Internet Marketing Requires Knowledge Of The Internet…. Resulting In Desktop-Wealth!

Internet Marketing Resources for Offline and Online Marketing

Getting Clicks Per Action More Money For Affiliates

The Clicks Per Action (CPA) model of marketing resolves a common complaint from marketers about affiliate programs . . .many times they end up promoting whoever is selling the affiliate product without getting anything in return. This happens a lot when an affiliate marketer promotes a program and sends his/her audience to the vendor, but few of these visitors then actually buy anything.

A fair amount of online shoppers visit a site several times before deciding to make a purchase. This is a problem for affiliates because if the visitor bookmarks the vendors site and returns to that, while skipping over the affiliate site, the vendor ends up receiving traffic, brand promotion, and potentially revenue for free.

One of the best solutions to this problems is the recent trend in offering affiliates the opportunity to earn commissions without the visitors needing to make any type of purchase. This can be best described as a clicks per action model, in which affiliates earn commissions for referring potential customers to the vendor. Usually the commission is earned when the visitor requests a free trial or sample of the product. Others pay for visitors to complete an opinion survey or for referring email addresses for a free newsletter.

The main advantage of these types of programs is that visitors aren’t required to actually purchase anything so the conversion rates are much higher. It’s estimated that from 10 to 30% of click-throughs from an affiliate will result in a commission.. .because people are much more willing to request a free trial or sample on their first visit to a web site than to spend any money.

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Another advantage with using CPA offers is that you can easily add value to your web site by offering people free trials on related products. If you have an informative and solution-solving website, it only makes sense to offer free solution-solvers as well.

One aspect of the CPA model that you need to recognize is that the commissions are not as high as those using a pay per sale model. But this is easily offset by the fact that you will get many more click-throughs.

It’s important with CPA marketing that you look at the conversion rate, just like with everything else. You want to look at the click through rates of whatever marketing you are using (banner ads, text links, etc.) and which ones of those generate a commission for you.

CPA offers outperform most other pay per sale programs simply because no sale is required. There is nothing secret or magical about getting commissions this way. You get paid when people request free samples, trials and club memberships. And this is much easier for most marketers than waiting to get paid until a sale is actually made.

It’s time for you too to start getting more clicks per action. . . and more money in your pocket.

How Much Are My Competitors Spending On Ppc Advertising

Have you been asking yourself. . .”How much are my competitors spending on PPC advertising?” While it may be hard to get an exact answer about that unless you ask your competitor directly, there are some things you can find out about the strategies of your competitors.

It’s easy to get lost in all the technical aspects of running a ppc campaign. You spend your time surrounded by keywords, keywords and more keywords in addition to other data. As you are monitoring your bids, positions, budget, and ad copy, you can easily lose track of the bigger picture and changes that are going on within the industry or among the competition.

There are three steps that you can take to consistently keep an eye on your competitors and keep up with what’s going on in the industry.

Identify what the most important keywords are for all of your major competitors. Pay attention to the average position that your competitors rank for under these keywords, some common elements they have in their ad versions and what common elements they have on their landing pages.

Take note if huge corporations with who have lots more money to spend on PPC don’t appear on the top spot or even in the first page. There must be a reason for this.

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You can really get a lot of information by observing what goes on in the marketplace, but you do have to take the time to dig in and analyze it.  For instance,  if everyone in a particular sector is offering problem-solving e-books, free trials, and demos, you should probably have some sort of interactive media on your site because your target audience is probably more likely to convert to these types of actions.

Take regular screen shots of the top 10 or 20 ads for your major keywords.

The biggest reason for doing this is to identify the newer competitors that are moving in to the area. By doing this, you may see that a competitor has copied one of your ad versions very closely, causing your click-through ratio to go down the tubes. This way, you can also track when competitors are scheduling their ads and when they change ad position.

Use the Google free keyword based search tool on your competitors pages. Type in your competitor url and Google will automatically inform you of appropriate search phrases, content, and keywords.  You may get ideas for additional keywords, or see areas where your competitors have excellent content. This also keeps you familiar with competitor’s websites as they add or change content. Something you should keep up on if you want to advertise using PPC.

Certain tools or memberships sites like Spyfu.com allow you to do some detailed analysis when it comes to your competition. These solutions are not exactly the answer to your question of “How much are my competitors spending on PPC advertising?”. . .but they can help you beat out your competition.

Keys To Successful PPC Search Engine Marketing

When trying to create a successful ppc search engine marketing campaign there are several aspects you need to keep in mind

  • Determining Your Niche
  • Finding Effective Keywords
  • Writing Your Ad
  • Testing Your Ad

Creating an effective ppc marketing campaign is a combination of art and science.  Quite frankly, anyone trying to jump into ppc marketing without much study is very foolish because of the great amount of competition. With that said, if you’re one of the smart ones and invest in educating your self on how to create effective ppc search engine marketing campaigns then your chances of success greatly increase. There are some ppc videos and I suggest a great ppc keyword tool because of the instruction that comes with it….. please consider purchasing these things….. also, if you really want to learn from the best check out Perry Marshall’s PPC Course and marterial on ppc marketing, he’s the guy the guru’s go to!

PPC search engine marketing is one of the fastest growing marketing campaigns on the internet today. It is a way for you as a small business owner to attract customers to your site quickly. PPC is basically a set of keywords that you have bid on with click agencies to use on your site. Each time a customer clicks on your link it will cost you so you need to be sure you have a site that will appeal to the customer so you do not lose out on possible revenue. There are also other factors that you will need to keep in mind when you are creating your PPC marketing campaign.

Niche

First of all and probably one of the most important pieces of knowledge is to know what your niche.  In order to know what your niche may be you will need to know what search term seekers are looking for when they search in the search engines. When you come up with as many keyword phrases that describe your site or product, this is one of the handiest tools or methods that you could understand. When you have your basic keyword phrases and words set you are then ready to use the internet to find even more keywords and phrases that will describe your site or product. The more keywords you are able to find for your site, the higher the chance of you appearing high on the search engines will be.  There is also free software available on the internet that will help you in creating your keywords for your site, however, a tool such as Keyword Research Pro will provide, not only the keywords, but the teaching you need to understand how to use and pick the proper keywords for your PPC Search Engine Marketing campaigns.

Keys To Successful PPC Search Engine Marketing

Keywords

When you are ready to bid on your keywords for your PPC Search Engine Marketing Marketing campaign the more popular keywords will cost more,  instead try using variations of low competition words for you to bid on. The low competition words cost less and are most generally just as effective if they are used correctly. The best tool that will help you with finding your variations of low competition keywords is a keyword analyzer. The keyword analyzer such as Keyword Research Pro because it is a great tool because they will not only give you a list of alternative keywords to use but it will also display the number of times that keyword combination was searched on average.  This will give you a good idea of what you should bid without going over your PPC marketing budget. It will also allow you to bid on keywords and phrases that have not been used.

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Your Ad

The next step to a successful PPC marketing campaign is your advertisement ad  Most of your PPC Search Engine Marketing advertisers only allow you a set amount of words which will  consist of only 125 words so that they do not appear to lengthy to the potential visitor.  You will need to take this into careful consideration when you are creating your ad….. so,  you do not have a lot of room to give a lot of information about your product, thus the key is to give the main points in an engaging way. You want to be able to catch your reader’s attention and make them click on your link. The more engaging your ad is the more apt your visitor will click on your link. PPC Search Engine Marketing teachers and mentors such as Perry Marshall teach everything you need to know about creating an effective PPC marketing campaign, they can literally teach you how to make thousands of dollars using PPC because they’ve been doing and teaching ppc it since the beginning of Google Adwords inception!

Test Ads

Once you have created your idea it is a good idea to test it. A good way to do this is to write two different ads and run them side by side and see which ad gets the most clicks or sales. Once you have found which ad will work better for you in general try and different ad and see if your results are even better. You should keep doing this till you find an ad that is getting the most results for you. One you have found the ad you are going to use you can begin your PPC marketing campaign.

These are just a few of the things that you can do to create a successful PPC marketing campaign. If you follow these steps in order you will have a successful campaign that will gain you lots of revenue.