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How to Maximize Your Autoresponder for Optimum Success

Copyright (c) 2009 Aldo Gonzalez

An autoresponder is one of the great inventions that the Internet has given to us. However it is only as good as you effectively use it. In this article we will take a look at a few things you can do to maximize the use of your autoresponder.

First of all you should keep in mind that you are building a list of people that can pay you back many times over in the future. Your autoresponder is an easy place to store names and e-mail addresses for future follow up. If you properly use it this can to continue to work as helping you build as large of a list of possible.

The next thing to keep in mind regarding your autoresponder is building relationships with your subscribers. Your ability to view these people as more than a name and e-mail address is paramount to your success.

One way to do this is put the emphasis on building relationships with them. You do this by addressing their needs and communicating with them beyond the normal selling focus.

There are multiple ways to develop relationships and build a list with an autoresponder. One thing you can do is put a sign up for them on every webpage and blog page that you build. Put these above the fold where people can see them and make it easy for them to subscribe.

Encourage people to subscribe by offering valuable freebies that entice them to trade their name and email address for your offer. Then communicate with them on a consistent basis so they get to know who you are.

One thing many Internet marketers do today is combine their autoresponder and blogging efforts. There are several ways you can do this!

For example when you make a blog post you can send out a mailing to your list notifying them about it. In that e-mail message you send a short couple of sentences and include the link to your blog where people can click to get the rest of the article.

On the flip side when you make a blog post you can include a subscription link right in the text of the blog article where a person can get more information by subscribing to your autoresponder. These are two effective ways to build your list and drive traffic to your blog.

There are many different autoresponders available on the market today and two of the best are Aweber and Getresponse. Because these are fairly inexpensive to use you do not want to cut corners on this valuable tool.

Aldo Gonzalez has been involved in direct sales since 2002. Mainly focusing in List Building & Attraction Marketing training. Now he teaches and mentors everyday people how to make money online. Grab his FREE Attraction Marketing Newsletter here: http://www.DynamicCashflowSystems.com and learn his guarded secrets.
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Thoughts on Relationship Marketing Techniques

Symmetrical Composition #22I received an email from John Melanson and much to my surprise he didn’t try to stuff something down my throat. You know what I mean…..you’re on a couple of email lists and every email is some big promotion….something you can’t live without and if you buy it you’ll be successful beyond your wildest dreams. ………….I get so tired of that stuff.

Well…John is about to become a guest blogger and he doesn’t even know it :) I thought I’d paste his email here for you to read. I thought there were some great thoughts and if you simply apply them in your business…..I’m sure you’ll get more subscribers, more affiliate sales and….well, just more business.

Hi Scott,

Every day many of us sit down to our computers and we’re
bombarded with advertisements and sales pitches. The same
thing happens when we sit down to watch television in the
evening with our family. Just about everywhere we go we are
being sold to or pitched in some way. This tends to make us
what some refer to as “ad blind”, we just don’t hear the
pitch, we ignore it and move on.

The good news is that doesn’t apply when you’re using
relationship marketing techniques. We don’t want to hard sell.
Think about how you’d like to be sold to and use that
information in your marketing. Don’t do a hard sell. The
hard sell almost never works; and it just makes you look
obnoxious, too.

If your product is good, it will sell itself with a little
help from you. Simply tell the customer the benefits of your
service and why you’re better than a competitor, if possible,
and that should be all you need to do — again, if the price
is right, too.

Is your price high enough to establish its value, but low
enough to be reasonable? Sometimes, you’re not going to get
a sale no matter what you do if the price is too high for
what the product or service actually offers. That probably
makes sense, right? Conversely, though, you may also not get
a sale if the price is too low.

There’s something called “perceived market value” that clients
look for when they’re buying a product or service. And if the
price is too low, the client or customer isn’t going to think
the product or service is valuable enough to buy. So set your
price is right based upon the CLIENT’S point of view, too,
not just yours.

To Your Success,

John Melanson

You might find more info on relationship marketing at John’s site.

How To Select The Right Autoresponder

Choosing the right auto responder is very important because you can produce some very good results with minimal effort just from subscribing to this one service.

Why Is This Important?

It is the primary machine of your business or it is the engine that keeps your business running. Without an auto responder, there is no way for you to be in touch with your subscribers, your prospects and your customers.You always need to stay in contact with your prospects and customers.

Subscribers sometimes become really annoyed if they do not receive their emails because of poor delivery. I also know some that would jump for joy! Some auto responders have poor delivery. With these poorer auto responders, the mail you send out can get caught by anti spam filters, probably blacklisted or their ip addresses have been blacklisted by the spam cops. You want an auto responder that has a good relationship with all the ip providers and can actually deliver your email to the in-box of your subscribers.

You need to be able to access your database of subscribers in order to be safe with a backup copy. You never know when or if a company suddenly goes bankrupt or the company server actually malfunctions and loses all of the data. You want to make sure that you have an auto responder service where you can actually download or upload your data to your computer. What are the important features you are searching for when you are looking to choose an auto responder?

You are looking for affordability. You need something that is within your budget. You do not want to overspend. Next thing you require is an auto responder company with tracking capability. You want to be able to find out the open rates or how often your email subscribers open their emails and you want to be able to measure the click-thru rate. Click-thru rate is how many subscribers click on the link in the email and visit the recommended site. You really need to be able to track these rates.

You also want scalability. As your list grows, is your auto responder capable of handling the extreme growth in the list if it should ensue. This is something that you really should know before choosing an auto responder. Another feature you must ensure is available is exporting because you never know what is going to happen to the server you are with. The service can go down. The server can malfunction. What ever the reason you must make sure that you are capable of exporting the database of subscribers.

My main choice is Aweber. It is known for the best email delivery. On its website it states that it can deliver 95%+ of its emails. The WWW knows that aweber provides the best response. My other choice is GoldbarOne which is an all in one business or marketing solution. It is not really an auto responder. It has the capability to increase your list size by 20 to 50 times. This is due to all the viral tools and the resources the GoldbarOne servers contain. If you can afford both of them then subscribe to both. If you cannot afford both of them then stick with Aweber.

Stephen has been writing articles for nearly 3 years. Come visit his latest website over at Hybrid Cars. People will also find valuable information on Commercial Buildings For Sale. Investment in commercial buildings for sale ensures continuous cash flow for many years for the investor.
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Auto Responders: High Tech Solutions for the World of Online Business

Business moves at a faster rate than ever, and if you want to take full advantage of technology, then you need to be able to get the most out of your mailing list. These are the people who are willing to buy from you, so no matter what you’re selling or what services you’re offering, staying in touch with this list is critical, and a quality auto responder similar to aweber.com is a top notch way of doing this.

Why do you want to use an auto responder? For one, it sets up a template to customize e-mails. If you have a mailing list of any size whatsoever, or in the process of building one, the last thing you want to do is sit in front of a computer and type in 100 e-mail addresses. In addition, you don’t want to give away you subscriber list to anyone.

To keep in touch with your list, which is very important, you want to keep consistent contact. Go longer than a month (and many businessmen swear you should send something every 2-3 weeks) without contacting anyone and you begin to lose that familiarity and trust that you spent so much time to build up.

If you’re going to send e-mail newsletters to your subscribers, an auto responder can make it much easier by sending your message to the entire e-mail list, while setting it up so every e-mail seems personalized. The recipient sees only their e-mail address, and the greeting starts with the name they gave you when signing up for your opt-in list. This definitely builds a foundation that not only makes them feel wanted, but which will be more profitable for your business than if you used a less personal more mass e-mailed method.

There are many different services that offer this type of auto responder service. One example that is popular among many top marketers is aweber.com. This service has over 50 html templates for your newsletter, giving you a wide variety of options to match the best looking template with your e-mails. In addition to this, their tracking information is among the best. They can track how many opened the e-mail, clicked through, signed up for something, etc.

This knowledge is pure gold to the online businessman. Even better is that you only have to produce the content. Everything else is taken care of by the aweber.com services. This even means you can set up the auto response to automatically send new offers every so often to new sign ups. Having an auto responder not only optimizes your chances for happy customers and top profits, but it also saves you your most precious commodity: your time.

Using an auto responder to handle the duties of mailing your e-mail newsletter not only makes sense, but it’s really good business. You save time, build better relationships with your clients, and maximize your potential by using an auto responder. This tool also makes your life calmer and reduces stress, which is always a good thing whether you’re talking about business or normal life.

So if you’re looking to maximize your business’s online potential, definitely look around to find the best deal on an auto responder like aweber.

Thomas Boston, principal of MarketFromYourOffice.com, is an entrepreneur and online marketing expert who specializes in helping small and start-up businesses with branding and website marketing creation.
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Autoresponder Challenges: Unexpected Differences Left Rookie Marketer With Egg On Her Face

My autoresponders seemed to work exactly alike. Sure, if I had tested and used the diagnostics, I would have noticed sooner that something was amiss, but I was too busy just keeping up with the newsletters… My first autoresponder was Aweber. It’s extremely user friendly and I quickly learned how to work it. My list grew too, albeit at a glacial pace. To speed things up, I decided to acquire some additional leads by way of co-registration, which meant that basically the service advertised my newsletter and people signed up. Then it sent me their information, and I was supposed to import them into my autoresponder. But there was the rub. Aweber won’t allow that. So I needed a second autoresponder. As it happened, I figured I would need a shoppingcart system anyway, at least eventually, so I signed up for a shopping cart system that came with an autoresponder and that did allow importing my new subscribers. All was well, or so I thought. I fed in the names, I wrote newsletters, but the response I got was zero. I attributed that to the source of the list and stopped advertising my newsletter. Until recently… when I decided to give it another shot, especially since my newsletter had gotten a lot better lately. I also decided I should sign up for my own newsletter (a bit belatedly), and was puzzled when I got bunches of my messages all at once, and then… nothing. What the heck? When one of my mentors mentioned that he sent out “birthday” greetings (with a special offer) to his list members on day 365 since they joined his list, I thought, hmm, won’t that take quite a bit of math to tally up all those numbers? And then it hit me: Aweber and my shopping cart require different labeling systems: Aweber wants me to tell it how many days after the LAST message the new message should be mailed. So I typically added a “3” or a “4.” And it worked beautifully. I did the same with my shopping cart autoresponder. Alas, that’s why I got them all at once. The shopping cart sent me all messages labeled with a “3” on the third day, the ones labeled “4” on the fourth, and the ones labeled “5” on the fifth. That clearly was not what I had intended. As it turns out, the shopping cart autoresponder wants its emails labeled by the number of days since day zero, i.e., the welcome message! I also discovered that if I added a message with a number that was lower than the number of days a person had already been a member of that list, he or she would not get that mailing at all. Which means, hardly any of the follow-up messages actually reached their intended audience since I had added them with considerable delay. Not a problem for Aweber, but a big problem for my shopping cart. So I sent a very apologetic broadcast to my list and went about fixing things. I renumbered all the messages and then manually reset the affected list members to the approximate date where they had stopped getting messages to get them caught up with the back messages. Hopefully, they will forgive me and remain on my list. Those that do will probably be a whole lot happier with my newsletter now that it will actually arrive when it is supposed to.

Want a user-friendly, affordable autoresponder? Check out my favorite autoresponder

Prefer an integrated shopping cart system? You’re in luck: The world’s best integrated system has a special 30-day FREE trial offer!

Get more of Elisabeth’s tips and recommendations at her web stuff blog.
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Aweber has New Sign Up Forms

Pile of Money

I’ve been keeping my eye on some of the new Aweber features over the last 6 months or so and have to say they have done a terrific job of adding features to their autoresponder service. The training is suburb, seems like they’ve been adding video tutorials and webinars on a daily basis!

One of the new features is the form that you set up on your website for collecting names and email addresses. It looks like they have 100’s of new looking forms that are just awesome! If you’re using Aweber as your autoresponder service, check out features in the “web forms” area.

If you think you’re saving money by running your own autoresponder script on your own domain…..you are dead wrong. First I guarantee you are not getting anywhere near the delivery that you would get with Aweber, second when you finally realize that you need a professional autoresponder service you’ll end up losing at least half if not more of your subscribers.

So, quit wasting your time, efforts and money…..get yourself an account at Aweber and check out all the new features….do it today!

Effective Internet Marketing Through Ezine Advertising

Many people have heard about or utilized E zines at some point in their lives. They know that these are electronic newsletters that are published on the internet or delivered to subscriber’s inboxes.

However, most people do not know that publishers of these e zines have massive mailing lists. Some of these have thirty thousand plus subscribers. If your site is listed within these e zines you will often have an immense surge in your traffic and in customers that visit your website and make purchases.

The question that most people have is how they go about getting there site listed within the most popular newsletters. The first option is to place your ad in an ezine for a price. There are wide variations in prices and availability. Some publishers also offer solo mailings or solo ads to their subscribers and fellow advertisers. These offers allow you to pay the ezine publishers to send your email advertisement to their entire list of subscribers. This is often much more expensive than putting your ad in their regular ezines.

As with any internet marketing campaign, you always want to track your ezine results. This will let you know whether the money that you are spending is giving you effective results or not. Some ezines have mailing lists that work very well, while others are very ineffective. The specific wording of your advertisement can have a huge impact on your results. You want to word your advertisements as effectively as you possibly can so that you can maximize your results.

If you utilize ezine advertising in your campaigns, you should be tracking your results. There are some services that you can subscribe to that will track your ads for you. The money that you will save with these services will be just as much, if not more, than what you will spend if you are wasting money on ads that are not effective and of no use to you.

Another way to effectively utilize ezine ads for your internet marketing is by submitting articles to the ezines and ezine directories that are found all over the internet. Most editors and publishers of ezines want quality content and often do not have any new, effective ideas themselves. If you are a good writer and have interesting topics that attract readers of newsletters, then you should definitely start submitting your articles for possible submission to the ezines.

Having your website get recognition in newsletters for free is a definite way to boost your traffic. However, there is another benefit that is much more important. Every article that you submit to an ezine or post an article announcement site, you have the opportunity to include your URL in the response box at the bottom of the article. This gives you consistent links to your website and gains exposure to your products and services.

Whichever way you decide to go, if you submit articles or pay for ezine exposure, you are guaranteed results if you are doing things properly. It pays to take time to research your options and the available routes before you make a decision. This can save you time and money in the long run.

How To Use WordPress Marketing To Your Advantage

There are a lot of people involved in the business world,  which are using online marketing to advertise their product and services.  As a result there are tons of different options that you can choose from when you are choosing your marketing platform.  One of these effective platforms is WordPress marketing.

WordPress marketing is a free blog service that you are able to use to create your own website for free. You will be able to use your own  domain name and anyone that has access to the internet will be able to view your page by visiting your web address that you choose. You also have the option to sell products and services through affiliate links or you can  promote your own products or services. Often times, when internet marketers are just starting off, they will find an area of interest and start promoting affiliate products until they can create their own.

How To Use WordPress Marketing To Your Advantage

Another popular thing that you can do when you are using a word press blog is to write on something that is very popular at the current moment and post it to your blog. This is a great way for you to start generating traffic to your site.  You can also place ads on your blog for the various search engines and get paid for doing it. Each time a person clicks on the link from your site you will earn a certain amount of revenue. This can be anywhere from a few cents to a few dollars depending on the contract that you may have with the sponsoring company. This is a great way for you to earn an income online.

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1. Plugins:Yet another great way for you to make money with the wordpress marketing system is to build an opt-in list of email subscribers. You can usually achieve this by offering something of value for free, such as a short report, straight from your blog in exchange for the visitor giving you their email address. You would be amazed to see how many people will give up their email address when they hear the word free. If it is a useful item for them you will be creating a loyal customer for the life of your internet business.

You can also sign up for an auto responder, such as Aweber, for a little less than $20 a month and use the email capture form where the customer must enter the first name and their email address in order to receive a free download or free information.  If you do not wish to pay the fee there are free auto responders that are available on the web but they are not as effective. If you would like the best results you’re better off  paying  the $20 a month fee. It will also be able to provide you with better stability and durability than some of the free services may be able to offer. Most importantly, a service such as Aweber guarantees delivery of your email and this is one of the most important aspects of any service offering an autoresponder service. If your email doesn’t get delivered, you’ll won’t make any sales!  Once you have captured a small or vast amount of emails, you can promote your product legally through email and stand to make thousands of dollars as you market to your list over time.

As you can see there are a variety of different ways that you can use wordpress marketing to your advantage. If done correctly word press has the capability to make you thousands of dollars without spending a lot on advertising your product.