As a business website owner, you must contain integrity. Many of the social networking websites are utilized for unethical behavior exhibited by business website owners and this seriously backfires when trying to market your products and services. There are many ways, which you as a responsible website owner and web 2.0 online marketer, can control the behavior performed on your business website.
Respect online users privacy
You must keep in mind that while using social networking marketing as your marketing tool for your products and services that you are joining an actual community of internet users. With any community, your business has its particular place in the scheme of things but this is not room for you to invade people’s privacy within the online community. Do not spam market your friends on your friends list.
There are many social networking websites to choose from for your social networking strategies.
Many social network marketers utilize online websites such as MySpace and FaceBook with the hopes of driving internet traffic to their business websites. This is very much ethical however; spamming internet users with images or links in order to lure them to your business website is unethical and will eventually get you dropped by Google or other search engines. Web 2.0 online marketing requires ethics, common sense and courtesy!
Do not spam people with marketing ads for your business website!
Social networking websites are currently more knowledgeable of spamming practices, which have proved unethical while eliminating people who habitually perform such tactics within their marketing strategies. Jack Humphrey is perhaps the king and one of the first pioneers of web 2.0 online marketing, he consistently encourages proper use of social marketing by developing relationships with members. Jack practices what he teaches and you can learn from the best regarding blogging and social marketing by checking out Blogging Success. You can also download his free ebook on social marketing and blogging called Authority Blackbook.
Be professional and honest with the online communities
To successfully utilize social networking websites as tools with integrity you need to honestly participate within the online communities as a member. Becoming a member of the online community means you will have to register with that particular community. Become involved within the online groups, which are related to your area of expertise or products and services, which your business offers. You want to make friends within this online community while proving yourself an expert within the particular field, which you are offering products and services.
Publish quality content on the social networking website
You will need to publish quality content upon these particular social networking websites. Avoid shoving your products and services down the throats of the online community. Never mislead or give incorrect information referencing your products and services. In fact, Jack Humphrey has a new educational product on web 2.0 online marketing for twitter called The Twitter Method, a very unique and proper way to use twitter to market your products and services.
Examples of unethical social networking practices
A great example of such unethical practices is leaving a blog or post within the online community while pretending to be a customer recommending your products and services. You need to be honest with the online community, which you belong to explaining your products and services. Leave the decision up to the online community to view your products and services as compared to spamming them with your company information.
Do not criticize your competitors. Do not point out shortcomings of your competitors. You can however, specify what makes your products and services different from the competition. Proper use of web 2.0 online marketing strategies will result in profits, using web 2.0 online marketing correctly can make those profits long term instead of short term!
There are no set guidelines on ethical practices with online social network marketing however; you will need to educate yourself with media law while knowing the potential dangers of defamation as well as invading people’s privacy. Conduct yourself professionally as well as intellectually. If you follow these guidelines of what not to perform, you should fare well in your goal of becoming a success.