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Internet Marketing Resources for Offline and Online Marketing

How To Get Buying Visitors To Your Website

buying website visitorsTo have a profitable website you want to have lots of traffic coming to your site.  But you don’t want just any traffic; you want visitors that are ready to buy what you are offering.  Here are some techniques that you can use to send ‘ready to buy’ visitors to your website.

1. When someone is looking on the internet for information or to buy a product they will usually search in the search engines to find what they are looking for.  If your website is being displayed highly in the search results then you can get a lot of free traffic to your site.  To have your site ranking highly in the search engines you will need to have it well optimized for the keyword phrase that people are looking for.  This means that you want to use that keyword phrase in your titles, Meta tags and throughout your content.  Then when someone searches for that particular keyword phrase they can find your website.  You can have a website ranking for multiple keyword phrases giving you even more traffic.

2. You can advertise your site through pay-per-click advertising.  You can do this through Google and have your ads appearing in Google when people search for the keyword terms you use for your ad.  Pay-per-click works just as the name suggests, you pay an amount every time a visitor clicks on your ad.  This type of advertising can become expensive if you don’t set it up correctly so you want to use a good, enticing ad as well as the right keyword phrases.

3. Publish an ezine and make it informative and interesting about your particular business.  You can include in your ezine any discounts or promotions that you are running or even ask readers to take a survey as this will encourage those readers to visit your website.  Most ezine publishers will allow writers to include a link to their website within their article.

4. Write articles and have them published on other websites.  There are a number of good article directories where you can publish your articles and you can include a link to your website in the resource box.  When you are writing articles you should have an attention grabbing headline to entice more readers and in your resource box have something that will grab their attention and entice them to visit your website.

5. Use banner advertising to drive traffic to your website.  You can place banner ads in ezines or on other websites that are related to your niche.  If you place ads on websites that aren’t related then you will likely receive a lot of non-buying visitors so to have targeted visitors you need to advertise on sites that are related to your business.

6. Advertise on forums.  Many forums will sell advertising space and forums can receive a lot of visitors, each one of them being able to view your ad.  Banner ads are great for placing on forums but once again make sure that you are advertising on a forum that is related to your niche.

You can use all of these methods or select a few to use as they are all quite effective at getting those buying customers to visit your website.

3 Most Used Techniques For Auto Responder Marketing

Auto responders have become a major tool in online marketing, and marketing in general. The Internet offers many means of affordable marketing with auto responders. Here are a three of the most used ways to utilize an auto responder.

DIRECTORY
Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory, or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results in increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each. When it comes to an auto responder, the marketer creates a series of emails describing the benefits of listing a link or article on their site. They usually provide other links related to the specific topic, but all of it is focused on acquiring links or articles for the site.

TEACH A COURSE
Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.

INFORMATION REQUEST FOLLOW-UP
The third most used technique for auto responders is sales follow up. Ever wondered how a company followed up with you after a webinar so quick? They probably used an auto responder. Using this example, the company would then send you an email the next day to with more information you may want. The following week, they will send another email to “touch base” with you and follow up. This email usually invites you to visit the website or even contact the sales department. At this point, the company may continue to follow up or start sending emails about other products or webinars. Each company is unique, and their auto responder program will be unique as well.

These three methods of using auto responders are only a few of the ways you can use an auto responder. There are many other ways to use them, and the opportunity is endless. For an excellent auto responder service that is very affordable (as low as $19 a month) try aweber.com. Aweber has been very useful to me, and they offer a great deal of service and support.

Nate Stockard is the owner of Stockard & Associates, Inc, a marketing and design firm in Houston, TX specializing in small business solutions. He is also the author of The Market Seedling, an informative source of information, articles, tips, and advice for small business owners and marketers.
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Free Video Marketing Teleseminars

Many moons ago teleseminars  were the rage.  I really enjoyed teleseminars and learned much from theme because there is any number of things you could do while listening to the audio. I could work on a building a website, I could lay down if not feeling well or I could listen while surfing.

It’s surprising how fast things change. Videos are now the weapon of choice for all cutting edge website and internet marketing professionals. People enjoy watching videos and videos can create instant repoir with your customers or website visitors.

I got an email from Josh Anderson…..a noted video expert and Josh is always cutting edge when it comes to online video. Anyway, he sent me a link for a series of  Video Marketing teleseminars ……all on the many ways to use videos for marketing, sharing information and making money online. I listened to his audio and it was excellent…..some people might sell this stuff for $97 an audio!

Just a heads up, there’s 2 or 3 one time offers to contend with when you go to http://nanacast.com/vp/96448/75343/ to sign up for the free Video Marketing Seminars…. There are some really good Video Experts being interviewed and you can listen to all of them as they are produced free of charge…. if you want you can get the Video Marketing Audios and Transcripts for a small fee and listen to at your leisure.

http://nanacast.com/vp/96448/75343/

How to Find The Best Rated Web Hosting

You want the best hosting provider for your website.  You want a host that is reliable, trustworthy, and inexpensive.  You need a web host that can handle the space of your website as it is now as well as any future growth.  Bandwidth limits may be important as well if you are expecting (or hoping for) large amounts of traffic to your website.  And, you need a host that has a fast connection so that your website visitors will not have issues in connecting to your site.

The problem is that many web hosting providers may fit all of these qualifications.  So, how can you know which one may be the best choice for your website?

Perhaps the easiest way to select the best web host is to compare several hosting providers.  Luckily, you do not have to do this manually–there are many websites that compare and contrast web hosts in many different categories.

Many of the comparison websites state that they list the best rated web hosting packages.  But, since the various comparison directories do not all list the same exact web hosts, it is likely that each website uses its own system for rating the hosting providers.  Therefore, you will need to study at lest a few of these hosting comparison websites in order to get a clear picture of which web host will truly be best for your website.

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The best rated web hosting comparison directories do share some common categories in describing each web host.  Most of these websites list the monthly price for a hosting package, as well as the amount of disk space and bandwidth offered by each package.  Also, there is typically some sort of feature or service list that details what is offered by each web host.

Many of these directories list several free web hosting packages at the top of the ratings list, presumably because these hosting packages are offered at no cost.  However, it is best to look at these web hosts with a very critical eye–remember the saying, “You get what you pay for.”  While there may be a free web host that is perfectly adequate, you may not want to trust your most important website to a no-cost provider.

Some web hosting directories include a great deal of information, and this data can help you to come to a decision about which host will be right for your website.  For example, you may want to have a certain type of control panel for your host–maybe cPanel is what you are used to, and you would like a host that includes it.  Or perhaps you need an unlimited number of email accounts or an unlimited number of domains with your website host.  By reading carefully through web directories, you can get this type of information about many web hosting providers.

The best rated web hosting listed at any one website may not be the best host for you.  Do your own research and find out which host fits your needs before making a choice.

Search Engine Marketing Tips That Can Aid Your Online of Offline Business

Search Engine Marketing Tips That Can Aid Your Internet Business

Search engine marketing should results in getting as much web site traffic as possible to visit your website via the major search engines such as Google or through PPC campaigns using programs such as Google Adwords.  If you’re new to search engine marketing you need to keep this concept straight….. traffic comes from either the organic search or Google or the pay per click side of Google. Consequently proper SEO education and search engine marketing tips are very important for any internet business because traffic equals money. Exciting things have happened concerning search engine marketing in the last 5 years,  internet users and surfers (consumers) are consistently searching for a variety of different products as well as services. Unfortunately, if your website is not indexed and listed within the internet search engines you are losing business and your internet business is doomed to failure! Here’s a search engine marketing tip, 90% of online business owners believe in the website marketing model of, “Build it and they will come!” when in reality, without properly optimizing your web site and web pages for the search engines your pages will only get website visitors by mistake!

When Considering Different Search Engine Marketing Strategies Remember That Google, Yahoo and MSN are Your Business Partners

Click Image to Read Book

You will want to register your website with major search engines such as Google and Yahoo or maybe even MSN.  This can sometimes entail a lot of work and if this becomes too time consuming for you, there is always the option of hiring a SEO (Search Engine Optimization) expert to aid with this project.  Here’s a search engine marketing tip, SEO experts typically work for a significant fee but considering their experience, time and expertise, which this this type of work requires, it is worth every penny to hire a qualified SEO professional.

Investigate Pay per click Advertising

Often times search engine marketing utilizes pay per click advertising as a method to get traffic to your website.  SEO aims at the organic search traffic to improves the flow of traffic to your website via the various search engines.  Pay per click advertising can get specific targeted traffic to your business website once your internet campaign is active, but each click can cost a lot of money.  Pay per click advertising is paid when someone clicks on your internet ads which direct the user to your website.  This will aid with your budget while driving visitors to your internet website.  Pay-per-click advertising is a wonderful marketing strategy which results in almost instant traffic to your website and offer, which is a very good strategy for driving traffic to any business website.

Even for Newbie Search Engine Marketers

If you are new to search engine marketing, do understand that you do not need to have additional budgeting allotted for such.  You can relocate your offline marketing budget while testing it on search engine marketing.  This is one of the most important search engine marketing tips, begin with a small budget while viewing the effectiveness before you jump in with both feet and start allocating large amounts of cash. Everyone is different when it comes to learning, absorbing and applying information, but there is no substitute for investing in learning materials, whether they be books, courses, audios or events. Here’s the search engine marketing tip of the day…. invest in yourself because the entire field of search engine marketing can be very rewarding, not only monetarily but personally. In any case, ensure that you feel confident with basic search engine marketing strategies before pursuing a more expensive means of performing search engine marketing.

Research And Search Engine Marketing Tips

Understanding search engine marketing is very important for any internet business, whether offline or online.  When search engine marketing is performed correctly, this will build up the reputation of your products, give you instant product or service awareness and most importantly will result in a steady increase of sales for your business.

Education and Research The Most Important Search Engine Marketing Tip

You can begin your search on search engine marketing on the internet.  There is loads of information readily available to research.  If you are still unsure after researching the internet then you might be a great candidate for hiring a search engine-marketing professional; to aid you with the marketing needs of your internet business.

If you are considering outsourcing or contracting your search engine optimization and marketing strategy work, you still need to understand what seo, search engines, indexing, etc are and how they work. This is important, if you don’t understand the basics of seo then anyone can pull the wool over your eyes, sell you anything and deliver nothing. So, do some research, read some books, find out where the seo freaks hang out and ask questions. Only then will you be able to ask intelligent questions. In any case, make sure that you hold adequate interviews for professional SEO’s, just don’t go with the first one you talk to and ask them what type of search engine optimization strategies they would recommend.  Finally, ask for resumes as well as references and take the time to contact the references and ask they how there experience was with Mr. SEO…ask them if they would use the service again!

These are just some random search engine marketing tips and hopefully will help keep you on the right track when you start your own search engine marketing campaign and plan.

Attracting Traffic With Banner Ads

Advertising on the internet is constantly evolving. There seems to be so many methods to gain the website traffic that is becomes a challenge or confusing to know exactly how to advertise your website.

One of highest forms of advertising is the banner ads. You see them everywhere. They are on the search engines. They are on personal websites. They are on blogsites. You cannot go to any site without seeing a banner ad. For this reason they have become one of the widest methods to entice the internet traffic. They are very beneficial and low cost when approached properly.

Using Banner Ads for Website Traffic

Banners ads are based on brand recognition. They are specifically designed for certain products and services. The text within the ads describes in a limited area the detailed information to attract the users to click on the ad then to be driven to the website. It makes locating the products and services quite simple.

The banners are targeted at certain traffic. This helps to reduce the users that are not truly interested or going to purchase from the website. The targeted traffic is the true cause of using banner ads. Targeted traffic means higher sales and higher profits.

There is not a fixed banner advertisement campaign as the methods are so wide in variety. You can use Google AdWords and Overture to gain further insight on the forms of campaigns to use that are more effective. Google and Overture have tools to enhance your site and advertising campaign.

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Contact Me At Custom Website Graphics for Your Banners
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The sites help to locate the right terms and phrases to include in your advertising campaign. With the right words and terms you will get the traffic you are seeking. Without them, you are wasting time and effort.

Here are some tips to increase your efforts:

1. Choose an attention grabbing content for your banner. With the limited amount of text space you need to have superior content on the ad.

2. Add pictures on the ad to give the users a visual of the product. Seeing is believing in the eyes of the consumer.

3. Avoid using banners larger than 5K. The bigger banner is not going to gain more traffic and seems to clutter the sites they are posted on.

4. Avoid using too many different colors and fonts. You want to appear professional, not like a kid with a new box of crayons testing out every color.

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Create Your Own Banners with Video Tutorials
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5. Use the “call to action” advertising method of “click here for more exciting information.” Take charge and direct the users to click on your ad.

6. Keep your ad content readable. Make it motivational but not too cluttered with information. You only want to peak their interest to click the ads.

7. Test the links of banner to verify it drives the traffic to your site.

[tags]banners, website traffic, website visitors[/tags]

6 Ways To Get More Visitors Who Are Ready To Buy

When you have a website you need to drive traffic to your site. There are several techniques to use to obtain traffic. Here are some of the techniques used.

1. Search engine and directories are used by internet users to locate their desired information. When you submit your website with the search engines and directories you add the exposure your site needs to allow people to locate your website. The practice of adding your site to the locations providing your URL to their results generates traffic. You will need to make your website specific to the needs of the internet users with relevant keywords, Meta tags, and images to attract the traffic based on their search requirements.

2. Pay-per-click directories draw traffic to your site when you advertise and the users click on your ad. Use services such as Overture.com and Google AdWords bid on the advertising. Within the advertisement, use specific terms to describe your business or website in a few detailed descriptive words.

3. Publish your own ezine with interesting facts and information about your website and business. You can include promotions, discounts, and surveys to entice the traffic to visit your site. Most ezine articles allow the writers to include their URLs and links within the article. The added information allows the users to click on the links to be directed to the websites.

4. Publish articles on other websites with relevant products and services. Include a link to your site in your signature as well at the end of the article. Make the title catchy to make the readers want to click on your article. Add a hook in the article to really grab their attention.

5. Advertise in ezines with banner advertisements directed at your target audience. Run the ads at least three times to get the traffic. To increase your exposure, advertise about seven times so your audience sees your ads more. Add a tracking system to your ads so you know the number of clicks, where the traffic was derived from, when they clicked on your ad, and to see how the advertising is working or where you may need to modify the ad content.

6. Place ads on other websites. Research the sites relevant to your business and products. Contact the site about adding an ad to their site. They will generally allow you to place an ad especially if you offer link exchanging (your link on their site and their link on your site.)

[tags]website traffic, website visitors[/tags]