Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Web 2.0 Basics Page 8

A. This is another technology rapidly gaining popularity. RSS technology, or “Really Simple Syndication” is a tool anyone can use to tell the world at large about new blog entries or web entries. What you do is set up your site content using RSS tools or content aggregators. What happens is any time you post new information to your page, that information is fed to people that are linked to your feed.

Q. If Web 2.0 isn’t new, who cares?

A. Web 2.0 isn’t new, but people are finding new and innovative ways to use it. If strategic, you can use Web 2.0 to market your products and services and promote your business or site to millions of people around the world. You do have to do this in a politically correct and decent way. Many applications allow readers to interact with the Web pages they browse. These applications are all part of Web 2.0 technology, and include SOAP, XML, JAVASCRIPT and AJAX. These interesting technologies allow you to interact with a web page that is live in much the same way you would interact with a page from your own computer, a page you created.

Web 2.0 isn’t new, but people are now taking an active interest in becoming members of a global community. Thus, Web 2.0 is becoming a lot more popular than it has been in the past. Sites including Gmail, Flickr and Digg are all the rage among collaborative types interested in link and information sharing on the Web.

Conclusions

Web 2.0 is a popular term used to describe an old system but new way of thinking about and using the Internet. If you are an entrepreneur or business owner, you will find 2.0 is a great tool for promoting your business and establishing your credibility on the Web.

If you are someone interested in sharing information and forming collective communities on the Internet, you will also find 2.0 technology something new, exciting and innovative to explore.

No matter your intent or purpose, it’s worth a little time and effort. So take your time and explore 2.0 for all it is worth. Have fun, and share!

The Great New Features Offered By Adobe Dreamweaver CS3

A lot of software upgrades are not really worth buying, being over-priced and often full of bugs. Dreamweaver upgrades, however, always tend to be worth getting.

Since Dreamweaver Is a web development tool, new features tend to reflect changes in the web technology, such as the growing importance of CSS. It’s not usually just a case of introducing a few snazzy new tools for the sake of it.

The previous version of Dreamweaver, version 8, assumed that most users were using tables for the layout of their pages. Since then, there has been a shift towards creating more accessible page layouts using cascading style sheets (CSS). This change is reflected in Dreamweaver CS3 which now includes a series of useful CSS layouts which can be used as the basis for new pages or, more typically, new templates. Each layout contains HTML comments which explain how they are put together and how they can be modified.

Dreamweaver CS3 has useful new features for transferring CSS code from one location to another. You can move an internal CSS definition from inside an individual page to an external style sheet. It is also possible to take inline CSS (located next to the item it described) and transfer to an e


Dreamweaver CS4

xternal style sheet.

The new browser compatibility feature in Dreamweaver CS3 allows users to check for issues within their pages relating to specific browsers (IE, Firefox, Opera, Safari, Netscape). It creates a report explaining problems which may occur when CSS on your pages is rendered in a particular browser.

The last time Dreamweaver was upgraded, Photoshop was a rival to Macromedia’s own Fireworks. Now that Dreamweaver and Photoshop are part of the same stable, Adobe has enhanced their compatibility. You can now copy a slice, selection or entire document from Photoshop, move over to Dreamweaver and paste it. This brings up a special window which enables to optimise and save the copied pixels as a new image.

As well as enhanced support for CSS, Dreamweaver now allows the inclusion of elements of the new Ajax technology which uses JavaScript to add a new level of interactivity to web pages by updating the page with elements from a server without having to reload the page. Dreamweaver’s implementation of Ajax is via the Spry framework. This is a collection of JavaScript-based code which provides a simple way for web designers to add Ajax content to their pages without having to type a line of code.

There are three types of Spry content: widgets, special effects and data sets. Spry Widgets are clickable page elements which respond to user interaction in funky ways. For example, there is a tabbed panel widget which displays different content in the same part of the page depending on which tab the user clicks on. There are also widgets for creating navigational menus and submenus and for validating text fields, text areas and select elements on a form.

Spry effects can be applied to a wide range of HTML elements. They allow designers to have images and other page content fade, shrink, zoom etc. in response to actions carried out by the user such as moving the mouse pointer over a particular element.

Spry data sets will bring in data from an external XML data source and display it on the page. Data sets offer a drill-down facility whereby users can click on information already displayed to bring up more detailed information on that particular item somewhere else on the page.

Dreamweaver CS3 is also the first version of the program to offer compatibility with Intel-based and PowerPC Macintosh systems. It also runs on Windows XP and Windows Vista systems.

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Author is a developer and trainer with Macresource Computer Solutions, an independent computer training company offering Adobe Dreamweaver training courses in London and throughout the UK.

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