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Web 2.0 Basics Page 7

A. Tagging is a way users can classify or organize and categorize data, and is common on many sites including social bookmarking sites and folksonomies. How it works is users attach tags to data items like web pages, their blog entries or even photographs they want classified and categorized. Tagging is not the same as the Semantic system, which allows users to categorize information using unique identifiers rather than common tags. Relationships in a Semantic environment are more specific than in a tagging environment. For example, when one tags a blog page, they may tag it with terms like, “internet marketing” or “summer picnic” whereas when one classifies information semantically, they will tag the information using a unique identifier. If someone classifies a web blog entry for example, they may identify it using the blog author’s name, the date of creation and the source of content used to create the blog entry.

Q. I still do not fully understand Web 2.0. Can you expand?

A. Web 2.0 is a client-sided application, meaning end-users, people sitting at their computer, can categorize, tag and store data on the Web and share it with others. For example, let’s say you bookmark 3 of your favorite sites. Usually, when you visit another computer, your bookmarks will not show up when you log in. When you use Web 2.0 technologies however, you bookmark your favorite sites to public forums, so you can access them from anywhere. At the same time, anyone else can access your favorites from any computer anywhere in the world. Some call this “intelligent” sharing of data. It is certainly a new way to classify and navigate information provided on the Web.

Q. How can I learn more about this exciting new technology?

A. The best way to learn more about Web 2.0 is to visit sites that use this technology. Keep in mind the technology itself isn’t “new” it has existed for some time. People are finding new and interesting ways however, to use this technology to their benefit. How can you take advantage of 2.0? Here are some places to check out:

* Squidoo.com* YouTube.com* MySpace.com* Del.icio.us* Technorati.com* Digg.com* Flickr.com* Blogger.com

You can also Google the term “Web 2.0″ and see what comes up to learn more and to access more sites using this technology.

Q. How do I use a weblog? Isn’t it dangerous?

A. To use a blog or web log, all you have to do is set up an account. Anyone can set up a blog these days. Most people uses blogs as online journals or commentaries. You can share photographs of family members; you can share personal insights about political subjects or subjects you feel passionate about. The danger comes when someone uses blogs in a slanderous or malicious way. You should note that their may be some repercussions to posting your opinions on the Web. In some countries, people have been arrested for information they placed on a private blog. You should also know that when you post information to the Web, you are placing your personal information for the entire world to see. So if you do not want something public, do not post it on a blog, or keep your blog private.

Many people, including media moguls now use blogs to deliver news information on the Web in a consistent and timely fashion. As more and more people turn to the Web for information and advice, it makes sense to put information on the Web for others to access. People can comment on your Blog entries if you set up your blog in a way that allows them to do so, but this isn’t always a necessity. Some people prefer others do not comment on their blog, because this may result in spamming.

Q. What is RSS?

Web Design Series- Dreamweaver 8 and CS3: Whats The Difference?

So you now have the Dreamweaver 8 and you are just not quite sure whether your web design company is willing to shell out some more to upgrade to the latest CS3 version.

This is actually a challenging decision to make for your web design company. As a web designer, you have to work with the software, so it is both your right and responsibility to decide whether the new version will help you come up with improved web design. This makes you wonder too: Now that Adobe has already bought Macromedia, what have they done to it? Have they ruined it, or have they made it so much better that you should already kick yourself now for not buying it earlier? Well, if I were to be asked, I stand somewhere in between these two.

Web design feature #1: Adobe and Dreamweaver Together
Your web design company may find it reason enough to buy the new Dreamweaver CS3 because of its full integration with Adobe graphics tools like those found in Photoshop. When you have an image, you can directly click on it and edit right away.

Web design feature #2: CSS


Dreamweaver CS4

Support Made Better
One of the best features found in the new Dreamweaver CS3 is the integration of better CSS layouts. These layouts are all well-commented in the code, so it can be pretty easy to start knowing how CSS layouts tend to work. They now have over 32 layouts that you can choose from in 1, 2 or 3-column formats, in fixed and liquid type web designs. You may also define the position where you want the CSS to be when creating a new page, not to mention how easy it is to move the CSS styles around.
You can stat out by styling the tag directly into the HTML through a style attribute and move it to your style sheet. With Dreamweaver CS3, you will only have to right click on the tag and set it to “Convert Inline CSS to Rule” to build a custom class for that specific style or to create one full CSS selector.

Web design feature #3: Mobile Support
Your web design company will also be pleased to know about the mobile support integrated into the new CS3 version. Creating pages made especially for mobile devices have been popular in the recent years, but it can be difficult to design one which is compatible both on mobile and web browser platforms. However, with the integration of the Adobe Device Central into the CS3, Dreamweaver now makes it easy to view your pages in cell phones.

Web design feature #4: Ajax Implementation Now Made Possible.
The Dreamweaver CS3 now has integrated the Spry framework so that it adding Ajax widgets and effects onto your pages have now been made possible. All you do is to drag and drop them and incorporate them into your dataset. Dreamweaver CS3 features Spry components which include: widgets for tables, lists and forms: transition effects such as growing, shrinking, highlighting and fading, and integration of data from XML feeds such as in database or RSS.

Web design feature #5: XLST Support
Another amazing feature about the CS3 that both you and your web design company will love is the extensive support it has for XLST through the use of XML files as database source. Through XSLT, it is easy to view the XML in a tree form and integrate it right into your HTML document. This simply means that if you have a number of XML files set in the same format; it is relatively simple to create one single template for all of them in the new CS3 using XLST.

Web design feature #6: Support for Mac Intel Processors
If your web design company works on an Intel-based Macintosh platform, you will be happy with the performance improvements of the CS3. It is now native to the platform and does not run on Rosetta so that it loads a lot quickly than before. In fact, CS3 claims that what loads in Dreamweaver 8 for 4 minutes can load in the CS3 in under one minute. You can do further testing to confirm this.

To Upgrade or Not to Upgrade.
That is the question. In my case, I have upgraded and haven’t regretted any of it. I appreciate the new CSS features, the XSLT support and the Device Central. However, your web design company may see one piece that is still missing, which is that of web design time and programming. As in the previous versions, the Dreamweaver CS3 is also still difficult to use in terms of live databases and server side scripts. However, there may be extensions to make things easier for you. On a general whole, go on and upgrade and you will most likely never have to look back.

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Moe Tamani is a Marketing expert with a leading SEO services company specializing in SEO web design.

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SEO Tips For WordPress Marketing

WordPress is one of the most powerful marketing tools that are available on the internet today. It can be used to create a blog for your internet business or your very own website to promote your product. What is really great about WordPress is that you can create either of these in a matter of minutes even if you do not know how to do HTML. The key to a successful WordPress blog or website is the SEO Capability. Here a few tips that you can use on your WordPress Marketing blog or website to make it SEO capable.

SEO Tips For WordPress Marketing

1. Permalinks:
You need to be sure that you are using permalinks on your WordPress site.  By default your WordPress software contains web URL’s which contain question marks and numbers inside of them. These links are hard for the search engine web crawlers to attach themselves to. As a result your site will not be indexed as fast as it would normally be.  WordPress also, however, does offer you the opportunity to create custom URL’s for both your permalinks and archives.  You will be able to find this option under your Administration panel.  All you will have to do is to choose the options panel then click on permalinks.

2. Titles:
In the permalinks section of your WordPress marketing software you have the option of date and name based.  This option will place the year, month, date, and post title in your URL.  For the SEO webcrawlers it is best to have the site of your site appear in the front of this URL.  So instead of using the basic URL you should choose the custom URL and create a link that has your site name appearing first.

3. Tags:
Tags are a great addition to your site on a SEO standpoint. They will enable the search engines web crawlers’ crawl through your site more easily and also it will allow you to create specific pages for your tags and keywords. You can also install the Ultimate Tag Warrior for your WordPress.

4. Page Titles:
You will need to make sure you have good titles on all of your webpages.  Just as you put the site name at the beginning of your URL you will need to do the same thing with your page title.

5. Post Titles:
The post titles that you choose should be clearly written.  Do not stuff these titles with keywords that you are using to target your site or blog. Choose your keywords carefully when you are posting and get those words in your post title.

6. Autolinks:
You will also need to cross link to your own posts and pages in your content. You do this by linking keywords to your relevant posts.

7. Relevant Posts:
Be sure to post links to related posts under all your postings. This will help the web crawlers that are crawling through your site and indexing all of your posts.

8. Ping Services:
Each time you post or edit either a posting or a page your WordPress blog can notify a variety of different sites that you have updated your blog.  It is very important that you use this step.

9. Google Sitemaps:

Google has a tool for you that are called Google Sitemaps. This tool will help you index your site and allows you to tell Google which pages are the most important.

10. Categories:
Categories will help you organize your content. If you have your permalinks turned on, the category names will appear in your URL. This is why it is very important that you name your category names very carefully. Try and make sure that you use keywords to name your categories and do not be afraid to make loads of them. WordPress gives you the ability to use sub categories and sub-subcategories so make as many categories you can. This way you are able to down your focus on certain keyword phrases.

Creating a WordPress site that is SEO ready is simple if you know how to do it correctly. Using these steps can help you create a great SEO wordpress marketing blog in no time.