increase the page rank to your favorite sites, by placing tags on them and listing them in social bookmarking networks.

Social networks are nothing new, they have existed for decades on the Internet. Only recently however, have people taken a keen interest in their potential, especially from a marketing perspective. Think about it; you put bookmarks to all your blogs, sites and lists in a public forum. Others can link to your sites and click through to visit your sites through the social networking site you list with. You increase knowledge and awareness of your sites and also get free advertising and targeted traffic.

If the quality of information you provide is worthwhile, chances are you benefit tremendously from this new technology.

There is little difference between the two technologies, many use them as one in the same. If you do plan to use social networking or bookmarking sites to publicize your content, just be sure you do it in a non-threatening, non-confrontational and legitimate manner. No one likes a spammer, and you can spam social sites.

Remember, people join these sites and post information because they want quality links and information from real people. If you use the sites as a general “bulletin board” or classified ad, you diminish the value and might even get booted off.

In fact, one of the more commonly cited “drawbacks” of these sites is they do not rely on a standard set of tagging or keywords, so people can often set up unclear tags or fill the site with misspelled tags in the name of driving more traffic to their sites. Many sites are more likely to corrode as people use them more as a page rank boosting or search engine tool than to provide valuable information. Don’t book the same site repeatedly or you will get into trouble.

Weblogs

You’ve probably heard the term “blog.” This is short for web log or weblog. This is a site that allows users to create journal or diary-like entries in a chronological way. Users often post blogs or short entries and articles on information they are passionate about or have an interest in. Still others focus on providing content about news, entertainment or political commentary.

Many use these as online journals and diaries to communicate the latest and greatest events with their friends. Most bloggers now include photos and other graphic elements in their web pages, along with basic text. You can even use MP3 or videos to enhance the quality of content provided in blogs.

Most bloggers allow visitors to post feedback or comments about their blog entries, so in some ways web logs serve as a mini community or forum. Popular blogs may receive hundreds of visitors every month. There are search engines whose sole purpose involve tracking blogs and related sites, including Technorati.com for example.

Strategies For Social Marketing Through Traffic Geyser, Articles and Blog Success

When creating a social network marketing business on a serious budget the good news is that, the most effective strategies that you can utilize are free if you utilize social networking websites. As I mentioned before, Jack Humphrey and Howie Schwartz are some of the best teachers for social marketing, these guys were among the first to harness the power of social marketing.

A good place to start is with article marketing. Writing articles is a wonderful way to put your products and services out there for internet users within online communities. Proper use of keywords will bring the desired traffic to your site for increased sales or optins.You can utilize Google to find numerous articles directories, which you can submit to. Make sure you do not try to add identical articles to numerous directories. Don’t submit plr articles, please ensure that each articles you submit are copyscape free as well as unique material. Article Marketing Domination is one of the best courses on article marketing. You may think you simply need to write an article and submit it. In part, that’s true. However, you’ll make many mistakes without reading a book like Article Marketing Domination! Submitting your articles to social bookmarking sites will skyrocket your traffic….only if you know how!

ttm-dvdpluscase250Blogging is a wonderful way to inform internet users about your products and services. You can utilize blogging for your business marketing needs. Try creating different blogs that contain network marketing tips as well as one for your business website.
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One method involves creating your own network of blogs on different hosting companies….then use social marketing to draw some attention to these feeder blogs…just don’t over do it. If you’ve been reading my posts I’m going to repeat myself, Jack Humphrey is simply the best when it comes to teaching others how to blog and you want to check out his membership at BlogSuccess.

A personal blog is great to have as well. You can brand not only your products and services but also yourself. Be careful with branding though, if you’re interested in branding yourself the only way to do it is slowly and over a long period of time. Keep in mind that branding is rarely effective unless you’re a big company like McDonalds or Coke. Although you might want to sell yourself first before you begin to sell your products and services. It’s just a matter of people being comfortable with you in a world full of scammers, especially if you’re working in the internet marketing market. Finally, you’ll want your blog to contain interesting and helpful information since this will enable you to stand out from the crowd, don’t waste your time trying to brand a spam blog.

The goal is to utilize social networking websites for your network marketing demands. Twitter and MySpace are wonderful social networking websites, which offer many features and benefits for anyone who wants to market their products and services. There’s a number of different strategies that can be applied when using these sites, however, the most effective is to use your social marketing site to inform and corral any visitors you might have….that is give them something they need and point them to one of your optin pages.

Next you need to avoid one big mistake. Do not add numerous friends’ right too quickly for this could enable you to get your profile or account disabled or possibly even banned by the social networking website. Make sure you educate yourself on the rules and regulations upon the social networking websites. Spamming and bookmarking your own sites is the quickest way to get yourself kicked off any of these sites.

You can try video marketing for promoting your products and services. YouTube receives millions of visitors daily. There are many other video sharing websites, which you can post your unique content. Proper use of video marketing can bring in a swarm of traffic. Here’s a secret, video marketing works great and it requires work…..that’s a 4 letter word for most, consequently most marketers will only put up a video or 2 and call it quits. Why don’t you try this. Create some videos, maybe 10…20 would be better. You can get a 30 day trial of Traffic Geyser for $1. Traffic Geyser auto submits your videos to 100’s of video submission sites, it cuts the audio out and submits them as podcasts….it also submits them to social bookmarking and marketing sites. You’ll get tremendous penetration and get ready for the hordes of traffic. Since you have Traffic Geyser for 30 days, create some more videos and keep submitting them. I promise if you do this for 30 days you’re life will never be the same.

One more tip on video marketing. An easy way to create videos is to grab a PLR article, read the article and record it. Use Camstasia to put together a video of images from a free image site like http://www.sxc.hu and your audio recording of the PLR article. You could easily do 2 a day for the 30 trial of both Camtasia and Traffic Geyser. Just make sure you send the traffic to a site that will allow you to monetize the traffic quickly and easily.

Numerous forums, which you can join, are network focused. Network marketing forums can provide you with communities, which are geared toward your particular niche. You can utilize your blog URL or the URL for your lead capture page with your signature line to direct people back to your business website.

Network marketing forums are very helpful to internet users and can teach you how to add effective content to your web page while allowing internet visitors to click on your business links.

You need to display your talents. Some people enjoy writing while other internet users enjoy talking. Video marketing might suit you more than writing articles. The most important factor is to select which strategies, which not only work for you but your business. The above examples are relatively free and will cost you nothing but your time. You can create wonderful results for your network marketing demands if you are persistent and focused on a regular basis.