Happy Holidays to All!

(Sorry, couldn't resist the lights!) I live in Northern Illinois, the wood stove is fired up. We have a little dusting of snow and the river is starting to freeze. Winter is here and I have some really good stuff just for you!

Well, I've broken all the rules. Conventional wisdom says, "keep your ezine/newsletter short"! That's because the attention span of the normal person is so short. Not my readers! I know you want content, and content that matters. As I prepared this issue, more and more timely material came in that I thought you should be made aware of. So bookmark this page, and make sure you come back because you'll pick up some valuable information and resources.

Boy, the Christmas holidays and New Year just seemed to have exploded onto the scene. I seems like two weeks ago I was sitting out on the pier watching the boats go by. If time is the most important asset we have, it seems as though I'm losing that battle :) Never seems to be enough time to accomplish all I want or need to! If time is a problem and you don't get all the way thru this, please, for your benefit check out:

• item #4
• item #1
• item #2

If you're like me, you belong to more than one newsletter or mailing list. December has been a month full of activity. There's so many things going on I can't seem to keep them all straight.

I've heard and read of some internet marketers being upset with the multitude of mailings being recieved. I belong to one list and I must get 2 emails a day, just from one publisher! That's OK though, there is usually good content and I want to be informed. Sure there's a lot of hype. Just remember there are many marketers online with many varying opinions. The need for someone to hype a product can be obnoxious and should throw up red flags. You and I know that we're smart enough to determine whether something is of value or not and don't need to be threatened or bullied into the sale. Be patient friends! If you've ever subscribed to someone who doesn't deliver or whose content is less than qualified---unsubscribe!

I'm not an expert, I can only tell you what I've learned and how I feel about issues. Any single issue of a newsletter, mailing or ezine is rarely so full of meaty material that you need to memorize it all. In the days of old there was a process called "seperating the wheat from the chaff" The wheat obviously was the object of intention. The chaff was the husking and material supporting the wheat kernal. The object was to seperate the two. Usually the way they did it was to toss the wheat and chaff into the air and let the win blow away the chaff since it was lighter than the wheat. Now for the lesson :) There's a lot of chaff in what we read, our job is to seperate the worthless material from the kernels of truth that we can use to build ourselves and our businesses.

If I can gain your trust, I'd like to help you choose the correct material needed for your online degree:)

Item#1---Copywriting Call
Copywriting is of primary importance when trying to convey the benefits of a product or surface. Mess up your copywriting and nobody buys. Its an area I really need some help with so I'm always on the look out for good information. I want to share a call I listened to, it featured David Garfinkle one of the best copywriters around. If you do nothing else with the rest of this newsletter, please listen to this call, because it is awesome!

Item #2----Urgent Santa Needs Help!
Have fun with this and pass it around. The kids get a real kick out of it. I send people to this page http://www.Best-e-book.com/Santa telling them that Santa is snowed in and that their wish lists probably never made it! Oh! Oh! Well, Uncle Scott to the rescue. With Uncle Scott's special software you can send an email directly to Santa, and you'll even get one right back. Like I said, have fun, pass it around!

Item #3----Resource Page
I hope you've bookmarked my main site. I try to always add new material that will increase your knowledge of internet marketing, in case you forgot www.Desktop-Wealth.com I have one page on my site that is loaded with all kinds of resources. In fact, would you like to add audio to your site for free? I've got a audio ebook package that will give everything you need to put audio on your site. The exact same buttons for streaming audio as I did in Item#1, go to www.Desktop-Wealth.com/ebooks

Item #4----12 Days of Christmas
I don't know about you, but I've been flooded with Christmas deals. One of them has all kinds of great stuff, but its 500 bucks. Ouch! If you haven't been over to Mark Hendricks site for 12 Days of Christmas, you really should! He's got some new technology he would like you to try out, don't worry because it can easily be uninstalled. I think you'll like it though.

Please, for your sake, go to http://www.ScottParat.com/suggests/12days-2004.htm you won't believe what you can pick up FREE. There is a ton of material, ebooks, audio, software, just a ton of resources. If you don't go there and at least check it out and find out latter what you could have gotten---you'll be very upset at yourself. I think he's on Day 7, however, you can still pick up the past 6 or 7 days of material. Just look. That's all I ask--look!

Item #5-----Affiliate Cloaking Video
I'm in the process of putting together a small report and some videos on how to take control of your affiliate links. I'm going to redo this video because I sound terrible in it. I had a migraine headache and was really out of it. If you're not using some sort of redirect and affiliate cloak, this video will help you get started. I'm not sure how long I'll keep it posted since it is going to be part of an entire video presentation and ebook. However, you as my valued subscriber can take a peek! Click Here, for you guys with a dial up modem it might take a little while.

The plain truth regarding affiliate links, if you are not doing something to cloak, hide and/or redirect you will absolutely be ripped off! It's not hard to do, email me and I'll give you a hand.

Item #6--------Marketing Grinch
Each year at Christmas we get excited about Santa Clause. I think that sometimes we forget during the holidaysanother special person who also brought gifts...

Yes, I'm talking about THE GRINCH. Sure, he may have tried to steal Christmas last year, but remember that his heart has grown 3 SIZES since then.

For the next 24 hours the Grinch is giving you an opportunit*y to pick up close to $1200 worth of our
different products for about 2% of their normal cost. Yes, this one will cost a few bucks, but Ewen Chia says that one program in this package is worth 10 times the investment. This program has been on the increase. I mean every couple of days it goes up 10 or 20 dollars. I have no idea where its at now, but you can take a look to see what's available. If there's something there you need, it could really be worth the investment. Go to The Grinch

I know I'm forgetting something!

Item #6
One more teleseminar to listen to over the holidays. This is a program that I'd like to keep secret. All I can say is take a listen. I plan on devoting a lot of time to this after the first of the year. Its not like some of the other programs that are out there now, in many ways it is different. Because of the way the pages are written, they are search engine friendly. Let me know what you think!

Item #7----->Blogging & RSS
Blogs, RSS and Search Engines. That's the latest buzz for getting your webpages listed by the search engines. I didn't plan on covering this subject within this issue, however, one of the internets most successful marketer's has come up with a block buster. I haven't read or studied the material, however, from all indications this is something you are going to want to keep ahead of the pack. In fact, forget about the pack. Getting listed in the search engines means you can cut back or eliminate pay per click advertising. Search engine traffic is free and if you're listed--you will make money! If you want to stay on top of things take a look at Stephen's program http://www.desktop-wealth.com/links/pierce_blog_secrets.htm

Nicheology

Some of you guys know that I'm in Jimmy D Brown's Nicheology program. I've been working hard at getting sites put together trying to exploit small niche markets. By this time next year I would like to have 50 sites marketing 50 different ebooks. If they were to do extremely poorly and average $100 a month each, I'd be satisfied (as a start).

I don't think that's too lofty a goal. As a nichelology member your membership provides the materials for you to produce at least 2 books a month, more if your ambitious. I think Frank Kern has a goal of 50 sites doing $1,500 to $2,000 a month. You do the math. The scarey part is that some of his sites are doing more than $2000 a month.

If you've never heard of the Nicheology program. Go over to the nicheology site and look around. If you are the least bit interested, sign up, because there is a limit of 1500 for the membership. Its almost always full, if you sign up, you'll get on a waiting list. I highly recommend it!

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What's Scott Been Up To!

I don't want to bore you with too many details. This past 30 days has been rough regarding my migraines. I appreciate more than you know, your kind comments and prayers!

My wife is an Artist, the kids are just about grown and she is starting to paint again. I've been promising her a small web site. I'm still working on it, but you can take a look at www.LizParat.com. Let me know what you think!

I started another site unintentionally called www.Moms-recipes.com. Stop by and check it out. There are recipe books, cooking supplies and resources. You can pick up a demo copy of the cheesecake recipe book. Yes, that is a picture of my Mother!

In case you didn't get my message about the Christmas Collection of ebooks I have out you can check it out at www.Best-e-Book.com/chriscoll2This is the perfect time to promote this collection, you can Sign Up Here for my Affiliate Program! I'm starting a site just for ebooks, videos, & software, these will be products developed for niche markets and you can market and sell them, Click Here to check out the site!

Closing

If you've gotten an email to direct you to this page, then you need to know that you are not part of a list of thousands. My list is small and growing slowing. I desire to serve you in whatever capacity I can. If you have challenges, you need some help, drop me an email. I'd like to try and help!

Remember everybody has to start somwhere. We're all on a journey and if we help each other our world will be just a little bit better!

I want to close by wishing you a very Merry Christmas, even if its not something you celebrate. Christmas is a special time, remember why we celebrate it! I'm hoping and praying for a Happy, Prosperous and Healthy New Year for all of us. Let's make 2005 be your year!

Thanks for reading & God Bless,

Scott

PS. If you enjoy this newsletter I would be very appreciative if you would pass it on. Pass on this link to your friends http://www.Desktop-Wealth.com/success and they can recieve their own copy. Thank you!

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