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The Basics of Pay Per Click

Pay Per Click Advertising or PPC might be foreign terms and concepts to you if you are just getting started with internet marketing.  But this type of advertising is one of the most powerful and effective ways to promote your products, build your lead list and make sales. In this article you will began to learn some of the basics involved in developing and using a pay per click advertising campaign.

Exactly What is Pay Per Click?

Pay Per Click ads (commonly referred to as PPC ads) are text ads that you place on a search engine like Google, Yahoo or MSN. You construct the ad according to the criteria and guidelines of whatever search engine you are using and you bid the amount you are willing to pay each time a person clicks on your ad. The more you bid, the higher your ad will appear in the search engine results.

What’s the best way to create a pay per click ad?

Although they are similar, each search engine has its own platform and set of instructions to help you develop your ads. But one thing that is common and crucial to your understanding of Pay Per Click information is the concept of keywords. You want to base your ad on what people are actually typing in when they do a search on the internet. How do you know what they are typing in? The search engine will be able to offer this information to you when you create your ad. So, if you want to advertise coffee mugs for example, you will be able to type these words into your PPC keyword tool and see what related words people are actually searching for and how often they are searching for them. You will use these words in your advertisement.

Keywords and understanding what types of keywords you should be looking for and why is one component of the foundation for any internet business and particularly true for pay per click marketing. Keyword Research Pro is a keyword research tool that allows you to harvest and analyze keywords….better yet is the teaching that comes along with this keyword research tool, Fabian Lim reveals the basics of keyword research and shouldn’t be missed. Get this down right and marketing anything online will began to make sense and increase you possibility of success.

The goal in PPC is to get your ad at the top of the page, understanding the keyword dynamics will help you get there. Once your ad is finished, anytime someone types in the words “coffee mugs” or whatever related terms you have specified in your ads, your advertisement will appear on the search engine page. Where it appears depends on how much you have bid for the keyword in comparison with how much your competitors have bid. Google Adwords, Yahoo Adwords and MSN Adwords all offer you the chance to see where your ad will be placed depending on the bid you make. Remember that you can alter your bid in order to position your ranking up or down.

When just starting out, it’s a good idea to focus on low-search volume keywords so that you won’t have too much competition and your bids can still be low to get your ad ranked relatively high on the page. It will take you longer to get some traffic to whatever it is that you are promoting but you will need to go this route until you start making enough money to be able to compete with the higher-search volume keywords. One of the biggest mistakes people make when starting with PPC is to go with the most frequently searched and most competitive keywords. This is a surefire way to spend a lot of money and quite possibly not get the results that you are aiming for. Try doing it this way and I can almost guarantee you will give up on ppc marketing and internet marketing all together…..but get ppc right and it can be like some opened the bank vault!

Hopefully this pay per click information has been helpful – PPC is an extremely effective form of advertising if you know how to do it the right way. Keep reading and keep studing since PPC has advanced to a good degree you have much to learn if you want to be successful with it. Always invest in your tools, read books, join memberships and find yourself a mentor…..this will same you money in the long run.

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