Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Link Building Basics

Why You Need To Know Link Building Basics

Internal Links

Internal Links

If you have any sort of business online, you need to understand link building basics. First of all, you must accept the fact that, yes, you are going to need to get incoming links to your web content (whether it’s a blog or website) in order for you to start getting pure web search traffic. Here are some ways to get links to your site.

Article submission is one very effective method. If you can create a quality article that’s approximately 500 words long and submit it to the many article directories, you will be getting lots of inbound links before long. The key word is “quality” – the better the article, the more valuable it is to your audience, the more this will work for you. Instead of sending the same article to 100’s of article directories use UAW to send a unique version to each article directory…..multiplies the effectiveness of article marketing by 1000 times or more!

Directory Submission is another one of the easier link building basics. There are more link directories online than you can possibly imagine. All you have to do is find the most popular ones and submit your site. Some are free and some will charge a fee. If you do pay a fee, make sure that the site has a high google ranking and gets a good deal of traffic.

Try social bookmarking. Using the social bookmarking sites StumbleUpon, Digg and Technorati (there are hundreds more to choose from) is a great way to get links to your site. Just register and submit your site or articles for people to bookmark. This gains you more popularity and more links. Smart use of social bookmarking will create some very nice and effective backlinks for your blog or website…..start now for immediate traffic.

Another method is to use offline advertising. With more and more people becoming “net saavy” and, more specifically, “net business saavy”, you can start to stand out by focusing on the world that’s offline. Go to conferences or conventions in your industry and hand out your business cards. Once you start building relationships with people in person, it’s much easier for you to get them to see what you’re up to on the Interntet. You can take this one step further and interview some people who are key in your industry. If you can manage to get a hold of someone who is an expert and who is not usually very public with his/her answers, you’ve hit the jackpot.

Giving away stuff is another way to get people to link to your site.  Hold a contest to get the interest of others or, even better, build an online tool collection of the sorts of instruments that people need. An example of this is a mortgage calculator. . .you get the idea. You can come up with your own ebook and offer it for free in exchange for feedback about your site. You can offer free samples of a product that you sell or promote. Again, there are lots of ways to shape this concept to fit your business and site.

Distribute Videos to video submission or video directory sites. There are many youtube type sites on the web, submitting your video along with an brief description ….including your website address can bring in a ton of unique traffic. Mention your website or blog in the video…in fact, offer a free ebook or piece of software in the actual video which forces the viewer to figure out how to get the book or software. Common sense prevails, the more valuable the book or software, the more desire and effort the video viewer will expend in an effort to get your freebie. You could locate some of the free video submission sites or you could use a service like Traffic Geyser for automatic submission of your video to 100’s of sites, along with audio and pdf submission…..WARNING…this tool is for serious internet marketers only! Here’s a little secret ……Google still gives extra weight to video’s so your backlinks will count more than a standard link!

Hopefully you’ll start to use some of these link building basics to gain more incoming links to your web content.

Are you Using Ezine Directories in Your Internet Marketing

When you’re trying to figure out how to get traffic to your web content, there are a lot of options to evaluate. And it’s important that you pick the ones that go well with the product/service you are offering and the target audience for that product/service. Using Ezines to promote your products is a fantastic way to hit the right audience because there is an ezine for every niche possible. There are even ezines about ezines! If you want to save a lot of time doing your own research for the possible ezines to fit your niche, you can use ezine directories.

In case you’re unfamiliar with ezines, they are basically a newsletter that is sent out to a subscriber list who has confirmed interest in receiving them. If you find one that matches what your business offers, you are guaranteed a qualified audience to advertise to. The best way to reach this audience is by placing what is called an Ezine Solo Ad. This basically means that the producer of the ezine will send out your text ad to his/her audience for a price. In order to find the right ezines, you can go through ezine directories and do a search for the keywords or keyword phrases that represent your business to find a targeted ezine that you can advertise in.

Here are a few of the many directories that you can take a look at:

New-List offers a wide variety of general categories and thousands of thousands of specific newsletters to choose from within these categories.

Ezine Search allows you to type in the general category that pertains to your business, a description and some keywords. Once you’ve entered this information, you are taken to the results of your search and can get more information about what each ezine offers, the size of its mailing list, the frequency of the mailings, etc.

Best Ezines has thousands of ezines to display along with reviews and complete information about each ezine including the target audience, frequency of the newsletter, tags and how many times the ezine has been viewed.

Ezine Directory offers an impressive list of ezines within a fair number of topics but does not provide you with the details on each. In any case, it is always better to contact the publisher of an ezine directly to verify statistics, price, etc. of the ezine.

Jogena’s eZine Directory offers both a listing of ezines and a listing of e-books, which is a nice twist. This site is very well-done and offers a great deal of information on both topics, in a way that is clear and easy to understand.

The Directory of Ezines is actually a paid service but well-worth the investment necessary. Not only does this site offer you an extremely detailed profile of all the different ezines, the owner, Charlie Page, actually also offers you one on one consulting on how to use his service as well as other ezines.

Hopefully these Ezine directories will hold some of the information you’re looking for!

Pay Per Click Search Engine Submission

free traffic with traffic geyserMany people on the internet are searching for the term “pay per click search engine submission”. In reality, there is no such animal. . .but pay per click and search engine submission are two excellent means of getting traffic to whatever web content you you aim to promote.

The term pay per click (PPC) refers to a type of online advertising. Here’s how it works. First of all, you’ll need to understand the concept of keywords (or keyword phrases) and how important they are to the success of your PPC campaign. Keywords are the words that people are typing in to their search engines when they do a search for something. Everytime someone types in a keyword or keyword phrase into their search engine, it is recorded by the search engine. This allows your search engine to provide you with data on what keywords people are typing in and how often they are typing them in. In PPC, you will design your advertisements, promoting your website or other web content, to target these specific keywords. Then, you will bid on your keyword. When someone types in a search with the keyword you have targeted, your ad will come up on the right hand side of the page. How high up on the page it appears depends on how high your bid was. When someone clicks on your ad, you will pay your search engine the amount you bid for the keyword. This is an extremely effective way to advertise since you are only paying when you get concrete, measurable results.

Search engine submission refers to the process that you go through to submit your web site directly to a search engine, without waiting for the search engine to find your website first. once the search engine has recognized your site, you will come up in the search engine rankings when someone types in a keyword that is relevent to your business. Search engine submission to Google, Yahoo and MSN is really not necessary anymore since these engines are already able to discover new webpages on their own by crawling links from other sites.

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However, search engine submission to the lesser known search engines that are used around the world can be extremely beneficial. Another option is to purchase search engine submission software that handles this process for you.

Search engine submission services can save you tons of time and get your website out there. Depending on the services, your website will be submitted to hundreds or thousands of search engines, directories and links. Most services understand the various rules of each search engine and follow them accordingly. The majority of the big search engines prefer manual submissions but other search engines and directories will accept automatic entries. With search engine submission services, you don’t need to worry about all of that because the service takes care of it all.

Hopefully this article has cleared up some of the “pay per click search engine submission” confusion.

Legitimate Make Money Ideas Online Really Exist

Although there are hundreds even thousands of different methods or ways to make money online it becomes very easy to be suspicious or ever think that all these methods of making money online are scams. Unfortunately some internet marketers get caught up into promoting their products and services by using hype, they might even exaggerate the money making powers of their websites. But overall, being able to make money relatively quickly and easily online is not some unattainable goal . . .more and more people are doing it every day. Before I go too much further, you should consider checking out an internet marketing forum that teaches a variety of different internet marketing business models such as the Earn1KaDay.com forum. I’ll use the rest of this article to discuss some of the more realistic ways of making money online.

Online Jobs:
Surprisingly you can find a lot of jobs online that actually pay by the hour. The better paid ones are considered to be contract jobs. Just a few examples of jobs you can find online are copywriting and editing/proofreading of web content/ebooks/newsletters, etc. Take a look at

  1. Elance.com
  2. Guru.com
  3. RentACoder.com
  4. GraphicDesign.com

Most of these hourly online jobs are typically boring jobs like sorting, but what the heck…money is money. This is one of the least exciting make money ideas but the jobs do exist if you look in the right places. It’s important to ask questions so you can eliminate getting scammed, consider asking the following questions:

1. Who will pay me?
2. When will I get my first paycheck?
3. Will I be paid a salary or will my pay be based on commission?
4. What tasks will I have to perform?
5. What is the total cost (if any) of the program?
6. What will I get for my money?

It may also help to check out the company with your local consumer protection agency, state attorney general, and the Better Business Bureau in the community where the company is located, as well as in the community where you live.

Posting in Forums: If you’re the type that likes chatting to other people, giving advice, asking advice, etc., you could get paid for this within certain forums. Owners of new forums have a problem if there aren’t a lot of conversations going on. They resolve this by paying for posts. If this idea appeals to you, jump in, share your ideas and get paid for it! To find forum posting jobs, just type “How to Find Forum Posting Jobs” in any of the major search engines.

Affiliate Programs: You’ve probably already heard of affiliate programs and the fact that they are one of the easiest ways to start making money online, some affiliate marketers make big bucks! The key with selling affiliate products/services is learning to generate traffic which you can then funnel to your merchant. Affiliate marketing is very popular and there is a learning curve involved but it has made millionaires out of many regular people. Consider joining an affiliate internet marketing membership that specializes in teaching affiliate marketing….one such affiliate marketing membership is Affilorama!

Gaming: Are you a gamer and your passion is gaming? Believe it or not, you can make some good money by gaming online. Top players get paid handsomely for participating in tournaments, attending gaming fests and endorsing products. And it’s not just for the big timers. Pretty much anybody can make a couple hundred dollars a week with this.

As an internet marketer, you will have to distinguish yourself from the competition if you want to succeed. You should know your target audience and know your competition even better. Do not let self-doubt stop you from accomplishing your goals. Every successful internet marketer gives their business the very best effort possible. Hard work and determination will make your home-based business a success and provide you with a steady stream of income.

Starting a home-based business is one of the most exciting and challenging endeavors you will ever undertake. A sound business plan and the will to succeed will set you apart from the competition. Choose the products or services you provide carefully. Make certain your services will be needed over the long term and make customer service your top priority. A loyal customer base is the key to the success or failure of your home-based business. A home-based business is an excellent way to gain independence and financial freedom. A sound business plan and a strong work ethic are all it takes to succeed.

Resources:

http://www.businessweek.com/smallbiz/content/jan2007/sb20070110_343896.htm

http://www.sba.gov/

http://www.wikihow.com/Be-Organized

As you might guess, I’ve only just touched to topic of making and income online, so be encouraged because the internet is still the wild west of income producing ideas and methods.  For a more comprehensive list, I suggest you check out the article entitled 101 Ways to Make Money online.

What Is Global Internet Marketing

It might be natural to think that internet marketing is actually the same thing as global internet marketing since you can access web content from all over the world. But if you’ve decided to market your products or services internationally, you will have to do it in a way that offers the best site and most appropriate message to your various audiences.

Among other things, this involves choosing the right language and interface for your users’ locations while taking into account the multitude of SEO (Search Engine Optimization) factors for a global marketing campaign. As many of you are aware, the internet enables less expensive and efficient online international distribution options for media products and informational types of products. Software companies are the most obvious examples of those that can save by distributing their products online all over the world.

When it comes to SEO, one of the most important technical decisions you need to make before getting started with your global Internet marketing campaign is how to manage the many international domains. What you decide doesn’t just potentially affect your rankings, but also how well you will be able to manage each of your sites and even how much you end up investing in this marketing endeavor.

There are two options when it comes to launching websites in different countries. First, you can host all of the different language variations on one site and separate the languages by subdomains or subdirectories.  The second option is to create a separate site for each language you are targeting.

If you choose the first option, you will probably have greater centralized control when it comes to the site’s management and better SEO because all of the links will be coming in to one singular domain. This method can also be more effective when it comes to suppressing the possibility of duplicate content in the search engines.

If you go with the second option, you will probably spend less. You can start with one site and then add others one by one if you feel it is feasible. Contrary to the first option, by having multiple sites, you will rank better in the country-specific search engines.  Because using this method allows you to set up country specific hosting, you can target your SEO efforts to specific countries. It often makes sense to host your site in the country being targeted.

Another important concept to understand at the onset of your global internet marketing campaign is that you can’t do your keyword research in English and just translate to your target markets’ languages in order to be successful. You need to do extensive keyword research in the language of the market you are targeting.

The best case scenario would be to have a native speaker supervise or do the keyword research. The very least you should do is to use a foreign language/English dictionary that includes idiomatic expressions and is as local to the target market as possible.

Dreamweaver Cs3 And Css

Cascading Style Sheets (CSS) is a W3C standard mark-up language for defining the appearance of web pages. The use of CSS allows developers to fully separate the content of the page from its presentation, speeding up the development process and also making the pages load more quickly in the browser. Whereas 20th century websites typically used tables to construct web pages and position elements, CSS now provides a cleaner and more efficient way of controlling all aspects of web page layout.

The range of computer users who have some involvement in building web pages and web sites is vast and a good many of these users choose Dreamweaver as the software tool that helps them create the web content they need without needing to become an expert on underlying technologies such as CSS. Dreamweaver CS3 includes better support for Cascading Style Sheets than previous versions. However, there is still room for improvement.

Dreamweaver CS3 is the first version of the program which assumes that the user will want to use CSS to control the layout of their web pages. To assist inexperienced and would-be web developers, each time a new page is created, the program allows the user to choose allocate a preset CSS layout to the page. There are about 30 such layouts and they come in single, double and three column varieties.

Pages created using CSS rely heavily on the use of the HTML DIV element, a multipurpose container of web content. Choosing one of the Dreamweaver CSS presets creates a page containing a series of DIV elements complete with placeholder


Dreamweaver CS4

text and the CSS code necessary to control the position and dimension of the DIVs. The placeholder text and HTML code both contain brief explanations of the techniques used and advice on how to customise these basic pages for your own purposes.

The CSS code for pages created using Dreamweaver’s preset layouts is embedded in the page itself. If a user creates a series of such pages, each one will have its own CSS code making updating very time-consuming. It is far more efficient to have all of the CSS code in one external file and link each page to this one file. At present, Dreamweaver doesn’t really make this clear to new users. However, it does have an excellent feature for moving embedded CSS code into an external file. You simply select all of the CSS definitions you wish to externalise then choose Text – CSS Styles – Move CSS Rules.

This ability to move blocks of CSS is an excellent feature but one has to ask if new users will see its significance and actually use it. The fact is that, given the increasing importance of CSS and Dreamweaver’s role as the fledgling developers best friend, the program could use some improvement in the way it handles CSS.

It is also disappointing that Dreamweaver still automatically generates CSS styles called “style1″, etc. each time the user applies a font or colour to selected text. Surely it would be easier to simply remove these basic attributes and just let the user either apply a style to the selection or, if no styles exist, create a new one. Perhaps this will be introduced in the next release of this excellent program.

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Why Dreamweaver Has Become So Popular

When we run Dreamweaver training courses, we are always amazed at the number of different types of Dreamweaver user who attend our courses. There is simply no longer a typical Dreamweaver user. We get people working from all types of organisation in all types of role. Private individuals, accounts specialists, marketing specialists, academics, workers in the health services…

One thing is for certain, on our courses, we are now getting far more people learning Dreamweaver who are not and do not intend to become specialists in web development. They are, more typically, people who need to develop web content and who perceive Dreamweaver as the best program to use for the task in hand. Coming to this conclusion is almost inevitable since Dreamweaver is widely perceived as the software tool of choice for both the casual and professional web developer.

Dreamweaver has obtained its position as undisputed number due to the fact that first Macromedia and now Adobe have paid careful attention to the needs of web developers of all types and to the technologies used to build web sites. They have managed to create a product which satisfies the needs of both amateur and professional web developers and which embraces emerging standards in the web


Dreamweaver CS4

sites are constructed. As web developers and web development has evolved, Dreamweaver has evolved with it. That’s why Dreamweaver is still around while all of its original competitors have disappeared.

In the early days of web development, there were two types of web development tool: those used by coders (the specialists who understood the technologies underlying web pages) and the visual software tools which functioned in a manner similar to word processing and page layout programs and were used by non-specialists and inexperienced web developers. The visual programs (which included Dreamweaver) had a very poor reputation among web professionals who found that the code produced by these programs was clumsy, verbose and inefficient.

About ten years ago (recognising the need to satisfy both types of user), Macromedia, the owners of Dreamweaver started making efforts to attract serious web developers to Dreamweaver. They addressed the code issue by including tools which would clean up inefficiencies in automatically-generated code and purchasing and bundling a coding utility called with Dreamweaver. They also enhanced their code environment with sophisticated features like line-numbering, colour-coding and code-hints and added other code-friendly features to supplement the visual development environment such as the tag selector which displays the HTML tags representing the objects on the page.

In June 2000, Macromedia added another string to their bow by releasing a special edition of Dreamweaver called Dreamweaver UltraDev. This version of Dreamweaver contained all the features of the basic programs but added special utilities for creating dynamic content. Users could create server-side content using ASP, ColdFusion or JavaServer pages. The program automatically generated code for connecting to a database, retrieving and displaying data and linking elements on a web page to a data source. Two years later, they dropped UltraDev and added all of its functionality into the standard version of Dreamweaver, further enhancing its appeal to serious web developers.

Recognising that many web developers are members of a team, Macromedia also added features to Dreamweaver allowing teams of people to collaborate on the same site while avoiding the risk of two people making conflicting changes to the same page. Dreamweaver’s collaborative features were called “File Check in/Check out”. The program also introduced a feature known as “Design Notes”. This allowed one developer to attach a note to a particular web page which could then be browsed by other members of his or her team.

As new technologies have emerged, the makers of Dreamweaver have also responded by taking them on board and modifying the way the program generates code. Thus, in the latest release of the program, Dreamweaver CS3, it is assumed that the user will be building websites using cascading style sheets (rather than HTML tables as was previously the case) and Dreamweaver offers a series of thirty or so different CSS page layouts that can be used to build efficient pages and adapted and personalised at will.

The latest Dreamweaver also includes some groovy new features which embrace the Ajax technology using the Adobe’s Spry Framework for Ajax, a library of automatically generated JavaScript code which allows the creation of interactive web page on which page content can be updated in response to user actions without the page having to be reloaded.

Each new release of Dreamweaver brings exciting as well as practical new features which always seem to slot nicely into the familiar easy-to-use interface. This coupled with the fact that Dreamweaver always allows experienced professionals full access and control over every aspect of the web pages and web applications they are developing should ensure that the program continues to be the automatic choice for any individual or organisation needing a decent software tool for web development of any kind.

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Article res has been removed due to spammers exploiting this site and stealing itempads pr rank. Link Res will be returned once the database has been purged of bad links probably after the next google update. We do not believe in using nofollow. We are sorry for this temp problem. But once the database has been cleaned all links by writers will have a higher value. We hope you understand and continue to submit your articles. If you would like a permenet link on itempad Please email admin

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