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Web 2.0 Basics Page 7

A. Tagging is a way users can classify or organize and categorize data, and is common on many sites including social bookmarking sites and folksonomies. How it works is users attach tags to data items like web pages, their blog entries or even photographs they want classified and categorized. Tagging is not the same as the Semantic system, which allows users to categorize information using unique identifiers rather than common tags. Relationships in a Semantic environment are more specific than in a tagging environment. For example, when one tags a blog page, they may tag it with terms like, “internet marketing” or “summer picnic” whereas when one classifies information semantically, they will tag the information using a unique identifier. If someone classifies a web blog entry for example, they may identify it using the blog author’s name, the date of creation and the source of content used to create the blog entry.

Q. I still do not fully understand Web 2.0. Can you expand?

A. Web 2.0 is a client-sided application, meaning end-users, people sitting at their computer, can categorize, tag and store data on the Web and share it with others. For example, let’s say you bookmark 3 of your favorite sites. Usually, when you visit another computer, your bookmarks will not show up when you log in. When you use Web 2.0 technologies however, you bookmark your favorite sites to public forums, so you can access them from anywhere. At the same time, anyone else can access your favorites from any computer anywhere in the world. Some call this “intelligent” sharing of data. It is certainly a new way to classify and navigate information provided on the Web.

Q. How can I learn more about this exciting new technology?

A. The best way to learn more about Web 2.0 is to visit sites that use this technology. Keep in mind the technology itself isn’t “new” it has existed for some time. People are finding new and interesting ways however, to use this technology to their benefit. How can you take advantage of 2.0? Here are some places to check out:

* Squidoo.com* YouTube.com* MySpace.com* Del.icio.us* Technorati.com* Digg.com* Flickr.com* Blogger.com

You can also Google the term “Web 2.0″ and see what comes up to learn more and to access more sites using this technology.

Q. How do I use a weblog? Isn’t it dangerous?

A. To use a blog or web log, all you have to do is set up an account. Anyone can set up a blog these days. Most people uses blogs as online journals or commentaries. You can share photographs of family members; you can share personal insights about political subjects or subjects you feel passionate about. The danger comes when someone uses blogs in a slanderous or malicious way. You should note that their may be some repercussions to posting your opinions on the Web. In some countries, people have been arrested for information they placed on a private blog. You should also know that when you post information to the Web, you are placing your personal information for the entire world to see. So if you do not want something public, do not post it on a blog, or keep your blog private.

Many people, including media moguls now use blogs to deliver news information on the Web in a consistent and timely fashion. As more and more people turn to the Web for information and advice, it makes sense to put information on the Web for others to access. People can comment on your Blog entries if you set up your blog in a way that allows them to do so, but this isn’t always a necessity. Some people prefer others do not comment on their blog, because this may result in spamming.

Q. What is RSS?


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Web 2.0 Basics Page 6

As a benefit, these sites may include more information than traditional strict “book” type or “knowledge based” learning centers. Most of these sites work on the premise that communities will band together to provide honest and positive information, rather than work in a malicious or malevolent way.

Wikis are less of a tool for self-promotion than some other common Web 2.0 interfaces like social bookmarking sites and blogs. There primary foundation is a content based site and community of people gathered together to learn and grow. Many are globally based.

To find information in a wiki, one can often rely on an internal search engine that will look for data using key search terms, much like one might look for information on Google or any other mainstream Web application.

Other Applications

Of course, there are many other types of Web applications that quality as Web 2.0 interfaces or platforms for users. Consider for example, YouTube, which allows users from all walks of life to create streamlined video clips to the world at large.

Once again, this site is one that commoners and celebutants alike have attached to. Users can post any type of video clip they like using a simple web cam. Many provide parodies of political figures and celebrities, while others do nothing more than film ordinary events. Not surprisingly however, YouTube and sites like it are among the fastest growing on the Web, because face it… people like to see other people in action.

What We Learned

There are many types of sites one can categorize as part of the growing Web 2.0 base. These sites are user-friendly sites that promote socialization, collaboration and community building. These sites are also frequently used as a platform for small businesses and entrepreneurs to introduce their products and services to the public without blatantly advertising them.

Many Web 2.0 sites, including social bookmarking sites, have existed for centuries. They are only now gaining popularity as people begin to realize the potential for boosting business and page ranks. These sties are also idea for individuals that just want an opportunity to communicate with a global community. Of critical importance in the future will be finding ways to help keep these sites “spam” free and user friendly. As with any technology, Web 2.0 has its criticisms, including the likelihood that the sites will become corrupted by malicious individuals whose sole purpose for posting is “spamming.”

Now that you have a better handle on what Web 2.0 is and how people use it, let’s review some frequently asked questions.

Web 2.0 Frequently Asked Questions

Now that you know a little more about Web 2.0 and how you can benefit, let’s explore some less commonly understood questions surrounding this incredible technology.

Q. What is the Semantic Web?

A. Semantic technologies often promote Web 2.0 sites. The Semantic Web enables users to create files explaining relationships between data sets. This technology allows for greater data integration and helps users classify and categorize information. Many also use the term “digital library” to identify these types of sites and this technology. It is the platform from which social bookmarking and other taxonomy type or categorical sites are created from.

Q. What is tagging?


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