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Internet Marketing Resources for Offline and Online Marketing

Review of Keyword Snatcher

When it comes to keyword tools I just can’t seem to have enough!

Unfortunately, every time I get a new keyword tool I’ll use it for a short while until the next latest and greatest method of keyword extraction comes along. I do have a few favorites but I’ve fallen in love once again :)

Jonathan Leger has come up with a new creation called Keyword Snatcher. Although it’s still in beta, Keyword Snatcher won’t be available until June 21 and for only a short time…5 days to be exact, because it will be taken off the market on June 25th.

It’s fast and you can quickly build huge keyword lists.

You’ll be able to pull keywords from Google, Yahoo and Bing.

You’ll discover keywords that the Google Keyword Tool will not show you!

Your new keyword phrases will create a whole new source of traffic for your website or blog.

Rather than me try to explain, take a look at this new way of digging up new keywords and some great long tail keywords….these are actual keywords typed in the search box by other users of Google Yahoo and Bing….now you can easily grab these suggestions en masses with Keyword Sniper

Click on the play button to watch the video.

Review of Keyword Snatcher by Jonathan Leger

Don’t forget…..this is only available on June 21st through June 25 2010….. I have no idea if he will ever open this for sale to the public again. And I’m not playing some scarcity tactic on you!

So grab a copy of Keyword Snatcher Today!!!

Manual Link Building

What is Manual Link Building and Who Uses It?

linking campaignManual Link Building is a the method of gaining incoming links by going to a search engine (search engines) and requesting various sites to link to yours.

Many people believe that the best way to get links is to hire a service that does all of the grunt work for you. After all, building links is patience-testing and tedious. But others believe that there is still a place for manual link building in the small business world.

Manual link-building is becoming less and less frequently used in business but it remains to be one of the the most inexpensive and effective ways for small businesses to rank well in the search engines. And it works especially well for local-specific businesses.

Most would agree that it wouldn’t be the smartest move for small shops and local businesses to spend months (or years) publishing articles and participating in social networking until they start to get enough of their content linked to in order to improve their search engine rankings. Even if they do offer great content, this does not mean they will be linked to. This is especially true for the types of businesses who don’t really need to do business over the Internet. They still need to be found on the Internet, however.

If you run a small business or you are doing SEO for a small business, keep in mind that it is okay to find some local directories and manually request some links. Of course, those few top paid directories like Yahoo, BOTW, and Business.com, are the ones that Google especially admires so it can’t hurt to request help from them as well. You can especially win out if you don’t have much competition. Just a well-optimized website and a few quality incoming links could easily get you on the first page of any of the major search engines.

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Tired of Manually Building Links….. Try Automated Link Building!
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Another reason you might want to go with manual directory submission (even if you aren’t a small, local business) is because the most respected and reputable directories have their own custom application script which means you must submit to them manually. Automated tools simply cannot fill in those unique forms. So directory submission services that use automatic tools to submit usually end up submitting to lower quality directories that won’t really do anything to improve the ranking of your site. While automatic submission tools can fill in the forms on certain submit pages, they don’t always fill in the date properly so the submission may be incomplete. But it’s not uncommon in a situation like this that the report you receive says your submission went through when in reality it didn’t. If the category is not identified correctly, a service will fail to submit as well. These are just a few reasons you want to steer clear of submission services that use automated tools.

You can, however, opt for submission services that do the manual link building for you, without using automatic tools.

The Web SEO PPC Connection – How They All Connect

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If you are involved in internet marketing in any way, shape or form, you need to understand Web SEO PPC and how they work together. SEO is the acronym for Search Engine Optimization which, in layman’s terms, means making sure that whatever it is you are advertising ranks high in the search engines (like google, yahoo and msn) so that potential customers can find your business. PPC is the acronym for Pay Per Click which is one form of advertising that you can do on the internet.

Let’s define Search Engine Optimization more clearly. When anyone does a search for information on the internet, they type in words to their preferred search engine like Google, Yahoo or Msn. The words that people are typing in are called keywords or keyword phrases. All of these keywords are tracked, so the search engines know how many times a keyword or keyword phrase is typed each month. And the search engines provide these numbers for you for free (or you can purchase many keyword tools that offer more detailed and organized information). when you are doing your advertising on the internet, you’ll need to know what keywords people are typing in so that you can include them in your ads.

Click on Image to Watch Videos

If you are advertising by writing articles about your business, the keywords must be placed in specific locations and quantities in your article. If you want your website to come up in the search engines, you also must make sure that you are using these keywords correctly. The proper use of keywords is one part of good SEO. The other main part is having links to your site or articles. If you have another high-traffic, high-quality site that links to your site, then your ranking goes up in the search engines. If you are using your keywords correctly and obtaining enough quality links to your site, when someone does a search on the internet for something related to your business, you will be more likely to come up somewhere on the first page of results. This guarantees you more traffic for your business.

Click Image to Read Book

The next important component in Web SEO PPC is the PPC (Pay Per Click). Pay Per Click is a form of web advertising. With this form of promotion, you write a short advertisement that targets one or several specific keywords that are related to your business. You will make a bid on whatever keyword(s) you choose. When someone does a search for that keyword, your ad will come up on the right-hand side of the screen. Where your ad is positioned depends on how much you have bid for the keyword. If someone clicks on your ad, you will pay the amount that you bid. This is an extremely effective way of advertising because you only pay when you get results.

Understanding Web SEO PPC is a must if you plan to market your business online.

What Are The Top PPC Sites Today

When most people hear PPC, they think Google Adwords. And for good reason. . .In the US, Google leads the top PPC sites and now controls 74% of all searches in the US. Yahoo holds 11% of the market share and MSN 9% of the pie. The remaining 6% goes to all the other search engines combined. While Google is probably the best place to start with your PPC campaigns, there are reasons to consider some of the other search engines, if not now, then later on. Why start with google?

First of all, it’s extremely easy to get started with Google and the initial one-time fee is minimal. Another benefit of using google is that it’s very easy to track which keywords are converting and which ads are getting the best click-through rates. Also, the sheer amount of traffic you’ll get with google is the main reason you want to start there. If you can’t get the results you want with Google Adwords, you most likely won’t be able to do it with any of the other search engines either.

When should you consider other PPC Sites and which ones should you choose?

Once you make some money with Google AdWords, move your most profitable keywords and best ads over to the other PPC sites. MSN is definitely on the rise and currently matches or betters the search results that Google does today.

MSN is also spending about 20 times more than Google on advertising so it’s likely that it will win more market share from Google over the next year and continue to do so. As with Google Adwords, the initial start-up fee with MSN is minimal, making it easy to get started.

Yahoo! Search Marketing is generally considered to be a little more expensive but offers fantastic tutorials and support and provides detailed reporting tools to help you track your ads’ performances. If you want fast results and you’re willing to pay top dollar for a well-known site with a worldwide reputation, Yahoo! Search Marketing is the place to advertise.

7Search is another up and coming PPC Site with traffic reaching up to 1.5 billion searches a month. The company also claims better Return On Investment than either Google or Yahoo! because of their high quality traffic sources. The initial start-up fee is $25.00.

Why move to other top PPC sites?

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Perry Marshall is the Foremost Authority on PPC or Pay Per Click
and Google Adwords, Study His Google Adwords Techniques
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The advantages of using Google Adwords are clearly ease and popularity among information seekers all over the world. If you are new to PPC, you’ll definitely have to start advertising with the very low searched keywords on Google Adwords because the competition will be extremely high for those terms that most widely sought online. It’s getting harder and harder to make a low bid on Google Adwords and still come up in the top rankings. Google is also frowned upon often by its advertisers for its changing of rules without much (any) notice. This is what companies who own 75% of the market share have the luxury of doing.

These top PPC Sites should eventually all be included in your marketing plans for the most thorough coverage and results.

The Basics of Pay Per Click

Pay Per Click Advertising or PPC might be foreign terms and concepts to you if you are just getting started with internet marketing.  But this type of advertising is one of the most powerful and effective ways to promote your products, build your lead list and make sales. In this article you will began to learn some of the basics involved in developing and using a pay per click advertising campaign.

Exactly What is Pay Per Click?

Pay Per Click ads (commonly referred to as PPC ads) are text ads that you place on a search engine like Google, Yahoo or MSN. You construct the ad according to the criteria and guidelines of whatever search engine you are using and you bid the amount you are willing to pay each time a person clicks on your ad. The more you bid, the higher your ad will appear in the search engine results.

What’s the best way to create a pay per click ad?

Although they are similar, each search engine has its own platform and set of instructions to help you develop your ads. But one thing that is common and crucial to your understanding of Pay Per Click information is the concept of keywords. You want to base your ad on what people are actually typing in when they do a search on the internet. How do you know what they are typing in? The search engine will be able to offer this information to you when you create your ad. So, if you want to advertise coffee mugs for example, you will be able to type these words into your PPC keyword tool and see what related words people are actually searching for and how often they are searching for them. You will use these words in your advertisement.

Keywords and understanding what types of keywords you should be looking for and why is one component of the foundation for any internet business and particularly true for pay per click marketing. Keyword Research Pro is a keyword research tool that allows you to harvest and analyze keywords….better yet is the teaching that comes along with this keyword research tool, Fabian Lim reveals the basics of keyword research and shouldn’t be missed. Get this down right and marketing anything online will began to make sense and increase you possibility of success.

The goal in PPC is to get your ad at the top of the page, understanding the keyword dynamics will help you get there. Once your ad is finished, anytime someone types in the words “coffee mugs” or whatever related terms you have specified in your ads, your advertisement will appear on the search engine page. Where it appears depends on how much you have bid for the keyword in comparison with how much your competitors have bid. Google Adwords, Yahoo Adwords and MSN Adwords all offer you the chance to see where your ad will be placed depending on the bid you make. Remember that you can alter your bid in order to position your ranking up or down.

When just starting out, it’s a good idea to focus on low-search volume keywords so that you won’t have too much competition and your bids can still be low to get your ad ranked relatively high on the page. It will take you longer to get some traffic to whatever it is that you are promoting but you will need to go this route until you start making enough money to be able to compete with the higher-search volume keywords. One of the biggest mistakes people make when starting with PPC is to go with the most frequently searched and most competitive keywords. This is a surefire way to spend a lot of money and quite possibly not get the results that you are aiming for. Try doing it this way and I can almost guarantee you will give up on ppc marketing and internet marketing all together…..but get ppc right and it can be like some opened the bank vault!

Hopefully this pay per click information has been helpful – PPC is an extremely effective form of advertising if you know how to do it the right way. Keep reading and keep studing since PPC has advanced to a good degree you have much to learn if you want to be successful with it. Always invest in your tools, read books, join memberships and find yourself a mentor…..this will same you money in the long run.

Review of WP Robot Autoblogging WordPress Plugin

I’ve used many autoblogging scripts, software and wordpress plugins over the last couple of years and if you search this blog for autoblogging, autoblog, autopost or autoposting you’ll find some informative posts on autoblogging. I’ve become somewhat of an autoblogging afficiando, so I thought I’d do a pre-Review of WP Robot just to get the information out there for anyone who is interesting in learning more about autoblogging or autoposting.

I’ve discovered one of the most important features of any autoposter is the ability to randomize and customize the post. The purpose is this is to create content that isn’t just duplicate content, your blog will do much better with unique one of a kind content and that can be accomplished by adding to, changing or subtracting from any autoblogged content. Some of the standard autoposters work with the following sources of content:

  • plr articles
  • ebay
  • amazon
  • clickbank
  • datafeeds
  • rss
  • reprint articles
  • images such as Flickr
  • public domain content
  • plr ebooks
  • youtube
  • yahoo answers

There are many more sources of content that can be autoposted and as time goes on creative minds find new sources of content to use for autoposting along with new methods of autoposting. The methods and means of autoblogging are only getting better and better.

autoblogging or autoposting wordpress plugin

autoblogging or autoposting wordpress plugin

Recently I ran into a new and powerful Autoblogging WordPress Plugin called WP Robot. I hope to have a copy soon, however, let me tell you want the plugin claims to be able to do.

First, let me clear something up. You might be wondering, “Why is Scott telling me about a plugin he hasn’t even used?”  That’s a good question. First let me tell you there is a free version of WP Robot and I wanted anyone who was interested in autoblogging not to be limited by the lack of funds…..you can try it out with the free version of WPRobot and you can even start making some cash with it. Secondly, I believe this WP Robot is one of the most complete Autoposting plugins available yet!

Most autoblogging scripts or plugins come with the ability to post from one source, some even give you a couple of sources but I have not run into any that can create posts from 7 or 8 different sources and allows you to mix up the posts.

You should also know there are several different licenses available. Anything from a common ebay module to a developers license for the entire set of modules.

Wp Robot is set up with different modules. Each module can run by itself or you can purchase the entire set of modules. The modules are as follows:

Amazon Module
Article Module
eBay Module
Clickbank Module
Yahoo Answers Module
Translation Module
Flickr Image Module

Although I don’t have the full version yet, based on what I’ve read it appears as though this set of modules can be edited and configured to post in very unique and different ways. This is a big benefit for anyone who is an autoposter because no 2 posts will ever be the same. For anyone who fears the duplicate content penalty, this should make them very comfortable. Also, the posts can be configured so that it is next to impossible for the Google spiders to tell where and how the content was imported and assembled. This means the fear of your site being de-indexed is next to zero!

I. Amazon WP Robot AutoBlogger Module

Let’s take a little closer look at some of the modules the can be included in the wprobot plugin. Starting with the Amazon Module.

The Amazon Module lets you pull in any product that is sold on Amazon, plus you can add the reviews that people post on Amazon as additional content in the form of comments to your blog post. This is an excellent way to get unique content on your blog. Here are some of the features:a

-user defined keyword determines which products are selected
-works with Amazon’s affiliate program earning you cash with every purchase
-this is really cool….you can show different information in each of your amazon blog posts such as product description, images, feature lists, reviews, number of reviews, product rating and of course the price. Add all of these or pick only 1….very cool for creating unique content
-if you want the full Amazon Description, it’s possible to scrape the entire description with would include tables and images and place in your blog post
-its unique because you can work with all international versions of Amazon
-you can completely customize the template for your Amazon posts

Consider some of these Testimonies

“WP Robot is an incredible tool for webmasters. I use it on several sites and have seen an increase in traffic and profits. One site went from $0 to an average of $5.00 a day in google adsense. I would recommend this tool to anyone with a WP blog. ”
— by Lonnie Kunkel from Website Development and Graphic Design

“I’ve been using WP Robot since it’s release and I must admit I have been hugely impressed by this plugin and highly recommend buying it. I have also recommended this to several friends. Thanks guys this has already saved my tons of work on my blogs. regards Steve”
— by Stephen Hawkins from Traffic Mystic – Web Traffic Strategies

“The only reason any one would say anything bad about WP Robot, is because they don’t want other website owners to get their hands on this amazing tool. I invested in the highest version and the results have been undeniably empowering for all my blogs.”
— by Star Riley from Support Local Business

II. Article AutoPosting Module

The Article Module will pull in and add a complete article based on your specific keyword

The articles come from 2 big article directories and select an article from the 1000’s of available articles. You can use several languages. Create your own template from the templating system. You can control whether or not you want to conform to the TOS of the article directory by including the author’s box or not! A handful of other options available.

III. eBay AutoBlogging Module

Pulling in ebay auctions is nothing new for autoblogging. However, the way WP Robot does it is very different! There’s a feature called MIX Feature which allows you to put ebay auctions into your other posts created by wp robot and just increases your chances of monetizing a blog post.

Here’s a list of features from the salespage of wp robot:

* Create good-looking eBay auction posts on any keywords you want.
* Earn money for any sale you refer through the eBay affiliate program.
* Add up to 6 different auctions to a single post.
* Select which eBay website to use (i.e. ebay,com, ebay.co.uk, ebay.de, etc)
* Editable post template and many other options, i.e. for better sorting and targeting results.
* MIX feature: Add auctions to posts created by any of WP Robot’s other modules via the templating system.

IV. Clickbank AutoPosting Module

Clickbank gets more powerful and diverse every day. Clickbank makes a lot of people (affiliates) a lot of money and WP Robot allows you to drip feed posts with Clickbank products into your wordpress blog posts. The template feature is a power method of creating unique blog posts and helps make these Clickbank ads different than any other you might see. The best part of the Clickbank AutoBlogging Module is that the folks at WP Robot offer this module for FREE!!

V. Yahoo Answers AutoBlog Module

Yahoo Answers can be an excellent source of subject related content for any blog. The way that content is pulled into your blog and formatted is what can make a difference on whether someone reads your post or skips past it and how it is interpreted by the search engines and indexing spiders. WP Robot allows you to post your questions and answers in different languages. You can zoom into any niche or topic by choosing targetd questions from YA. Filter your results by categories along with an entire list of options that can be uniquely customized.

VI. YouTube AutoPost Module

Google still goes nuts over video and adding Youtube videos to your blog can really turn it into a traffic magnet. Videos really do add to the stickiness of your blog, I know that I’ve personally been stopped by videos and watched videos from different blog posts even if I had no intention of staying at a site….the videos kept me there. WP Robot adds the comments from Youtube which creates additional content because they become comments on your site. You can limit and pull the videos according to language. Once again, the template system allows you to create something unique, vary the size of the videos, which videos are displayed according to keyword and how they are displayed.

VII. Translation Auto-Posting Module

There’s a whole section on the WP Robot site for the translation module. This can be a very powerful feature because it works with the other modules translating them into other languages. Check out the details on the site for more info.

VIII. Flickr Image Auto-Blogging Module

Images are really cool. I design website templates, headers, ebook covers and software boxes….there’s nothing like an appropriate image to draw attention, create stopping power and motivate a website visitor to make a purchase…..so, I’m loving this Flickr Image Autoposting Module!  If you want to increase the stickiness of a blog post….add an image! With this module you can add images to your posts or create an entire blog of images.

Once again, the MIX feature can work with templates and add images from Flickr to all your other modules where you are able to mix up the blog post into a completely unique combination of content….very powerful!

Here’s a the feature list as posted on the WP Robot Site:

* Post images on any topic to your weblog on autopilot!
* Uses the official Flickr API (a API key is necessary to use this module).
* Create posts exactly like you want them to look with the templating option.
* Many customizable options, including choice of image size, licensing and sort mode.
* MIX feature: Add images to posts created by any of WP Robot’s other modules via the templating system. With this powerful feature you can for example automatically add relevant thumbnails to articles posted by the article module.

Keep in mind, you can purchase a single module or you can combine modules. If you purchase all the modules you’ll qualify for a significant discount. For instance, if you wanted the Flickr Module it would only cost you $20.00 and if you wanted the Clickbank Module….guess what, it’s yours free of charge.

The folks over at WP Robot seem to have created a full featured customizable WordPress plugin that is by far the most complex autoblogging or autoposting wordpress plugin available. You get instant delivery after you purchase. There is a full money back guarantee and of course you will get full updates along with free support.

Most users will want to use this plugin for supplementing their blogs to keep them active. Some might want to create blogs entirely out of autoposted material. What I find very interesting is that the folks at WP Robot have added an Autoblogging Developers License which will allow you to build blogs and then flip them. Could keep you busy for a long time, plus, this has become very popular and profitable if sold in the right venue!

I hope to get a full package very soon. I’ll take the package for a full ride and create a couple of demo sites so you can see what is possible…..I’ll contact the folks at WP Robot and see if I can offer the site in some sort of raffle so keep your eyes peeled for a notice!

I’d really be surprised if you made it through this long post. If you did, go over to WP Robot and pick up the full package….as I write this it is on sale for a nice discount. If funds are short, grab a module or 2 and try your hand at autoblogging to give you a feel on how these plugins work. You can always grab a free version of the autoposting plugin, check out the terms at WP Robot.