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Web 2.0 Basics Page 8

A. This is another technology rapidly gaining popularity. RSS technology, or “Really Simple Syndication” is a tool anyone can use to tell the world at large about new blog entries or web entries. What you do is set up your site content using RSS tools or content aggregators. What happens is any time you post new information to your page, that information is fed to people that are linked to your feed.

Q. If Web 2.0 isn’t new, who cares?

A. Web 2.0 isn’t new, but people are finding new and innovative ways to use it. If strategic, you can use Web 2.0 to market your products and services and promote your business or site to millions of people around the world. You do have to do this in a politically correct and decent way. Many applications allow readers to interact with the Web pages they browse. These applications are all part of Web 2.0 technology, and include SOAP, XML, JAVASCRIPT and AJAX. These interesting technologies allow you to interact with a web page that is live in much the same way you would interact with a page from your own computer, a page you created.

Web 2.0 isn’t new, but people are now taking an active interest in becoming members of a global community. Thus, Web 2.0 is becoming a lot more popular than it has been in the past. Sites including Gmail, Flickr and Digg are all the rage among collaborative types interested in link and information sharing on the Web.


Web 2.0 is a popular term used to describe an old system but new way of thinking about and using the Internet. If you are an entrepreneur or business owner, you will find 2.0 is a great tool for promoting your business and establishing your credibility on the Web.

If you are someone interested in sharing information and forming collective communities on the Internet, you will also find 2.0 technology something new, exciting and innovative to explore.

No matter your intent or purpose, it’s worth a little time and effort. So take your time and explore 2.0 for all it is worth. Have fun, and share!

Web 2.0 Basics Page 7

A. Tagging is a way users can classify or organize and categorize data, and is common on many sites including social bookmarking sites and folksonomies. How it works is users attach tags to data items like web pages, their blog entries or even photographs they want classified and categorized. Tagging is not the same as the Semantic system, which allows users to categorize information using unique identifiers rather than common tags. Relationships in a Semantic environment are more specific than in a tagging environment. For example, when one tags a blog page, they may tag it with terms like, “internet marketing” or “summer picnic” whereas when one classifies information semantically, they will tag the information using a unique identifier. If someone classifies a web blog entry for example, they may identify it using the blog author’s name, the date of creation and the source of content used to create the blog entry.

Q. I still do not fully understand Web 2.0. Can you expand?

A. Web 2.0 is a client-sided application, meaning end-users, people sitting at their computer, can categorize, tag and store data on the Web and share it with others. For example, let’s say you bookmark 3 of your favorite sites. Usually, when you visit another computer, your bookmarks will not show up when you log in. When you use Web 2.0 technologies however, you bookmark your favorite sites to public forums, so you can access them from anywhere. At the same time, anyone else can access your favorites from any computer anywhere in the world. Some call this “intelligent” sharing of data. It is certainly a new way to classify and navigate information provided on the Web.

Q. How can I learn more about this exciting new technology?

A. The best way to learn more about Web 2.0 is to visit sites that use this technology. Keep in mind the technology itself isn’t “new” it has existed for some time. People are finding new and interesting ways however, to use this technology to their benefit. How can you take advantage of 2.0? Here are some places to check out:


You can also Google the term “Web 2.0″ and see what comes up to learn more and to access more sites using this technology.

Q. How do I use a weblog? Isn’t it dangerous?

A. To use a blog or web log, all you have to do is set up an account. Anyone can set up a blog these days. Most people uses blogs as online journals or commentaries. You can share photographs of family members; you can share personal insights about political subjects or subjects you feel passionate about. The danger comes when someone uses blogs in a slanderous or malicious way. You should note that their may be some repercussions to posting your opinions on the Web. In some countries, people have been arrested for information they placed on a private blog. You should also know that when you post information to the Web, you are placing your personal information for the entire world to see. So if you do not want something public, do not post it on a blog, or keep your blog private.

Many people, including media moguls now use blogs to deliver news information on the Web in a consistent and timely fashion. As more and more people turn to the Web for information and advice, it makes sense to put information on the Web for others to access. People can comment on your Blog entries if you set up your blog in a way that allows them to do so, but this isn’t always a necessity. Some people prefer others do not comment on their blog, because this may result in spamming.

Q. What is RSS?

CSS Dreamweaver

Cascading Style Sheets is something every webmaster should learn to use, however it can be complicated to code by hand.?Fortunately, the built in Dreamweaver CSS tools make it simple as pie as you’ll see in this introductory lesson.

Whether you are a total newbie when it comes to CSS or you are an expert, the built in Dreamweaver CSS tools can help you out a lot.

This tutorial is designed for the person who owns Dreamweaver, is curious about CSS and wants to learn how to put it to use.

CSS is not hard to learn and with the Dreamweaver point and click tools, it is easier than ever.

3 Types Of CSS:

You can have an internal, external, or inline css style sheet.

In this tutorial, I will discuss an external style sheet, which I think is the most useful when working on a website with more than 1 page.

To create an external stylesheet with Dreamweaver, simple click ‘New’ and under ‘Basic Page’ choose ‘CSS’.

This will

Dreamweaver CS4

give you a blank style sheet.

The next thing you want to do is experiment and create 1 or 2 CSS definitions.

You might create a CSS definition called ‘background1′ and make the color green.

Then save the CSS style sheet as something like ‘sample1.css’.

Next you would open an html file in the same folder that has some text in it and ‘attach’ the external style sheet.

You attach the sheet by selecting the ‘Text’ dropdown menu and choosing ‘CSS Styles’ then ‘Attach Style Sheet’.

Once you have attached an external style sheet to a webpage, you can make changes to the external style sheet and change the content page.?This is especially important if you have a website with multiple web pages.

The concept is, that by attaching an external style sheet to all of your web pages, you can update many web pages instantaneously by changing the one CSS style sheet that is attached to them.

In this manner, a large corporate website with 20,000 pages could be updated with new colors and fonts in less than 15 seconds!…Simply by changing the one external CSS style sheet.

So you see how useful CSS style sheets can be.

To get started, simply go into your HTML code after you have attached an external CSS sheet to your page in Dreamweaver. You can take any tag like a tag and start typing in a CSS class.

For example, . If you start adding a css class to any of these tags, Dreamweaver will start to auto-complete it for you and you can choose which class you want to add from a dropdown menu.

You can also use this to style page backgrounds, table backgrounds, fonts, and much more!

You only have to learn the fundamentals of CSS and then experiment with Dreamweaver and I promise you’ll be capable of using CSS with Dreamweaver in a matter of a few hours.

To learn more about Dreamweaver and Cascading Style Sheets, you can watch step by step videos at

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Jay Gilbert offers step by step guides for people who want to sell info products online. Sign up for the free Dreamweaver tips training course.

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Using Xsitepro to put up Salespages from PLR products like Php Tutorials for Beginners

Ok…you have Xsitepro and you just purchased a package with 100 PLR products that come with resell rights. Now you’re wondering, How the heck do I get the sales page, thankyou page and download product into my Xsistepro Step…..maybe you looked around and really can’t find any easy answers. Sure, you can take the base html code from the salespage and enter it into the source area of your new page…..but have you tried that ? The stuff that comes out is pretty funky! The below post talks about a way to add as many pages you want that deviate from the main Xsitepro Template. Although he doesn’t reveal the secret, he shows some samples of what he’s done and will be putting together a video course explaining exactly how to do this……check out the post below, this could be what you’ve been looking for.

I had a new user to Xsitepro ask me how to import PLR, RR, or MRR salespages such as I Hate PHP which is a PHP tutorial for beginners. Initially I knew there wasn’t any easy way to take prepackaged sales materials and import them into Xsitepro….but I went to work!

I’ve been experimenting with xsitepro in an effort to find out how to add the sales pages, thank you pages and download pages that often times come with PLR and various Resell Packages. I’ve done some research and so far I haven’t been able to find an easy method of importing these pages into a xsitepro website.

The reason is in part due to the fact that xsitepro is a template based system of creating websites and web-pages. Once you pick a template for your website you are pretty much committed or stuck with using that template for the entire site. Consequently every web page of content is placed within your choosen xsitepro template. If you wanted to add a standard html salespage from a resale rights package, somehow you would need overwrite or ignore the original xsitepro template.

I thought I found a way to create a page that ignores the template you pick for the site. When creating a page, go to the advanced featues at the bottom of the page. You can select a radio button that says ignore site layout. I thought for sure this would be the magic bullet. So…I created a page, with the Ignore Site Layout selection ticked and thought I would be able to paste in the html code for the PLR salespage.

I copied and paste in the salespage html as I mentioned, I knew I would have to also include the images so I used Xsitepro’s file upload feature to upload the images for the template. I should make note that I put the code into the “source page” of the xsitepro page editor. I had to change some of the image paths in the html of the sales letter and I then tested in the browser. It worked to some degree, however, some of the code was left out and when viewed the sales-page was corrupted. I tried the process several times with several different resale rights packages and it just wouldn’t work. Probably the most upsetting part was that the page was scattered, corrupted and mixed up when trying to view in the WYSIWYG editor.

After trying several times, I found out that Xsitepro strips out the standard html code for a webpage and other code as well. Consequently, things like some images, background colors and background images did not work. Basically the PLR sales page looked like crap and would not be an acceptable way to promote any type of product.

I also tried the same method with several different PLR products just to make sure the method wouldn’t work with all different types of html coding.

I tried another method of importing html pages into Xsitepro using the import function of Xsitepro in the “Other” tab and the results were the same.

In each method I tried to import and upload an html page into xsitepro I did so with the intent of being able to use the WYSIWYG editor in Xsitepro to edit the sales page. I wanted to be able to use the xsitpro editor to add Paypal Payment button code. I wanted to be able to edit the text and to add or delete images. Simply put, it could not be done!

If there is a way of importing and editing a standard html sales-page from a PLR, Resell Rights or Master Resell Rights product with Xsitepro, I simply do not know about it and as Xsitepro version 2 stands now, it will be impossible to do.

There is some good news for those who have PLR products and want to use Xsitepro to manage the pages.

First you must edit the PLR salespage outside of Xsitepro. You can use a free program like NVU or Kompozer.

I did this with a product called I Hate PHP, Learn PHP Basics you can see the sales page here:
Php Tutorials For Beginners
which is in a directory that was created by Xsitepro!

Then I used a super secret method of showing the salespage ….Php Tutorials For Beginners and I used the same method to include the thankyou page and the download product for I Hate Php.

I think this method is pretty unique and I will reveal how to do in a pdf and a couple of videos. I plan to have the videos and pdf done in the next 2 weeks sometime and I’m sure many Xsitepro users will find this method an easy way to add either a whole directory of products or for adding one simple PLR product!

I plan to set this up as an example for the process and will use the page at PLR Directory to set up a type of directory of a handful of PLR products just so you might see how to do it. Keep in mind, if you happen to be confused by the template at PLR Directory its simply because I haven’t changed it yet.

Some might argue that Xsitepro really isn’t suited to compile, display and sell PLR, resell or mrr products. I would have to agree to a certain extent. However, remember, Xsitepro’s structure for SEO is superior to everything and probably equal to a blog. Plus, syndicating pages as xml or rss pages is extremely easy with Xsitepro and when the user implements all benefits provided by rss…..traffic will soar!

Properly used, Xsitepro and it’s advanced features beats the pants off of any static html editor. I’ve seen far too many so called internet marketers claim that wordpress is far superior to Xsitepro. That statement is simply false and based on ignorance. They don’t know how to use Xsitepro and like most marketers they take the route of least resistance. Anybody can install a wordpress blog and write a blog post….not everybody can make the magic happen with Xsitepro!

Successful Search Engine Marketing and Optimization For Online Promotion For Your Business Website

Search engine marketing and optimization defines the process of using the internet for the promotion and advertising of your website and web pages. When done properly search engine marketing will guide traffic from the search engines to your website.  Basically if you practice successful search engine marketing and optimization, you have tapped a source of free relevant website traffic, that is, you have tapped into the natural search engine results of the internet.

How is marketing defined?

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Marketing in and of itself is simple yet complex and is defined in Wikipedia as: Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.  In the early 1960’s out of the many factors that determine whether a person purchases a product called a “marketing mix” was reduced to the 4 P’s: Product, Price, Placement (distribution) and Promotion. Research into any market will always take these features into account.

Website Visitors Needed for a Successful Website

If you want to become successful in the field of Internet Marketing it is imperative that you learn how to get website visitors to your website. Many beautiful websites are built without giving any thought to developing successful search engine marketing and optimization strategies and when this happens the website traffic valve is left in the off position….result is no traffic equals no sales!

Can Search Engines Market Your Website?

Sooner or latter you will realize how important it is that your website is indexed by the search engines….which means something similar to the fact that your website is in the yellow pages, with some ads being more visible than others. One aspect of search engine marketing refers to the fact that your website becomes visible with paid per click search engine marketing. A variety of tactics are used when marketing your with PPC marketing but the ultimate purpose of any ppc campaign is to steer website visitors to your site and then convert those visitors into leads or buyers!

Defining SEO?

SEO is the process by which you create a website and the content which relates to a specific subject or content matter that can be found by the search engines.  When you perform search engine optimization on your web pages you will included certain keyword and or meta-tags with your keyword listings.  Although you can’t control what website surfers will search for, you can create pages and optimize you site for keywords and keyword phrases that have a history of being used on a monthly basis. Proper use of tracking software will allow you to began to understand what keywords are being using to find your website and specific website pages.

Hiring a SEO Expert!

Successful search engine marketing and optimization most often should be done by a qualified specialist, this can be a service that is employed to develop a SEO strategy for your blog or website.  A Search engine optimization specialist is a relatively new occupation and as with all occupations, you have to be careful who you hire since there are no exacting standards as of yet. Of times unscrupulous SEO consultants will fill your website content with spam, a blackhat method of seo and although you might find a sudden increase of page rank and find your site on page one of Google, this is only temporary and you will end up getting your business website penalized by the major search engines.  The only way to ensure hiring a qualified search engine marketing and optimization expert is by thoroughly interviewing the prospect and asking for referrals.

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Pay-per-click advertising

PPC is a subject all to it’s own. There are many facets to ppc and many ways to make money and just as many to lose your money. Pay-per-click advertising is when you receive advertising space upon a website. You only pay for your advertising when someone clicks on a particular link.  This brings traffic to your website and it’s important that the traffic goes to a page that requires a specific action by the website visitor, such as optin for a free offer….also you should make sure you investigate different manners of preventing click fraud so you don’t get ripped off.

Using PPC Adwords for Traffic Generation

“Google Adwords” is one of the easiest ways to just start traffic to your website, although, take caution because the clicks can cost anywhere from $.10 to $10 and more, so it’s advisable to invest in some training first….it will save you in the long run!   Google Adwords will give your website offer a broad audience with much control, people searching for items related to your website will often times see your Google adwords ad on the right side of the search results page….if your ad is enticing enough, they will click on it!

Special Image Techniques with Dreamweaver CS3

Adobe Dreamweaver CS3 allows users to create web pages easily, using intuitive menus and buttons rather than learning cryptic HTML coding. Dreamweaver courses can help new users become comfortable more quickly, and can teach even advanced users a few new tricks. Here are some examples of the advanced techniques a student can pick up one of these courses.

Use the Alt field to reach all viewers
One problem with images is that not everyone can see them. Some visitors may be vision impaired and “viewing” your page on software that reads the text to them. Others might have images turned off so they can browse the web faster. If you put important information in your images, those visitors may be frustrated and leave, leading to lost business. Alt fields are also important places to insert keywords to enhance your search engine ranking.

When Dreamweaver courses teach you how to insert images into your web pages, they will discuss the Alt field on the property inspector. This is a line of text that will be displayed in browsers that have images turned off, or will be read to vision impaired visitors. By making your web site accessible to all users, you are able to serve a larger customer base and take a step toward improving your search engine ranking.

Use image maps for easy site navigation
Basic Dreamweaver courses demonstrate how easy it is to add images

Dreamweaver CS4

to your web site. At its simplest, an image is simply a decoration on the page. It is easy to turn the entire image into a link to allow the user to click on a thumbnail to see the full size image. Heat map studies have shown that users are more likely to click on images than on hyperlinked text.

A more sophisticated use of an image taught in Dreamweaver courses is to allow the user to click on different parts of the image to go to different destinations. For example, a travel agent could use a map of Europe to allow users to easily select their destination country and list hotels and other amenities in that region.

Give a page some flair with a background image
Most images on web pages are foreground images that the text flows around. Dreamweaver courses teach students how to add a background image that will display behind the text. A simple texture can give a page the appearance of parchment or vellum. A landscaping company might want a background of lush vegetation. Another company might want copy of the company logo behind the text on every page like a watermark.

A background image can add sophistication to a page and can even transmit subtle messages to the visitor. However, care must be used that such images don’t interfere with the text. The colours should be muted and low-contrast and the final product should be viewed at a variety of resolutions to be sure the desired effect is maintained.

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