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Tips For Successfully Marketing With Videos

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Market Videos With Success With These Tips

Ten years ago audio was hot! An hour mp3 file took 5 minutes or more to download and mp3 players were few and far between.

Next some brave internet marketers began playing around with online video. It wasn’t much more than 5 years ago and it was messy. Files were huge, players were bulky and slow but it was the up and coming thing. Internet marketers began video marketing their books, classes and softwares through online video. Although video was slow and tedious …..it worked!

The promise of faster download speeds, cable and satellite opened video marketing for everyone. Unless you’ve been living under a rock you’ve seen internet video. You’ve heard of youtube and know of its success.

The plain truth is that video marketing works.

However, you need to know how to use it. Take a look at some of the below video marketing tips, one helpful tip just might help you make that big dollar video :)

It’s not simple to get your company into profits you can enjoy, but that doesn’t mean you can’t do it. Just use marketing in your favor and keep your campaigns innovative. One great way to do this is through the use of video marketing, and this article should guide you through the steps you need to take.

People love tutorial videos so it is important to use them if you can. Walking people through how to do a certain task with clear and precise steps will most likely land you more viewers. People really appreciate it when you make the steps as simple and easy as possible.

When making films for your video marketing campaign, make sure you show some personality. Although there are always professional guidelines to follow, people will like you more if they can see who you are. This will also set you apart from competitors, so display a sense of humor or profess your love for your wife, a football team or a great hobby like fishing.

Check out some of these videos…. should be some good Video Marketing Advice.

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Help potential customers find your videos by using strong keywords. If you have a YouTube channel, you should take the time to write descriptions for all your videos and share links to your main site. Choose strong keyword’s potential customers are likely to use when they look up videos on topics related to your products.

If your business is product based, consider creating a video demonstrating how your products are used. Think of it as an infomercial of sorts. When people see how a product is used, they are much more likely to purchase it. It also gives you a great forum to discuss the benefits of your product.

Grab your viewers’ attention right away by asking a question, sharing a fun fact or mentioning an issue your audience can relate to. You should state the topic of your video immediately and promise some quality content and useful tips to keep your viewers watching your video. If possible, start with a preview of something you will show later in the video.

Unwrap a product in a demonstration video, as part of your video marketing campaign. Explain the item as you unbox it and feature-benefit it to the viewers. They will enjoy the suspense of the unraveling and the process of learning more about your products. Enjoy what you are doing and make sure it’s well rehearsed.

You want to make sure that you put out videos regularly. Once people have seen your video and are familiar with it they will more than likely stop watching it. Posting new material will keep your viewers coming back to see what kinds of new things you are promoting.

Best Video Marketing Tools

The title of your video is as important as the content when trying to attract viewers. People who search on Facebook, YouTube or Google will see the title first, so it has to catch their attention and entice them to click. Take your time in selecting a title and put real thought into it.

Now that you know what to do to get your video marketing campaign off the ground, all you have to do is get to work! Use what you now know to turn your campaign into a great success. Be strong and persevere and you should find the success you’ve wished for rapidly.

Check this out for some of the best Video Marketing results you’ll ever get.

You Tube Affiliate-Suggestions On How To Use You Tube

how to expand youtube video to full screenMany affiliate marketers (those that make a commission when the traffic that they send to a vendors website actually make a purchase) know the importance of getting the most out of every element they can find to drive traffic online. Using you tube affiliate marketing techniques to use the power of video to get more traffic to every one of your offers can be a surprisingly effective method… and it’s free to use.

Most people agree that the average internet surfer has a short attention span. Couple that with the fact that many people don’t want to take the time to read a lot of stuff and the power of video marketing can really take on a life of it’s own. That’s where you tube affiliate marketing comes in, instead of fighting the reluctance people have to reading, go with it and give them a video to watch instead.

“You Tube Affiliate”

You can easily create a simple, short, video that will help your visitors accomplish some sort of goal. When you use these videos for marketing one of the best methods to use is the “how to” video format.

If you are selling products in the bird watching niche, for example, you can put up a short video that will explain the best pieces of equipment to use to go bird watching. You may explain what times of the day or where the best places to go are, etc. Just offer your visitors some sort of helpful information so they will benefit from your video.

In most cases a “sales pitch” type of video won’t do you much good. Most people will get turned off and stop listening. It’s always best to give before you get. Give them something of value for them, let them get to know you let them learn to trust you and see you as an expert. Then you can ask them for the sale.

Another effective technique for video is doing a review style video. Pick a product related to your niche and do an honest review of it. Make sure it is honest and to prove that it’s honest you should include some “cons” about the product. Even if you thought the product was the best thing on the planet, it will sound phony and like a sales pitch if you make it sound too perfect.

When you upload your video to Youtube you can include keywords that are related to your niche. That way when someone does a search for those keywords they will see your video. You can also include a link in the video to your main website. That is where the driving traffic to your site comes in to play.

Combining you tube affiliate techniques to all of your other traffic generation methods can really help you ramp up your website traffic. Your videos don’t need to be movie quality, they just need to look clear and you need to sound clear. Keep them short, keep your hemming and hawing to a minimum and optimize them with keywords to get the most out of this method.

Social Media Marketing Video Brings Online Marketing Success

Website Traffic created by Traffic GeyserGetting website visitors is your main job when building an online business. With the internet there is no such thing as stagnant.  Things are always changing, improving and evolving. Combining video with social media will really help you get a leg up on the competition.  Using  social media marketing video is great, but how do you do it?

Here are a few basic concepts to keep in mind when you are planning and implementing your strategy:

1. The videos you make have to be high quality but what does that mean? Well it doesn’t mean that you have to hire actors or pay thousands of dollars for state of the art effects. What it really means is that the audio and video are clear and that the information is presented in an easy to understand format.

2. Keep your videos fairly short. The average is less than 5 minutes.  If you are providing some sort of educational video you don’t have to adhere quite so strictly to this rule.

3. Make an outline of the points you want to cover before you start recording  audio for your video. The last thing you want to do is be a stammering fool. If you listen to your video and you find the word that is spoken the most often is ‘um’ you really should go back and re-do it.

I know that is a hassle and takes time but if your video is filled with pauses or stuttering people will lose patience and will click away. If no one watches your video you will have wasted your time anyway. Do it right or don’t do it at all.

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4. Remember that success is not only about quality but quantity as well. You need to submit videos on a regular basis. One great technique for doing that is to create a video series. You make a ‘how to’ video on whatever subject relates to your niche but instead of covering all the information in one video you break it down into smaller segments and create multiple videos. This will encourage your visitors to come back.

5. When you submit your videos there are some rules to follow too. For one thing, make sure that you include keywords in your title, description and tags. This will help your video stand out and get noticed.

Also, while it’s important to have your video submitted to a lot of places you want to make sure that it’s only submitted to quality sites. You don’t want your dog training video to show up on an adult site. That won’t help your credibility.

Submitting your video to 20 -30 top quality sites is better than blindly submitting it to 100 less desirable sites.

When it comes to getting the most out of your social media marketing video efforts you’ll of course want to start off with the ‘big’ ones such as Facebook, Twitter, and YouTube. After that you can add to some smaller, yet still high quality sites, to make your video work as hard for you as possible.

Video Marketing For Newbies


With  the continuing decline in the attention span of most of the people online, it’s only inevitable that more advertisers would turn to video as a way to get their message out. If you’re new to online marketing, or a ‘newbie’ than you’ll want to learn as much as possible about video marketing for newbies. It’s not tough, and all indications are that it’s the wave of the future.

You can use videos on your website or blog to capture the attention of your reader far more quickly and effectively (if it’s done right) than you could with just the printed word. You can also use videos to drive traffic to your website or blog. The search engines love fresh content and that includes new videos.

The basic steps to the process are pretty much the same as with article marketing, except of course, you are creating a video.  There are many low cost, or even free video software products that will make it possible for you to do a full presentation and teach your visitors an important skill. That will keep them coming back for more, if you give them something of value before you ask them for the sale.

First you will need to determine what the topic of your video will be. Find some issue or problem that faces a lot of people in your niche market. Then create a video that will provide an answer or solution to that problem.  Don’t worry about getting too fancy. Just make sure the video and audio are clear and that you don’t talk too fast or stutter and stumble over your words.

It’s really annoying to have to try and sit through some tutorial where every other word is ‘ah’. Rehearse and practice before you start recording. If you are demonstrating something in real time, pause the recording while you are waiting for the website to load or during any other time when things are moving slowly. Don’t expect your viewer to have to sit through a 45 minute video when the information can be demonstrated in just 10 minutes.

Once you’ve decided on the topic of your video and you’ve got a rough ‘script’ written, it’s time to incorporate some carefully chosen keywords. This will make it possible for your video to get a top ranking on the search engines.  When you write the title, description or tags for your website you will use these keywords. If you’ve chosen good keywords (3-5 word keyword phrases that get high monthly searches with relatively low competition) than your video will rank well, if it ranks well you will get  a ton of very qualified traffic to your website… for free!

Now you’ve got your video recorded, your title tags and description keywords optimized (with the URL of your website front and center), next step is to submit your video to video directories. I’m sure most of you have heard of YouTube, which is a great place to start.  You can also do a search and find other online video directories where you can submit your video to.

That’s pretty much it in a nutshell. You can record a Power Point Presentation where you illustrate how to do something or you can do a screen capture style video where people are looking over you shoulder while you do something, either way you’ll have great success with video marketing for newbies if you follow these tips.

Video Email Marketing


As with all forms of advertising, they evolve and change. What was once very effective and popular just doesn’t seem to work as well as new and more effective methods come along. With the world of the internet this happens at a very quick pace. It’s not at all uncommon for ‘the king of the hill’ to be outdated and ineffective in just a few short years. Video email marketing is just beginning to really take off right now. It’s on a huge upswing and gaining in popularity all the time.

The concept is simple, instead of sending text based messages to the subscribers on your email list, you will record a short video presentation that will offer them helpful tips on something in your niche market. When your subscriber opens the email they can click on a link and watch the video. Many people learn better when they can see a certain task actually being performed, rather than just reading about it, which explains the growing popularity of this form of advertising.

Today when so many people get a ton of advertising emails it can be really refreshing to receive something that they can just sit back and watch, something that doesn’t seem like such a chore to have to get through. And if your video will show them something that will make their life easier, the effect is even more astonishing.

So, let’s say you’re promoting dog training supplies. You could make up a series of short videos showing specific techniques for training a dog. Give your viewers only basic information (your objective is to get them to buy your product so you don’t want to give too much away, just enough to be helpful and to get them curious and interested in learning more). Then send the video emails out to your list.

There are several ways you can do a video. You can just do a screen capture video where they can see what you are doing on your computer screen. It’s like they are standing right beside you watching what you are doing. You can also get a video camera and record yourself performing the task you are explaining (obviously this method will work better with our dog training example above).

To increase the effectiveness of video marketing, you can also submit videos to video directories. If you do, make sure that you use keywords in your video title, description and tags. That will help drive additional traffic to your website. Also, don’t send the exact same videos to the directories as you are sending to your list. If you do and someone sees your online video, opts in to your list and just gets the same videos over again, they’re going to be disappointed and possibly even mad.

Video email marketing is becoming more and more commonplace. That’s happening because it’s very effective and easy to do. With all the advances in technologies and all the inexpensive or free video recording software and tools, anyone can quickly and easily come up with content rich videos for their subscribers. Give them something of value and they’ll like you, trust you, and buy from you.

How to Do Marketing Video Production

Video Marketing ProductionWhen it comes to using marketing video production, quality has to be good, but don’t think that means you have to hire actors and pay thousands of dollars. As a matter of fact one of the great advantages of using video to promote your online business is that it allows your prospective customers to get to know you, it takes away a lot of the anonymity of the internet, that’s why it should be all you in front of the camera.

Of course, just because you aren’t paying thousands of dollars for a professionally produced marketing video, doesn’t mean it has to look like it was made by a third grader.  You should always strive for quality video and audio as well as a smooth flowing script.

I can’t tell you how annoying it is to try and watch a video online, a tutorial style video where someone is trying to explain how to do something, and have to listen to someone who can’t run two coherent sentences together. What a waste of my time!

So, the first thing you should do is to decide the exact topic of your video. Remember, you won’t have a lot of time, most videos will only be between 3-5 minutes long. So make sure the video is very specific.

Next, write up an outline (an outline is probably better than an actual script since you want to still sound natural and honest instead of faked and rehearsed).  If you are illustrating how to do something online and you will be loading other websites, or going to Google, etc, pause the recording while you are waiting for search results to load. I know you are trying to explain things in real time but no  one wants to sit around and wait for your screens to load.

Also, make sure that you don’t give away the ‘whole farm’.  While you want to provide people with valuable and helpful information, ultimately you want them to buy your product or service so you can’t tell them everything. Just give them little tidbits of information.

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Once you’ve got a great video made (great from the standpoint that the video and audio are clean and that the narration is easy to follow and on target) you will want to submit that video to video directories. When you submit the video make sure that you include relevant keywords in the title, tags and description. That way your video will get picked up by the search engines and will send a lot of free targeted traffic to your website.

Using video for online marketing is the way of the future. It’s easy, inexpensive and very effective if you do it right. It takes away a lot of the impersonal aspects of doing business online, people can see you and listen to you so it makes it easier for them to form a connection with you.  Make sure that your marketing video production levels are good. No one expects a commercial grade video and that would probably just turn people off anyway, just make it something worth sitting through.

Free Video Marketing Teleseminars

Many moons ago teleseminars  were the rage.  I really enjoyed teleseminars and learned much from theme because there is any number of things you could do while listening to the audio. I could work on a building a website, I could lay down if not feeling well or I could listen while surfing.

It’s surprising how fast things change. Videos are now the weapon of choice for all cutting edge website and internet marketing professionals. People enjoy watching videos and videos can create instant repoir with your customers or website visitors.

I got an email from Josh Anderson…..a noted video expert and Josh is always cutting edge when it comes to online video. Anyway, he sent me a link for a series of  Video Marketing teleseminars ……all on the many ways to use videos for marketing, sharing information and making money online. I listened to his audio and it was excellent…..some people might sell this stuff for $97 an audio!

Just a heads up, there’s 2 or 3 one time offers to contend with when you go to http://nanacast.com/vp/96448/75343/ to sign up for the free Video Marketing Seminars…. There are some really good Video Experts being interviewed and you can listen to all of them as they are produced free of charge…. if you want you can get the Video Marketing Audios and Transcripts for a small fee and listen to at your leisure.

http://nanacast.com/vp/96448/75343/

Tried Your Hand At IM….None of this junk is working for you?

Subject: None of this junk is working for you?

I hear that complaint a lot from newbies AND so-called veterans who still can’t make money online.

They get bitter because they think it’s all about selling junky products to total strangers and they think the only people who can “make it” are creeps and cons.

Here’s the proof that they’re full of it!
Main Street Marketing Machine

This video shows how regular old folks have been able to position themselves as the online EXPERTS in their communities and begin real business success by HELPING others.

Yeah, that’s right critics!
REAL businesses
with REAL clients
making REAL money

And this is a built-in market desperate for help, and a built-in service that gives them exactly what they need, and an automated system that lets you sit back and rake it in!

(I tried REALLY hard not to make this sound too good to be true, but whether you’re ready or not, you MUST watch this video.)
No more waiting!
I’d like to get an email from you some day thanking me for sending this out!

Hoping for your success,
Scott
P.S. A Fireman with no online experience sent ONE email and had over a DOZEN businesses rushing to be the first to write him a $5000 check.  (That’s the LEAST money anyone in this video made!)

At the risk of sounding melodramatic….you can change your life as you put local businesses on page 1 of Google.

Practice the concept of “Help enough other people get what they want and you’ll get everything you want and more!” If your not making a comfortable amount of money online then, please….. Check out this new concept of Offline Marketing

Are You Catching The Email Video Marketing Wave

Video Marketing from Traffic GeyserIf you’re involved in any type of email marketing, you’ve surely heard about the new buzz. . .video email marketing. If this intrigues you and you want to get started with this in your marketing mix, follow the next few tips before you get started.

1. As with anything, start small and experiment. Video email is a very powerful tool. It can show what your products have to offer, help instill trust in customers through video testimonials, and give your email list recipients a total look at what you have to offer. However, start out slowly. Do a short small video to test the waters. Make it something compelling, but not overly-ambitious. Your goal is to start with a video that is inexpensive and works well and that you can create with your own digital camera or Web cam. Once you have an established audience and they’re paying attention, you can pay a little more for highter quality.

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Video Marketing Explodes Website Traffic
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2. Going along with those same lines, keep your video short. Keep in mind that, although video email marketing is interesting, the people you are sending it to do not have a lot of time. Try to keep your video in between 30 seconds and 1 minute and keep it as an intro to something better that’s to come in your email.

3. Don’t forget about your email layout and text.
In all the excitement of this new medium, it’s understandable that you will focus on your video. But remember that your email still needs links, images and good, compelling text. Although your open rates may increase when you use video email, not everyone will watch it. For this reason, use the video as an enhancement. . .not the whole purpose of the email. That meat should still be in the text.

4. Test it first with your base.
Consider sending a video email toa  small group of your list first (the ones that usually open your emails). You can even contact them directly first and ask them if they’ll give you some feedback. A different eye can offer you some suggestions that you haven’t even considered.

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5. Build a video email subscriber list
Some of your email recipients will prefer the new video way of communicating and other won’t so it’s a good idea to seperate the two. One way to do this is to ask all of your readers what they prefer and then just divide them up.

Traffic Geyser Review

Video email marketing is still very new and unestablished, but it’s definitely unique and can open up new ways to brand yourself, make new sales and raise interest in your products and services. Again, you do want to start small and be patient. Don’t get discouraged if people don’t seem to be interested. This new medium may be the new standard before long so it’s a good idea to wet your feet with it right now.

Discover A YouTube Alternative For Your Video Marketing

If you’re in search of a YouTube alternative to use for your video marketing, you won’t have to look very far. Although YouTube is by far the most famous, there are many other video social networking sites that you can take advantage of when doing your video marketing.

Here are just a few of them:

Brightcove allows you to create and launch your own internet TV station. It’s quick and easy to get your channel up and running. You can also incorporate videos uploaded by other users into your shows. Your channel is syndicated with other major players on the net and you can earn revenue through advertising as well as video sales. The interface is also extremely impressive.

FlickLife counts among the small handful of revenue sharing hosts that are out there. This is something you definitely want to look into because you can broadcast your own videos to the world at no cost at all and actually get some money in return.

Go Fish is a fairly large YouTube alternative hosting site which helps you promote your leadership skills. The primary goal of this site is to give you your 15 minutes of fame, so to speak. You can post pretty much whatever you want here: business tips, documentaries, comedies, spoofs, pranks, and even episodic dramas – all are welcome here. If you’re seeking a wide exposure for your business, this site offers a great opportunity.

ClipShack is, in a nutshell, a community for the video-addicted – a place for sharing your videos with the world. Its run by Reality Digital, Inc. – a company with years of experience in catering to the multimedia needs of the corporate sector.

Blip.TV brings you the kind of stuff you might be able to find somewhere on television but most likely won’t. This site is very highly rated by PC World and Business 2.0 magazine. It syndicates its content with the likes of AOL Video, Yahoo! Video, MySpace, Facebook, Twitter, Flickr, MSN Video, Google Video etc., which allows you to reach millions of people in one shot. If you’ve got what it takes to create a great show, it may even get broadcast on this TV channel that blip.tv owns. And if your show’s a hit, they allow you to pick your own advertisers and earn revenue. Flash, QuickTime, DivX, 3gp – more or less all major formats are supported.

Revver is especially interesting because it boasts a clever mechanism that helps it track and monetize the uploaded videos as they spread virally across the internet – so “no matter where your creativity travels, you benefit“. Your uploaded video is paired up with a targeted advertisement and the revenue is split 50/50 with you. Those who share and spread the videos get to keep 20% of the revenues as well. The Revver API lets you build a video-sharing site complete with user accounts, uploading, sharing tools and access to the full Revver library of videos. The bandwidth is covered by Revver and the ad revenue is split three ways: you, Revver and the content creator. This is a great YouTube alternative to take a look at.

Explore the sites carefully and use them as a great source of traffic. There are also a handful of wordpress plugins that will use these sites to build video websites by autoposting!