Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Web 2.0 Basics Page 3

Now that you have a better idea of “what” Web 2.0 is, let’s look at some of the different platforms used by users. Remember, not all Web 2.0 sites are alike.

Web 2.0 and Business

Web 2.0 is not popular among consumers only. Businesses are now realizing the potential benefits Web 2.0 has to offer. While many consumers think of popular applications like MySpace when they ponder Web 2.0, many fail to connect this technology with its potential for business.

Corporations can reduce much of the expense associated with installing and configuring essential software and applications on individual computers when they take advantage of Web 2.0. Rather than have an IT manager set up, configure and maintain a company’s applications and software on corporate servers, a company can now access a vendor’s server to acquire the information they need for their company.

Companies can now also share information and collaborate with one another in new and interesting ways. This will require business managers to start thinking more horizontally, moving away from a hierarchical model of communicating to one where knowledge is shared freely among employees, suppliers, vendors and even competitors.

Some company’s are even encouraging their customers to take advantage of social networks to help them advertise. GM for example allowed consumers to create commercials for some of their popular vehicles a while back. While many of these left much room for improvement, such integration allows for greater innovation and shared interest among key agents – consumers.

A company can also help businesses make working more practical and simpler. Rather than have individuals use stand-alone systems only, company’s can now encourage the joint use of software and computers among multiple users. Data can easily be shared from one person to next, meetings can be held online, and problem solving can take place from a much broader perspective.

As with anything, there are drawbacks to using this technology, even in the world of business. Business entrepreneurs have to ensure they fully understand the implications and utility of using Web 2.0 before they adopt the technology. Many must also realize that this technology has existed for some time, but offers an interactive approach to marketing and everyday business operations. A company should examine how they can integrate Web 2.0 into daily operations while still hedging risks.

What We Learned

We 2.0 is a community-based platform or network, one encouraging shared participation and community effort. Web applications common to this new platform include both Web and non-web applications (like instant messaging). Using this new platform, end-users throughout the globe can share data, information, photographs, personal insights and more.

More and more businesses are also realizing the potential benefits of using a collaborative application and software such as that provided through Web 2.0 technologies. The entire way we do business is changing. Now that your interest is peaking, let us look at some of these applications, and the technology supporting Web 2.0.

Web 2.0 Sites

How do you know if you have landed on a Web 2.0 platform? Chances are, if you are asked to contribute to the content or body of knowledge contained on the site, you’ve hit the lottery. Most sites are those that encourage visitors to add their insights to a page, whether through ongoing commentary, through editing or by any other means available.

WordPress Marketing Explained

WordPress Marketing Explained

WordPress Marketing software is one of the powerful tools for web business owners today. It is considered an open-source tool. It began in 2003 and since then has become one of the most commonly used software in the blogging and internet world today.

Today WordPress marketing software has the ability to handle any content management for just about any site and has the ability to create anything from just a blog to a fully fledged website. The choices with WordPress Marketing software are endless.

There are skins and themes available or you can create your own customized pieces and add them in.  Due to the fact that WordPress is open end software there are literally millions of people that are creating their own themes and skins for use on their websites or blogs. There are also several thousands of coders that create ad-ons and plugins for the WordPress Marketing software that will allow it to create just about any type of web page that you can think of.

To get started you are going to need to find a web hosting company that is able to run PHP software that is version 4.3 or better. You can also use MYSQL 4.0 or higher. WordPress also recommends that the server that you choose also runs on Apache or Lightspeed servers hosting software.

If you use WordPress only as a blogging tool you have the ability of publishing your work to your website quickly. If you choose to alter the standard Permalinks structure,  you are able to configure these to give you permanent links which is based on your blog post title. This will allow you to link back easily to other entries as well as helping you if you are attempting to improve your search engine rankings.

Also with WordPress while you are blogging you can add tags which will allow the users easily search through your posts for certain topics, as well as feeding the search engines with this information.  You are able to configure WordPress to update your social networking site each and every time you happen to post a new blog.

When someone visits your WordPress blog they have the ability to subscribe to it through a variety of different services.  You have the ability to choose which services you want your visitors to subscribe to.  There are hundreds of these services to choose from.  When you have access to this much flexibility you are able to focus on who can subscribe based on the type of blogging you are creating.

WordPress Marketing software is fairly easy software to understand with a variety of different options available. Many internet marketers are now suggesting to use wordpress for every site you create, such as, landing pages, capture pages, 1 page sites, static pages, product delivery pages and any other page you can think of. You should try WordPress Marketing for your next site.

Benefits Of PPC Marketing

PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign.

Benefits Of PPC Marketing

• First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready. There is no set limit on the amount that you are able to spend
• PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully.
PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site.  You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines.
• Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you.
• There is also testing potential that is available with your PPC marketing campaign.  If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run.  The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not.
• A final benefit of PPC marketing is that you are able to see instant results.  A very well planned and researched PPC campaign can show you instant results.

As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs.

Generating Leads With PPC Marketing

Every small web business owner knows that the key to a successful marketing campaign is leads.  Without leads your marketing campaign will fail and you stand to lose thousands of dollars in marketing dollars as a result. There is no need to worry since there are ways to get free leads for your small business.

One great way for you to gain leads to for your small business is to submit articles to some of the many article sites that are available on the internet today.  Write on topics that you both know and understand. Make your content appear that you are a professional on the topic. Make your article both short and easy to understand. Also be sure to place your PPC link on the bottom of your article. This is one of the most popular ways that small business web owners are using to create free leads for their PPC marketing campaign.  Submitting articles is not hard work but it will take some time to do careful research on the topic that you are writing on.  You do not want to put false information into your article.

Another excellent way for you to gain free leads for your PPC campaign is to create a blog.  A blog is almost a live journal that everyone in the internet world can come and read. Here you are able to write on a topic that you have expertise in.  It is best to write your articles based on a certain group of people that you are looking at gearing your marketing campaign towards.  An important thing to remember though when you are creating your blog is that there are no errors before you post. Errors will turn your readers away and think less of you as an expert on the subject. Also a good practice is to put your PPC advertising link in your signature line of your blog.

You can also create free leads by using viral marketing. Viral marketing is very simple to use. All you have to do is create a signature line that contains your PPC marketing advertising link in every email that you send.  This is really great if you are sending out a bulk mailer. If your reader finds the information interesting they will probably send it along to their friends and family with your signature line included. If you really stop and think about it you have the potential of receiving thousands of free leads with just one simple signature line.

There are several other ways that you can generate free leads with your PPC marketing campaign.  The best way to help your business grow is learn where to generate free leads and how you can use your PPC marketing when generating these leads.

[tags]leads, generate leads, ppc leads[/tags]