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The Ultimate Guide to Online Marketing Systems

I get many questions from solo business owners asking me which online marketing service should they use (or variations thereof):
“I use Constant Contact for my newsletter but want to start selling products via my website. Do I need 1ShoppingCart to do this?”
“Which is the best service to use for my newsletter – Constant Contact or Aweber?”
“I want to use an autoresponder service. Do I need 1ShoppingCart or Aweber?”
You get the idea!
This is something that many solopreneurs find a difficult decision to make; after all there are so many different choices and services available and the cost of each one varies a lot too!
So, which one to choose…
– Should you go with a service like Constant Contact that is purely for newsletter broadcasts and doesn’t have an autoresponder or shopping cart feature?
– What about a service like Aweber for your newsletter broadcasts and also comes with autoresponders, but no shopping cart feature?
– Or should you just go with a service like 1ShoppingCart that has all the features you need but with a hefty price tag?
I sound like an episode of House Hunters don’t I… (If you don’t watch this program you won’t know what I’m talking about!)
To help you decide the best service for you I have put together a list of the Pros and Cons of Constant Contact, Aweber, and 1ShoppingCart (although these are by no means the only services available!) I’m using these examples because they’re the ones I get asked the most about, and I also know each of these services very well having used them all over the past few years.
Whichever service you want to use, before you decide…
Ask yourself these two crucial questions:
1. Decide what the long-term goals are for your business? (For example do you plan on just sending out a newsletter or do you want to sell information products via your website and have the ability to follow up with your customers via autoresponders?)
2. Check to see which of these services will meet your long-term goals?
From my own experience I can tell you that going a cheaper router can be a false economy and can lead to its own headaches as your business grows, so carefully consider all of your goals, and the options each service provides, before making your decision. What I’m sharing with you here is a quick overview of each of the three services I mentioned above and the benefit of my experience of each of these systems. Keep in mind when reading through this list, that this is only a very broad overview of each service; you’ll need to refer to each one for specifics.
Constant Contact
Pros
* Has 100’s of HTML templates for you to choose from
* Will automatically convert your HTML email into plain text format
* Has the ability to create as many different interest categories as you need
* Can schedule broadcasts ahead of time and to go out at a set time of day
* Can create a custom sign-up web form for visitors to be automatically added to your database
* Has very detailed click through statistics
Cons
* Is an email marketing-only service, so you cannot create follow-up autoresponders
* Does not have any shopping cart functions
Aweber
Pros
* Has many HTML templates for you to choose form (although not as many as Constant Contact)
* Ability to create as many different lists as you need, i.e. one for your newsletter, another one for your teleclass sign-ups etc.
* Can schedule broadcasts ahead of time and to go out at a set time of day
* Can follow-up with your clients via unlimited autoresponders
* Can create a custom sign-up web form for visitors to be automatically added to your database
* Provides click through statistics
* Has a very high email deliverability rate
Cons
* Does not automatically convert your HTML newsletter into text – you have to copy and paste the information
* Does not have any shopping cart functions
1ShoppingCart
Pros
* You can manage your entire business through this one service – newsletters, autoresponders, shopping cart, affiliate program
* Offers different levels of service depending on your needs
* Can follow-up with your clients via unlimited autoresponders
* Can create a custom sign-up web form for visitors to be automatically added to your database
Cons
* No HTML templates so you will either need to get someone to prepare your broadcasts for you, or have your own HTML software and prepare your broadcasts in this program and upload to 1SC
* Doesn’t have the ability to create a text version of your HTML newsletter – you will need to do this yourself and upload to 1SC
* Has a technical interface, so if you’re not comfortable using technology you may find this service difficult to use
* Can schedule broadcasts to go out ahead of time, but can’t set a specific time of day
Conclusion: Carefully consider all of your options before deciding on a service and see if that service will meet your long-term goals. If you prefer to use a broadcast-only service initially, Constant Contact would be a good choice, and you can then find a shopping cart service later on as your business grows. Keep in mind though that if you do go this route you will be running and maintaining two separate databases – one for your newsletter broadcasts, and the other for your online product sales.Online Business Manager & Virtual Assistant, Tracey Lawton, teaches online service professionals how to operate an efficient, organized, and profitable business. Let Tracey teach you how to create an efficient and organized office in 7 EASY steps and receive free how-to articles at http://www.OfficeOrganizationSuccess.com
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A Look At New Article Spinning Tool, Magic Article Rewriter and Spinner

Writing articles can be difficult, writing good articles can be really difficult. Once you get past the process of article writing you might run into something called “article spinning”. Of course if this is the first time you’ve heard of article rewriting or article spinning you have to wonder, “what the heck is that?” As you might have guessed, article spinning is done with an article spinning tool and there are a lot of them out there, most of which do a terrible job.

Well, if you want to spin an article you need an article spinning tool such as Magic Article Rewriter and Spinner. This basically is a piece of software that allows you to take the orginal article and break it into pieces and then replace those pieces with similar content…or content that makes sense in regards to the general flow of the article.

First attempts at article spinners only replaced synonyms or other simple words. The meaning was often loss and the article ultimately was garbled and confusing….but, when keywords were stuffed in the articles they initially fooled the search engines. Now, the search engines can spot a poorly spun article in a second.

Most people submit their properly spun articles to the article directories. The downside of this is if you didn’t do a proper job setting up the spin, your articles will be crap and most directories will just dump the articles and the ones that get accepted are usually poor and low ranking directories anyway….so basically its a waste of time.

The perfect application is to use the articles on your own link farm or blog farm. If you spun the articles correctly they will read just as if a human wrote them, they’ll make sense, have a point and often times lead to a solution to a problem. You will have a couple hundred to maybe a thousand variations of that article. Those articles could be used any number of ways but ultimately will build quick links to your money sites, depending on your blogs they could last for months or years. If you add in some parasite hosting you’ll get double the use of spun articles and some pretty powerful link luv!

The most important thing is to use a proper article spinning tool. I’ve probably used 15 or more through the last 3 or 4 years and ended up using a simple program called Power Article Rewriter. PAR does an awesome job and I’d recommend it to anyone except for the fact that support seems to be absent, I think its still being sold but software without support it is worthless.

I’m testing a new article rewriter or article spinner called Magic Article Rewriter and Spinner. It has all the basics of Power Article Rewriter, however, there are many improvements that will make writing and spinning unique articles more like a science. Here’s just a sample of Magic Article Rewriter’s benefits:

This state of the art article spinner and rewriter not only boasts the stability and functionality that no others can match, but it comes preloaded with over 30,000 words, allowing you to rewrite text just by clicking your mouse button!

However, since I realize there are times when you would like to add customized words and phrases to the database to match a specific set of industry words, I designed Magic Article Rewriter with an editable synonym database so you can easily import your own list of words too. This feature allows you to add unique words and phrases that are unique to certain types of markets.

But this is only the beginning. Unlike many inferior spinners on the market today, with this incredible software you can automatically spin each instance of a chosen word in your text at a click of your mouse, or even spin entire sentences.

Once your text is spun, Magic Rewriter produces new and unique versions of your article that reads like a well written article. Even more so, you’ll never have to worry about getting unreadable, gobbled, garbage or duplicate content because Magic Article Rewriter changes each articles up to 75% or more!

Check this out it comes with an Article Submitter that hits over 700 directories

Distribute to over 700 key article directories! With Magic Article Submitters’ pre-built database of directories, all you have to do is create one profile and the software automatically creates and verifies all of the accounts and then submits the articles for you!

Effective Internet Marketing Through Ezine Advertising

Many people have heard about or utilized E zines at some point in their lives. They know that these are electronic newsletters that are published on the internet or delivered to subscriber’s inboxes.

However, most people do not know that publishers of these e zines have massive mailing lists. Some of these have thirty thousand plus subscribers. If your site is listed within these e zines you will often have an immense surge in your traffic and in customers that visit your website and make purchases.

The question that most people have is how they go about getting there site listed within the most popular newsletters. The first option is to place your ad in an ezine for a price. There are wide variations in prices and availability. Some publishers also offer solo mailings or solo ads to their subscribers and fellow advertisers. These offers allow you to pay the ezine publishers to send your email advertisement to their entire list of subscribers. This is often much more expensive than putting your ad in their regular ezines.

As with any internet marketing campaign, you always want to track your ezine results. This will let you know whether the money that you are spending is giving you effective results or not. Some ezines have mailing lists that work very well, while others are very ineffective. The specific wording of your advertisement can have a huge impact on your results. You want to word your advertisements as effectively as you possibly can so that you can maximize your results.

If you utilize ezine advertising in your campaigns, you should be tracking your results. There are some services that you can subscribe to that will track your ads for you. The money that you will save with these services will be just as much, if not more, than what you will spend if you are wasting money on ads that are not effective and of no use to you.

Another way to effectively utilize ezine ads for your internet marketing is by submitting articles to the ezines and ezine directories that are found all over the internet. Most editors and publishers of ezines want quality content and often do not have any new, effective ideas themselves. If you are a good writer and have interesting topics that attract readers of newsletters, then you should definitely start submitting your articles for possible submission to the ezines.

Having your website get recognition in newsletters for free is a definite way to boost your traffic. However, there is another benefit that is much more important. Every article that you submit to an ezine or post an article announcement site, you have the opportunity to include your URL in the response box at the bottom of the article. This gives you consistent links to your website and gains exposure to your products and services.

Whichever way you decide to go, if you submit articles or pay for ezine exposure, you are guaranteed results if you are doing things properly. It pays to take time to research your options and the available routes before you make a decision. This can save you time and money in the long run.

Installing WordPress on Your Computer

You might wonder why you would want to install wordpress on your computer!

Well….you save a lot of time, you don’t have to ftp to your server and by having your blog on your computer you can experiment with themes, plugins  and other code to see the immediate effect of your changes.

WP_200x200First you have to install some software that allows you to create a server on your computer, then you would create a database on your computer and next you would install the newest version of WordPress on your computer.

Rather than me tell you how to do it, Watch some of these videos….they’ll help you do exactly what you need to do! You’ll see some variations in the below videos but they should give you everything you need to install wordpress offline. If you want more, search YouTube for Install WordPress Offline or Install WordPress Locally.