If you’re involved in any type of email marketing, you’ve surely heard about the new buzz. . .video email marketing. If this intrigues you and you want to get started with this in your marketing mix, follow the next few tips before you get started.

1. As with anything, start small and experiment. Video email is a very powerful tool. It can show what your products have to offer, help instill trust in customers through video testimonials, and give your email list recipients a total look at what you have to offer. However, start out slowly. Do a short small video to test the waters. Make it something compelling, but not overly-ambitious. Your goal is to start with a video that is inexpensive and works well and that you can create with your own digital camera or Web cam. Once you have an established audience and they’re paying attention, you can pay a little more for highter quality.

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Video Marketing Explodes Website Traffic
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2. Going along with those same lines, keep your video short. Keep in mind that, although video email marketing is interesting, the people you are sending it to do not have a lot of time. Try to keep your video in between 30 seconds and 1 minute and keep it as an intro to something better that’s to come in your email.

3. Don’t forget about your email layout and text.
In all the excitement of this new medium, it’s understandable that you will focus on your video. But remember that your email still needs links, images and good, compelling text. Although your open rates may increase when you use video email, not everyone will watch it. For this reason, use the video as an enhancement. . .not the whole purpose of the email. That meat should still be in the text.

4. Test it first with your base.
Consider sending a video email toa  small group of your list first (the ones that usually open your emails). You can even contact them directly first and ask them if they’ll give you some feedback. A different eye can offer you some suggestions that you haven’t even considered.

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Click for FREE Video Marketing Info
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5. Build a video email subscriber list
Some of your email recipients will prefer the new video way of communicating and other won’t so it’s a good idea to seperate the two. One way to do this is to ask all of your readers what they prefer and then just divide them up.

Video email marketing is still very new and unestablished, but it’s definitely unique and can open up new ways to brand yourself, make new sales and raise interest in your products and services. Again, you do want to start small and be patient. Don’t get discouraged if people don’t seem to be interested. This new medium may be the new standard before long so it’s a good idea to wet your feet with it right now.

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If you’re in search of a YouTube alternative to use for your video marketing, you won’t have to look very far. Although YouTube is by far the most famous, there are many other video social networking sites that you can take advantage of when doing your video marketing.

Here are just a few of them:

Brightcove allows you to create and launch your own internet TV station. It’s quick and easy to get your channel up and running. You can also incorporate videos uploaded by other users into your shows. Your channel is syndicated with other major players on the net and you can earn revenue through advertising as well as video sales. The interface is also extremely impressive.

FlickLife counts among the small handful of revenue sharing hosts that are out there. This is something you definitely want to look into because you can broadcast your own videos to the world at no cost at all and actually get some money in return.

Go Fish is a fairly large YouTube alternative hosting site which helps you promote your leadership skills. The primary goal of this site is to give you your 15 minutes of fame, so to speak. You can post pretty much whatever you want here: business tips, documentaries, comedies, spoofs, pranks, and even episodic dramas – all are welcome here. If you’re seeking a wide exposure for your business, this site offers a great opportunity.

ClipShack is, in a nutshell, a community for the video-addicted – a place for sharing your videos with the world. Its run by Reality Digital, Inc. – a company with years of experience in catering to the multimedia needs of the corporate sector.

Blip.TV brings you the kind of stuff you might be able to find somewhere on television but most likely won’t. This site is very highly rated by PC World and Business 2.0 magazine. It syndicates its content with the likes of AOL Video, Yahoo! Video, MySpace, Facebook, Twitter, Flickr, MSN Video, Google Video etc., which allows you to reach millions of people in one shot. If you’ve got what it takes to create a great show, it may even get broadcast on this TV channel that blip.tv owns. And if your show’s a hit, they allow you to pick your own advertisers and earn revenue. Flash, QuickTime, DivX, 3gp – more or less all major formats are supported.

Revver is especially interesting because it boasts a clever mechanism that helps it track and monetize the uploaded videos as they spread virally across the internet – so “no matter where your creativity travels, you benefit“. Your uploaded video is paired up with a targeted advertisement and the revenue is split 50/50 with you. Those who share and spread the videos get to keep 20% of the revenues as well. The Revver API lets you build a video-sharing site complete with user accounts, uploading, sharing tools and access to the full Revver library of videos. The bandwidth is covered by Revver and the ad revenue is split three ways: you, Revver and the content creator. This is a great YouTube alternative to take a look at.

Explore the sites carefully and use them as a great source of traffic. There are also a handful of wordpress plugins that will use these sites to build video websites by autoposting!

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If you are reading this, then you’re just one of the many people looking to make some extra money online in today’s tough economy. I can tell you from experience that you are extremely lucky because of the many tools available and so many sources of internet marketing training, some free and some you must pay for. As more and more people are getting tuned into the idea of making money online, internet marketing trends are constantly and quickly evolving. Being able to identify the trends and tap into them with an up-to-date marketing plan can really set you ahead in your business.

Here are just a few of the current hot trends:

The Economy

Today’s rough economy is the subject of many business conversations. This goes for internet marketing as well. We will continue to see recession-proof internet businesses being marketed as well as various money-saving plans, tools, clubs and forums. If you aren’t already bringing up the state of the economy in your marketing, it’s time to start.

Less Hype Marketing

For a while, one of the biggest Internet marketing trends included lots of hype. So the web was made up of one big glaringly flashy advertisement after another, each competing for your attention. It finally seems to be hitting home that flash and hype is not the way to go. While it might initially capture some interest from your target audience, you’ll need to support it with great high-value content to keep them interested. Your customers are looking for solutions to their problems – make sure that you offer these in your marketing message.

Consider looking at an online membership designed to teach you the basic concepts of internet marketing. Earn1Kaday is one such membership and they basically teach the principles of several online business models and have a very active forum of experienced members. The content at Earn1KaDay is well worth the price, however, the help offered by the established members is priceless. As the name suggests, the purpose of the membership is to help you achieve a daily goal of making “X” amount of dollars a day! Many have accomplished $1000 a day, and some make much more.

The money is NOT in the list (exactly)

Most of you have heard the saying. . .”the money is in the list” or the leads that you can generate from your marketing. This is not exactly true. Building up a huge list really won’t do you much good unless you actually interact with the people on the list. The money is in the relationships that you develop with the people on your list. Learn how to develop relationships with people by using auto-responders, participating in forums, Facebook and Twitter, etc.

If you are new to Internet Marketing then you might not be familiar with the term “building a list”, however, it’s one of the first concepts you should become familiar with because it’s one of the most important processes in internet marketing. Building a list is usually accomplished by giving something away, an ebook or software, in exchange for their email address and name. Using a service like Aweber for building a list is one of the smartest first moves any internet marketer can make. Avoid cheap solutions or self hosted autoresponders because you’ll almost never get the type of email delivery that a professional autoresponder service like Aweber will give you.

Niche Marketing

Along With the economic downturn, businesses are focusing on more and more narrow niches. This is counter-intuitive but smaller, more targeted niches will bring you more traffic than large broad ones. See Niche Profit Classroom for 2 monthly niche products along with the necessary marketing packages….without sounding hypey, NPC has been one of the most impressive online memberships I’ve found in 8 years of learning about internet marketing.

Social marketing continues to dominate

And more and more businesses are tapping into this trend. It’s been proven that adding videos to your marketing mix increases traffic to your site as well as the amount of time a person spends on your page. Along with all of the other social media tools, the use of video is increasing dramatically. Some people are intimidated by the idea of doing videos. The important thing to remember is that your potential customers want to see other real people, not some sort of corporate actor, so just be yourself and you will draw more people to you and your business.

As internet marketers we do all these things in an effort to get website traffic. Without traffic to your website all your efforts will be in vain. You won’t sell your products or build your list….it doesn’t matter how pretty your website is or how good your offer is. One of the most effective methods of getting traffic to your website is with videos, otherwise known as video marketing. One of the most effective methods of creating a rush of traffic using videos is to use the tools at Traffic Geyser, in fact if you click on that link you can try it out for $1 for 30 days. This is a service that sends your videos to 100’s of video sites, turns your video to podcasts and a other services that you’re just gonna have to check out

Quick customer service

If you want to maintain relationships with your customers, you must respond to their needs immediately. If you can’t, they will turn to your competitor who can.

Knowing and understanding these general Internet marketing trends and then adapting your business to keep up with them can really put you at an advantage.

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Did you get a chance to watch Mike’s video on Video Camera Equipment?

If you did, don’t forget to download the pdf so you have all the facts on how to pick the right video camera equipment. I thought he did a fantastic job. I’ve read ebooks and watched other videos and I always feel like I just about have it but never seem to get all the information I need to pick out the right video camera equipment.

I’m sure these guys will be promoting their membership sooner or latter, but I was really impressed with the free content on video camera equipment. Usually you don’t get this type of quality information UNTIL you fork out the cash and join some kind of membership….so kudos to Mike and crew for the great information.

I especially like the tip on why it’s important to get a camera with an external microphone jack, I had no idea this wasn’t a standard feature. Also, it was helpful to be able to see a range of video camera equipment….I know I can find some good video camera recording equipment in my price range

You can still watch the video on “The Video Camera Buyer’s Guide: What to Buy
and Where to Get It.”, I have no idea how long they’ll keep it up.

Before you can start using video on your webside….you need to make it first and if you’re going to make promotional videos of people, places or things….then you might want to know “What kind of Video Camera and equipment do I get? Check out the link a little further down for a free ebook and video on chosing the right camera.

Check out this insider video. It’s by a guy with a business that has submitted more than 3 million Web videos in two years—so he knows what he’s talking about when it comes to cameras. He calls it “The Video Camera Buyer’s Guide: What to Buy and Where to Get It.”

He’s got a killer way to start a full or part time Web video business that I’ll tell you about in a few days. But this is where it all starts…with the right camera. He goes through all of them in this video from the new Flip cameras and Webcams all the way up to the HD “prosumer” models-and everything in between.

Plus he shows you which microphones to use and what the must-have accessories are.

This is great stuff—especially if you’re looking to make money with Web video:

Check out some of these comments on Mike’s Video Camera Equipment Video.

Tags: video traffic, video equipment, free video equipment tutorial, video questions pdf, video marketing

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Mac vs. PC – which is best?

Look, let me be blunt…you’re either using video for traffic generation and promotion or you’re in denial and ignoring it. Don’t ignore website video for traffic…..listen, it works! Ignoring video would be similar to dismissing the lead capture form 4 years ago. Do yourself a big, big favor and force yourself to learn what it takes to get some video up and then use some of the new technologies that use web 2.0 technology to spread your video around the world…..this stuff works. Now, check out the video below because there is going to be about 5 days of just plain good information about making and using video….and yes, these guys are going to be promoting their service, but the beauty is…..you can consume the content and ignore their offer. But if you want to launch your business into a new dimension….then it could be someting to consider…….just focus on the free stuff now.

Driving Traffic to your website with Video is one of the hottest potatoes in the internet marketing world. And of course with new technology comes a new learning experience….such as, which computer should I use. Two years ago I took a course and they almost force fed Mac’s down your throat……don’t know what’s wrong with me, but I just couldn’t swallow.

Anyway…take a look at the below video for a good explaination of what is good and what is bad about both PC’s and Mac’s for video production and you make up your mind. Whatever the result, remember, either will do the job!

Insider video of the day: “Mac or PC? Desktop or Laptop? Web
Video Producers Want to Know…”

This settles the debate over which computer systems and software
are the best for producing web videos.

If you’re wondering what system and software to get, check out
this video now:

PC or Mac …. Video Equipment

• Which is better for producing Web video, a Mac or a PC?
• Should you get a laptop or a desktop?
• What’s the best software for producing Web videos and Webinars
• Which accessories are “must-haves” or “nice-to-haves”
• Where are the best places to buy everything

Enjoy,
Scott

P.S This is exactly the type of video content you want to make and blast out
all over the Web to get top rankings, traffic and leads.

PC or Mac for Video Production

P.P.S. Send this to anyone you know who’s thinking about making “the switch”
or thinking about getting a new machine.

P.P.P.S Stop by my blog and get a free guide on How to Video Blog!

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Lately I’ve been mesmerized by the implications of internet video on website traffic.

Whats’ the big deal you ask?

Because three Internet marketers I know have stumbled on a formula that uses Intenet video to generate UNBELIEVABLE TRAFFIC AND SEARCH ENGINE RANKINGS–in as little as 24 to 48 hours!

These guys are sharing their secrets about using online videos to generate tons of traffic to your sites and get one googles first page.

Using their advice, I’ve learned a ton about online video and traffic generation. Man….I hate sounding like a salesman, but, I really want you to know about this if you’re stuggling or just want more website traffic and want page one of google.

I have three items for you that are free and will help to explain what I’m talking about, click on the link. (Grab these now, everybody plays the scarcity game these days and I have no idea how long they will leave this stuff online…don’t worry you won’t pay a nickle for it.)

Discover Video Marketing Secrets

1. You will get an e-report called “How to Generate Massive Traffic and Unexpected Search Engine Results with Internet Video.”

2. The next gift is called “The Free Video Hosting Web Site Directory.” You’ll be informed of 30 top Internet Video Hosting Websites along with some information on how to use it.

3. The third gift is a very powerful webinare called “Building Massive Traffic” and you get it free. Don’t forget these guys aren’t talking from theory, but from experience. They’ve accomplished the task of generating traffic using video and are showing you the benefits and how to do it.

All you have to do is click on the link and grab you free material.

Hordes of Website Traffic

Let me know if you think Internet Video is the way to go.

One more thing…I want to let you in on what these three guys are up to. It’s so incredible I can hardly keep a lid on it.

They’ve developed a program called Traffic Geyser that uploads your videos to the top 15 to 30 video hosting sites for you , it’s so easy…just click a button.

There are 2 Big Benefits if you do any selling online or are trying to build a membership: TRAFFIC (and I mean the kind of traffic a top 30 Google ranking brings you) and it SAVES YOU HUNDREDS OF HOURS of time.

See, not having Traffic Geyser, you’d end up upload your video recordings by hand to every site in order to get the traffic and search ranking benefits. It could take you eight hours to upload one video to fifteen sites! Some Internet marketers have full time people on staff just to upload videos–that’s how time-intensive it is.

This is really cool… you can use this even if you only have audio. Just sign up for those three gifts and they’ll tell you all about it. Yep….just click on the link:

Discover Video Marketing Secrets

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